Coquettish Rebirth

Yes, the domestic media news gradually began to be full of China Hi-Tech news other than the Great Hanshin Earthquake in Japan, and even many reporters began to actively ask Jia Gang for interviews.But what is surprising is that when CCTV found Jia Gang for questioning, the entire interview took only ten seconds.In the news that was broadcast that night, Jia Gang faced the reporter's question why he sent people to Japan for rescue without making a sound. Looking at a pair of plain glasses, he asked with an academic temperament: "This is just humanitarian relief, why do you want to publicize it?"

Just such an answer really surprised the people all over the country.From their point of view, Huaxia Hi-Tech used to want to hold a press conference every time they wanted to shout everything, so that the whole world knew why it suddenly died down this time?It seems that if the news media didn't dig it, they wouldn't know they had done so many things!Why did Huaxia Hi-Tech suddenly change its gender?

"But wasn't your company very good at publicity before? Why this time?" The CCTV reporter at this time was surprised to ask this question. Generally speaking, CCTV reporters should not ask such outrageous questions. What they should ask is—" Are you happy?" "My surname is Fu." "Why are you happy?" "Because my father's surname is Fu." "Why are you happy because your father is happy?" "...Because he is my father?"

But at this time, Jia Gang didn't say that he couldn't answer, or that if he couldn't answer, this episode wouldn't be broadcast on the news.Jia Gang answered like this at the time - "In the past, the reason for publicity was because we were doing marketing, which was a commercial matter, and it was just a high-profile thing. But now humanitarian aid is spending money, not making money. There is no need to publicize too much. I personally think that there is such a thing. It would be better to plan more rescue details..."

"But you publicized the student fund and sending medical care to the countryside this time?" Hey. ( ) Which unit does this reporter belong to?Is it a temporary worker?How did you get to the bottom of it? "This publicity is because there is indeed a lack of domestic charity. In addition to the Hope Project, there is indeed a shortage of domestic charity and there are still many out-of-school children in our country. We hope that more people will know about it. Only in this way can more people come to follow. Let’s do charity together. Our student aid fund is called One Foundation, one yuan per person, and children all over the world can read books. Of course, we have to publicize it because anyone can donate to this fund. After a year of publicity, we have received more than 10 yuan. Some of these donations were secretly remitted to us from pocket money saved by elementary school students who are still studying... As for this rescue, to be honest, after all, no matter how foreign we are, we all have a historical limitation. Now there is no world harmony. So there's no need for hype and we just do what we want..."

It can be said that after Jia Gang's interview was broadcast on CCTV's "News Network", the image of Huaxia Hi-Tech has changed a lot!Almost overnight, Huaxia Hi-Tech changed from a very high-profile and powerful company before.It has transformed into an image of a manufacturer that is not so strong but instead makes the common people feel that the distance is not so far away and is very close.It can be said that suddenly there is an image of a weak and intellectual!

In CCTV's "News Network", there was no interview with Jia Hongjian. Instead, there was an interview with Hatta Hideaki, the executive director of Huaxia Hi-Tech's Japanese branch.It's not that the people from CCTV are wearing colored glasses, but that Jia Hongjian politely declined the interview!For Jia Hongjian, he is not willing to let his image be exposed in the country. How boring!It's interesting to hide it!After not interviewing Jia Hongjian and only interviewing Hideaki Hatta for a few words, CCTV reporters began to interview refugees temporarily living in the headquarters of the Hanshin Koshien Stadium in the suburbs of Kobe, asking them how they felt about Huaxia Hi-Tech. *

This group of RIs praised Huaxia Hi-Tech very honestly, "The people from Huaxia Hi-Tech are the first foreign non-governmental organizations to provide supplies. Very good. If it weren't for them, we would have no blankets and quilts, let alone rice porridge and drinking water. If If I don't have these, I might not be able to survive this winter..." An old lady said.

"I'm really, really thankful to Huaxia Hi-Tech if they hadn't distributed food, clothing, bedding, and water. My husband, my child, and I might have slept on cardboard overnight. I'm really, really grateful to Huaxia Hi-Tech..." A middle-aged The housewife said so.

There is even a child who is not shy facing the camera, "The uncles of Huaxia Hi-Tech gave me toys... and the rice porridge is very warm and delicious... thank you..."

When these shots were played, the Chinese people were so proud for a moment!Although this rescue has nothing to do with them, Huaxia Hi-Tech has nothing to do with them, but looking at the gratitude of foreigners to Chinese companies, a sense of pride and identity has taken root in the hearts of many people, just like them. It is integrated with Huaxia Hi-Tech itself, as if Huaxia Hi-Tech is their own company!

From this point of view, the publicity effect of Huaxia Hi-Tech this time is quite good. It can be said that it has fully promoted its company in a low-key and non-irritating way. Even this low-key passive publicity has achieved a lot of high-profile initiative. Propaganda can't get the effect!In fact, the publicity effect of Huaxia Hi-Tech's rescue of the victims of the Japanese earthquake this time is surprisingly good!In addition to arousing the favor of the domestic people in China, it has also caused a very good effect among the ordinary people in Japan!

Just like what I said before, because NHK cannot report on dynamic social groups like gangsters, it can only carry foreign groups like Huaxia Hi-Tech back and forth to report.Originally, a national TV station like NHK was the place where the leftists were in charge, and the leftists tended to lean towards socialism!This nhk used to say good things about China in Japan, and even later in the 21st century, it was called "traitorous media Rijian" by the right wing of Japan.Such a leftist TV station is the only national TV station, and it happens to be the official relay TV station designated by the country during the earthquake. The consequences of reporting Huaxia Hi-Tech back and forth are simply wonderful!

If the good deeds of the Yamaguchi-gumi in front of a rabbit’s house in the Hanshin area this time won a change for the local people, it made the people feel that the violent teams that beat each other decades ago have now begun to wash their hands and upgrade and not bully. Ordinary people, then the image of Huaxia Hi-Tech has suddenly changed from a "poor enterprise in a backward country that needs aid from Japan" to a "conscientious, right-assistance, or "official development assistance"-according to the OECD The definition of ODA by the Development Assistance Committee refers to the grants or loans provided by the governments of developed countries to developing countries for economic development and improvement of people's living standards.

The most famous of this kind of official development assistance or oda is the "Marshall Plan" of the United States-providing funds for the redevelopment of Europe that was destroyed by World War II.In the 70s when the relationship with China was normalized, Japan began to provide assistance to China's oda, most of which were interest-free or low-interest long-term loans.Anyway, this kind of small money has always been regarded by Jia Hongjian as part of the war indemnity of World War II, so at least Jia Hongjian himself does not have any gratitude to Japan, because the mainland did not get any money from Japan in the first place. War reparations for pennies—the bald man who went to Dawan to "besiege" the mainland after the war followed in the footsteps of his American father as much as possible, and imitated the American father and gave up his request for Japanese war reparations.At that time, at least in the Western countries, few countries recognized that the mainland's regime wanted war reparations, and they ignored it.

By the time Premier Zhou and the others were able to sit together and talk with Japan, it was in the 70s when China and Japan were preparing to normalize relations, what else could they do?People from the Kuomintang are generous and don't want it, and after 20 years, they can only do it smoothly and say that they don't want war reparations. In fact, if they want it, they won't give it.Then Japan also knew how to be a man at that time, so it gave China ODA assistance until 2012, and it turned into a strange scene of the world's third economic power assisting the world's second economic power...

But having said that, after Huaxia Hi-Tech has such an image change, it can be said that it has made a solid foundation for future products to break into the Japanese market.Although Huaxia Hi-Tech's electric bicycles and other products really achieved a small gain in the Japanese market before, to be honest, it was mainly due to a time difference.After all, the electric car market in Japan is not big in history, and because of the high exchange rate of the ri yuan, the price of Chinese products is very low, so there are only tens of thousands of units sold, and at this time, manufacturers such as Yamaha in Japan have not launched yet. cheap book.

If there is no rescue activity this time, it would not be easy to bring other products into the Japanese market at once... (To be continued. Welcome to Qidian.) to vote for recommendations, Monthly ticket Your support is my biggest motivation.)