Coquettish Rebirth

Yes, in this era, the only ones that can do charity in the whole of China, except for official organizations, are Huaxia Hi-Tech.In this era, everyone's living standard is not high, neither businessmen nor consumers are aware of the importance of word of mouth as they are in the 21st century.In other words, because it is still in the process of changing from a seller's market to a buyer's market, consumers are still in the habit of buying what others do, and have not realized that from now on, they can actually be what manufacturers want. What.So there are no businesses that realize that they need to do something good to improve their image in the minds of consumers or something...

Huaxia Hi-Tech's press conference made their company once again become the company with the best reputation and image in China, but the outside world once again wrote a long story about Huaxia Hi-Tech's actions. While reporting, Jia Hongjian discovered a product problem, which forced him to stop the development and production of the product for the first time, and held a special meeting to talk about it.

What happened this time was not other products, but precisely the photo sticker machine that Jia Hongjian wanted to export to Japan first!After the Honglin Instrument Factory in Shuchuan manufactured a batch of trial-produced machines, they specially found wagons and transported them to Shanghai for Jia Hongjian and Huaxia Hi-Tech to see if they were satisfied with the products.Normally, this kind of thing would pass smoothly, but Jia Hongjian did not expect that something was wrong and he was dissatisfied!

At this time, Jia Hongjian held a conference call with Honglin Instrument Factory in Shuchuan in front of the entire company in the conference room. "Mr. Jia, is there any problem with our machine? Is there a problem with the embedded software or is it not stable enough?" The person from Honglin Instrument Factory asked.When the people from Honglin Factory asked this question.Everyone in Huaxia Hi-Tech in the conference room was also wondering the same, even Ni Guangnan and Wang Jizhi were also wondering.After the prototype was sent, the two of them led a team to check it. At that time, it was clear that there was no problem with the function of checking Chapter [-] Attention and Business Opportunities. But when Jia Hongjian came, he took a look and immediately disappeared. Say there is a problem, what is the problem?

"No. It's because the appearance of the machine is too plain!" Unexpectedly, Jia Hongjian said this!Oh my God, is it a problem or a fault that the product looks plain?The products of Huaxia Hi-Tech have never been too fancy before, and the products of the Wenyin shop in Honglinchang Lane have never had a fancy appearance.What happened to the outsourcing of the log-se five-plywood made by this photo sticker machine?

Before they could ask, Jia Hongjian explained: "Whether the appearance is fancy or not, it's not just an aesthetic design. There are even related things in the field of consumer psychology and neuromedicine. !" Hearing Jia Hongjian's words, everyone on the spot was dumbfounded!What?Whether the appearance of a product is fancy or plain is not only an aesthetic issue, but also psychological and neuromedical reasons?Why does this sound like a completely irrelevant feeling that one person can affect the peace process between Palestine and Israel by skipping lunch?

At this time, Jia Hongjian seemed to have heard the silent question in everyone's mind, and Jia Hongjian began to explain-"According to the research of American neuromedical scientists in the past two years, the human brain, an organ, can , the easiest to be persuaded by others. It’s like saying that a person is busy doing something, and at this time, it is very easy for this person to agree to various requests from the other party, just to do what he wants to do as much as possible. , this is a case of being persuaded when you are not paying attention..."

What?This also counts?Where is the focus lost?Isn't it obvious that you are very focused and want to do things?What exactly does Jia Hongjian want to talk about in this example?Why does it sound like the preface is out of line?At this time, not just one or two, almost everyone is thinking this way.Because in their view, the so-called inattention.That should be the condition of a child with ADHD, that is, the attention is easily attracted by other things, but in Jia Hongjian's example just now, it is obvious that the person is very focused and wants to do his own thing!Moreover, he agreed to other people's requests to save time. What does this have to do with distraction?

"I know that everyone thinks that person's attention should be concentrated at this time, and that person is even consciously compromising. But what I said is that that person was not concentrating when negotiating with others, or that he was not concentrating. On the matter of negotiation! I don’t know if you have this kind of experience. For example, when you are on the phone, if you do something while on the phone, it is very easy to make mistakes. This is actually the principle. People’s attention can only be concentrated On one or two things. When medical scientists began to analyze business cases, they found that impulsive consumption is most likely to occur when consumers are not paying attention—or to put it more simply, that is, when you are not paying attention. When you know what you want to buy, when you are wandering in the store, you are most likely to be attracted by various promotions to spend. Think about it. Everyone needs to pay attention. In this case, concentration means attention Do you focus on buying things!"

Hearing what Jia Hongjian said, everyone thought about it carefully!When you know exactly what you want to buy, you basically go straight to the store and sell it out.But when you don’t know exactly what to buy, or you know you want to buy a piece of clothing, but you don’t know what color or style to buy, it’s easiest to go shopping, and then look good here and there , Finally want to buy anything!There is a neurological explanation for this principle?It sounds pretty awesome...but what does it have to do with that sticker machine?

At this time, Jia Hongjian began to explain in detail the relationship between attention and sales promotion—"So after the merchants discovered that there is such a principle, they suddenly discovered a kind of thing that they have been doing before. There is a theoretical guide. It turns out that the merchants found that all kinds of promotional information in the shopping mall can be seen everywhere, and the product counters are all kinds of eye-catching, all kinds of shiny. They used to think that this is very It is easy to make consumers interested, but now, they found that this is theoretically to distract consumers from shopping! That is to say, after distracting consumers' shopping attention through various information and products around, let Consumers suddenly feel that everything around them is very good, and suddenly have the desire to consume impulsively!"

What?The store's various products are so eye-catching, so it is such an evil intention?Is it actually to actively distract everyone from shopping, and to spend extra money in order to make everyone have an impulsive consumption?Is this too low?All of a sudden, everyone's attention was shocked by the news that Jia Hongjian broke out suddenly. Everyone began to criticize the merchant in horror. level to induce everyone to spend money!

"Everyone, pay attention!" Jia Hongjian noticed that everyone was thinking about his own affairs, and immediately called everyone's attention back, "As long as everyone knows this kind of thing, it will not be easy to attract attention in the future." Don’t think about it now, please connect this principle to the photo sticker machine! When our machine is placed in a small store, how can we make consumers have the impulse to consume our machine?”

"Distract consumers' attention...or attract consumers' attention to our machine?" Ding Sanshi raised his hand at this time and said, although he still didn't understand how to describe it, but he had a little sense of it. Got it!

"Yes! That's right! What we have to do is to distract consumers from buying other things! It is to distract them and let them suddenly notice our machines, as long as they are easier When we discover our machines, the easier it is to generate consumer desires, and the higher the profits our machines can bring to merchants, the more our machines can be sold! Do you understand?" Jia Hongjian walked around for a while. After the circle, he finally preached the reason why he held this conference call.

"It turns out to be like this... But Mr. Jia, how should the shell be designed and how can consumers consume it?" The people from Honglin Instrument Factory asked suddenly. Now they understand the principle, but how to operate it specifically? ?After all, Jia Hongjian’s examples were all products in shopping malls, not things like photo sticker machines!

"It's very simple! Eye-catching is a must. Generally speaking, in the commercial field, red and yellow are the easiest to attract people's attention. At the same time, we'd better have text slogans, so that colors can attract people in the middle and long distances." After attracting consumers' attention, the text can let consumers know what our strange machine is doing at a medium and close distance! And after seeing the eye-catching and attractive text, they will be distracted and have a good time. Consumption**……"

Jia Hongjian simply took out all the experience of the bottom of the box. In fact, the content of attention and business is what he learned when he was sent by the company to study for an MBA in his previous life. At that time, it was considered a new content of cutting-edge disciplines. In this era, Jia Hongjian was basically the only one who knew about it! (to be continued)rq