Coquettish Rebirth

At this time, Jia Hongjian was instructing the people of Honglin Instrument Factory to redesign the casing of the photo sticker machine, "For this design, in addition to being bright and attractive, it is best to have a slogan on it. Only in this way can people's attention be shifted to it in the first place. As for this slogan, you can't use it casually. In fact, the best thing is to investigate the buzzwords of the target sales group in the corresponding market..."

"Buzzwords?" At this time, the people in Honglin Factory were surprised. They never thought that the design of a slogan would be so troublesome!This is indeed the case. In his previous life, Jia Hongjian first learned that the so-called product slogans aimed at teenagers should be based on popular culture. It was around 97.At that time, as a video game fan, he was in contact with the "Final Fantasy 7" of the game manufacturer Square Enix in Japan when he was in contact with Chapter [-]. He heard the lines of many characters in this game, as well as some skills and skills. The name of the item was determined after researching the popular colloquial language of contemporary Japanese young people.Even Jia Hongjian still remembers that the most popular words like "ultimate" seemed to be in the mouths of Japanese teenagers back then.

"So regarding this point, you can leave the space near the product slogan for the time being. I can contact the branch in Japan to conduct a survey. After confirming the list of the most buzzwords, I will give it to you at that time. You got it up." Jia Hongjian said.Yes, this time he is going to let the branch in Japan conduct some research before going to Honglin Factory to land in Japan.The reason for this is because Jia Hongjian's plan this time is quite big.

In his plan to promote the photo sticker machine.He is preparing to land in Japan as a savior.He had done disaster relief before, and he had already gained a good reputation in Japan under the repeated publicity of NHK, but this time he was planning to design the photo sticker machine.It was prepared directly in the name of helping the Japanese disaster victims to prepare for Chapter [-] to find a way out.Of course, although there were many political or other factors behind this plan, Jia Hongjian still wanted to make this business a success no matter what.

So soon.After a phone call to Japan, Jia Hongjian arranged for the Japan branch to start looking for people to conduct this kind of investigation.To be honest, this kind of investigation is not something their branch can handle by themselves, it is all done by asking others to help.The simplest one is to find a market research company inside the Japanese market to help with research.Pay the other party money, and then the other party will find various target groups on the street to conduct investigations, and finally hand over a summarized conclusion to Huaxia Hi-Tech.On the other hand, Huaxia Hi-Tech will also cooperate with Nintendo's magazine department and entrust the other party to get a reward questionnaire included in the magazine.

Although speaking from the role of later history.Nintendo's customer base is mainly children under the age of 12.But in this era, ps consoles have just started selling, and they haven't been able to produce more games that suit teenagers on their own platforms, so at this time, Nintendo's camp is still full of gamers of all ages , so it is very cost-effective to cooperate with Nintendo's magazines.

After such an investigation was carried out for more than a week, a result of the investigation was soon spread to Huaxia Hi-Tech.According to the results of this investigation, Jia Hongjian and the others directed the people of Honglin Instrument Factory to make a slogan specifically aimed at middle-aged and middle-aged girls.After brushing this slogan on the photo sticker machine with pink paint.This modified photo sticker machine is done!

When the remodeled machine was finally delivered to Huaxia Hi-Tech Company, Ni Guangnan and others looked at the appearance of the photo sticker machine, and the academician of the Academy of Engineering said only one sentence at that time - "It really seems like a little girl can like it." look." It turned out that the appearance of this machine was made into various bright colors, and some shiny and reflective silver paints were used to make a little star-shaped decoration.Now this machine looks like a strange and complicated one, including a variety of beautiful things and all kinds of cute looks!If you think about it carefully, this kind of exaggerated and cute things are generally liked by girls of this age group.If you are younger, you will prefer the more pure and childlike cute packaging, and if you are older, you will like the more low-key one.

The aesthetics of teenage girls are basically similar to the type of boys that girls of this age group like - girls of this age basically like celebrities, especially those who look particularly nai kind of.But when they passed this age group, among these girls, few of them would like such a pure naughty young boy, but would prefer more charming uncles.

To be honest, now Ni Guangnan kind of agrees with Liu Chuanzhi's criticism of "doesn't understand the market".But this "do not understand the market" is not compared with Liu Chuanzhi or others, but with Jia Hongjian!Yes!A young man like Jia Hongjian can actually pay more attention to what consumers think than others in such a slogan and small details of the outer packaging.Or in layman's terms, people in this era think of a product that they think will definitely sell well, then mass-produce it, then advertise it on the market, and then wait to make money or lose money .

But Jia Hongjian is different. Jia Hongjian's approach is very scientific, as if he is doing a scientific experiment, strictly following various laws and completely according to objective market feedback.Actively approach and be close to consumers, actively provide products that consumers will want very much, or at least provide consumers who are easily attracted at first glance!From this point of view, others are still imagining what consumers need. Although the intention may be to provide consumers with what they need, in fact, consumers have to buy what they produce. It is a kind of thinking participation in the planned economy.Because of the scarcity of the supply of various products during the planned economy, people basically bought everything that was produced.But Jia Hongjian's approach can be said to be a kind of consumer who produces whatever he wants, which is very different from the previous way of thinking!

Ni Guangnan felt that as long as a company has Jia Hongjian, it will definitely grow bigger!If Jia Hongjian knew this feeling in the heart of Mr. Ni Guangnan, then he would agree with a limited amount—in this era, because of the differences in consciousness between others and him, Jia Hongjian, a reborn person, and because of other people's historical limitations , so in this era Jia Hongjian's comparative advantage is very obvious!But this advantage will become smaller and smaller as he does more and more things and the progress of the times, after all, others can learn!

Therefore, if Jia Hongjian arrives in 2012, he may be a relatively good enterprise manager, not a genius-level manager.Although this may seem a bit unpleasant, don't forget that rebirth brought Jia Hongjian back to this era.In this way, she can make him gain a relative competitive advantage as soon as possible through the consciousness surprise caused by such an era difference in this era, that is to say, through the difference in consciousness, to obtain bigger, more and better capital than others!

In this way, even if he waits until 2012, when he turns from a genius born only a few hundred years into a smarter one among the indigenous people, the advantages he has accumulated continuously for more than ten or twenty years will make him Jia Hongjian become a person with a "horse horse". Too much effect"!That is the advantage of scale!With such a scale advantage, Jia Hongjian will have more resources than others, and his layout will be farther-reaching than others, so as long as he does not make some low-level mistakes, even if he no longer has amazing foresight ability, he can maintain the stability of the enterprise. Steady progress!

To put it bluntly, even if Jia Hongjian fell in 2013 in this time and space and lost the advantage of being reborn, then he is equivalent to a conservative king in the feudal era. As long as he does not make big mistakes and maintains the enterprise At that time, Huaxia Hi-Tech will also develop rapidly according to its habit!

After urgently brushing the slogans on the already produced machines according to Jia Hongjian's request, these batches were soon exported to Japan under the name of Huaxia Hi-Tech, a company with import and export rights. Promoted to ri!

At this time, Jia Hongjian came to Japan with Ye Jing and the personnel from Honglin Factory, and planned to contact NHK and other media to publicize Huaxia Hi-Tech's upcoming plan to help bankrupt people from the Hanshin Earthquake to start their own businesses again.At the same time, for this plan, Jia Hongjian and the others also came to the local governments in Osaka and Kobe, and were going to discuss with the other party and ask the other party to give some kind of care and help to a certain extent.Although Japan's government is not as dominant as China's government, but after all, it is much easier to have government support!

Soon, Jia Hongjian, Ye Jing and people from Honglin Factory first came to the Chinese Consulate General in Osaka, hoping to get some help from the Consulate General.However, the consul of the Consulate General said something that surprised Jia Hongjian... I caught a cold today, I have a headache, my nose is stuffy and runny, and the tip of my nose is about to shed when I blow my nose with a tissue... Everyone, please pay attention to your health Oh, it’s especially cold recently. When you’re at home or at work, the room is warmer. If you go out, the temperature difference is huge and you’ll catch a cold. (to be continued)rq