Coquettish Rebirth

Yes, Huaxia High-Tech has implanted a positive image of itself that does not cause trouble and has no negative news into the hearts of most ordinary people through its charity and low-key model that is almost the same age as the company.In the so-called experts and scholars' accusations against Huaxia Hi-Tech this time, almost everyone is on the side of Huaxia Hi-Tech, even though Huaxia Hi-Tech did not come up with any convincing data or explanations.This kind of approach, which seems to be retreating into advance, really aroused the sympathy of the common people. They stood up to express their dissatisfaction to experts and scholars, or called or wrote to the "China Business Journal" newspaper office. , reflecting that they support Huaxia High-Tech and oppose those experts who criticize Huaxia High-Tech with their mouths open.

In addition to these support from the people, there are also many voices supporting Huaxia Hi-Tech in the business world in Chapter [-].For example, a chairman of the China Film Association suddenly ran out to support Huaxia Hi-Tech for some reason.The chairman of the Film Association probably because Jia Hongjian helped Kodak to acquire all of China’s national film manufacturers and led the transformation of the three photosensitive companies that were a little bit terminally ill, so Jia reciprocated his support. Hung Chien.

The words of his support are very simple, that is, before this matter has a specific result, it is not suitable to criticize Huaxia Hi-Tech's business mistakes on the line now.Moreover, Huaxia Hi-Tech is a private company. If it does not do well in the market, it will naturally be punished by the market.Although these words sounded like they were not helping both sides, in fact they were pulling sideways, basically following the mouths of those so-called experts.On the other hand, they were winking at Jia Hongjian and Huaxia Hi-Tech, encouraging Huaxia Hi-Tech to start counterattacking now!

In addition, the directors of Honglin Machinery Factory and Honglin Instrument Factory in Shuchuan, which had been supported by Jia Hongjian, also stood up. They wrote articles and sent them to major media. Claiming to resolutely support Huaxia Hi-Tech's marketing of this event, because without this event's Chapter [-] sudden change in wind and rain marketing, there would be no donations to those school building construction funds in Shanxi Province and Loess Plateau Province!Originally, the articles written by the directors of these factories or something.When the reporters and editors of the big media saw it, they almost ignored the past. Why?Because people now know the relationship between these factories and Huaxia Hi-Tech.Is it necessary to read what they say?They must all be speaking well for Huaxia Hi-Tech!If you have this kind of skill, it is better to go to Huaxia Hi-Tech for an interview and see what the family has to say!

But when they opened the letter in boredom and saw the exact content of the speech.The editors and reporters suddenly remembered something!Yes, Huaxia Hi-Tech spent a lot of money to establish that foundation this time!If this marketing is a complete failure, if there is no marketing, then wouldn't there be no foundation?What about the students in the impoverished mountainous areas?After the editors and reporters published the full text of these letters in their publications or programs, the common people all over the country suddenly remembered this matter!

Now, all the media themselves are embarrassed to say that Huaxia Hi-Tech's marketing is not good!After all, no matter how bad someone does it, it is still a good thing. If the company that has done a good thing is criticized, what will happen next time they don't do it?

So almost overnight, the direction of public opinion across the country changed!The neutral position of the media who wanted to see the quarrel between the two sides changed, and it suddenly changed to a position of vaguely protecting Huaxia Hi-Tech.even at this time.Even Zhongyang TV station got involved!In the "Focus Interview" that night, it also started to help Huaxia Hi-Tech!This issue of "Focus Interview" did not directly start to pay attention to this controversy, nor did it directly start to cheer for Huaxia Hi-Tech - he is the imperial court, no matter what, he has status and status, how can he be so naked What about occupying a place?So the whole crew adopted a very skillful method, and they simply ignored the big discussion that is currently raging in society.Instead, under the guidance of the camera, the ordinary people in front of the TV came to the mountainous schools in the two provinces on both sides of the Hukou Waterfall.

The people in the "Focus Interview" program group used the camera to film all kinds of hardships and hardships of the poor children in those places to go to school without any concealment!On the screen, the poverty of those students' families was shown, and there were more than a dozen elementary school students in the entire village.The families are all poor, and some even have no money to use the lamps!There are families whose parents are separated, and families whose parents are injured!But on the screen, facing the reporters and the camera, these children with hard life expressed their desire to go to school with joy and longing in their eyes!At this time, the reporter told these poor elementary school students by the camera that soon, an enterprise called Huaxia Hi-Tech in the society, an uncle surnamed Jia, will build a beautiful school building for them, and then provide them with free All tuition, books, and miscellaneous fees for going to school!They even pay for their meals at school, buy them new clothes regularly, and even bring them video CDs of lectures by the best elementary school teachers in the country!

Although the faces of the children in front of the camera showed that they didn't know what a cvd disc is, they still rushed to tell each other as if they had encountered the happiest thing in the world!This kind of scene really moved hundreds of millions of ordinary people in front of the TV all over the country to tears!

The point of view expressed in the "Focus Interview" program is obvious. Although it is not stated explicitly, it has been completely conveyed to the audience through this kind of picture.That is—whether the event marketing is correct or not is completely unimportant, what is important is that these future flowers of the motherland have the opportunity to go to school!Huaxia Hi-Tech can take this opportunity to care for and support these future flowers of the motherland to go to school, and realize their dream of going to school. Isn't this the greatest good thing?As long as this is achieved, it doesn't matter what marketing is correct or not!It can even be said that even if this kind of marketing is not correct, just a few more times will do!As long as poor children can go to school!

This program of "Focus Interview" was not directed by Jia Hongjian, because it was too busy for almost a year, and Jia Hongjian had not helped plan "Focus Housing" for a long, long time.But even so, Lao Sun and the others from "Focus Interview" are still speaking for Jia Hongjian from their standpoint!Even if this kind of program comes out, it is enough to express a point of view of Zhongyang TV Station. After all, such a program that is almost naked to help Huaxia Hi-Tech applaud also requires the decision of the station leader!At this time, Jia Hongjian's accumulated contacts and so on have played a role!Almost overnight, no one in the market discussed whether the marketing of Huaxia Hi-Tech was correct or not. Instead, everyone in the streets and alleys praised Huaxia Hi-Tech for its conscience and praised Huaxia Hi-Tech for being a good company!

The common people may not feel much about this, but the experts watched the change in the direction of public opinion in astonishment.They don't even understand how Huaxia Hi-Tech managed to do this!Why, when Huaxia Hi-Tech was engaged in the matter of sponsoring the establishment of the school building before, it held a simple press conference, but it did not exaggerate at all, nor did it explain the local situation in detail, nor did it say that they would How to do it?These experts feel that if they come to do it, they must be eager to shout and the whole world knows why Huaxia Hi-Tech is almost silent, why this matter is fermenting now, and will help at another "critical" time Huaxia Hi-Tech?Is this all planned by Huaxia Hi-Tech's prophet?Impossible!Before the deputy editor-in-chief of "China Operator News" thought of this kind of thing, no one in the world would have thought of such a topic, okay?

Moreover, how can doing charity have such a big influence?Before Huaxia Hi-Tech made a product that part of the profits would be allocated to subsidize out-of-school children, several companies followed suit, but those companies did not receive such benefits from Huaxia Hi-Tech!What is all this about?How did Huaxia Hi-Tech achieve such a good image?Why does it feel like people can't understand it at all, it's like high technology in outer space?

Of course they can't understand, although it is said that enterprises must keep themselves at the forefront of the storm and keep themselves in front of consumers.But they didn't understand that Jia Hongjian was using human nature and psychology to create an image!Originally, after human beings have a certain impression of a thing, if something suddenly changes this impression drastically, no matter whether it is a 180-degree change or not, it will suddenly make people feel guilty—— People will feel that they misunderstood the other party before, so subconsciously there will be a tendency to compensate the other party.

This kind of thing can be used for picking up girls, and it can also be used for corporate image!Because Jia Hongjian and the others wanted to keep a low profile, Jia Hongjian didn't make much publicity about his family's establishment of another fund and the meaning behind this fund.This is tantamount to burying a explosive point, and when it is used in the future, it can be detonated at any time to suddenly change consumers' impression of Huaxia Hi-Tech!In this way, I can get the common people's compensation psychology for Huaxia Hi-Tech, and then change the direction of public opinion that is not conducive to myself!