Coquettish Rebirth

For Jia Hongjian, he seemed to be a hero and was surrounded and cheered by the crowd, but in fact, deep down in his heart, he didn't think that it would be smooth sailing for a gorgeous person to make "Night at the Museum".Although it is said in many novels of later generations that you can reach the top level of Hollywood by making a movie casually, in fact this is basically impossible.Although the director's own talent and creativity are very important, the supporting distribution, publicity, investment, production and other areas of cooperation are very important.

In fact, to turn the Chinese film industry into a large-scale industrial production of entertainment films like Hollywood, and to produce countless high-quality products in a year to make films that bully others all over the world, it depends on the entire "wooden industry". Barrel" collaboration, there can't be any piece of wood too short in this wooden barrel!The so-called industrialization, in addition to mature assembly line production standards and routines, also requires a large number of "workers" who have undergone basic training.In movies, the production standard is the assembly rules of various entertainment elements, and the workers are a series of skilled workers including directors, actors, scripts, stage art, costumes, lighting, photography, editing, and post-production special effects.

Even if you buy a machine that is exactly the same as others in Hollywood, you may not be able to make movies of the same standard as others-because how many people in Hollywood manipulate these machines?How much experience do these people have?

So the current Chinese film market is facing Hollywood. In fact, to put it bluntly, it is the same as the budding national small-scale peasant economy in the late Qing Dynasty and the early Republic of China facing the dumping of foreign large-scale industrial production products!Their films are not only of higher quality, but also have a high utilization rate of funds. Even if they are low-cost films, even with the same investment, a team whose name they have never heard of can make better-looking films than domestic ones!

In such an era, it is possible to have one or two geniuses, but it is really impossible to say that a team of geniuses will surpass Hollywood at once.Even if Jia Hongjian was reborn himself, it would be very impossible.But after all, there is no such thing as everyone in a team being reborn, right?

So, yes, although now Jia Hongjian is laughing and celebrating with all the staff.But in fact, at this time, he has already prepared in his heart that in case of bad luck, Huamei will lose 2000 million to 3000 million for himself on this project!At this time, among the celebrating crowd, not many people were as sober as Jia Hongjian, but after the celebration was over, the older leaders of Jing Guoping had already begun to react——Nima Meiying Studio Meiying Factory People who have no experience in making 90-minute animated films yet!

In the past, although the people from Meiying Studio were all like movie animations, in fact, these animations were 5 minutes long or 20 minutes long, basically not 90 minutes long!In fact, this 90 minutes is as long as an animated movie if you get to the bottom of it.In fact, it is more like a movie than an animation-animation is just a means and technique of expression, and movies are the essence!So in a short period of time, the employees of these Meiying studios began to be full of some pressure, and they suddenly found that they seemed to be about to start making movies!

After figuring this out, Jing Guoping resolutely approached Jia Hongjian, "Mr. Jia, how on earth should we do this movie? Can you give us some advice?" Seriously, since Jia Hongjian pointed out the gorgeous film last time, After making marketing-oriented animations from scratch.Now he is simply the person who knows the most in Huaxia Gaoke's heart!If you don't ask Jia Hongjian's opinion, it will be the first step towards failure!

"Well... I think we should first think about who the target audience of this movie is. Lao Jing, who do you think our movie's main audience is?" Jia Hongjian smiled at this time.Asked like a mentor of the soul. "Movie? Audience? Children, of course!" Jing Guoping was stunned for a moment. He has been making cartoons for so many years, but he has never heard of such a problem!Who else can cartoons face, of course, children!

"What about the specific age group?" Jia Hongjian continued to ask noncommittally. "Preschool!" Jing Guoping replied as it should. "Then how much do you think the box office of this movie can be supported by preschool children?" "3000 million?" The money from the development fund, among the remaining money, do you think we are making a loss or making a profit?" Jia Hongjian finally led to a very critical question at this time.

Originally, Jing Guoping wanted to say yes, after all, in this year, domestic films often have millions or even hundreds of thousands of investment, but suddenly he realized that this time he needed to use the most advanced computer and technology to do 1000D. Animated!The cost is too high!At that time, the cost itself may reach 3000 million or even higher, so at this time. Can the box office of [-] million really bring profits?

Jing Guoping, who realized this for the first time, suddenly felt a kind of panic. He never thought that the movie is still such a troublesome thing!In the era of the planned economy, they only had to consider technical and artistic issues. They only had to consider whether the common people would like to watch it, but they didn't have to consider whether it would make money or not.But now that everything involves money, why do you feel that many things are so troublesome to the point of headache?

"That's it. I've brought the script itself. I'll translate it into Chinese for you in two days. I'll let you have a look. Then you can re-determine the audience." Jia Hongjian said with a slight smile.He knew that if he wanted to guide the improvement of the entire Meiying Studio, it was definitely not something that could be done in a day or two, nor could it be done with a few casual reminders.He Jia Hongjian should be a guide, slowly guiding them to understand the production methods and models of new era movies, so that they can improve themselves.

In about two days, Jia Hongjian roughly translated the book into Chinese in his own words.Logically speaking, the translation of the original work should be more precise, but Jia Hongjian had watched this movie in his previous life, and this was just an aid. If he wants to make a movie in the future, it still needs to be adapted from the script , so theoretically speaking, it doesn't matter if the translation of one or two words in such an original work is not accurate.

Soon, after reading Jia Hongjian’s translated text for two days, Jing Guoping and a group of key staff members answered Jia Hongjian’s question in this way when Jia Hongjian arrived: “We passed by After thinking about it, I think this film should be suitable for children under the age of 13, basically in the range of elementary school and preschool children. Does Mr. Jia think it’s okay?”

"Well, not bad. But one thing, how do you think children came to see this film? Did they come by themselves or were they brought? And who brought them?" Jia Hongjian asked. "Well, it was brought by the parents? It mainly depends on the time, and it may also be watched by the school organization." Jing Guoping and others discussed it and replied.

"Okay, then have you ever thought about who chooses movies for children? It's an adult! This matter will also spread by word of mouth. Parents recommend it, and those people may bring their children to see it. According to the theory of communication, one person can spread a good reputation to 12 relatives and friends..." Jia Hongjian said, Gradually attracted the attention of Jing Guoping and others, and then he heard Jia Hongjian suddenly change the subject and said: "On the other hand, our movies must be well-made, and the box office must be high. We must be down-to-earth, not just Step by step, we will follow other people's original works, and we will adapt it so that Chinese people will feel the same, and those who will be moved by our story will find the most similar things in their own lives. We want to tell a story that happened in China! To tell a story that happened among our common people! At the same time, add the creativity in the original book, so that our products and our movies can attract audiences and generate word-of-mouth..."

Jia Hongjian is not aimless. We must know that in the 21st century, although the market capacity of the Chinese film market is developing rapidly, by 2012, the total box office of the whole year has reached 160 billion.With the rapid development of such a total box office market, the result is a false prosperity-many fake blockbusters have appeared in the market.This kind of fake blockbuster, just like the health care products of this era, just wants to make a fortune and run away, only pays attention to various publicity and does not pay attention to grounding. Without excuse, at the end when the audience starts to feel aesthetically tired, the end of this kind of fake blockbuster is gradually approaching.

Jia Hongjian always felt that it was easy to live well in the Chinese market, as long as he gave up his pursuit of literature, youth and art, and honestly told the common people a down-to-earth story that the common people found interesting!But very few people can do this!

Now he is actually guiding Jing Guoping and others, guiding them on a path of honestly telling stories to the audience. "Then Mr. Jia, how should we design this? Change everyone into Chinese? But in China, there is no such thing as a couple getting divorced and then the child meets the biological father... This thing is not universal... How can we change it?" ?” (To be continued. You are welcome to vote for recommendations and monthly tickets. Your support is my biggest motivation.) rq