Coquettish Rebirth

If there was a reborn person from the later generations at this time, he would definitely be able to immediately find out why the "viral marketing" Jia Hongjian mentioned sounds so much like the so-called "water army"?Actually almost!The real viral marketing is to pay attention to a little promotion at the source, so that more and more people can be curious, and then more and more people will automatically start free word-of-mouth promotion.

It will be very good if it is used in movies, especially low-cost movies with pseudo-documentary shooting methods, it is easy for ordinary netizens to think that this "reveal" is a real thing in society!Then everyone's sense of devotion and curiosity became higher and higher, and finally even after the film was released, they thought that someone really used DV to record [real] real information!

However, the seventy-seventh chapter of this virus is ready, and the initial marketing cannot perfectly match all products, so in the end, this idea that seemed very creative at first was transformed by the [Chinese] Chinese into "Water army" is a job that is not very technical.But to be honest, this so-called "delivery" link is actually not as useful as some people imagined, at least there is no way to promote a big bad product as the best-selling product in the world-people all over the world are not stupid , no matter how good-looking the trolls are, and no matter how well-written the advertorials are, people will find out that they are not very good, which will easily destroy the effect of self-reproduction and fission spread of viral marketing!

Jia Hongjian dared to use this method because he, a reborn person, knew that the "quality" of the novel was good, and it could become popular all over the world!So if he did this, it would shorten the time for "Harry Potter" to become a bestseller.After all, neither Sherlock Holmes nor Huaxia Hi-Tech has as much publishing energy and word-of-mouth as the publishing house Rowling contributed to in her previous life!

However, he dared to take the lead in using this method, but in fact, there was a bit of evil behind it-on the surface, it seemed that he did it with a good effect, as if he was giving a penniless good-for-nothing female Wenqing a favor. Chapter [-] When you're ready, you won't be popular at the beginning, so if others want to learn, they will lose so much that they don't even have underwear left!This is the information asymmetry that the reborn rely on.And a hole dug for others!If there are dishonesty and bad-behaved ones, if they think that Jia Hongjian can do it, they can do it, and they are sure to lose money!

"Mr. Jia. Is this...really okay?" Zhang Chaoyang asked in a bit of a dilemma at this time, he seemed to feel that he was a little guilty of doing this, as if he had done something bad. "Boss Jia said yes, of course!" At this moment, Ye Jing stopped and helped Jia Hongjian speak.To protect Jia Hongjian's dignity, even if she felt a little thumping in her heart at this moment.

"Very good, asking this question proves that Chaoyang is not a mindless person who only knows how to obey. Very good, I appreciate it very much!" Jia Hongjian first praised Zhang Chaoyang, and then explained, "First of all, we need to understand one thing. The thing is, what we do is actually a distorted advertisement. For example, have you watched the shopping TV channel in the United States, where they sell a bunch of actors to say who they are. Then use this The effect is obvious afterwards? How many of them are actually used? In principle, they are no different from us, but we have adopted a method to prevent others from knowing that we are advertising...Moreover, consumers do not Silly, if they feel bad after reading it. People who follow the trend blindly...not too many..."

Well, Jia Hongjian is telling the truth. The United States is not as fond of comparison as the three East Asian countries, but sometimes it is a bit strangely vain. "And then after a little bit of a push at the beginning, after people start paying attention to Harry Potter, we can do another approach. It's going to the street with a video camera and interviewing a guy who looks vain right away. , ask him what he thinks about the "Harry Potter" novel that is currently being reviewed on the Internet, and then remind him a little of the key points of the novel. I think many people will not be willing to show their ignorance and obscurity in front of the camera , and then at least half of them will follow the rope you gave, saying how good the novel is, how humorous, how imaginative, and pretending as if they have already read and bought it... Finally Let's edit it and send the videos of all the people who vainly answered to some TV stations to broadcast... In this way, word-of-mouth will be created!"

San Mitian has acted together!At this time, whether it was Ye Jing, Zhang Chaoyang or Yang Zhiyuan, who suspected that it was Joanna Rowling who wanted to commit suicide before, they all looked at Jia Hongjian like a monster!They couldn't believe what their ears had just heard!Just now, Jia Hongjian actually said that he could take advantage of the vanity of passers-by, and then edited and produced a video in which all Americans praised "Harry Potter"?This fucker is so fake that it has become an art, isn't it!What is the structure of Jia Hongjian's brain? How did he come up with such a magical and strange idea? <ren's devil—listen to his suggestions just now, each one is full of powerful temptation, but it also makes people feel extremely dangerous. Behind the powerful temptation, there seems to be a huge hidden danger!It's like the seductive whisper of the devil in the ear!

At this time, Jia Hongjian, the devil, dispelled everyone's doubts behind them-"Don't worry, no one will investigate this kind of thing and find out that we did it. As long as we don't spread this matter to the employee level, we are here It won’t be leaked at all, right? After the book is popular, we can still make movies and slap Disney in the face!”

This kind of naked guarantee really eliminates everyone's worries to a certain extent, but it is impossible to say that it is completely eliminated.After all, the people here are basically just graduated from college or have not yet graduated from college, or they are frustrated young women, none of them have any experience in working on Wall Street. How could they be so thick-skinned that they would turn a blind eye to the possibility of being exposed?But since Jia Hongjian, the boss, spoke up, everyone had to follow suit.

Soon, under the leadership of Jia Hongjian, all "propaganda" began to unfold in an orderly manner.A few days later, through Zhang Chaoyang and Yang Zhiyuan, two senior programmers, Jia Hongjian and his management team secretly added hundreds of "new accounts" with different registration times to Holmes' server without telling the employees, and then for To make everything look natural as much as possible, they have divided dozens of "main" accounts out of these hundreds of accounts. These accounts will be used mainly for "paying." The background of "friends" and "friendship links" of the main account exists.

First of all, the main accounts were designed as literature lovers, and a lot of "book reviews" that looked like that were added to the servers where these main accounts were located.Of course, these book reviews are all written by Joanna Rowling, a literary young woman who uses money from Holmes' company for depression treatment.After undergoing medication and psychotherapy, Rowling now feels a little more energetic. At the same time, for the sake of her daughter, she really took the risk and began to listen to Jia Hongjian's words and cooperate!

So, basically within a week, each of these dozens of accounts has comments on several books. At least in the eyes of netizens who don't have much identification experience in this era, it seems that they don't go online very often. , but it is definitely the same as the personal homepage of a literature lover with a certain level of literary appreciation!

The next thing to do is to gradually operate the main account, and at the same time acquire an ultra-small paper book publishing house in the United States to publish "Harry Potter" for Rowling.What is Paper Book Publishing House?This is a bit equivalent to a publishing house that distributes various "pocket books" in China, although the domestic manufacturers of these pocket books are mainly pirates.The paper book publishing houses in the United States are basically similar to pocket books, selling all kinds of cheap, small format, popular books suitable for public interest.

For example, the "Bantam" Publishing House in the United States and the "Penguin" Publishing House in the UK where Rowling once contributed, are both paper book publishing houses.However, these two are the largest paper book publishing houses in Europe and the United States, and various popular books and periodicals are cheap and have a large sales volume.However, other paper book publishing houses are not so large. Eighty percent of American paper book publishing houses are small-scale or even ultra-small-scale!Generally speaking, if you want to acquire a publishing house, in addition to the reputation of the publishing house, you also need to look at their channel resources. After all, the traditional sales industry is subject to channels. The smaller the manufacturer, the smaller the channel, the less you can sell. .

But now that Sherlock Holmes has its own online sales platform, what are you afraid of?Even if the sales performance of the online sales platform can't compare with the total sales of traditional bookstores, but as long as the fame of "Harry Potter" is established, there will be no bookstores to buy books?

Hua spent hundreds of thousands of dollars and purchased a small publishing house. While arranging for the publishing house to start printing the first book in the series that has been renamed "Harry Potter and the Philosopher's Stone", he began to slowly prepare for the hype on the Internet up.After 5000 copies have been printed and shipped to Holmes' book warehouse, the gorgeous performance will officially begin!

First of all, a news was first published on a personal homepage called "A Good Jew", saying that out of curiosity, this "person" bought a new, completely unknown book on the Sherlock Holmes platform called "Harry Holmes". Special and the Sorcerer's Stone".It was a gift for my cousin's child, and unexpectedly, the child who didn't like reading by himself before fell in love with this book miraculously, and said that he would become a magician in the future! (to be continued