Coquettish Rebirth

"I know you Chinese are all atheists, aren't you?" Katzenberg asked on the phone. After hearing Jia Hongjian's affirmative answer, Katzenberg used a method that is difficult for religious people to ask. The accepted method to explain the entertainment industry-"The so-called cultivating audience is basically the same as cultivating believers in religion. This is a process of brainwashing. Over time, the audience who always thinks your show is good will be brainwashed to become a believer, and this The believers will largely accept the new products you recommend to him. For example, Hollywood is a religion, and everyone in Hollywood is doing one thing, which is to use Hollywood products to cultivate believers first, and then continue to sell Give the believers a variety of new films. The same is true for the TV entertainment industry and the pop music industry. First, through packaging and planning, target consumers, and use comparative advantages to make consumers gather under the banner of this religion, and then slowly Brainwashing, making consumers think that such things are very good, then such a religion or industry will be established successfully!"

What Katzenberg said was quite thorough. He basically mentioned all kinds of pharmacies in the entertainment industry. Jia Hongjian really opened his eyes to this!Even according to Katzenberg's words, Jia Hongjian thought deeply about it.If according to Katzenberg's words, the entertainment industry is engaged in religion, then the future Mango TV will obviously have its own "believers" group.At least according to Jia Hongjian's occasional observations on the roadside, basically other groups don't say anything, at least among the group of migrant workers, Mango TV's entertainment programs are their first choice!After many people come home from get off work, the mango table is opened directly!

Therefore, if Jia Hongjian cooperated directly with Zhongyang Taiwan according to his original idea, it would be tantamount to helping Zhongyang Taiwan develop "religion"!Looking back, Zhong Yang got benefits, what can Jia Hongjian get?Even according to CCTV's usual domineering style, in the end, the copyright of the "Chinese Singer Professional League" will belong to them.That is to say, even if Jia Hongjian cooperates with other TV stations in the future, he cannot continue to release the program with the same name!

In this way, the harm to Jia Hongjian would be enormous!But if you don't look for CCTV, then there are no other TV stations in China that can cover the whole country—no.This year, there are still satellite stations such as Yunnan-Guizhou Satellite TV, Shuchuan Satellite TV, Qinghai-Tibet Satellite TV, Frontier Satellite TV, Jiaodong Satellite TV, Zhejiang Eastern Satellite TV, and China Education Channel that have jointly rented channels.But the problem is that although these stations have caught up with the popular stars, they can say that they are satellite stations, but when they market and make programs, they basically treat the satellite stations as provincial-level stations, and they don’t realize it at all. It turns out that the satellite station can cover the whole country!

to be honest.That is, these stations will have their own xx provincial news broadcast at 6 o'clock or 8 o'clock in the evening.In the news broadcast of their own province, they are talking about the affairs of their province, and they basically don’t pay attention to the feelings of people in other provinces across the country who watch this program—who cares where the leaders of your province are today? ?Even in this era, the programs of these provincial satellite stations are nothing more than packaging some of the programs broadcast by their own provincial stations and broadcasting them to people from other provinces.In this way, for the people in the province, this is fried rice.For outsiders, sometimes they are a little uninterested, so the ratings are a bit embarrassing!

These provinces and TV stations seem to have not realized it.After becoming a star, they already have the same status as CCTV. They still seem to think that CCTV is the big brother and the parents!They never thought that they could challenge CCTV!You can make the TV station in your own province cover the whole country like CCTV, and you can grab the ratings with CCTV!Can Jia Hongjian find them when everyone has just switched systems and has not yet figured out how the satellite TV station should be run?If you are looking for them, you might as well look for Shanghai's own satellite TV!But it is a pity that Shanghai itself does not have any satellite TV.The current Shanghai is quite conservative in terms of culture.Basically do not catch up with domestic popularity, as if it is someone else's business to go to the satellite, and don't even think about entering other people's satellite channels in the Shanghai stock market!The only thing that can exist in Shanghai TV is Shanghai TV and Dongfang TV, two city-level TV programs that compete with each other!

That's right, in 93, the leadership of Shanghai felt that although their Shanghai-style culture could not rule the whole country.But it is still quite advanced nationwide, and they don't feel that others are qualified to compete, so they simply created a TV station by themselves-Dongfang TV to compete with the big brothers in the city on Shanghai TV!Moreover, many people in Dongfang TV were directly transferred from Shanghai TV by administrative order!In such a city where two TV stations compete with each other, the first idea of ​​each is to compete with each other for Shanghai's market and ratings. Let's compare the two brothers first!

Hmm... If that's the case, then Jia Hongjian might as well rent a satellite frequency and get it on Shanghai Satellite TV?After the decline of the Shanghai Municipal Committee and Zheng Fu, and then recruit some people to form a Shanghai Satellite TV to promote the whole country, and then set up this "Singer Professional League" on this satellite TV of your own?kindness!It sounds like a bit of a hassle, but it's going to be a lot of fun!At least in the end, the copyrights held by this TV station are still in the hands of Jia Hongjian!

On the other hand, the original team of UFO is also fighting with the Rolling Stones for share.It turned out that in 82, the biggest reason why Peng Guohua and others left Rolling Stone was that they did not agree with the other party's packaging strategy and marketing methods.Relatively speaking, although Peng Guohua himself has a very high creative talent, what kind of model is he mainly promoting?That is the "idol" mode of planning an album, that is to say, through market research and other methods, it is determined that there is a demand for a certain character or a certain type of music in the market, so a singer is arranged to "play the role". "This kind of role, so as to dominate the artistic creation according to the market positioning.

However, the Rolling Stones pay more attention to the ability and positioning of the singer itself, that is to say, they use inspiration and other things as the lead of an album and a singer. In this way, the Rolling Stones Stars may be relatively seldom positioned as a role, but it is easy to give full play to their strengths, so as to get a stable market that can appreciate this singer!

In any respect, there is no right or wrong between the two.Because as long as the market is big enough, no matter what kind of approach it is, it can become bigger.But these two record companies do not follow their own borders completely, and they often adopt some methods of rivals in order to compete.For example, after UFO launched the idol group "Little Tigers", Rolling Stone created "Rolling Stone Boys", but it failed miserably.After UFO launched "Zhang Yusheng", a very powerful "idol faction", Rolling Stone launched "Zhang Xinzhe" to fight against Zhang Yusheng.

Now if it is necessary to divide the territory and resources, then it is not so easy to divide - will Zhang Yusheng give to Rolling Stone or stay in the original flying saucer?Is Zhang Xinzhe an idol or a powerful faction?So it's completely normal for the two families to quarrel!

So when Jia Hongjian returned to the venue, he saw such a situation.Faced with the fact that the people on both sides turned a deaf ear to the sound outside the window, and only focused on grabbing the singer, Jia Hongjian silenced each other with a single sentence—"If the four heavenly kings saw this scene, they would definitely think that they were in Dawan. There is no market..."

After hearing Jia Hongjian's strange words, something miraculous happened. Suddenly, people on both sides stopped arguing, and everyone looked at Jia Hongjian in a daze.That's right, they were reminded of one thing, that is, this era is not the era of the 80s when Mandarin songs and Cantonese songs did not interfere with each other!In this era, the Four Heavenly Kings have already landed in Dawan, and have begun to grab money in the Dawan market!Now in the entire Daiwan market, the Four Heavenly Kings are the most popular, and the only two singers who can compete with the Four Heavenly Kings are Zhou Huajian and Wang Jie!

The current situation is that if the two companies don't quickly join hands to develop new markets, then the local market will definitely be robbed of a lot of money by the Hong Kong and Hong Kong entertainment circles!Historically, with the landing of the four heavenly kings of Hong Kong and Hong Kong, that is the form of the five major international record companies bringing Hong Kong and Hong Kong stars to Dawan to grab money!Under this situation, Rolling Stone could only bite the bullet and go to Hong Kong to develop!Even like real estate developers, they bought the genuine pages of newspapers to advertise!

Therefore, in the current situation where the mainland market can be developed, of course the two sides should join hands to make a bigger cake and expand the sphere of influence of their own camps.Even at this time, Peng Guohua and Duan Zhongyi also thought of another hidden danger-the cvd chip and decoding system launched by Mr. Jia's Huaxia Hi-Tech, they actually compiled the code when someone applied for it. There are many cvd machines in the area, and even some vendors on the street have begun to sell cvd pirated discs!The impact on the interests of the two companies is very serious, and the situation in the mainland is definitely more serious!In the current situation, piracy may not affect the company's interests, but what about the future?