Coquettish Rebirth

Later, in the 21st century, they made acquisitions all over the world, including Australia, the world's second largest gearbox manufacturer, and Volvo's Geely. In fact, it was Li Shufu's personal business.Originally, he was still speculating on land in Nanhai Province in the early 90s, but because of the bursting of the real estate bubble, he lost money in a mess. In the end, he was even detained and could not return to his hometown.This native of eastern Zhejiang Province, after playing around in Nanhai Province, studied in various places with peace of mind, and now he seems to be studying at Yenching University.

But even though he was reading, this Li Shufu didn't stay quiet and make trouble.He still has more than 1000 million yuan on hand, which is the only family property left after losing 6000 to 97 million yuan.He used it to acquire a factory in eastern Zhejiang Province that was on the verge of bankruptcy and was previously qualified to produce special motorcycles for the postal department, and then began a long journey to manufacture motorcycles. Build a car!However, there is no private car company in the market these days, and with little money and no background, it is quite difficult for Li Shufu to get a license to build cars.Historically, it was in [-] that he bought a small passenger car manufacturer that was about to go bankrupt, and only then did he buy a qualification to produce cars.

Geely is like this, but Chery is different.To put it bluntly, Chery is actually a state-owned enterprise. It was established by various state-owned assets in southern Anhui Province. It was established with a scale of more than one billion yuan at the beginning, and there is a party group in it. It is a state-owned enterprise.

In this year, there are three old cars on the market—Poussin, Jetta, and Fukang. Poussin is produced by Shanghai Volkswagen, Jetta is produced by FAW-Volkswagen, and Fukang is produced by Dongfeng Citroen.These three old cars are all produced by joint venture manufacturers, and besides these old three cars, there are two well-known domestic car brands-South Alto and North Xiali.

Alto is produced by many factories in the southwest and northwest, such as Changan Automobile in Yuqing.There are Changan Alto in the Loess Plateau, etc., while Xiali is produced by Tianjing Automobile Company in Tianjing.This North Xiali and South Alto has actually developed into East Xiali and West Alto in many cases. For example, many taxis in Shanghai now use Xiali, while Chang’an uses Alto more.These two brands are the most popular after the old three cars, and they are also models that have a little bit of the concept of national cars in this era, but these two models are imported.

Xiali was in the 80s when Tianjing Automobile Industry Co., Ltd. cooperated with Japan's Daihatsu Industry Co., Ltd.Introduced a full set of manufacturing technology for minivan hijet850 and mini hatchback sedan charade1.0.For example, Boss Li, who is now one of the elders of the Politburo, was the mayor of Tianjing back then.The two imported models back then were sent to him and asked him to name them.Boss Li named the van Huali, and the small hatchback Xiali.

This is Xiali, and Alto is similar, but Alto is a joint venture between Yuqing Changan, a subsidiary of Changan Automobile Group, a subsidiary of the Military Industrial Weapons Group, and Japan Suzuki.Established a Changan Suzuki, and then cooperated in the production of a classic car under the Japanese Suzuki-auto, transliterated as Alto.However, even if the imported models on both sides are mature foreign models, after production, even if the localization is successful, the price remains high.The price of Xiali is about 9 yuan, and the price of Alto is about 8 yuan!

Is it because the technology of these manufacturers is too poor, so the price is too high?no.It's because manufacturers don't have the motivation to compete for the civilian market these days - in this era, people who buy cars are basically either government agencies, public institutions, or the group of people who got rich first. Generally speaking, the number of people is quite limited.No one would have imagined that ordinary people would have the ability to buy a car, even if they did, they are now eating good public food, why sell it to the common people at a lower price and make less money?

Although Jia Hongjian didn't have a deep understanding of the automobile industry, his understanding came and went.Always just a car fan.But let's be honest.From the perspective of a car fan like him, the current Chinese market is not impossible to become a car kingdom!Even now foreign societies report that China is the kingdom of bicycles.Holding photos of bicycles everywhere in China during the rush hour all day long, saying that it is impossible for Chinese people to buy a car in their lifetime, but the national conditions are different. Who said that we must sell large-displacement cars to ordinary people now?

As far as Jia Hongjian knows, in the history of Japan, in order to promote the nationalization of cars, there was a car called k-car!What does this k-car mean? K is the initial letter of the Chinese character "light" in Japanese. In Japanese, the pronunciation of "light" is kei. At the beginning, the Ministry of International Trade and Industry of Japan specially planned a category of national vehicles-"light automatic vehicles" , Changed into Chinese, it is a light car or a miniature car.

This kind of k-car has special regulations in Japan, even the measurements have an upper limit, and even the cylinder displacement is stipulated not to exceed 0.66l!Many Chinese people don't know this kind of small car, but they can understand it by comparing it with a model that many people have seen in the 21st century - BMW's mini-cooper is almost in line with the K-car standard!This standard is generally called a mini model in Europe, and the meaning of this model is similar to that of a k-car, except that it does not limit the engine displacement!

Japan's k-car limits the displacement because it has something to do with their car purchase tax. K-car doesn't have to pay a penny of car purchase tax!Moreover, due to the small size of Japan, the urban population density is too high. If every family buys a large car, there will be insufficient parking spaces.In this way, like many old towns in Europe, the k-car of the mini model can easily park, even a parking space with a length of about 4 meters, the k-car technology of the mini is better and it can be entered with a little touch!You must know that the upper limit of k-car measurements is 3400*1480*2000mm!And for a parking space of this length, ordinary compact cars can't even drive in it!

However, because of the limited size and displacement, k-car can basically accommodate two or three people. The whole car cannot accommodate 4 adults, so to some extent, it also limits the market scope.But it is different in China!In China, especially in this era, ordinary people are already very excited to have a motorcycle. If they find that they can buy a car, even if the displacement is 0.66l, it will also make them sleepy with excitement. I can't sleep for days!This is a small car!

If Jia Hongjian were to lead the design, he would definitely request to design a slightly enlarged version of the k-car, which could accommodate at least four adults and one minor, just like QQ!In this way, the upper-line displacement is controlled below 0.8 liters, and a little bit of fuel-saving design is done, so that the fuel consumption per 4 kilometers is only 5 or 21 liters. Don’t ordinary people go crazy?If there are other people who are reborn in the 2012st century, they may wonder, can ordinary people afford to buy a car?Later generations, in 8, the price of oil was almost 10 yuan a liter. Driving in the urban area, 21 or [-] cents per kilometer is considered cheap.[-] kilometers away from home, it costs five or six yuan a trip, and a round trip to work costs a little over ten yuan a day. People in the [-]st century accept it, and people in this era can accept it?

People who talk about this kind of problem don't know whether the oil price is good in this era!Jia Hongjian's car now knows how much it costs per liter of gas?People who say it in 2012 can be scared to death!It only costs 8 cents for a liter of oil!That's right, 8 cents!If Jia Hongjian and his company opened a car factory and built a small-displacement car, if the technology was excellent, they might be able to achieve the miraculous level of fuel consumption of 4 liters per 0.67 kilometers, even if the craftsmanship is a bit rough, the displacement of 5 liters The fuel consumption of the car is 5 fuel, that is, 4 liters of fuel per 4 kilometers, so it only costs a little over 5 yuan for postage for every [-] kilometers!It takes more than [-] minutes for one kilometer!What is the concept of Nima?Bus tickets cost [-] cents a piece these days, okay?

What does this mean?That is to say, as long as the living area is 40 minutes to 1 hour away from the work unit, the cost of buying such a small car is not as expensive as that of a bicycle, and it is also not as expensive as buying a bus monthly ticket, but it is definitely more expensive than every time Cheaper to buy bus tickets!Assuming that the unit is about 10 kilometers away from home, then the fuel cost for a day is 8 cents for two trips back and forth!Even if it counts for 30 days in a month, it is only 25 yuan for gas?Is this a burden for a family with a total income of 700-800 yuan a month, dear?In the 21st century, this basically means that the monthly household income is 7000-8000, and the fuel cost is only about 250 yuan. Is this a big pressure?

Such a car is not popular in China, is it possible?Moreover, there is now a lack of competition in the auto market. Other cars are too expensive, and there is no incentive to improve them. They have been these models for many years.Then Jia Hongjian and the others launched such a miniature car. If they can negotiate with Zheng Fu that they can provide loans to ordinary people to buy cars, and then the whole car will only cost 100 to 100 yuan, can they sell 300 million cars?Not to mention one million, even two or three million is very possible!Because there is no competition, dear!A car model sells two to three million units, even if one car earns 300 yuan, that is still a profit of two to three billion yuan!

What?A car is a very high-tech thing, and the cost is very high. It is impossible to reduce it to 9 to 3?For example, what kind of airbags are expensive to buy?please!There is no airbag on the old Xiali, okay?A car without airbags, ABS anti-lock braking system, nothing, not even air-conditioning can sell for [-]!Why couldn't he, Jia Hongjian, sell for [-] to [-] yuan? ,.