Coquettish Rebirth

When he signed a technology transfer agreement with Southern Power Company, Jia Hongjian finally knew what the origin of this company was - the full name of this company is China Southern Aviation Power Machinery Company!As soon as you hear the name, you will know that Nima is a military enterprise, and it is also an aviation power company!What is aerodynamics?Of course it's the engine or something!Such a company that develops aircraft engines to develop motorcycle engines is simply a proper cannon to kill mosquitoes!

This so-called Southern Power was said to have been established in 1951, and then created the first aero engine, the first motorcycle engine and the first light industrial gas turbine in New China!Even Grandpa Mao personally praised this company!Such a military industrial group has six product categories including piston, turbojet, turboprop, turboshaft, turbofan and auxiliary power unit, and these products are directly supplied to helicopter power, trainer power, Transport power!Seeing how awesome this Southern Power is, Jia Hongjian really wants to jointly develop engines for future new products with this company!

Although there are many engineers and designers from military enterprises all over the country in Huaxia Hi-Tech, Guo Konghui, who is the most capable in the automotive industry, is still busy with the state key laboratory for the time being. It is the first time for other people on the Internet to cooperate, so the research on new engines is naturally progressing slowly.But if we can cooperate with this Southern Dynamics in research, maybe it will be much easier to get through this embarrassing period!

But now Jia Hongjian can't talk to the people from Southern Dynamics about this issue, but needs to get some design drafts in the company first.turn out to be.After the last "competition" that was not a competition, Ding Haitao and others have completely put down the rectification, from the academic school to the technical school.The backbones of design, engineering, and production line joined together to actively design the first car of Huaxia Automobile Company.

The enthusiasm of their group is quite high. When the designers and engineers are designing, the production backbones next to them can directly raise various problems that will be encountered in future production based on their experience.Then such a feedback from the front line can allow designers and engineers to design better products.Doesn't this sound good? Why does Jia Hongjian need to handle this design draft?

It turns out that although their engineers and designers are all top-notch in China, to be honest, the level of industrial design in China is basically 10-20 years behind that of foreign countries!In other words, the things they designed may not be bad on the inside.It just looks too earthy!The dross of the soil has reached the point that even Jia Hongjian, who doesn't care much about appearances, can't bear it!

In the manuscripts of their designers, the new generation of Huaxia Motors is the pioneering work, which looks almost like Xiali and Alto - square and square, and looks like Poussin's 70s-style exterior design , and in their design, the exterior paint of these cars is still pure se - basically red.Fuck me, this thing looks like it's been straight out of the car market in the 70's!This kind of exterior design.That really made Jia Hongjian feel like seeing "retro" products!It's like seeing a re-produced Beetle in the 21st century!

The problem is now this is 1995, not 2012 dear!In this year, Xiali, Alto, Santana, and Jetta all have a square shape, that is, the shape of Shenlong Fukang is a little better.When you design, can you not learn from those square ones?Can you learn from Beverly!

"Hey..." Jia Hongjian sighed deeply for the first time as a boss. In terms of industrial design, it can be said that for a long time, it has been a difference between various industries in China and foreign industries.Even if it is a thing inside, sometimes foreigners can rely on industrial design to make consumers feel that their products are better than Chinese products!Now China really doesn’t have any great industrial design talents, so Jia Hongjian can only do it himself——

"Look, why is the front of the car made square? Why can't it have some arcs? Why can't it be drawn a little more in line with aerodynamics?" Jia Hongjian took a brush and drew on the paper casually.Although he is very average in art, but it is ok to draw a little schematic diagram.According to his experience, the biggest difference between the cars in the 21st century and the cars in the domestic market in the 90s is the difference between the rectangular appearance and the curved and streamlined appearance.In China in the 90s, the cars on the market were basically foreign design products in the 70s or early 80s, without much consideration for aerodynamics or streamlined aspects.All of them are square and upright, just like building blocks!But the new designs in the 21st century are basically all streamlined bodies, even if they are not streamlined, they are designed to be curved as much as possible, so that they look more beautiful and more fashionable!

If you want to give an example to illustrate, the difference between the aesthetic tendency of the 21st century and the aesthetic tendency of the 7080s is basically the difference between the old version of the "Transformers" cartoon and the difference in the body design in the "Transformers" live-action movie!In the boss's "Transformers", all the robots are square and upright, it looks like a person wearing a machine shell.But in the live-action movies of the 21st century, the various parts of the designed body are exposed, and all kinds of metal feel come out, and it also looks more domineering and cooler!If in the 21st century, the old-fashioned design scheme is still used in live-action movies, I dare not say that the box office will definitely be ruined, but basically it will not attract many heart fans, only those nostalgic audiences.

"You see, when designing, we can add more arcs, like the hood, we can design a little bit of arc, and then match it with the air intake and bumper, which can change the face of the whole car, change How beautiful it is into a fleshy smiling face!" Jia Hongjian said, and started to draw it casually.What he drew was not the front face of any other car, but basically a slightly modified QQ shape. "The two headlights are the eyes. If the eyes are still like Xiali Pusang, they will look too lacklustre, and they will look too different. Like the Dassault Aircraft Company in France, their boss once said What kind of airplane is a good airplane? A good-looking airplane is a good airplane! Although this may sound a little strange, but from the perspective of consumers of other products, it is very correct. Our things are good, but they can be too simple in appearance , there is no way to attract people to buy it, right? They will spend [-] to [-] yuan, which is saved from several years of salary, and they have so much money to buy, so we have to make them feel comfortable, right? "

Ding Haitao and the others listened intently to Jia Hongjian's teaching. They didn't think that Jia Hongjian would be proficient in design, but listening to Jia Hongjian talking, it seemed that the more they listened, the more mysterious they became. !The more I listen to it, the more I feel enlightened!I saw that Jia Hongjian drew a front of the car on the paper while talking. The two big headlights on the front of the car are completely different from the square headlight design of Xiali, Alto and Santana in the past. It is designed with a trapezoidal meaning!

Just looking at such a conceptual drawing, Ding Haitao and others were really surprised to find that Jia Hongjian made such a change, and the headlights really have the feeling of "eyes"!Looking at it this way, if cars like Poussin used to have a rectangular headlight design that gave people a sense of integrity, then the headlight drawn by Jia Hongjian now seems to have its own personality. !Even a little exaggeration, it will come alive in one click, as if it has come alive!

In Jia Hongjian's concept drawing, the headlights are not only on the front, but also extend to the side. With the curved front of the car, the headlights look like a slightly frowning human face!And with the air intake designed as a rounded rectangle, the front face of this car looks like a kid grinning badly!I have to say that such a face is indeed more pleasing and cuter than the one they designed before!

Surprisingly, Jia Hongjian traced the edge of the car light frame a few more times casually, making the periphery of the car light a lot darker. "Here, we can blacken it a little, so that our headlights look more like eyes with a little eyeliner, and look more energetic and sharp!" When they heard this, Ding Haitao and others calmed down. Can't!What did they suddenly realize, why does this car design sound like putting makeup on a woman?Is the reasoning of these two aspects still figured out?Designing the appearance of a car, but also proficient in makeup skills, knowing how to dress up the car beautifully?real or fake?

of course it's true!What Jia Hongjian is painting now is a popular design scheme in the 21st century.Although Jia Hongjian didn't know much about the automobile industry, he had a car anyway, and he often went to automobile forums to check out the configuration of new cars.After seeing so much, you will naturally know the small design changes of various cars in later generations. "Industrial design, in fact, is like this. Safety, performance, etc. are of course necessary, but on top of these, it also needs to look good. How to look good? That is to use more arcs. Just imagine, where is there such a thing in nature? How many things are square, square, and angular? Nature will round everything that is angular. The principle is actually the same..."

Listening to Jia Hongjian, an amateur boss, Ding Haitao and others had an illusion at this time, it was like listening to a powerful teaching on design!