Coquettish Rebirth

In Europe, America, Japan and South Korea, singers basically have to carry out various promotional activities when they are about to release a new album.The newcomer may send a CD album to a very popular radio DJ and let the DJ listen to it.Very popular radio stations basically still have certain requirements for the quality of the music itself, and will not smash their own brand.If this picky dj thinks it's good, it will be played on the radio, so that many listeners can try out one or two songs in the album, and if the listeners think it's good, they will buy it.

At the same time, some famous singers who have started to release films will also participate in some entertainment programs.For example, some talk show interview programs, and then went up to talk about the process of album production and gossip, let the audience of the talk show column know that the singer has released a film.

There are also some singers at the level of emperors and queens. When the film is released, it is basically full of advertisements. Whether it is on the street lamp shelf, or the billboards of high-rise buildings, or even buses and trucks, there will be full-page album advertisements. , Of course, the maximum effect of such an investment is also the best.

However, in this era, there are not so many supporting means of publicity in mainland China. Basically, the only means is to think about sending the mv to various TV stations, and broadcast the mv in various corners of the time. Release it for the audience to watch and listen to.And to be honest, in this era, due to the rapid transformation of society, although the music market has been shown, the hardware and software in all aspects are not well matched.No one knows what style and flavor of mainland pop music should be.Is it to learn Hong Kong and Taiwan's love and love in an all-round way, or something else?At the same time, it can be said that it is the first time for producers, sound engineers and even marketing personnel to face a market-oriented environment. It is inevitable that they have no experience!

Such a market.While flourishing, it is also confused.This is a bit like a Chinese network concept company, such as Ying Haiwei.They know that they can make a lot of money when they grow bigger in a few years, but what exactly are they going to do in these few years?How to do it?In which direction should we develop?At the same time, even though David Gefen has recruited a lot of professionals from the United States to help, but on the one hand, they don't understand the specific conditions of the Chinese market, and they themselves have to adapt to it because they are not acclimatized!So now the responsibility for marketing and promotion does not fall on Jia Hongjian, who else can it fall on?

"Uncle, why do you ask this? Could it be that Huaxia Hi-Tech is going to play music?" Jia Jingxing was quite sensitive, and unexpectedly guessed this aspect all of a sudden. "That's right, it's okay to train two or three stars to come out and have fun. How interesting it is." Jia Hongjian said with a smile.Of course, it sounds interesting on the surface, but in fact cultivating stars is quite profitable!If a record company releases an album to a singer, the company will basically share 7% of the profits!This is basically a general rule, and the remaining 3% is divided between singers and songwriters!Therefore, even if a singer appears in front of people all day long, he seems to be the leader of the whole team as if he is so well-known.But in fact, a singer is just a "singer", just a wage earner for a record company!

A singer gets quite a small share of a record. Generally speaking, the remaining product endorsements and concerts are where singers really make money.So in the later stage, the famous singers who almost reclusive—Qi Qin, Jacky Cheung, etc. basically stopped releasing records.Instead, he organizes performances everywhere, maybe a dozen commercial performances a month, and then there are concerts, all the money he makes is his own!And because he has already achieved success and fame, there is no need for a record company to package it at all, and he can live until retirement on his laurels alone!

And if Jia Hongjian came to do this marketing promotion, then of course he would choose a method that could perfectly balance the relative cost and effect as much as possible, so that his company could make a lot of money and at the same time increase the influence of the singer.But there is a problem here, that is, such a newly established company, if a group of singers who will be famous in the future are recruited at once, and so many people want to release videos at the same time, isn't it a fight with itself?

"Really?" Jia Jingxing didn't know that Jia Hongjian's mind was already wandering, and he asked with wide eyes in disbelief, "Uncle, you want to cultivate stars in the future? Then the big names in the company The star is your apprentice?" "Yes, you will be upgraded in the future. When you go to college and date the girl you like, you can bring the girl to the company as long as you want, and then let the nationally famous big star To accompany you for a meal, to sing for you..." Jia Hongjian shrugged his shoulders and said with a smile.

The scene depicted in his words immediately made Jia Jingxing's heart burst into flames!You know, in Jia Jingxing's heart, the Four Heavenly Kings were like the gods in the sky, they seemed to be high above them, as if it was impossible to see them at all, as if they could only worship them forever.But now, after hearing what my cousin said, from now on, the stars worshiped by the people all over the country can become their own "actors"?Can you come over and perform for yourself at any time?This is too... so cool!

"Really?" Jia Jingxing's face was flushed with excitement at this time, as if the crab had been cooked! "Of course it is!" Jia Hongjian nodded. "Uncle, what are you going to do?" "I'm going to..." Just when Jia Hongjian and his nephew had just talked here, Ye Zi coughed on the other side of the dormitory.Jia Hongjian turned his head to look at Ye Zi, and whispered to his nephew, "Let's go to the balcony and talk." After saying that, he got up and walked to the balcony. After his nephew also arrived on the balcony, he closed the balcony door .

This Ye Zi was undoubtedly a good student, a good student would not make Jia Hongjian react like this, but he thought that Jia Hongjian would leave voluntarily when he heard someone coughing now, because Ye Zi studied too hard.This leaf is basically in the boarding experimental school. He is studying all day long. He starts to wake up at 6 in the morning. Basically, it is not something that the school requires him to do. He basically does not do it. The time saved is so much They are all sitting at the table and reading!From 6:10 in the morning to 30:[-] in the evening, at least in the memory of Jia Hongjian in his previous life, Ye Zi studied like this almost every day, rain or shine, all year round.No one saw Ye Zi exercising outside of physical education class, no one saw Ye Zi play games, basically when others came to Jia Hongjian's dormitory, they saw Ye Zi basically studying.

Encountering Ye Zi's hard work, in the end Jia Hongjian immediately developed a habit of being very willing to "clear the scene" for Ye Zi.Even apart from Jia Hongjian, the other two people in the dormitory also developed this habit-everyone cleared the place to go out to chat and play, so that everyone would not have to see the leaves of hard work, so they would not have any inner feelings. Guilt or stress or something.

Jia Jingxing, who was standing on the balcony, had a natural and relaxed expression. He looked back at the leaves in the room, and suddenly his expression became much lighter, and he felt a little relieved. "Uncle, you really...understand! I just think he is too... making us quite stressed. I didn't think of it before, but now that I think about it, it really is true. Let's come out by ourselves, out of sight and out of mind..."" Hush! Keep your voice down! It's just across the door, what if people hear it?" Although Jia Jingxing's voice was quite soft, Jia Hongjian still said so.

"Hey... By the way, Uncle, who do you want to poach to become a singer? Hey, do you want to make our school alumni a star? If it's that sincere, it would be so interesting!" Jia Jingxing's eyes were shining at this time Said.

"Hehe, how is it possible, this is not "Super Girl..." Jia Hongjian stopped talking in the middle of his sentence.What he originally wanted to say was, "This is not "Super Girl", it's not a talent show, it's not about finding cats and dogs to sign up and choose stars from ordinary people, but that Mining himself is from the music industry, has talent and aspirations future singer".But at this time, from this "Super Girl", he thinks of the talent show. This kind of talent show is also called a reality show. It is a type of TV show that has been thriving for many years in the United States.And such a type has developed very well after entering China.Even if it is a singing reality talent show, from "Super Girl" to "Come on, Good Man" and "The Voice of China", these are all talent shows!

The excellence of this kind of program is that it can make the audience have a feeling of watching someone go from unknown to star-studded with their own eyes, and create a feeling that a star has changed from an ordinary person to a star because of their support!With such a result, many draft stars can still have their own fixed die-hard fan base after the draft is over!

As for the new record company that Jia Hongjian and David Geffen are going to create, they will naturally find people who are not well-known at present, so that the signing price will be low, so that the company can have "kindness" for each other, so that they best effect!Since the stars that the company wants to work with are still unknown, why not set up a talent contest for them?Doesn't this mean that before the album is released, the artist of his company can be known all over the country?This is simply free publicity!

It's just that, if such an operation is made, it will definitely be a big shady scene if someone digs it out in the future! rs