Coquettish Rebirth

In an era without special se, it is certain that having special se can attract people's attention.But having characteristics does not mean being recognized by everyone, or in other words, having characteristics is a process of selecting consumers, that is, choosing to make some consumers become diehards, and then make other consumers become passers-by.This is what the backbones feel a bit entangled with now. They want to get the advantages of the characteristics, but they don't want the disadvantages of the characteristics. Basically, they want to be a thief and eat meat, but they don't want to be a thief and get beaten.

Looking at the backbones waiting for Jia Hongjian to come up with an idea to solve this dilemma, Jia Hongjian shrugged his shoulders. He is not God, how could he come up with a solution that can get the best of both worlds?He shook his head slightly and said with a smile: "I am afraid that if we have special features, we will lose part of the audience. I don't think it is actually a problem, because without special features, we don't actually have a diehard audience. Which channel do they watch? It's fine, why do you have to watch our station?"

As soon as he said this, a group of people suddenly realized.Sure enough, it's useless to think too much now, because if you are on the star and still look like others, then the so-called audience is a floating cloud. If others have something good to watch, they will just watch other people's programs. How can they keep staring at this side? look?If there is a special feature, even if it captures the hearts of a hundred million or even tens of millions of viewers, it will have a great influence on this group, and then this is also a business plate!No matter how big the cake is, one person and one faction can't eat it all?

After appeasing everyone's emotions, Jia Hongjian slowly began to overthrow Yuan Ming's creative proposal. "This is the first point that needs to be added. The second one is about the proposal to broadcast TV dramas at the golden 8 o'clock in ordinary times. If there are two hours between the golden 10 o'clock and [-] o'clock, all use If you want to show a TV series, you can basically play two to three levels, but everyone pays attention to one question, that is, what do audiences usually choose based on when they want to watch a TV series? If it’s the same TV series?”

Hearing Jia Hongjian's question, the key members began to think.At this moment, Yuan Ming asked a little uncertainly: "The number of episodes played each time? And the speed of the broadcast? Anyway, when I watch TV, basically the faster the broadcast, the more the broadcast." The better..." "That's right! Have you seen it? Comrade Yuan Ming is really smart! Indeed, think about it for yourself, do you feel this way when watching TV? Knowing that the audience will feel this way. Then we will I can understand why in the 80s there was a TV station broadcasting "Legend of the Condor Heroes" and it played continuously!"

"So that's how it is!" Someone suddenly realized something.The backbones present all remember the "Legend of the Condor Heroes" starring Huang Rihua and Weng Meiling in the mainland in the 80s. When this TV series was broadcast, the domestic audiences were almost crazy!Want to know what era the 80s were?At that time, all kinds of entertainment were scarce. Even in 81, a Chinese version of Hegel's philosophy book could sell 100 million copies!

You must know that ordinary philosophy books are a category that sells a relatively small number of science books!Such a previously unpopular book can sell 100 million copies, which is enough to show the lack of entertainment and knowledge back then!And in a society of this level, the sudden introduction of a series like "Legend of the Condor Heroes" will cause a sensation, needless to say!This program was broadcast on many stations in succession.And some regional TV stations are even crazy, directly broadcasting the TV series "The Legend of the Condor Heroes" 24 hours a day without interruption!Many young people who were directly seduced directly asked for leave and skipped work!

This kind of thing has basically become a kind of "legend" and a kind of "memory" in 95, more than ten years later. Many of you feel that the society is different now from the past.So the previous society should have nothing to learn from.But who knew that Jia Hongjian's analysis really made sense after listening carefully!I can really get in touch!But if you continue to think deeply according to Mr. Jia's intention, then... Could it be?

"If our TV dramas are reserved for me every Saturday, so there is no way to broadcast them, then the progress of our TV dramas will be slower than others in the first week, and the result is that the audience will even watch our TV dramas. They will watch our channel, because they have already watched the programs on our channel, so it is nothing to them. But we can’t skip and play, otherwise the copyright of the TV series we bought will suffer! We bought You have to have the right to broadcast all the broadcasts, but you don’t broadcast them all, isn’t that a waste of money?”

Hearing what Jia Hongjian said, many people have already realized what Jia Hongjian meant!At that time, Yuan Ming's voice trembled a little—"Then what Mr. Jia means...will stop showing TV dramas?" Oh my god!This is going crazy!On the one hand, CCTV's "News Network" will not be rebroadcasted; on the other hand, even TV dramas will not be shown!what the hell is this?Is this going crazy?

"What are you talking about? How is it possible not to show TV dramas? Our station can't show all kinds of other programs all day long!" Yuan Ming was relieved, and she finally found out that Mr. Jia is not that crazy.But who knew that she just breathed a sigh of relief when she heard Jia Hongjian add another sentence that made her fearful - "We just don't show the TV series that others want to show..."

puff!At that time, a backbone who was drinking water choked and sprayed out the water!At that time, it made a mess in the venue, and a few people who were sprayed on the opposite side hurriedly wiped themselves.Finally, after everyone returned to calm, a group of people recalled Jia Hongjian's words, and they couldn't understand it!What does it mean not to show a TV series that others want to show?You must know that the TV series broadcast by others have basically passed the market test, at least the TV series that the audience likes to watch or are of good quality!If others don't broadcast what others broadcast, is it to broadcast bad dramas or not to broadcast?

Looking at everyone's expressions, Jia Hongjian certainly knew that few people could understand what he meant.The kind of thing he mentioned will be called a market segment in later generations!For example, Mango TV is a variety of entertainment stuff, relying on entertainment-oriented variety shows and idol dramas to attract attention.Other channels also have different directions, such as Pheasant TV, because the ratings are limited, they simply take the high-end route, hoping to strengthen consumer loyalty by digging out various news or inside stories.As for Jiangnan Satellite TV, it is relying on emotional programs like "If You Are the One" to conquer the world!

Such a move to segment the market, in the mouths of ordinary business people, it is said that it is possible to segment the market because the market is getting bigger.But China's TV market is definitely not like this. You must know that the sales of TV sets in China have been declining since 2000!Even from the second half of 97, even the increase in sales volume began to drop!What does this mean?This shows that China's TV market was close to saturation around 2000!

So why did other channels other than Mango TV segment the market until almost 2010?Why did many TV stations not segment the market in 2012?Therefore, Jia Hongjian thinks that what they say is that the market can be subdivided only when the market is large enough. It is when the market is large enough and the competition is fierce, or when the homogeneity is serious, then market segmentation is needed!For example, Changhong now sells 500 million TVs a year. Is the market not big enough?It's just because everyone hasn't realized that homogenization is wrong, and it's because everyone hasn't realized that there is still the direction of competition that can refine the market!

"So, if you want to broadcast TV dramas, we can invest in the production of TV dramas ourselves! Then we broadcast exclusively, or buy other people's TV dramas, then we have to buy the exclusive right to broadcast the first round, that is, only we broadcast and others are not allowed to broadcast! If we want to broadcast with others Let’s broadcast it together, so don’t broadcast it at all! This is my opinion!” At this time, Jia Hongjian finally began to show his master’s iron fist. Nod yes.At this time, only Yuan Ming was still holding her head up, and she asked a little unconvinced, "What about the time slot if it is not broadcast?"

"The time slot can be used to broadcast other things. Isn't it easy to think of a TV program? So, for example, it is said in the society that the post-80s... oh, the children born after the 80s are all little emperors, because The only child, so pampered, and some people write in magazines about summer camps for primary and middle school students in Japan, and then Japanese elementary school students carry 40 kilograms of weight, so what? The child from the impoverished mountainous area will be thrown to the impoverished mountainous area, and then a child from the impoverished mountainous area will be found and thrown into this pampered family. Then what will happen? Our program team can ask their parents to treat the exchanged child as their own child , our cameras just follow suit. How simple is this? Will it cost a lot? It’s common for rich people’s children to be difficult to manage. Well, do we still need us to give them money? The cost is not high, but is it attractive?" Jia Hongjian came up with an idea at random.

At that time, including Yuan Ming, almost all the key members knew that the ratings of this idea would definitely be good when they heard it!Just thinking about it and looking at it is particularly attractive, isn't it?Whose parents don't care about their children's education?Every family has scriptures that are difficult to recite. If you exchange the two extreme children, how will this change their lives?Just thinking about it makes the backbones of them curious and want to see it!

However, Jia Hongjian obviously didn't plan to come up with an idea, so he kept talking like a cannonball...