Coquettish Rebirth

"Are you the big boss of DreamWorks? We mainlanders bought the Rolling Stone Records of Dawan?" Mao Jiamin and Liu Huan looked at Jia Hongjian in disbelief at this moment, almost stupefied!Yes, this news is too shocking. For them, this news is like in the 21st century, suddenly telling an actor that the big boss behind xxx, the eight major Hollywood film companies in the United States, is actually Chinese!This kind of shocking news that had never been heard of before, and then suddenly came, really made the two of them unbelievable!

"Yes, I bought Pixar Animation Company under Jobs now, and then because I fell out with Disney, I simply came together with the anti-Disney DreamWorks. I took a total of 2 million US dollars in cash and became a master of 60 The big boss with % equity." Jia Hongjian nodded, and said very relaxedly, when he said that he bought someone else's company with [-] million US dollars, it was like buying a stall selling pancakes and fruits downstairs. same.

Liu Huan and Mao Jiamin were even more surprised at this time!Because of the so-called Pixar, they have heard of it!Didn't Pixar and Spielberg come to the mainland this summer?Could it be that behind all this is this young man who looks like a translator?

"Mr. Jia...Mr. Jia? Then Mr. Jia, what is the purpose of your company making such a program? After all, you have invested so much, and even the sound system is worth tens of millions. I heard that there are also people from Japan A professional lighting engineer invited here? And you also need to pack and hire musicians who play various domestic instruments? Can you make money here?" Mao Jiamin couldn't help asking at this time.

Indeed, according to the usual theory.This show must be a show that will lose money!After all, with such a large investment now, the advertising fee will not be able to earn back so much by then!But who said that Jia Hongjian must act according to the usual theories of this era? "No," Jia Hongjian shook his head easily and began to forget. "Too many companies are now owned by Huaxia Hi-Tech, so we don't need to be too clear about it, so to speak. In the future, Dongfang TV will form a joint venture with our company to form a satellite TV station, and the name is tentatively called Huaxia. Satellite TV. The "Chinese Singer Professional League" aired by Huaxia Satellite TV is produced by Satellite TV itself. So as long as our program can become one of the top ratings in China, even if it is a loss, it is good to treat the loss money as publicity expenses What's the matter...Although the promotion fee, we have promoted you. Of course, the most important thing is to promote our TV station..."

That's right!In the field of fast selling in the 21st century, or the full name - the field of fast moving consumer goods.That is to say, in places like supermarkets, there is a set of absolutely advanced theories from abroad, and it is mutually confirmed with many old sayings in ancient China!For example, why are some things sold at extremely cheap prices in supermarkets?Because there is basically a watch in the supermarket. The name of this watch is "Consumer Price Sensitivity", that is, what price changes are the easiest for consumers to see at a glance.

For example, television.I bought 4888 yuan yesterday and sold it for 4889 yuan today. No one can notice the price increase of one yuan, or the price of pots and pans.But things like cigarettes and rice.If the price is increased by a dime, ordinary people will be able to find out at that time!That is to say, the more often you need to buy something, the more common people are subconsciously sensitive to its price!

How can you compete with others for something that is price sensitive?The approach of supermarkets in later generations is parity!That is, completely 0 profit!You can even have a negative profit!It means that the supermarket sells at a loss!In this day and age, absolutely no one can understand this method—what?Want to sell things at a loss?Isn't this a matter of making money?How did it become a welfare offering of love?It turns out that in the advanced experience of Europe and the United States, there is a law that is the same as China's "losing money and making money". What they pay attention to is to attract consumers through product evaluations that are highly price-sensitive or even make a slight loss!Attract a large number of people to your store, and then use various methods, such as inducing distraction, to stimulate consumers' shopping impulse, so that consumers have the impulse to buy products with very low consumption sensitivity!For example, a consumer originally wanted to buy some rice, but saw a discount on microwave ovens, and then foolishly bought a microwave oven, only to be told that the difference in consumption is 200, which would give a big discount, and then foolishly went to buy it. More than 200 yuan for something... This is what the supermarket earns!

"Our TV station is a new TV station to be established. To be honest, who cares about us and who knows us when we are on the star and landed. The business has just opened, doesn't it all need a big opening reward? First discount to attract traffic , so that there will be repeat customers in the future, right?" Jia Hongjian explained in a way that ordinary people in this era can understand.At this time, Mao Jiamin and Liu Huan nodded thoughtfully, as if they accepted Jia Hongjian's explanation.But what they didn't know was that Jia Hongjian's idea was similar to that of a supermarket!He first built his own brand by relying on this kind of big investment and big losses. After keeping himself as a high-end brand, consumers have an idea of ​​China Satellite TV, and then know that this station is very high-end, which is different from other stations. no the same!If this is the case, if you continue to push up the ratings through the program, then you can earn a lot of money if you sell the advertising time afterwards!

So, yes!Jia Hongjian lost the east corner and harvested the mulberry elm. He lost with his left hand. After building a brand with his right hand, he can slowly recover it.It's nothing to lose a program, but the whole station's program is gaining!It is the establishment of the entire brand!It’s like Mango TV in later generations, their brand is entertainment, but Dragon TV, Zhedong Satellite TV and other channels want to challenge and launch various talent shows to get a piece of the pie. At this time, Mango TV doesn’t Didn't he go to Korea to buy the copyright of "I Am a Singer"?What is the purpose of this? It is to keep a trump card, a trump card that may lose money but can strengthen the brand to compete for ratings!

Liu Huan, Mao Jiamin and the others didn't know many of Jia Hongjian's little thoughts, but they listened to Jia Hongjian's explanation and thought it was logical.At this time, Liu Huan began to speak, "Mr. Jia, please tell me, what are your specific thoughts on this program? Although your employees have told me, I want to hear you tell the truth... ..."

Hey!Are our employees telling lies?Jia Hongjian explained to Liu Huan and Mao Jiamin with a smile on his face: "It's very simple, we are here to make a brand, to make the most high-end programs in China and even Greater China, the best audio in the world, and the best in Asia. The lighting engineer, the best accompaniment and harmony in the country, and then everyone sings for the common people in a video studio that has been designed and renovated with a million dollars! We don’t have professional judges for this show...or there are, but they don’t comment, They are only in charge of telling you where you used those skills in front of the TV, which can be regarded as popularizing professional vocal music knowledge for the common people. The real evaluation of you is the common people, the 1000 pairs of ordinary ears in the audience, and at the same time there are other We arranged for 1000 ordinary people to watch in front of the TV. If you can show your top singing voice, show the people your professional strength, and impress the people, then you will be number one!"

Although these words have been heard by the employees before, it cannot be denied that Liu Huan and Mao Jiamin were a little moved when they heard Jia Hongjian repeating it himself!You must know that the most famous TV singing competition in China - the Youth Song Competition, also has professional judges.People like Liu Huan and Mao Jiamin are all accomplished and famous now, and it's their turn to be the judges of the Youth Song Competition. If their singing is judged by a group of so-called experts in the audience, then they will definitely not be able to stand it!But if the audience are all ordinary people, then they can accept it!Surely, isn't the purpose of their singing just to listen to the common people?Moreover, the best sound system, the best configuration, the best stage, and a live concert... To be honest, this is simply a dream scene for those who like to sing!

At this time, I heard Jia Hongjian continue to seduce: "And do you know? There is no elimination system in our league, at least not now. We use a point system. If you fall behind by a few points, you will not be eliminated, but only slightly. It’s a bit embarrassing. But if both of you are definitely at the top, then you two can take the time to try some niche music on stage. You two must know that the pop music in our mainland is still a bit confused. I don’t know where I should go. You two can try it on stage, see how the common people react to different styles of songs, can the common people accept r&b, and jazz? Except folk and rock, What kind of songs are the common people in our country willing to pay for? If you try this kind of thing, you two will be of great merit!"

Look at Jia Hongjian's tall hat!Fully considering the other party's self-esteem and status as a great god in the system, what is given to the other party is also an opportunity to help young people create their own way like a great god. For this, they may be thanked and worshiped by younger generations in the industry for n years. , how could Liu Huan and Mao Jiamin still refuse?The two of them have such great abilities and such a high status, how can they do something that can be remembered in history.If this is the direction that mainland pop music should go, it will definitely be famous in the history of pop music!

Of course, Jia Hongjian will not tell them, in fact, Jia Hongjian is also reusing famous singers to help their record company to test which music forms in mainland China can be popular and can become bigger... (To be continued., .)