Coquettish Rebirth

As for the TV entertainment industry, Jia Hongjian happened to know a little bit, because in his previous life, he was an intern when he was a junior in junior high school, and then he went to Shanghai TV station for an internship, and then he accidentally had a more and more ambiguous relationship with a classmate. In the TV industry, I taught Jia Hongjian a lot of things who are not in the TV industry.This classmate's name is Zhou Ruihan...

According to what Zhou Ruihan and Jia Hongjian said in the previous life, the strongest skill of Mango TV is nothing else, that is, it can make people on and off the stage cry, and it is different from many other TV shows that deliberately cheat and make plots. Basically, all the "designed" people can achieve the emotional requirements they need by relying on a whole set of carefully designed processes.For example, when interviewing a not-so-famous scholar, they can study all the experiences of the scholar from childhood to adulthood, and then find out the scholar’s ​​tablemate in elementary school, ambiguous object in junior high school, and even the object of love when he jumped in the queue. Find them all!If these long-lost people suddenly appear at the right time—for example, when the interviewee expresses guilt or nostalgia, the interviewee can lose control of his emotions!Then achieve the desired effect of Mango Terrace!

And now, Jia Hongjian is telling the employees of China Satellite TV the experience he has gained from the girl in the future without reservation. "First of all, remember to divide all the experts into different roles, and let one expert be responsible for finding faults or doubts in one aspect, so that it will be comprehensive in the end. In addition, when shooting a person speaking, the longest duration of a shot is 8 seconds If the person speaks for a long time, two or three machines should be arranged to switch in turn - so that the rhythm of the whole TV program can be fast enough to move and produce the kind of heartbeat The feeling of bang bang bang, basically, apart from advertising, the audience is not allowed to pee!"

Jia Hongjian was talking, but all the employees listened carefully.Even Yuan Ming, a professional host like Yuan Ming, ran over curiously to listen carefully and even took notes.Yuan Ming didn't understand how Jia Hongjian knew this, but she didn't have time to think about it now.Because all the functions of her brain now need to be used to understand and record what Jia Hongjian taught!

Yuan Ming didn't know many things in many aspects before, but he heard Jia Hongjian say so.She suddenly had a feeling of enlightenment.At this time, Jia Hongjian was like the best teacher!From time to time, he uses examples to illustrate his own theories, telling everyone what the effect will be when encountering a situation, why such an effect is the most lethal to Chinese audiences, and what to do to achieve such an effect. In the future, if there is a mistake, how to remedy it...

Basically, Jia Hongjian spoke directly in this era of some truths that some insiders in the TV entertainment industry could only realize after working hard for more than ten years.In this era, basically no one understands what kind of methods a TV entertainment industry should have. In the past, the TV industry used the so-called "education through entertainment" method, and TV dramas should pay attention to ideas. , Artistic, and ornamental are highly integrated!As for how to do a variety show, most people say that CCTV's evening shows like sensationalism.He likes to tease people to cry with words, but everyone else doesn't realize anything.

Now, after hearing what Jia Hongjian said, everyone understands that the Chinese people are relatively a kind of nation whose inner feelings are easy to reveal, which is different from the island nations of Britain or Japan.Not ashamed to show emotion in public.And although the Chinese people are very optimistic every day, they each have their own sufferings in their hearts, so women like to watch movies about wars between mother-in-law and daughter-in-law, and even men sometimes like to watch movies about suffering, as if this is what everyone thinks A projection of emotion.So according to this theory, it really makes everyone cry while watching the show.This is a kind of emotional venting, which is a successful and enjoyable consumption experience for the consumers, that is, the audience!

And not only that, if the above is just a "strategy" in a general direction, then in terms of "tactics" in detail, the experience that boss Jia Hongjian told everyone is even more shocking!For example, a common example that can be seen casually, maybe it's just a man who cheated and wanted to divorce his wife.If such a simple story is put into Mr. Jia’s mouth, he will be able to analyze it bit by bit for everyone. Where in this story will be more effective, how to create suspense, and where to arrange the advertisement will be the most effective. Let the viewer turn to the channel without seeing the advertisement and then not turn back...

"The audience always cares about [what will happen] more than [why]!" Jia Hongjian also expressed a lot of experience that he had thought about at this time, "[what will happen] is because people will be curious, and they don't need to use their brains, but [Why] It is more like an intelligence test, which needs to use the brain to think. You must know that the audience has been tired at work for a day, and they are intriguing and wearing masks at work, and they have to keep using their brains for their families and children when they go home. Relax on the TV, and you still let people use their brains? Do you have the kind of Jing energy that you want to lie on the bed and watch TV before falling asleep when you are tired? If there is some intelligence program at this time, would you watch it? Of course not So, we want to create suspense, and don’t let the audience think too much, we mainly let them wonder what will happen next, not why it is like this!”

It can be said that Jia Hongjian summed up the experience of TV professionals in the 21st century for more than ten years and learned various advanced foreign experiences in one day.For many employees, through Jia Hongjian's guidance, they suddenly discovered that the TV industry is largely an unknown art industry, and it is actually an industry that plays with people's hearts and reactions!This discovery made them very happy, but the rules and experience that Jia Hongjian instilled in the following surprised them and they had to record and study them wholeheartedly.

They knew that Jia Hongjian used the most plain and common language and the most common examples to tell the story, but what was surprising was that they felt that it was very fulfilling, and that every sentence was as precious as gold. The words make people want to write them down and spend a few months thinking about them every night after going home!

This is how Yuan Ming felt at this time. At this time, her attention was completely focused on Jia Hongjian's tongue. It can be said that all the energy in her body was concentrated on her ears and brain, and she was completely unconscious now. I realized that my two legs and feet were completely numb because they hadn't changed their positions for 4 hours!It wasn't just her, almost all the bones and legs were numb, but no one noticed!

Because what Jia Hongjian said was so shocking and pioneering, it can be said that Jia Hongjian has created an industry by himself-for insiders, it is completely unreasonable to praise Jia Hongjian so much. Not too much, not too good at all!Because the content of Jia Hongjian's lecture is basically equivalent to the fire that drove the monkey off the tree in human history!From then on, those monkeys that fell down the tree are no longer monkeys, but the so-called apes, but the ancestors of human beings, not monkeys anymore!

When Jia Hongjian finished his lecture, many people were surprised to find that they seemed to have memorized nearly half of the things in their notebooks, then they were surprised to find that it was already dark, and then they were surprised to find that they were so hungry. That’s enough—they just realized that it’s why they felt a little sick to their stomach when they were taking notes. It turned out that it wasn’t a stomachache, but hunger!At this time, many people want to get up, such as Yuan Ming.But the moment she got up, Yuan Ming suddenly felt all kinds of needle-pricking and itchy sensations from her lower body, and she fell to the ground at once!And it's not just her, nearly a hundred people in the entire conference room fell to the ground!

After falling to the ground at the beginning, Yuan Ming and the others were still in a hurry to get up, but they saw colleagues fall one after another, and in the end they were not in a hurry to get up, but laughed happily one by one. Get up!After laughing, everyone looked at Boss Jia Hongjian who was walking off the podium to help them up.All of a sudden, they were filled with all kinds of admiration for Boss Jia in their hearts!

They are not laymen!Laymen may feel "wow" after hearing the explanations and teachings of Mr. Jia Hongjian, and then they may feel that professionals know these things.But these professionals really know, they don't know at all!Teacher Jia is equivalent to telling them industry secrets that they don't know before. This kind of kindness can't be expressed in words!

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