Coquettish Rebirth

Specifically, Jia Hongjian did not need to worry about arranging for Ai Jing to participate in the re-recording of the competition.What Jia Hongjian needs to worry about now is the pre-broadcast advertisement of China Satellite TV!etc!Since Huaxia Satellite TV has not started broadcasting, where will the advertisement for Huaxia Hi-Tech start broadcasting?Of course it was broadcast on other TV stations across the country!Although it seems a bit unbelievable to say that, after all, other TV stations are competitors of China Satellite TV. They are too full to broadcast advertisements for competitors?

But don't forget, in this era, even if China Satellite TV is a company with private shares, in fact, this China Satellite TV itself owns 51% of the state-owned shares, and in any case it is a former brother unit—don't Forget, these TV stations are not in fierce competition yet, they are still in the same state-owned enterprise, and in the same state-owned enterprise, if you want to transfer, as long as the other party is willing to ask for it, and this side is willing to let it go, then as long as the other party sends an order to come over!In other words, everyone is equivalent to different branches of a big TV station, so they all call each other "brother stations"!

This kind of friendship between brothers and TV stations will be gradually weakened after the continuous marketization in later generations, but now this kind of friendship is still preserved a lot.And not to mention anything else, it's not that Jia Hongjian didn't give money for advertising!Although he didn't ask now, Jia Hongjian clearly knew that as long as he stepped in, it would be easy to play commercials!

Since it was so easy, what else did Jia Hongjian need to worry about?What he is worried about is not the broadcasting of advertisements, but the production of advertisements!Because although this Huaxia Satellite TV was established on the basis of the old Dongfang TV, in theory, it is a joint venture company composed of Huaxia Hi-Tech paying for it, and Dongfang TV providing people, manpower, resources, equipment, etc.However, Jia Hongjian's money was not only used as operating funds, he used the money to buy a lot of top-level broadcast-level special effects equipment in the United States and Canada through David Geffen's relationship!

What do these top-of-the-line broadcast-quality special effects gear mean?That is to say, the broadcast-level special effects equipment currently used by TV stations are still traditional analog signal linear editing equipment.What is an analog signal line editing device?This means the equivalent of "writing a letter" because the analog signal is stored on videotape as a magnetic signal.Therefore, if you want to change the signal of a certain paragraph, such as lengthening, slowing down, etc., or even adding some fragments and paragraphs, you need to erase everything behind.Then combine the things to be added with the things that were originally there later and then add them.

It's a little hard to understand, but it's very simple to use "writing a letter" as an analogy - when the "words" are written on the "letter paper", facing a letter with thousands of words written How about adding hundreds of words in the middle?Can't you just move the mouse to the place where you want to insert and write directly like the code words on the computer in later generations?Because of the digitalization of later generations of computers, they can be added and inserted at will.But physical things are not so convenient!After all, there is still a space limit!And the difference between a videotape and a letter is that there is no way to write between two lines in a super small font?

Therefore, this is equivalent to adding something to a letter of several thousand words, it can only be "linear editing"-that is to say, use another letter paper, copy it again, and add the required text to the place to be modified. Modify things, and then copy what should be there... Basically, the special effects equipment in mainland TV stations in this era are these functions!So in this 90s.The TV special effects in mainland China are particularly weak, and because of the linear editing of analog signals, the special effects produced are not good.There are even problems with the clarity—for example, many scenes in "Journey to the West" where Monkey King transforms are made with linear editing equipment. Obviously, there is a feeling of a paper man, and the clarity is very poor!

But in this era, some new equipment appeared in the United States and Canada-broadcast-level digital nonlinear editing equipment.First of all, what is broadcast grade?That's professional stuff!That is to say, it is not for ordinary consumers to play, but for professionals!What is a digital nonlinear editing device?That is to say, it is a digital device that can be modified anytime and anywhere, just like various video special effect software in later generations!And this kind of digital non-linear editing equipment can be said to be a specially built computer workbench for video special effects!This workbench of several 10 yuan can completely replace more than a dozen devices such as ab roll editing machines, special effects machines, editing controllers, mixers, time base correctors, switchers, etc. for analog signal line editing. !

But in this era, video recording and broadcasting are all analog signals, so how do they work with digital equipment?This is also easy to say-the practice of the United States and Canada is to develop input and output devices.First read out the analog signal in the video tape through the video capture card and turn it into a digital video signal, then use such a special non-linear editing machine to operate and produce special effects, and after everything is done, import and record it into a digital video signal. Sony betacam video tapes with analog signals are ok!

The United States and Canada began to develop and use these devices in the early 90s.In mainland China, it will basically not be used until the end of the 20th century and the beginning of the 21st century. Therefore, at this stage in history, TV stations such as CCTV suddenly have many, many programs with virtual scenes, and even Jia Hung-chien still remembered that there was a sitcom similar to "Family with Children", which was a live-action sitcom filmed with virtual scenes.This method seemed very novel at the time, but in fact, to put it bluntly, it just caught up with the digital nonlinear editing equipment, so it is very easy to directly do special effects with green cloth!

Now I have introduced n sets of non-linear editors from the United States, and I have recruited Wang Zhidong, Wang Jizhi, Ni Guangnan and other great experts to come together to crack the font library—there is no Chinese in the font library of foreigners..., and then plugged in the cjk font library, which is the so-called "Sino-Japanese-Korean Unified Ideographs" font library.Originally, according to the idea of ​​Ni Guangnan, Wang Jizhi and other powerful people, a simple gb2312 font library would be plugged in, but who knew that Jia Hongjian was not happy.

It turns out that Jia Hongjian suffered a lot from this gb2312 font library. What is gb2312?This is the informatization character code set by the state in the early 80s. There are a total of more than 6000 Chinese character fonts. For example, the smart abc input method used this gb2312 font in the early years. Many characters cannot be typed at all, for example. Like Tao Jiji's "Zhe", then this code cannot be typed!

When China's household registration policy began to be computerized, many basic-level computers still used smart abc and only supported gb2312, which caused many people to change their names!Household registration jing can be so big that others can change their characters. Can't Jia Hongjian and the others still type the celebrity's name correctly on the TV station?So Jia Hongjian simply suggested, don't use the gb2312 font library, and directly use the cjk font library released in 93 to pull it down!

What does this cjk font mean?That is a font library that collects Chinese characters from various countries under the cooperation of China, Japan, South Korea, Vietnam and other regions!The predecessor of this font library was Dongdong, which was called the "East Asian Pictograph Library" by the American Library. Later, China, Japan and South Korea started it themselves and added some Chinese characters of their own.Such a thing was approved in the first edition in 93.The original intention is to strengthen the communication between each other in the computer age, but this thing is even more useful when used on broadcast media!At least 2 Chinese characters are included! There are only one or two thousand Japanese Chinese characters in total, and the most remaining Chinese characters are not Chinese characters?This font alone is huge!

With a non-linear editing machine and an external cjk font library, Jia Hongjian personally directed the artists of Huamei Animation to start making commercials... Wait!Isn't it China Satellite TV?Isn't it Oriental TV?Why are people from Huamei Anime coming again?There is no way, the only ones in China who know how to make digital special effects and cao these days are the colorful animation artists who have been taught by Pixar, and the employees of Dongfang TV are playing with the old linear editing machines. It's the same as anything, you can play with an old machine with your eyes closed to achieve an effect that later generations of ps experts will not be able to play, but the problem is that they really don't know how to use the digital platform!

So, now only the powerful Jia Hongjian personally instructed the artists of the Meiying Studio to edit and create special effects to make this commercial.In this commercial, Jia Hongjian asked the artists to add a lot of special effects that are super rare these days-such as 3D CG subtitle effects, such as various point light sources, particle effects, such as brush subtitle effects!For example, multiple video layered overlay effects!

In the eyes of the people of later generations in 2012, these effects are commonplace, making them not interested at all, but in this era, these things are simply rarer than pandas!You know, CCTV's "News Network" these days, the special effects are still a mess of rubbish, and it's just the simplest map of China, and then the four red words "News Network" fly up and it's over!The three-dimensional "news network" four cg characters of later generations will not exist until around 3!

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