Coquettish Rebirth

"Viewing ratings?" Yuan Ming was stunned for a moment, and then said with a half-smile, "Mr. Jia, we don't have that kind of investigation method in a capitalist country, and our socialist country doesn't have it!" "Huh?" Jia Hongjian couldn't accept Yuan Bright humor. (.) "I mean, our country doesn't have any systematic ratings survey agencies, so there is no ratings survey at all." Yuan Ming said this, and then continued to explain to the dumbfounded Jia Hongjian, "European and American countries They are all cable TV, and the automatic recorder is directly integrated in the set-top box, so you can directly investigate the ratings, but our country is still developing towards cable TV, and we don’t have any set-top boxes. So there is no ratings survey..."

Jia Hongjian was really dumbfounded!Without ratings survey, there would be no ratings figures. Without ratings figures, why would Jia Hongjian and their China Satellite TV negotiate the price of advertising time with other companies?Like Mango TV in later generations, when a certain program becomes popular, they can tell others with the ratings—see, our ratings are 1% nationwide!That is to say, 30% of all households in the country are watching this program, so the advertising time price of this program should be 30 for a [-]-second advertisement... But if there is no such figure now, how can Jia Hongjian set the price?He asked a high price, didn't others think it was a wild asking price?This shit is completely unscientific!What about CCTV?How did Jia Hongjian remember that there seemed to be some kind of Suo Ruifu or other company in CCTV in history, didn't they just do market research?But how could Yuan Ming not have it?

Could it be that CCTV has not established that company in this era?Also a possibility.After all, Zhou Ruihan joined the TV station after graduating from university. After that, what she told Jia Hongjian was basically the market situation after 2000. After all, it is 5 years earlier than that era. A lot can happen!

"There is no ratings survey agency in our country?" Jia Hongjian asked Yuan Ming repeatedly. After Yuan Ming nodded, she suddenly had a sixth sense, and immediately asked in surprise: "Mr. Jia, don't you Want to establish a ratings survey agency?" Hearing Yuan Ming's words, Jia Hongjian suddenly had a flash of inspiration, eh.By the way, since it is said that there is no ratings survey agency, why doesn't Jia Hongjian set up one? <That is the "Chinese Republic" similar to the later "Samsung Republic"!What Jia Hongjian has to do is to establish a trinity model that spans n industries like Samsung, and then it and IC industries are similar to Apple, Samsung, and Warwick!The Samsung company in Bangziguo spans chemical, steel, shipbuilding, biochemistry, electronics and other fields, and Jia Hongjian has to do the same, but the head office he controls is responsible for ICT integration and network, and other peripheral projects They are all surrounded by Huaxia Hi-Tech in the form of subsidiary holding companies and shareholding companies, thus forming a huge "Huaxia Hi-Tech Department"!

If this is the case, since there are so many industries to be involved in, why not set up one more ratings survey agency of our own?You must know that this ratings survey agency can also be used for market research in many cases!Such an organization can also provide data services to many related companies within Huaxia Hi-Tech!After thinking about this, Jia Hongjian asked Yuan Ming, "Then do you know what are the best ratings survey agencies in the world?"

"There is a ratings survey agency under the British wpp media group. Then there is the Taylor-Nielsen ratings survey agency, which is also British, and then there is the French company Sofry. There used to be an agb company in the UK, but in 92 When it merged with Taylor-Nielsen, and this year Sofry acquired FSA in the Asia-Pacific region. This company also conducts ratings surveys..." Yuan Ming really deserves to be called a talented woman. This kind of professional knowledge reserve is definitely better than Jia Hongjian went deeper and wider!

"Sau Ruifu?" Jia Hongjian pondered for a while, this seems to be the company that cooperates with CCTV?Anyway, what Jia Hongjian remembered was that the only ratings survey company in China in later generations was CCTV Suo Furui or CCTV Suo Ruifu.If this is the case, maybe it is a joint venture with this French company Sofry?Since CCTV can cooperate with this company.Then why couldn't Jia Hongjian form a joint venture with this French company to establish an investigation agency?For the French, cooperation with anyone is cooperation!Anyway, they are occupying the Chinese market!

So, in order to have fun and know the ratings of his programs, Jia Hongjian decided in a moment to establish a joint venture with France's Sofrey to establish a ratings survey agency! "Yuan Mingxiu, you go back and say hello to Mr. Huang, and say that you can help to contact the French company, Suo Furui, or Suo Ruifu? Our Huaxia Hi-Tech... No, our DreamWorks Corporation will establish a joint venture with them to build a mainland The only ratings survey agency in the country!"

"Joint venture? Suo Furui?" Yuan Ming was surprised at that time!She never thought that the boss of a company could be so rich and powerful!Doesn’t domestic companies now have joint ventures with foreign companies or something like that to be discussed and deliberated about?As a result, Huaxia Hi-Tech is really good enough. If you want a joint venture, you don’t seem to consider capital at all... Well, Huaxia Hi-Tech is indeed rich in funds, and they are building the world’s tallest building with a height of 520 meters. And There is no need to go to the bank for a penny, and there is no need to sell uncompleted properties for a penny, and you have to pay for everything yourself!Can this be without money?

However, when Yuan Ming and his Dongfang TV station contacted the French Sofry as a representative, a surprising news came from there very quickly—there was a relationship with Zhong Yang, a leader in TV broadcasting in the Chinese market. The TV station is discussing the possibility of a joint venture in the future. I don't know what counterweight Dreamworks, an American company, can use...

This news surprised Jia Hongjian a bit!What, could it be that this time slot happened to be the time when CCTV was in contact with France's Sofry?It turns out that CCTV actually realized the importance of market research and ratings at this time in history.In 96, CCTV first established a joint venture with Kantar, a market research company under the British WPP Group, to establish a company called CCTV Market Research Co., Ltd., and in 97, Sofry merged with Taylor-Nielsen After becoming a tns company, CCTV's Market Research Co., Ltd. and tns jointly established the so-called CCTV-Sofrey!It can be said that Jia Hongjian's proposal for a joint venture is completely stuck on the key point of the initial contact with CCTV!

"Is it weight?" Jia Hongjian said with a smirk after pondering for a while, "Just tell them that we have a satellite station that has just launched, and our station is now going to challenge the dominance of CCTV. It is a market-oriented company without so much bureaucracy. At the same time, we also have a direct relationship with the top management like CCTV... In addition, our funds are also abundant..."

Anyway, isn't it just to spoil the situation for CCTV?Jia Hongjian wanted people, relationships, connections, money, so why not steal business?Even if you can't grab it, are there only two ratings survey companies in the world?Why can't Jia Hongjian form joint ventures with other investigation companies in the world?The big deal is to compete fairly in the market with everyone at CCTV Suofurui!Who is afraid of competition?What Jia Hongjian is most afraid of is competition!

At least Jia Hongjian himself knew that there was another market research company in the United States called AC Nielsen, which was established in the 20s and is the world's oldest audio-visual rate research company.Even if a joint venture with a European company doesn't work, isn't there an American company as a backup!Jia Hongjian still didn't believe that he couldn't find a partner to cooperate with!

After Dongfang TV communicated a contact intention, Jia Hongjian left the rest of the matter to Katzenberg of DreamWorks to negotiate. Anyway, Katzenberg is a good negotiator, and it is absolutely necessary to talk for 15 minutes. It is simply the best choice for such a foreigner to negotiate with a foreigner who cannot talk for 16 minutes!On the other hand, Jia Hongjian himself went among the masses to personally experience their reactions to China Satellite TV's programs.

After arriving at the school on Monday, Jia Hongjian only listened to the male and female students talking happily about several reality shows of China Satellite TV. Live programs, of course, more people are talking about "Chinese Singer Professional League"!Even many teachers talked about this program when they were free. Anyway, when Jia Hongjian entered the teacher’s office for something, he heard people talking about this program in almost every office... According to Lockheed? Martin said that the prototype of the commercial computer is a quantum computer produced by Canada's d-wave company. After two years of technical upgrades from Lockheed Martin, this prototype can reach commercial standards. If the new computer is like Lockheed and If d-wave operates as expected, then it will greatly enhance the computing power of even the most powerful computer systems today, and its processing speed of technology and business problems will be millions of times faster than today.

By the way, thinking of the news about the success of the quantum communication principle experiment in China in the past two years, why do you suddenly feel that g2 seems to have been caught up in some black technology all of a sudden?Wouldn't it be said tomorrow that China and the United States have actually started to build Star Destroyers separately, or that the era of virtual life with intubation in the back of the head is about to start? rq