Coquettish Rebirth
Chapter 936 How to Record the Ratings
Of course, it is a big deal for Spielberg to make a movie, but it is still quite time-consuming to actually operate it.For example, first of all, Spielberg will bring his own team to find suitable scenes.Who are the people on the team?There may be set designers and prop masters. When they and Spielberg are watching the scene, they will discuss with Stephen which one is better to have a ruined wall, and which one is better to be blown up.
Next, we need to do detailed research, such as what is the combat uniform of the commando team, what weapons are used, and what is the general composition of the team.What is the plane like on the hump route, what should the Japanese army encounter after falling down, what to say, what weapons to use, and what tanks to drive.Although these details are often not cared about by domestic anti-Japanese fantasy TV series, Spielberg obviously cares-the historical "Saving Private Ryan" was praised by many surviving veterans of the European battlefield during World War II. Movies of real combat situations in Europe during World War II!From this point of view, Spielberg's requirements for details are absolutely strict!
After these most basic things are done, we need to find actors.Sometimes an extra character may be written for a particular actor. Finding an actor also depends on whether the actor's schedule is suitable or not, and they need to sign a contract.Then it is necessary to arrange for the actors to go to military training-in "Saving Private Ryan", it is said that Matt Damon alone has not received military training, and everyone else has.So obviously it is also necessary for actors to receive military training, and this military training may last for one month or three months.So in general.To wait for the film to start shooting, it is estimated that there is still time to wait.
What Jia Hongjian has to do now is to take care of his own script, and at the same time say hello to Jiang Wen, let him make room for Spielberg in the future.In fact, it was just a verbal notification about this matter. After all, Jiang Wen is working as an animation film director now, so there is no time to act in other plays.However, Jia Hongjian followed the usual rules and signed a contract with Jiang Wen in advance.After giving a deposit, it can be regarded as an agreement on the schedule.
After getting things done here, Katzenberg called soon.It is said that the Sofry company from France wants to come to Shanghai for field research, and at the same time contact DreamWorks in Shanghai.Jia Hongjian was quite happy about this, and he was very curious about how the ratings were investigated in this era.After all, this era is not like future generations.What digital set-top boxes can automatically record.In the memory of Jia Hongjian's previous life, it seems that when he was young, that is, in 97 or some other year, someone knocked on the door one night, and then poked his head in to see what program Jia Hongjian and his family were watching. There were two people who did the investigation. After the investigation was over, the two continued to investigate the residents upstairs, and they did not do Jia Hongjian and his family any favors.Jia Hongjian even remembered that Su Ping was still complaining.Speaking of giving people free survey ratings like this, why should the TV station give some gifts?
Almost a week later, a man named Julian arrived in Shanghai with two assistants, a man and a woman.This French guy named Julian is about 1.8 meters tall, a typical Latin brunette.Looks very attractive.And this middle-aged French man can speak English very strangely!This is super rare!You must know that the mentality of the French towards language is almost like that of the Chinese in the Qing Dynasty. They still hold the book of credit all day long and think that they are the kingdom of heaven. The French always hold the old calendar and think that their French is noble. Language, English is spoken by lowly people, and the French who can speak English are really a rare species.
Jia Hongjian was actually not needed to receive Julian and his party.However, Jia Hongjian was curious about some things, so he chose to receive them in person.He first took Julian and his assistant to look at the environment in China Satellite TV, and after learning about some internal affairs of China's radio and television, he listened to Jia Hongjian and asked: "Mr. How did you check the ratings?"
"Now? Now it basically depends on the device in the set-top box. When a channel is watched for 3 minutes without turning the channel, the recording device inside the set-top box will record this effective viewing data. Periodically, we will have someone come to fetch the data. Yes. But this method seems not suitable for you in China now, I guess you should use a relatively earlier method..." This Julian is quite aware of the specific situation of radio and television in Chinese society.
Just listening to him continue to introduce: "The most traditional method is to conduct surveys by calling, visiting or sending faxes, just like market surveys, asking respondents to fill out questionnaires. However, the data obtained in this way are generally true. The extent is more problematic, because most of the time the interviewees don’t remember their subtle program choices. For example, Mr. Jia, can you remember what TV program you were watching at 7:55 p.m. on Friday night a week ago?”
"I wasn't watching the show at the time..." Originally, Julian just wanted to make Jia Hongjian realize that it would be very difficult to remember what show he watched on a certain day through such a question, but he never expected that Jia Hongjian would I didn't even think about it at the time, I just answered so decisively!This answer immediately stunned Julian!At this time, Jia Hongjian said with a smile: "Last week, that time happened to be the first broadcast day of our TV station, so I have been watching and doing various coordination work on the station since that afternoon. I have absolutely no time Watching TV, I didn't get off work until 10pm that night, so I definitely wasn't watching TV at 7:55pm..."
"Hehe, so that's the case, but I believe that Mr. Jia is not so busy every day, and our viewers may not be able to recall what they watched last Friday night as soon as Mr. Jia thinks about it, so many times they think about some details. If they can’t get it up, they will write something they think they have seen, or simply make it up! Then such a data must be invalid, at least the credibility is not high.” Julian said here, stopped After a while, he introduced——
"So another method appeared later, which is to directly sign a contract with users, give them a diary-like recording form, and let them take the initiative to record every 15 minutes. However, although there are still many such methods in the world It is used in a few places, for example, some areas in Japan are still using it, but the accuracy of this statistical method is not ideal, because we cannot monitor users all the time. Users are creatures that are always lazy. In the first day or two, they may still record carefully, but after a long time? Basically according to our experience, after 3 days, some users will start to make up and fill in randomly..."
wipe!Jia Hongjian hadn't imagined that when he used to count the audience ratings, he would have to fight wits and courage with the audience, and also fight against the audience's laziness or laziness!But speaking of it, if Jia Hongjian himself had experienced this kind of investigation, it is estimated that in a few days, Jia Hongjian himself would really start cheating and paddling to be lazy!But if there is no set-top box, how to record to avoid these errors?
At this time, Mr. Julian seemed to have heard Jia Hongjian's inner curiosity, and said: "There is another way, but it is not practical, that is to invest a certain amount of money to install recording equipment or even monitoring in the interviewee's home... Although this can fundamentally ensure the accuracy of the recording, the initial investment is too large... However, such a large investment in signing is not without other benefits. For example, because it can record the audience rating every minute on a floppy disk or tape , you can determine the ratings of each TV station’s advertisements in each time period. The higher the ratings of the advertisements, the better the promotion effect of the advertisements. Therefore, in many cases, our ratings survey agencies and market research agencies are approved by the same unit. Two skins, or simply put up a sign, after all, it is also a kind of market share survey to investigate which products have a high acceptance rate of advertisements through the ratings..."
Hearing this, Jia Hongjian only felt a flash of inspiration in his mind!This method of adding recording equipment to the audience's home is indeed a very difficult task for a ratings survey company without background, and the cost of the investment is too high - after all, they cannot produce this kind of thing by themselves. Things have to be bought from the outside, even if a recorder costs 100 yuan, they have to install 1 in the Chinese market, which is 100 million, and if they install 1000, it is 100 million![-] users to count the ratings of more than one billion people, is this already a small proportion?Not to mention how can you buy one for [-] yuan?
But for Huaxia Hi-Tech, this problem is simply not a problem!There are such great talents as Ni Guangnan and Wang Jizhi in Huaxia Hi-Tech. It is as simple as playing with them if they carve a circuit board by hand or make a single-chip microcomputer in the laboratory-don’t forget that Huaxia Hi-Tech has long been with Fudan University and so on. Cooperation established a Chinese chip design center!Although this design center is an inconspicuous signboard hung by Xiaomi, it is also an internship site for master and doctoral students of several well-known universities in Shanghai!
. )
Next, we need to do detailed research, such as what is the combat uniform of the commando team, what weapons are used, and what is the general composition of the team.What is the plane like on the hump route, what should the Japanese army encounter after falling down, what to say, what weapons to use, and what tanks to drive.Although these details are often not cared about by domestic anti-Japanese fantasy TV series, Spielberg obviously cares-the historical "Saving Private Ryan" was praised by many surviving veterans of the European battlefield during World War II. Movies of real combat situations in Europe during World War II!From this point of view, Spielberg's requirements for details are absolutely strict!
After these most basic things are done, we need to find actors.Sometimes an extra character may be written for a particular actor. Finding an actor also depends on whether the actor's schedule is suitable or not, and they need to sign a contract.Then it is necessary to arrange for the actors to go to military training-in "Saving Private Ryan", it is said that Matt Damon alone has not received military training, and everyone else has.So obviously it is also necessary for actors to receive military training, and this military training may last for one month or three months.So in general.To wait for the film to start shooting, it is estimated that there is still time to wait.
What Jia Hongjian has to do now is to take care of his own script, and at the same time say hello to Jiang Wen, let him make room for Spielberg in the future.In fact, it was just a verbal notification about this matter. After all, Jiang Wen is working as an animation film director now, so there is no time to act in other plays.However, Jia Hongjian followed the usual rules and signed a contract with Jiang Wen in advance.After giving a deposit, it can be regarded as an agreement on the schedule.
After getting things done here, Katzenberg called soon.It is said that the Sofry company from France wants to come to Shanghai for field research, and at the same time contact DreamWorks in Shanghai.Jia Hongjian was quite happy about this, and he was very curious about how the ratings were investigated in this era.After all, this era is not like future generations.What digital set-top boxes can automatically record.In the memory of Jia Hongjian's previous life, it seems that when he was young, that is, in 97 or some other year, someone knocked on the door one night, and then poked his head in to see what program Jia Hongjian and his family were watching. There were two people who did the investigation. After the investigation was over, the two continued to investigate the residents upstairs, and they did not do Jia Hongjian and his family any favors.Jia Hongjian even remembered that Su Ping was still complaining.Speaking of giving people free survey ratings like this, why should the TV station give some gifts?
Almost a week later, a man named Julian arrived in Shanghai with two assistants, a man and a woman.This French guy named Julian is about 1.8 meters tall, a typical Latin brunette.Looks very attractive.And this middle-aged French man can speak English very strangely!This is super rare!You must know that the mentality of the French towards language is almost like that of the Chinese in the Qing Dynasty. They still hold the book of credit all day long and think that they are the kingdom of heaven. The French always hold the old calendar and think that their French is noble. Language, English is spoken by lowly people, and the French who can speak English are really a rare species.
Jia Hongjian was actually not needed to receive Julian and his party.However, Jia Hongjian was curious about some things, so he chose to receive them in person.He first took Julian and his assistant to look at the environment in China Satellite TV, and after learning about some internal affairs of China's radio and television, he listened to Jia Hongjian and asked: "Mr. How did you check the ratings?"
"Now? Now it basically depends on the device in the set-top box. When a channel is watched for 3 minutes without turning the channel, the recording device inside the set-top box will record this effective viewing data. Periodically, we will have someone come to fetch the data. Yes. But this method seems not suitable for you in China now, I guess you should use a relatively earlier method..." This Julian is quite aware of the specific situation of radio and television in Chinese society.
Just listening to him continue to introduce: "The most traditional method is to conduct surveys by calling, visiting or sending faxes, just like market surveys, asking respondents to fill out questionnaires. However, the data obtained in this way are generally true. The extent is more problematic, because most of the time the interviewees don’t remember their subtle program choices. For example, Mr. Jia, can you remember what TV program you were watching at 7:55 p.m. on Friday night a week ago?”
"I wasn't watching the show at the time..." Originally, Julian just wanted to make Jia Hongjian realize that it would be very difficult to remember what show he watched on a certain day through such a question, but he never expected that Jia Hongjian would I didn't even think about it at the time, I just answered so decisively!This answer immediately stunned Julian!At this time, Jia Hongjian said with a smile: "Last week, that time happened to be the first broadcast day of our TV station, so I have been watching and doing various coordination work on the station since that afternoon. I have absolutely no time Watching TV, I didn't get off work until 10pm that night, so I definitely wasn't watching TV at 7:55pm..."
"Hehe, so that's the case, but I believe that Mr. Jia is not so busy every day, and our viewers may not be able to recall what they watched last Friday night as soon as Mr. Jia thinks about it, so many times they think about some details. If they can’t get it up, they will write something they think they have seen, or simply make it up! Then such a data must be invalid, at least the credibility is not high.” Julian said here, stopped After a while, he introduced——
"So another method appeared later, which is to directly sign a contract with users, give them a diary-like recording form, and let them take the initiative to record every 15 minutes. However, although there are still many such methods in the world It is used in a few places, for example, some areas in Japan are still using it, but the accuracy of this statistical method is not ideal, because we cannot monitor users all the time. Users are creatures that are always lazy. In the first day or two, they may still record carefully, but after a long time? Basically according to our experience, after 3 days, some users will start to make up and fill in randomly..."
wipe!Jia Hongjian hadn't imagined that when he used to count the audience ratings, he would have to fight wits and courage with the audience, and also fight against the audience's laziness or laziness!But speaking of it, if Jia Hongjian himself had experienced this kind of investigation, it is estimated that in a few days, Jia Hongjian himself would really start cheating and paddling to be lazy!But if there is no set-top box, how to record to avoid these errors?
At this time, Mr. Julian seemed to have heard Jia Hongjian's inner curiosity, and said: "There is another way, but it is not practical, that is to invest a certain amount of money to install recording equipment or even monitoring in the interviewee's home... Although this can fundamentally ensure the accuracy of the recording, the initial investment is too large... However, such a large investment in signing is not without other benefits. For example, because it can record the audience rating every minute on a floppy disk or tape , you can determine the ratings of each TV station’s advertisements in each time period. The higher the ratings of the advertisements, the better the promotion effect of the advertisements. Therefore, in many cases, our ratings survey agencies and market research agencies are approved by the same unit. Two skins, or simply put up a sign, after all, it is also a kind of market share survey to investigate which products have a high acceptance rate of advertisements through the ratings..."
Hearing this, Jia Hongjian only felt a flash of inspiration in his mind!This method of adding recording equipment to the audience's home is indeed a very difficult task for a ratings survey company without background, and the cost of the investment is too high - after all, they cannot produce this kind of thing by themselves. Things have to be bought from the outside, even if a recorder costs 100 yuan, they have to install 1 in the Chinese market, which is 100 million, and if they install 1000, it is 100 million![-] users to count the ratings of more than one billion people, is this already a small proportion?Not to mention how can you buy one for [-] yuan?
But for Huaxia Hi-Tech, this problem is simply not a problem!There are such great talents as Ni Guangnan and Wang Jizhi in Huaxia Hi-Tech. It is as simple as playing with them if they carve a circuit board by hand or make a single-chip microcomputer in the laboratory-don’t forget that Huaxia Hi-Tech has long been with Fudan University and so on. Cooperation established a Chinese chip design center!Although this design center is an inconspicuous signboard hung by Xiaomi, it is also an internship site for master and doctoral students of several well-known universities in Shanghai!
. )
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