Coquettish Rebirth

Today's "Chinese Singer Professional League" has become the most popular TV program in all of China, which is simply not bragging!After the 91% in the fourth episode, the audience rating has been rising all the way. By the time of the seventh episode, the audience rating has risen to as much as 94%!And this is the statistics of a total of 500 million households!It's not the data of thousands of households like CCTV!After such statistics came up, the employees of China Satellite TV were so excited that they forgot what it meant to be tired!

We must know that the high ratings of a program may be due to luck, but the ratings of several consecutive episodes are above 9%, which is definitely strength!After all, even CCTV's ace program "News Network" is only 5% of the ratings, and it is only a tie with Chen Peisi's sitcom at 7 pm!So this "News Network" is not to mention compared with the "Chinese Singer Professional League", but compared with the half-hour warm-up program before the "Chinese Singer Professional League", the ratings cannot be compared!

The effect of this rising ratings is that many businessmen across the country are dumbfounded-they each spent a lot of money to buy CCTV advertising time, and some people spent tens of millions to compete in CCTV's bid king competition. A set of prime-time advertisements, and some of them spent a little bit of cheap money on advertisements on sports channels or other channels, but now that the whole country is watching Huaxia Hi-Tech, then how much money does he have? Is it a waste of time?On the other hand, is it necessary to smash the advertising time of China Satellite TV?

Just when these merchants were all dumbfounded, China Satellite TV's investment promotion work started in an orderly manner.According to the approach agreed upon by Tan Xisong and Jia Hongjian, the first thing to do is to divide the country into several regions—Northeast, North China, Central China, East China, South China, Southwest, and Northwest China, and then establish Regional branches or specialized investment promotion offices.These investment promotion offices are responsible for doing preliminary market research in various places, investigating customers who are capable of participating in satellite TV and are also suitable for competing for China Satellite TV's advertising time, and then get the contact information of these customers, and try to persuade the other party to agree when they come to the door. After the final statistics, give The other party issued an invitation letter to come to Shanghai to participate in the bidding.

These things may seem troublesome, but they are actually quite fast.First, send a few people from Dongfang TV's investment promotion to various regions.Everyone gives a salary of about 1000 yuan, and they all want to grab it.Then use them as the basis to recruit a basic team of 10 people in other places. Most of these teams are naturally locals, so it is very simple to know which local companies can participate in the bidding.

At this time, Tan Xisong was discussing something with Jia Hongjian, and Tan Xisong said: "Although I think the format of the auction might be better, is the format of the auction a bit dangerous? It’s ugly, although the form of bidding earns less money, it is more secure. By the way, Mr. Jia, do you have any good ideas here? Can it be compared to the bid king meeting that you told me back then?”

Of course, Tan Xisong did not forget the idea of ​​the king's meeting that Jia Hongjian told her in 93. It can be said that when Jia Hongjian said that, Tan Xisong understood the subtlety of this plan-she would not know Historically, it was the idea she came up with in 94. Jia Hongjian told her what she would think of in the future, and it naturally fit her heart!so.At this time, she, Tan Xisong, would of course be curious about whether the miraculous Mr. Jia Hongjian would come up with another surprising idea.

This mature woman in her 40s looked at Jia Hongjian full of curiosity and expectation, almost like a little girl waiting for a Christmas gift. Of course, there might be a little more wrinkles on her face.Of course, Jia Hongjian would not disappoint the eldest sister at this time, he nodded, "Yes." "What's a good idea? Let me hear it?" Tan Xisong was extremely curious at this time.If it is said that Jia Hongjian's idea can cause CCTV to increase the resource price of various advertising time slots several times within two years, then now he proposes an idea on the basis of the King of Kings Competition.Will it have a greater effect than the CCTV Standard King Conference?

At this time, I heard Jia Hongjian say: "That's... the title of the show. To put it simply, for example, "Shashi Rihua Chinese Singer Professional League" or "Changhong Theater-The Story of Chen Xiaoer"... ..." After hearing these words, Tan Xisong still had expectations and surprises on her face, but soon these expressions on her face slowly solidified and turned into a kind of embarrassing expression. The expression seemed to be saying - is this the shit?

Tan Xisong didn't say what was in her heart so blatantly, but she used a question from another angle to explain her question-"Mr. Jia, will this... let our TV program Does it seem nondescript?" Jia Hongjian certainly knew the kind of doubts Tan Xisong had in his heart at this time, and even he himself was one of the people who questioned this title before.Let him, Jia Hongjian, speak.Does the American channel xxxx have a title?Do the programs in Japan, Dawan, and South Korea have titles?Only the programs on the mainland have titles.Doesn't that mean it is a phenomenon unique to mainland TV stations? Isn't this a manifestation of greed for money or something?

He shook his head slightly at this moment.He smiled and explained: "I know what you think. I think the program is a very pure thing. It's a bit nondescript to add the naming rights. But you have to know, the Chinese Super League... No, the A-League also has a naming rights! Last year it wasn't What is Marlboro named after? The full name is Marlboro China Professional Football League A! Why can football be named, but ours can't be named?"

Jia Hongjian's question really made Tan Xisong speechless, but she quickly thought of another question-"But it can't be called xxx Chinese Singer Professional League this year, and yyy Chinese Singer Professional League next year." The league?" "Why not?" Who knew that Jia Hongjian asked nonchalantly, "The audience only needs to know that this is the Chinese Singer Professional League and that this program is our trademark. Who owns the specific title, so what’s the problem?”

His rhetorical question made her almost unable to answer, but at this time Jia Hongjian knew that Tan Xisong did not see the benefits of this model, so he explained in detail: "Do you know what the benefits of naming rights are? Then It’s one of our golden programs, maybe we can sell 2000 million directly for the naming rights! The 2000 million plus the income from the advertising time period, this is tens of millions! The tens of millions will be invested in the program later by our station, how can it be What effect do you get? Even if you don’t invest all of it in the future, you can use the saved money to make up for other programs, or even use it to invest in the TV series produced by our station, isn’t that good?”

That's right, according to Jia Hongjian's understanding, a variety show host named Tao Zi in Dawan Bay once sighed, saying why the TV dramas in Dawan Bay are less and less able to compare with mainland China?Because many TV dramas in mainland China are filmed by TV stations themselves, where does the money come from?Title fee, advertising fee!Everyone has the advertising fee, and the difference is the naming fee!In later generations, due to the regulations of the authorities, Daiwan is not allowed to join the naming rights, so their production cost of one episode of a variety show is only 30 million NT dollars, which is [-] to [-] in renminbi!What is this little money enough for?You must know that these include a series of things such as lunch boxes, notification fees, etc.!

The production cost of an episode of variety shows is low, which also proves that the TV station does not earn enough money, and the TV station does not earn enough, so there are few who can invest in the field of TV dramas.As for the mainland, a variety show title directly costs millions of dollars, and if you save too much to invest in a TV series, then it directly blows up the investment in the TV series of Dumb Bay.And after the investment is overwhelmed, there must be more Jing products than the other party!

Some people may say - oops, in the 21st century in mainland China, there were a lot of garbage in various TV dramas, such as Hengdian killing more than 100 million Japanese soldiers every year or something.But you must know that in the film and television industry, it is impossible to have 80% excellent products!That kind of thing can only be found in the mainland TV drama industry under the administrative system in the [-]s!Just like the former Meiying Studio, when TV dramas are made as works of art, then the quality rate will be significantly improved!Under market conditions, no matter how much investment, no matter how high the level is, no matter whether it is industrialized or not, it will be a lot of bad work!Not to mention anything else, even in a place like Hollywood, where there are n blockbuster movies every year, in summer and winter when elementary school students are on vacation, there are countless brain-dead movies with no lower limit to cheat children out of money!It's just that what everyone sees is pre-selected-either selected by the subtitle group or selected by the radio and television, so that you can see the more exquisite places!

Just like what Tao Zi said, towards the end of 2012, Daiwan just opened the title of TV programs.Then something happened that made Tao Zi horrified - a mainland manufacturer came to contact Tao Zi's TV station, and then knew that the other party allowed the title, and then directly called the name to name Tao Zi's program, and then asked - Is the naming fee of 5000 million enough?

5000 million RMB!Converted into NT dollars, it is more than 2 million!It's still a year!Tao Zi’s program is 365 episodes a year even if there is one episode per day. If one episode is based on the production cost of NT$20 in the past, it would be NT$7000 million a year. Now, one program directly earns NT$[-] million. Funds, the average investment for an episode can at least double!What if this is not a ri program, but a weekly program?Yes or no?Basically, "no money" means why the TV industry on the mainland side can produce various "Gong", "Scary Step by Step" and "The Legend of Zhen Huan" on the mainland but not in the mainland. analyze!