Reborn Cultural Empire

() "Heroes are always born in accordance with the times, so in the ancient Chinese language, the times make heroes. High-speed updates... However, how can a hero who is out of the times be regarded as a real hero? When Yang Zirong, Tie Mei, Mrs. Ah Qing has gradually gone away, and when new heroes have not yet been born, we suddenly wake up. It turns out that it is not that we no longer need heroes, but the era when those heroes are gradually leaving. How can we not see the shadow of the times? Can Xin believe that those heroes really existed..."

"The author's portrayal of a general of the people's army is obviously extremely successful. This success is reflected in the protagonist's personality advantages rooted in the people, but even more in the small shortcomings that are also rooted in the people. "". Perhaps it is not appropriate to describe it with shortcomings, but it is more suitable to express the diversity of personality. Based on the advantages and disadvantages that each of us, you, me, and others around us may have, the author Yang Yiyi The characters in the novel have successfully transformed into real characters..."

"In addition to his personal success in writing, he also made major breakthroughs in military and political aspects. Our heroes are no longer those machines that seem to lack a bit of 'humanity' for their tasks and duties, but A vivid face. After the protagonist’s personal existence has been infinitely magnified, it has instead become a symbol of that era and a representative of the collective impression..."

The previous comments do not seem to be the product of politicization and militarization, but somewhat like lyricism mixed with a strong color of individualism.Yang Yi grinned, and his eyes shifted directly to the inscription, only to realize that it was an article written by a colonel of an art troupe of the Jinling Military Region of the People's Liberation Army.No wonder it has such a distinct artistic atmosphere.However, this comment can be placed on the second page of an army magazine, obviously it must be approved by the higher authorities.

And below this comment.There is another piece of news, in order to let the commanders and fighters of the whole army deeply learn the spirit of bright sword.Also in order to enrich the spiritual life of the grassroots companies, the Jinling Military Region has designated "Bright Sword" as a key recommended book for the grassroots companies' reading projects.

"Hey, isn't this the same nature as our Yanhuan.com?" Seeing this news, Yang Yi suddenly laughed: "See, it was recommended by the editor-in-chief Tebie. With this order, I It is estimated that the sales of "Bright Sword" can increase by several points."

Seeing that Yang Yi finally spoke, Zhao Shuren quickly stared at the boy: "Where did you hug your thigh? Even a publication of this level wrote an article to help you speak?"

Yang Yi shook his head: "It can only be said that it was a coincidence, I didn't hug any thighs. Mr. Zhao, please wake up, "Liberation Army Daily" and "Liberation Army Literature and Art", you think I can go up just by speaking A place? That is, a friend wanted to seek some benefits for himself, as a stepping stone to a special channel, so he recommended my novel to his parents. However, the kind of big man who can influence the military propaganda system, I don’t think so. Don’t care about our gratitude? They thought the book was good, so they got it promoted, that’s all.”

Hearing what Yang Yi said, Zhao Shuren's initial excitement gradually cooled down.Back to the usual state of calm thinking: "That's true. Since we say so, this kind of assistance is only indispensable. But anyway, this time we have to take advantage of this east wind. "Bright Sword" and even Make a good name for Yu Yangyi Culture."

Yang Yi nodded, but Zhao Shuren didn't remind him that he was a "marketing expert" from later generations.Will never let go of this opportunity.

……

"How about it, look. The relevant marketing plan is already here, can you see if there is anything missing?" Rogo is the candidate for the "Bright Sword" sales plan this time.Because he "followed" Yang Yi for a long time, Mr. Fat thought that he had also learned Yang Yi's marketing methods, so when the plan was finalized, he approached Yang Yi very excitedly. One, let the other party see your masterpiece.

However, when Yang Yi saw the advertising effect, site selection and a series of old routines he had used before, he couldn't help but shook his head in disappointment, and said earnestly: "This... this... Brother Luo, You seem to have a lot to learn."

"What do you mean!" Fat Boss immediately became furious, and his fat face almost reached Yang Yi's forehead.

"Since Zuo Zhouzhou's elders intervened and spoke for this book, it is no longer a commodity. You have to treat it as a 'chip'. Fortunately, your family is all high-ranking officials. , I didn’t even learn one-tenth of my grandparents’ parents, no wonder I have no hope of official career and can only develop in business, and I’m still half-baked…” Yang Yi was in a good mood, and he didn’t mind joking with Rogo: “ I guess your family must be very speechless to you, if they know what you think now."

"Then what do you think? Didn't I learn from you?" Boss Fat was not convinced, and he decided that if Yang Yi couldn't say one, two, three, he didn't mind showing him some color, so that This kid knows what fat man's wrath is.

"What else can it be? Give it to the army for free. Of course, there are so many troops in the country. If we sell us, it will just meet the needs of the army. We will send it from the Jinling Military Region as a military-civilian joint construction project. As for what's next..."

Before Yang could finish his sentence, Luo Ge of Pangbian had already stayed in his seat, his slightly opened mouth was a little bit hard to close.

That's right, why didn't he think of it, the cost of sending some books, compared with the favors given to the army, is that still a cost?If at the current stall, where the top military generals are not stingy with their praise for "Bright Sword", if Yangyi Culture sends a batch of books in the name of military-civilian co-construction, can you get a talisman? Not to mention, the good impression left in the hearts of some powerful people is enough to be worth the fare of sending books back.And this action is not hype is better than hype. If it can be considered more comprehensively, it is hard to say that it is not an opportunity for Yangyi Culture, an opportunity that has been established as a typical opportunity by the propaganda department.

It really is a coup, it really is willing to give up and give up.

"Awesome!" Needless to say, Boss Fat was full of unconvinced thoughts just now.Now there is nothing left, only inexplicable excitement and admiration for Yang Yi.If only he knew the Internet buzzwords of later generations.Now it is mostly asking the boy to accept his knee.

Compared with Rogo's expression, pangbian Wu Shi looked calmer.Because when he first heard Yang Yi's idea, he himself had this expression: "The one who can make best-selling books and commercial activities into the main theme is our Mr. Yang. People who were born in the book industry."

Just a book business?I'm for Chinese culture, okay?Yang Yi smiled softly in his heart, and didn't express anything about this statement, but knocked on the table: "Speaking of which, I also mean to make money from the country's calamity, taking advantage of the flood that just passed. The common people's favor for the soldiers has returned to a high point, so I came up with such a method. If cao is done properly, it will not only come from the military's purchases, but ordinary readers will also have a strong purchasing power Of course, how to do it depends on the next action."

But for the next action, Yangyi Culture no longer needs to work hard.

After Rogo came forward, through his family's relationship and Zuo Zhouzhou's interference, he got online with the Jinling Military Region and expressed his support for the construction of the grassroots company library.The enthusiasm for "Bright Sword" in China has once again been pushed to a new height.

The first is the news from the People's Liberation Army Daily. Compared with the more literary "Liberation Army Literature and Art", the "Liberation Army Daily" obviously has a more obvious political advantage.And when an article signed by a certain leader of a certain department of the General Political Department was published on the third page of this newspaper, "Bright Sword" had completely broken away from the status of a purely literary bestseller.It turned into a phenomenon that cannot be ignored.

"The novel does not evade history, nor does it deliberately create a traditional positive image of the character. But it is this kind of non-whitewashing or blind obedience, focusing on the real history and the most simple and fundamental human nature. It makes such an image of a revolutionary soldier It has been greatly sublimated...and the publication of this novel also marks that the creation of military literature has reached a new stage. If the previous model dramas have made the audience feel tired, then I believe that this novel Definitely refreshing for the reader.”

The third page of this official newspaper for the whole army is domestic news, and according to the usual practice, it is only an editorial of an article introducing a novel about the War of Resistance, so it should be placed on the No. 11 Long March Supplement.

The change of location also faintly reveals a kind of upper-level view of this novel.

Soon, after the General Political Department, which was supposed to take propaganda as its job, the General Staff, and the General Assembly, generals at all levels successively expressed their views on "Bright Sword".From the perspective of the military media, after the "Liberation Army Daily" clearly expressed its praise for "Bright Sword" and incidentally mentioned the profound and righteous action of Yangyi Culture's military-civilian joint construction, soon there were "Global Military", "Huaxia" National Defense News, Military Reporter, and a series of mouthpieces of the Military Commission began to report on "Bright Sword" in an all-round and in-depth manner.Not to mention the existence of the nature of the army, it can only have one voice in external publicity. Even judging from the comments signed by these real names, these soldiers' true views on "Bright Sword" are also full of a considerable degree of favor.

And this goodwill soon spread from the military to all levels of media across the country.

This time, the "People's Daily" was the first to speak. Although it was only an article published in the literary supplement, it was able to be listed as the number one newspaper in the country, but it was unmatched by the publicity of ordinary media channels.

As soon as the article on "People's Daily" was published, it goes without saying that other media followed up. Yangyi Culture was the first to welcome a somewhat surprising but reasonable guest.

As for Xinhua Headquarters, Zheng Guofeng, the director of Beijing Wholesale Center, came to Yangyi Culture in person.

Looking at Yang Yi's stupid look that he didn't know why, Rogo gasped, but couldn't help being annoyed and speechless: "To put it in a simpler way, this director Zheng is the first channel in China with the national name plate. Businessmen and direct sellers, do you understand now?"