Reborn Cultural Empire

Speaking of this, Yang Yi smiled, and did not continue. Although everyone here is not in the TV industry, they should also know that this process, from the selection activities to the broadcast after the completion of the TV series, is almost a steady profit. No compensation, whether it is economic benefits or the spread of fame and reputation, there are all benefits and no harm, and it can definitely be prepared as an important project.

"Yoshi, yoshi!" Over there, Mazuna Weiren subconsciously popped out the habitual expressions of the island country, and praised again and again: "Since even the big plan has been formulated, now I can represent Shueisha has announced that it agrees to the cooperation plan of this plan. But there is one more point, in the cooperation, the proportion of our two parties must be determined first.”

It's not that Mazuna Weiren can't hold back without the city government, but that no matter how you look at it, this plan is a business that can make a profit without losing money. For Shueisha, it is a once-in-a-lifetime opportunity, and it also involves the Chinese market, and it is also an anime. Industry and film and television dramas are two markets, so he couldn't help but bring it up immediately.The interests involved are too huge, even Shueisha, a big publishing company that can bring tens of millions of yen in revenue every week just from the sales of "Shounen Jump", can't take it lightly.

"It's very simple. In general, Yangyi Culture requires [-]% to [-]% because the entire event is held in China, so we are naturally responsible for the cost, and Shueisha only needs to provide the copyright. In this way, for the For your company, it’s just sitting in the company and waiting for the follow-up income to come in. Even some human efforts are insignificant compared to the work we have to do, so this approximate ratio cannot be changed. Yes." Yang kept looking at Weiren Mazuna, without the slightest awareness that he was talking to a lion.

And his request.It also made the happy and excited people at Shueisha cool down instantly: "The ratio of [-]% to [-]%? Sorry, although what I will say next may not satisfy Yang Jun, but I still want to declare that the company's senior management does not It is possible to agree to such a sharing plan. It is true that Yangyi Culture seems to have paid much more than us, but in this kind of copyright cooperation, we have never had a precedent for a similar sharing plan, and the board of directors will definitely not agree. "

Yang Yi didn't comment on the denial of the assistant-looking man next to Makoto Weiren.Instead, I still look at the person who can represent Shueisha here.

However, it is obvious that even Mazuna Weiren is a little hard to accept this proposal: "Really, I would like to ask Mr. Yang to think about it more. If it is this kind of sharing ratio, then as Yayoi-kun said, the company's senior management is not It may pass. And Yang Jun, you should know that the most critical copyright in this cooperation is in the hands of our Shueisha, even if the cooperation with Yangyi Culture fails. We can also carry out these animation works in the island country Try it as a real person, and you can also choose another animation company in Huaxia, or simply a certain film and television company, what do you think?"

It has long been expected that you will use this method of crossing the river and tearing down the bridge.How could I be defenseless?After Yang Yi smiled, he first stretched out his finger and shook it lightly: "How big is the gap between the island country and China's market? I don't think I need to remind you of this point. Everyone is clear about it. If you In the real-life experiment on the island country, the final income of Shueisha is only [-]. Then the same commercial activities in China, the income is likely to be [-] or even [-]. There should be no objection to this? As for finding other companies to cooperate with, it is true Yes, this is the freedom of Shueisha, but what I want to explain here is that if there is no way to cooperate with Shueisha, then Yangyi Culture can only retreat and cooperate with Kodansha again. As for this It is actually not difficult to come up with an animation work that is more in line with our Chinese national conditions in a short period of time with the combined strength of Yangyi Culture and Kodansha.”

"Mr. Yang's attitude doesn't seem to be what a collaborator should do?" Someone couldn't help frowning and questioning.

Yang Yi smiled, and he wasn't moved by the amicable atmosphere just now, which suddenly became tense. On the contrary, he couldn't see the same calmness as before: "And with the greatest sincerity, I will cooperate with you before the cooperation is reached." After stating the specific plan, threatening to abandon the Yangyi culture just because of a disagreement in the share ratio is not what a partner should do." The boy's meaning is obvious, you first said it when you crossed the river and demolished the bridge, Then you can't blame me for taking the salary from the bottom of the pot in advance.

Hearing Yang Yi's almost tit-for-tat rhetoric, Mazuna Weiren over there was silent for a moment, and finally took a step back: "Sorry, we may all need to calm down a little bit, although Yang Yi culture needs to put in a lot of effort in the event, However, we, who own all the copyrights, can only enjoy [-]% of the profits. This condition has never happened before. But I also attach great importance to the cooperation with Yangyi Culture, and the whole Shueisha is the same, so please give us Yang Jun For some time, let the company's board of directors decide the proportion of this cooperation."

It has to be said that Mazuna Weiren was considered a farsighted person in this meeting. What he focused on was not the economic benefits of one or two cooperations, but whether he could gain access to Chinese animation through Yangyi Culture, an ally. Springboard to the market.Moreover, if the young man on the opposite side can come up with the idea of ​​real-life sports works today, he may not be able to come up with more and better plans in the future. This kind of creativity and talent in business operations is also what Shueisha lacks. The animation industry in the island country It is already very mature, but it is also because of this maturity that everyone is used to sticking to the rules, and almost all operate according to those models, without the ability to innovate at all.

If it weren't for this, how could he choose to negotiate peace when he holds all the copyrights of his works.

"If your company needs to think about it, then I agree, but it needs to be explained in advance that I only have five days to stay in the island country this time, and now I have spent three days. It is not some kind of negotiation where advance is retreat strategy, but indeed there is only so much free time. Over there in Shanghai. The Comic Expo is under intense preparations, and I need to host it at Yangyi Culture.” After thinking about it for a while, the young man.He also agreed to the other party's request.After all, there was really no way for Shueisha to finalize such an important cooperation project at the negotiating table.

Another day passed.When Yang Yi came to the headquarters of Shueisha Company for the third time, the lineup waiting for him unexpectedly increased to another scale—this time, besides Mazuna Weiren, there was another director of Shueisha Bookstore who was also the director of Shueisha’s board of directors. members, jointly received him.Obviously, the other party either agreed to the [-]-[-] split plan he proposed earlier, or planned to continue to deal with it, of course.The range of counter-offering cannot be too large, after all, Yang Yi has clearly expressed his attitude.

So this time the negotiation did not have too many disturbances. After the second negotiation on the sharing issue, but after Yang Yi persisted, the other party also agreed to his request.It's just that after this compromise, the director of the General Book Bureau put forward a new request, that is, Yangyi Culture should be in the next five years.Proactively distribute Shueisha's animation works, the number of which shall not be less than five per year.

This request was somewhat beyond Yang Yi's expectation, but it was also reasonable.The "Saint Warrior" and "Dragon Ball" published by Haimei Publishing House brought huge benefits to Haimei, and also benefited several generations born in that era.Almost a generation of teenagers from [-] to [-] remembered the name Nandao Fine Arts Publishing House.But what about Shueisha?But they didn't receive any benefits, the reason is very simple.Because the two works translated by Haimi—perhaps with the addition of "Arale"—had not been authorized by Shueisha at all. The point where the Press and Publication Administration ordered rectification.

Later, "Slam Dunk" and other comics have been authorized, but generally speaking, they are not as good as the "Doraemon" and "Conan" in the elementary school, and opened up the Chinese market. Entering in a proper way has also become a heart disease of Shueisha.Now that they have encountered such a good opportunity, they will naturally not let it go.

For this additional condition, Yang Yiyi repaid the price once: "Five volumes are unlikely. I think everyone here knows how much market value the current works of Shueisha have. The copyright agency fee is not a small burden for Yangyi Culture. It also involves various promotional expenses and the share paid to the channel dealers, so three volumes per year is a more appropriate figure. .”

Of course he knew what Shueisha was planning.Almost none of the works of Zhongshuyingsha in the previous life, especially those popular works, entered Huaxia through formal channels, but were spread in the form of "sharing" after the development of the domestic Internet. This has already explained the problem. One of the most The most important reason, needless to say, is that Shueisha's requirements for copyright fees are too high, and after the 90s, the other party has become the out-and-out overlord in the field of juvenile comics. The island market alone has already made them rich. , so gave up the Huaxia market.

But now, since he wants to obtain the right to adapt the other party's works, it is reasonable to pay these prices.

And there is another most important reason, Yang Yi did not reveal it, and it is impossible to reveal it to Shueisha, even Sawako Noma of Kodansha, it is impossible to say it-when the island country animation invades the country After reaching a certain level, the National Cultural and Broadcasting Corporation will make a policy that thousands of domestic animation fans will revil, and animation practitioners will not know that users still oppose it-prohibit the introduction of foreign animation animation works of any subject in any form .Obviously, this is a closed country on some level, but the starting point is to protect the domestic animation and animation industry that can hardly withstand any competition.Whether this approach is good or bad, even if Yang Yi has personally participated in the process of changing the industry, he can't make a judgment now.But no matter what, when the national policy is issued in the future, Shueisha's dream of entering the Chinese market will obviously be stranded again. (To be continued..)