Traveling through the sword to engage in military industry.

As the helmsman of science and technology and industry, Ye has a deep and comprehensive vision and is naturally well aware of the current prosperity of the domestic automobile industry. Indeed, in this land, the automobile industry is like the rising sun in the morning light, showing great vitality and unlimited potential. However, when talking about pushing this force to the broader European and American markets, his expression can't help but become solemn.

In this fiercely competitive international arena, relying solely on the existing domestic automobile product system, it is like hitting a rock with an egg. Even the few Raptor pickup trucks that have made a ripple in the North American market have won a breathing space by relying on preemptive strategies and unique market positioning. Most of the other models have been eclipsed and have difficulty gaining a foothold on the international stage.

As for the Willys Jeep replicas that originated from wartime exchanges, they are more like historical footnotes. Although they carry certain sentimental values, their status as market competitors is particularly awkward under the strict protection of intellectual property rights. There may be room for them to supplement the domestic consumer market, but it is undoubtedly a pipe dream to use them as a stepping stone to enter the international market.

Although the Raptor pickup truck is a rare bright spot in China, it lacks brand support and in-depth market understanding. Even if it is launched in North America, it is inevitable that it will be marginalized. It is regarded by consumers as an agricultural tool rather than a high-end choice. Its price is difficult to meet expectations, and its market potential is greatly reduced.

Staff Officer Ye knows that it is not easy for the automobile industry to open up a new path among the international powers. This is not just a simple pursuit of product quality, but also a comprehensive test of brand building, market strategy, technological innovation and even cultural integration. In this civilian pillar industry, overtaking is not as straightforward as in the military field, and the victory or defeat of the strong and the weak is not clear at a glance, but requires more delicate strategic layout and persistent efforts.

"Brother Ren," Staff Officer Ye sighed, his eyes showing a clear understanding of reality as well as expectations and challenges for the future. "The road to internationalization of the automotive industry is long and arduous. Our current foundation is relatively weak, and it will take time to hone our product competitiveness. It is not easy to stabilize the domestic market. If we want to cross the ocean and get a share of the market surrounded by powerful countries, I am afraid we will need to put in more sweat and wisdom. Otherwise, our enthusiasm and hope will probably vanish in the face of cruel reality."

"I understand," Ren Zhong said with a smile, "So I'm not saying that we should become a big fat man in one bite, but we should start by targeting the international market step by step to strengthen our competitiveness. We should not only start with making products, but also build a brand next."

"This process may take more than ten years to start, but this will not prevent us from eventually occupying this market high ground. After two world wars, the world will eventually learn some experience to avoid such wars as much as possible. We will work together to achieve moderate prosperity. I estimate that the world will have a long-term opportunity for generally peaceful development in the future, and people's lives will become better and better and more prosperous."

"The quality of our food, clothing, housing and transportation will certainly improve as the level of social development increases. The huge domestic demand created by our development and the strong rigid demand of the great powers are both opportunities for us."

"Okay, okay, I know that no one can see this more clearly than you, brother Ren. Now let's talk about how to do it." Staff Officer Ye said with a smile. "I agree with what you said before about system construction. An industry cannot develop in a disorderly manner. We do not restrict capable people from joining this industry, but they must meet certain quality and security standards. After all, cars are not simple consumer products. For ordinary people, this is a valuable product that is very relevant to life safety."

"But it is not an easy task to reshape this industry now. After all, it involves millions of direct auto workers and millions of indirect supply chain workers. We can't kill all of them at once."

Ren Zhong also knew what Chief of Staff Ye said. He hated the style of doing things where people would die if they were caught and chaos would occur if they were released. Of course, he would not start over in the world of Bright Sword according to this style.

"We will not start over. The entry system will give everyone a five-year transition period. If you are really capable, you can use this period to gradually improve the conditions or transform. If you can't do this, there is no need to stay in the automotive industry."

"That's fine." Staff Officer Ye nodded. "We have to clarify the industrial policy and provide a buffer zone. How can we distinguish which industries need access and which do not?"

This is indeed a problem. Ren Zhong thought about it and said, "If we want to distinguish whether an industry needs access or not, perhaps in the future we can simply distinguish between a special industry and an ordinary industry. For example, special industries such as military industry, shipbuilding, and car manufacturing should have an access system. There is no need to set such high standards for ordinary industries related to food, clothing, housing, and transportation."

"Brother Ren, what you said makes sense," said Staff Officer Ye, with a smile that showed some approval. "We really can't rush for quick success and instant benefits, but should take steady steps to gradually build our international competitiveness. From product to brand, this is a long but solid road that requires us to work patiently and cultivate carefully. It takes ten years to sharpen a sword, but it's worth it, because our goal is to gain an unshakable market high ground."

"I agree with the trend of peace and development you mentioned. After the baptism of war, the world cherishes peace more, and common prosperity has become the consensus of all countries. In this context, people's quality of life will continue to improve, and the pursuit of high-quality life will become an unstoppable trend. There is huge room for quality improvement in food, clothing, housing, transportation, and especially durable consumer goods such as cars. It is a good time for us to make great efforts."

"The explosion of domestic demand and the rigid demand for foreign demand complement each other and provide us with unprecedented opportunities. However, opportunities and challenges coexist. The key to grasping them lies in our strategy and execution." Staff Officer Ye took over the conversation, revealing a bit of deep thought in his tone, "Institutional construction is the cornerstone, and quality and safety are the lifeline. Automobiles, as special commodities that are related to the safety of lives of thousands of households, must be strictly and carefully regulated."

“As for industrial restructuring, we are well aware of its complexity and sensitivity. We have a responsibility to take care of the livelihoods and future of millions of direct employees and millions of supply chain workers. Therefore, our strategy is gentle yet firm. We must have both rigid constraints on the access system and sufficient buffer periods to allow companies and individuals time to adapt and improve,” Ren Zhong added, with wisdom in his eyes.

"The five-year transition period is a reasonable and humane arrangement. It can not only ensure orderly competition in the market, but also allow companies and individuals interested in the automotive industry to have enough time to improve themselves and achieve transformation. For those who cannot adapt to the new rules and cannot improve themselves, perhaps leaving the industry is a better choice." Staff Officer Ye nodded in agreement, his eyes flashing with expectations for the future.

"This is a consideration regarding the industry's macro measures. Brother Ren, do you have any ideas on how to promote it specifically?" Staff Officer Ye knew that Ren Zhong would not just talk about the macro aspects. Whenever he made such suggestions, there would definitely be a series of more specific and feasible product plans.

"I have some ideas, but they are still scattered and not very systematic." Ren Zhong smiled and said, "I think first of all, we need to give foreigners a brand name that they can accept. For our companies that are mainly based on domestic place names, if the names of Fengjing Automobile and Taiyuan Automobile are translated directly, they will basically have no acceptance and recognition. After all, the cultural background gap between the two sides is too big. Foreigners can't tell our east, south, west, north, let alone our internal place names."

Ren Zhong’s views and strategies are thoughtful and forward-looking on many levels. First, he recognizes the embarrassment and inconvenience that existing company names may encounter in the internationalization process, especially those that are direct translations of place names or brand names with strong regional characteristics. These names may not resonate in overseas markets or appear unprofessional.

The solution he proposed - changing the names of several leading automobile companies to make them both suitable for the Chinese context and the international market - is a creative and pragmatic idea. New names such as "宝来", "杰达" and "帕萨特" are easy to remember and pronounce in Chinese. At the same time, these names in English (BORA, JETTA, PASSAT) also have a certain international sense and professionalism, which helps to enhance the brand image and market acceptance.

In particular, he chose these names with global uniqueness in mind and avoided duplication with existing brands, which was very important. Although the name "Passat" may seem slightly Westernized in Chinese, it is a reasonable choice considering the international popularity and recognition of its original English name Passat and the difficulty of finding a more suitable alternative in the short term.

As for the names of the four major civilian cars in the future of Dongda in the main world (Dizi, Jizi, Qizi, Chengzi), Ren Zhong was also cautious and did not bring them up, which fully expressed Ren Zhong's pessimistic view of these brands in the main world, and believed that these names might encounter unspeakable challenges in the process of internationalization. The sales of a car brand are obviously very closely related to the brand name.

Finally, he proposed a specific implementation plan - to separate the household car parts of different automobile companies, set up automobile companies with new names, and clarify their respective positioning and market direction. This is a clear and feasible strategy. Such a layout will not only help improve the professionalism and market competitiveness of each brand, but also better meet the different needs of domestic and foreign consumers.

In general, Ren Zhong's ideas and strategies demonstrate his deep understanding and grasp of the internationalization trend of the automobile market, as well as his keen insight and pragmatic attitude in brand building. The implementation of these ideas and strategies is expected to inject new impetus and vitality into the company's long-term development.

Staff Officer Ye smiled and shook his head. He had no way of learning from this pattern.

If a country wants to enter the international market, it must have four companies, which means it is preparing to destroy its competitors.

That does not consider leaving any way for the opponent to survive.

But thinking about the present powers, even a place as big as a province, Liande - the castrated eldest son of Sandezi on the ruins of the remnants - has produced three automobile companies, namely Volkswagen, Mercedes-Benz and BMW. So it is reasonable for a country as big as Dongda to have four companies, right?
Besides, Ren Zhong did not choose these names for nothing. Best-selling cars like GOLF, JETTA, and Passat, which have sales of tens of millions, could not escape Ren Zhong's clutches.

When it comes to future vehicle model development options, Ren Zhong will not make blind choices.

We directly selected the seven best-selling sedan models, one pickup truck model and two multi-purpose vehicle models in history from the top ten best-selling models as development priorities.

Among them, Bora will produce the main world's Golf and Accord in high and low combinations, Jetta will produce Corolla, Camry and Jetta in high and low combinations, Passat will produce Civic, Passat, Phaeton and Raptor series pickups in high and low combinations; and SUV cars will produce HRV series and Wrangler series.

Since he has access to complete evolutionary and iterative appearance data for these models, Ren Zhong is very confident that he can once again hit the aesthetic G-spot of this era in terms of model styling and market acceptance.

Promote the faster evolution and progress of the world's automotive industry.

After all, these are the best-selling car series now, and Ren Zhong doesn’t want to leave any of them to the original manufacturers to show off.

Take them all, follow their path and leave them with no way out. This is a historical development opportunity that the main world owes to Dongda. Ren Zhong takes it without any psychological burden and forces the original manufacturer to death!

However, appearance is only part of success. The most important thing is to lead in core technology to truly gain an advantage. In order to achieve a breakthrough in technology, Ren Zhong was not idle. After comparison, he selected three series of engines that are not too technically difficult but have high cost performance and are ready to introduce into the world of Liang Jian.

One is a small, efficient gasoline engine based on Toyota's 5A technology. The standard 1.5L version uses a water-cooled, 4-stroke, 4-cylinder, 16-valve electronically fueled gasoline engine with closed-loop multi-point electronic fuel injection. The displacement is 1498ml, and the power output is 68 kilowatts and 124Nm/3200rpm (maximum torque of 3200 Newton meters at 124 rpm). The engine has a relatively low speed at which it achieves maximum torque, which translates into good power at low speeds.

This engine is not only powerful for compact cars, but also has low fuel consumption. After the successful development of the 1.5-liter engine, 1.2L, 1.4L, 1.5L, 1.6L, and 1.8L formed a series, so that several small cars with heavy loads now have a very suitable power option.

Then we chose the old 4G63 engine. After all, this engine was introduced early and all kinds of information about it are easy to find in the domestic market. This is obviously an excellent choice for quality improvement and development for its development and application in the world of Liangjian.

要知道4G63发动机第一代的性能指标，2.8L主力机型可是输出动力为250马力/6000rpm，扭力309Nm/3000rpm！在亮剑世界如今情况下，这就是性能绝世的好发动机。

Perfect for driving the muscle car Raptor!
Of course, considering the use of cars, the displacement of this engine does not have to be such a large displacement, so Renzhong plans to start from 1.8L, 2.0L, 2.4L, 2.8L, and 3.0L to form a series, mainly driving medium and large cars.

In the early days, the four major family car companies did not need to start from scratch in terms of engines. Instead, they developed two series of engines and matched them with their own models to create differentiation and cost advantages. They first used high-quality and low-priced products to gain popularity in the mid- and low-end markets, and then considered enhancing brand value.

Step by step, entering the world's mainstream automobile market.

4G63 engine

Raptor Muscle Pickup! (End of this chapter)