Traveling through the sword to engage in military industry.

Ren Zhong is not just looking for things for Li Yunlong to do, but the development of the business really requires such a rapid response force. Although there is no rapid response force, it is also possible to temporarily transfer an elite team to respond, but in Ren Zhong's view, this is a professional thing for professionals.

The rapid response force construction plan he gave to Li Yunlong was not just a combat capability that could be achieved by temporarily transferring elite troops.

Instead, they regard this as being close to the individual quality of special forces, but in terms of equipment, it should be close to the light and heavy firepower configuration of regular combat forces.

In China, on normal flat ground, such a battalion might not be able to fight against a regiment head-on.

However, when they arrived at the unfamiliar terrain, Ren Zhong believed that such a battalion would be much more powerful than a regular army regiment.

After all, in terms of mobility, the rapid reaction force not only has to achieve a global 24-hour deployment level (PS: most parts of Asia, Africa and Latin America), but more importantly, the force itself must have strong mobility and be able to operate within a radius of 300 kilometers within one day under different terrains.

For regular regimental-level troops equipped with heavy equipment such as armored vehicles, tanks, and trucks, this is simply impossible to do in an unfamiliar place without road support. And the mere infantry without tanks and armored vehicles is completely incomparable to the powerful firepower of the rapid reaction force.

And this is just the beginning. In Ren Zhong's view, having only a battalion-level rapid reaction force in the future is obviously not enough. However, no matter how large the final size of the rapid reaction force is, it will basically be expanded at the battalion level. Just like the combined battalion is the cornerstone of the combined brigade, the rapid reaction force in the future will also be expanded according to Li Yunlong's model.

According to Ren Zhong's estimation, only 2-3 rapid response brigades are needed to basically fully cope with future peacekeeping missions in hot spots around the world.

After dealing with this little episode, Ren Zhong turned his attention to a groundbreaking new technology - the Asia-Pacific 1 communications satellite that supports global television broadcasts.

In this era, although television media has made great progress, in the absence of television satellite communications, the world's television networks are regional, basically divided into independent television networks around cities. Take Liumao as an example. Due to Ren Zhong's promotion of television development, Liumao's television penetration rate reached more than 55% of households in 90. This is because the early advent of color televisions led to an early price drop of black-and-white televisions, and the TV programs greatly stimulated television consumption.

Ma Zhiyuan's Vision Company has shined in this process, becoming the undisputed number one brand of television in the world and far ahead of the manufacturers behind it. In the past few years, they have sold a total of 5000 million televisions and made a lot of money, surpassing the market value of GM Motors, the first company in the history of the stock market, and becoming the first company in the world to reach a market value of 1 billion US dollars.

Vision Company is extremely popular and has become the strongest technology company in the world!
All the boasts that Ma Zhiyuan had made to investors came true, but this was not the end of Visio's stock market legend. With the subsequent launch of products such as video recorders and home audio systems, Vision began to find new growth points. At the same time, Vision also began to expand its production capacity in terms of display screens, providing display screens for other TV manufacturers. On the one hand, it expanded the products of the production line, and on the other hand, it was also accumulating a foundation for occupying the large display market in the future. Now it is CRT display, and when it is replaced by LCD screen and becomes the standard configuration of mainstream computer monitors, it will be the time for Vision to take off again.

Ma Zhiyuan has firmly established himself in Rogue Eagle and has become the CEO of a sought-after listed company, creating another new legend for the American Dream.

As the popularity of television came so rapidly, many people were caught off guard. This gave Lao Chen and Situ, who had received guidance from Ren Zhong in advance, an opportunity to seize. The ATV (America Television) they co-founded took advantage of a big opportunity. They had spared no expense to build television networks in more than 100 major cities in the Rogue Eagle Kingdom and 20 major cities in the Maple Leaf Kingdom. Taking advantage of the popularity of television, they quickly occupied the mainstream of this wave of television development.

Since they focus on entertainment and sports, major international news and local social news, and basically have no political inclinations, there are no flaws in their development. They are deeply loved by local residents, occupying nearly 35% of the market share and growing into a television supplier with annual revenue of over 10 million yuan. In the stock market, they are also the first television media to exceed a market value of billion US dollars.

Now ATV has begun to expand its business into Europe and has established local television networks in more than a dozen major cities in Europe.

However, due to the lack of satellite communication transmission, there are still certain problems in their program broadcasting and news synchronization.

Ren Zhong's TV broadcasting satellite happened to hit the mark when television was developing rapidly. He not only wanted to get the first bite of the cake of international TV signal broadcasting, but also wanted to firmly dominate this market.

Although the scale of this market is not too large, in the main world, even by 2024, the scale of the entire TV broadcasting satellite market will only be 800 billion yuan, or more than 100 billion US dollars. But this money is not wasted. After you get it, you just need to replace the satellite every few years. It is very cost-effective.

In the historical time and space of the main world, the first generation of TV broadcast satellites of the East University could only broadcast 1 color TV and 15 radio programs. This was naturally limited by the technology at that time. In the early 80s, the East University did not have much electronic technology accumulation, after all, it had gone through such a long special period. As early as the 60s, the TV broadcast satellite launched by the Rogue Eagle had the ability to broadcast 6 color TV channels.

Now the world of Liangjian has Ren Zhong as the carrier of knowledge. The standard of the first generation of TV broadcasting satellite is of course higher than these two. It is designed directly according to the capacity of 20 TV broadcasting channels, and also includes 30 radio programs.

The most important technical support for achieving this comes from the fact that solar power generation technology is much stronger than that in the historical time and space of the main world, and there is actually a large margin in terms of power supply. The second aspect is that the foundation of integrated circuits is also stronger than those of the original first-generation broadcasting satellite circuits. Now we can realize the large-scale production and manufacturing of integrated circuits.

Compared with the time when the Rogue Hawk launched the TV broadcast satellite, the core electronic technology is at least ten years ahead! This is how it can have more than three times the broadcast performance of theirs with the same size and weight.

The Satellite Research Center is no longer afraid of difficulties in its research on television broadcasting satellites. After all, after the first generation of communication satellites were developed, they all knew very well how to research a satellite. For television broadcasting satellites, the only difference from previous ones is the circuit for forwarding signals, while the power supply and other aspects are similar. Now they have been modularized and can be designed very quickly.

As for the signal repeater, this was developed by the Electronic Research Center. After ground tests, there were no problems with performance and other aspects. The ground microwave receiving station also underwent many tests and docking, and they cooperated well with each other.

In this way, under Ren Zhong's attention, on New Year's Day in 56, the first Asia-Pacific television satellite was launched into space. The first one covered the Rogue Eagle and Asian regions. This was planned in advance by Ren Zhong for Lao Chen and Situ's ATV. Through the relevant ground microwave receivers, their ATV can first cover the traditional Rogue Eagle territories of Bangzi, Xiaorizi and Australia in the Asia-Pacific region. After this satellite broadcast, ATV will be able to simultaneously develop cable TV customers in the Asia-Pacific region.

With one broadcasting center, they can fully cover the Asia-Pacific region. After leasing 12 relay lines, ATV's programs suddenly increased to 12 channels broadcast simultaneously in Asia-Pacific. On the one hand, it greatly reduced the expenses of separate broadcasting centers in various places, and on the other hand, it enhanced its competitiveness in various places. At this stage, ATV is the only TV company with 12 channels.

The rich source of programs gave ATV a strong promotion capability in Asia, and it quickly captured more than one-third of the TV viewers in Taiwan, South Korea and Taiwan. Due to the fees, they adopted the cable TV model to develop customers. Although the initial investment was a bit large, it made subsequent operations much more convenient.

Relying on the powerful influence of Rogue Eagle, ATV not only developed rapidly in these Rogue Eagle vassal states, but also entered other major cities in Asia-Pacific to develop cable TV networks. Before competitors could react, ATV was the first to achieve the milestone goal of covering 1 million people!
In this way, relying on the viewing fees, ATV achieved a break-even point. Now, in addition to the viewing fees, ATV has begun to use the television advertising model according to Professor Ren Zhong’s method. The first advertisement to be launched is a car advertisement from Dongda!

After the debut at the European Auto Show, Dongda's four main models achieved the first batch of 55 pre-ordered cars at the end of 56, and in January , the number soared to ! Although most of them were entry-level compact cars such as the Golf, as car deliveries and car advertisements began to brainwash customers in several major car consumption countries in Europe, coupled with the very positive word-of-mouth response of the delivered cars, the inexpensive Golf and the practical JETTA were the first to enter the mainstream market. After the delivery of pre-ordered cars in January, the sales momentum remained unabated, and the era of monthly sales exceeding vehicles began.

After the successful launch of the Asia-Pacific television satellite, Ren Zhong arranged for Dongda's car advertisements to begin appearing on Rogue Eagle, and at the same time the first batch of 3,000 cars crossed the ocean to North America.

This time they still relied on the agency of the National Automobile Sales Company jointly established by Situ and Lao Chen. They opened the first batch of 50S stores in the top 4 cities in the sales of Rogue Eagle cars, and released the first batch of exhibition samples along with the advertisements.

However, Europe's success was not replicated in North America.

The Rogue Eagle, who is richer than the Europeans, totally disdains the tiny Golf.

"Mr. Ren, we have been running the Rogue Eagle car advertisement for two weeks, but there are still not many people going to the local 4S stores to look at cars. According to the survey on the effectiveness of TV ads, 50% of the public watching the ATV TV channel have seen the ads, but not even one in a thousand potential customers have gone to the 4S stores to look at cars. The situation is not good. Rogue Eagle cars are deeply rooted in their local hearts. In addition, the only cars that can enter the Rogue Eagle family are the several models of Sandezi. The cars of other countries are not good enough."

Ren Zhong's secretarial team reported.

This is a major matter that Ren Zhong is keeping a close eye on. The export of automobiles is a top priority in Ren Zhong's early industrial design and no loss is tolerated.

Ren Zhong finally launched satellite TV. On the one hand, he wanted to occupy the satellite TV broadcasting market, and on the other hand, he also wanted to take advantage of the first generation of satellite TV advertising to promote Dongda’s cars.

Although the Continental has now opened up the market, having participated in more than a dozen exhibitions of different sizes there, and with the help of Panda traffic and pre-order activities, the Continental sold nearly 30,000 units in the early stages. Immediately after delivery, it received rave reviews, giving the car a very good start to entering the Continental market.

But it’s different in America. Current TV commercials only have awareness, but no brand influence or trust.

Ren Zhong knew that in this era, it would be difficult to rely on others to do marketing, so he planned to do it himself.

After several days of research and reviewing the successful experiences of predecessors.

Ren Zhong planned a new campaign to open up the automobile market.

"Golf Family Sedan Million-Dollar Bounty Contest!"

According to Ren Zhong's plan, Quanmin Auto Sales Company invited nearly a hundred family car masters to challenge the Golf and JETTA cars from Dongda at the famous Watkins Glen race track. If they can defeat them and get first place, they can take home a million-dollar bounty!

Of course, there are restrictions on registration conditions. First, it is limited to mass-produced models sold within US$4000. Second, considering the large number of applicants, before registering, the applicant must have achieved a single-lap speed record of the Watkins Glen Circuit within 120 seconds!

The official competition is to run ten laps around the Watkins Glen track. The top finisher will receive a million-dollar bounty!

To ensure fairness, ATV will broadcast the entire race live.

The activity planned by Ren Zhong stunned both Situ and Lao Chen.

You know, one million US dollars is a real big sum of money in this era!

Now the average income of Rogue Eagle is just over 300 dollars per month, which is only 3600 dollars a year. One million dollars means nearly 30 years of income. If there is a huge bounty, most of the racing masters of Rogue Eagle will be alarmed at once.

Each and every one of the masters was stimulated as if they were given an injection of chicken blood, and drove their cars to the Watkins Glen Circuit to compete for registration qualifications.

For a while, there was a constant stream of cars on the Watkins Glen track.

Every day, hundreds of cars race on the track to compete for the qualification to participate in the competition. This wave allows the track management to make a small profit. You should know that there is a fee to enter the track. The cost of video recording and insurance for a lap is $100!

In this way, the track management can earn over ten thousand dollars a day!

The ten-day preliminary round allowed the track management to earn a whopping $100,000. The company is extremely satisfied with this event!

We will fully cooperate with their subsequent advertising and other activities, and even hope to have long-term cooperation with the National Automobile Sales Company to hold this event every year for a long time! (End of this chapter)