Traveling through the sword to engage in military industry.

This million-dollar bounty competition has undoubtedly become a feast for the automotive industry. Its influence has swept through the streets and alleys of Rogue Eagle like a storm, pushing two formerly unknown names - Golf GTI and JETTA - to the pinnacle of glory.

Golf GTI, this dark horse broke through the siege with amazing attitude. It not only won the glory of the championship, but also refreshed everyone's cognition with its excellent performance. On the track, it left other participating vehicles far behind, leading by more than ten or even twenty seconds, and easily crossed the 100-second mark. This feat not only shocked the tens of millions of viewers watching the game through the Rogue Eagle live broadcast platform, but also made those gamblers who are well versed in underground racing reaped a lot of benefits. Their cheers and amazement intertwined into one, adding a bit of legendary color to this event.

Golf GTI's victory is like a stone thrown into a calm lake, stirring up ripples. In the land of Rogue Eagle, which advocates speed and passion, Golf GTI quickly became the dream car of underground racers. Its passionate red body, deep and powerful engine roar, and acceleration performance that seems to be able to swallow everything, all stimulate every heart that desires challenges and transcendence. For those young people who pursue the ultimate driving experience, Golf GTI is not only a car, but also a symbol of life attitude, representing the yearning for freedom and the exploration of limits.

In this feast, JETTA also won respect and applause for its steady performance. As the runner-up, although it failed to reach the top, its calmness and strength left a deep impression on all witnesses. JETTA, with its typical family sedan image, has shown extraordinary strength in performance, proving that family use and performance are not incompatible. For family users who value practicality, JETTA's spacious interior space, reasonable layout and excellent fuel economy have undoubtedly become their first choice when buying a car. More importantly, every acceleration and every turn of JETTA reveals a kind of maturity and stability, which makes people feel a sense of peace of mind.

As the Golf GTI and JETTA became more famous, they not only shined on the racing field, but also set off a wave of popularity in the sales market. The Golf GTI attracted the attention of a large number of young consumers with its unique charm, while the JETTA won the favor of family users with its high cost performance and practicality. The success of the two not only won reputation for their respective brands, but also injected new vitality and hope into the entire automobile market.

After this million-dollar bounty competition, the names of Golf and JETTA have been deeply imprinted in Rogue Eagle, a land full of passion and dreams.

The Million Dollar Bounty Contest, through an unprecedented live reality show format, instantly raised the profile of these two cars. Coupled with their own impressive strength, it is no surprise that they took off.

As for why Passat was not included in the lineup of this exciting million-dollar bounty competition, it is not because Passat cannot compete, but because of profound brand strategies and market considerations behind it.

Passat, as the backbone of Dongda's high-end brand, is far beyond the reach of ordinary family cars. It carries a high-end and luxurious brand image and is synonymous with stability and taste. If it is placed in this competition dominated by speed and passion, even if it can achieve good results, it is inevitable that people will deviate from its inherent high-end positioning and worry that it will "fall from the altar", thus lowering the noble style that Passat has carefully constructed.

Ren Zhong is well aware of the importance of maintaining brand independence and differentiation in his careful consideration of brand management. He does not want to see Passat's participation in such events lead to unnecessary associations with the brand images of Golf and JETTA, fearing that such associations would blur Passat's unique identity as a high-end model and thus damage its long-accumulated brand value. Therefore, he would rather let Passat's market development pace be slightly more steady than risk involving it in this speed war.

To this end, Passat has adopted a more independent and high-end marketing strategy. It not only maintains independence in advertising and marketing, but also separates sales channels and sets up exclusive 4S stores to provide a more professional and exclusive service experience. This strategy not only strengthens Passat's brand image, but also meets the target consumer group's dual pursuit of quality and service.

In contrast, Golf and JETTA have adopted a more flexible market strategy. They have chosen a co-store sales model, aiming to jointly cover a wider range of the family car market through staggered competition. Golf attracts consumers who pursue driving pleasure with its sporty and youthful brand image, while JETTA has won the favor of family users with its stable and practical characteristics. Although both belong to the category of family cars, they focus on different market segments. Co-store sales can not only reduce costs, but also increase overall sales through complementary advantages, achieving a win-win situation.

It is based on the above considerations that Passat did not participate in this million-dollar bounty competition. This is the result of Ren Zhong's precise control of brand strategy and market positioning. It is necessary to ensure the stability of Passat's high-end luxury brand image, while also providing a broader market space for Golf and JETTA, achieving a win-win development of brand and market.

With the successful breakthrough in the family car market, Dongda's automobile industry has officially embarked on the fast track of rapid development. The monthly sales volume of exports has exceeded 2 units. This achievement not only marks a significant increase in foreign market recognition, but also provides strong evidence for the forward-looking planning of the million-unit production capacity. At first, such a production capacity target seemed out of reach, but now it seems that it is leading Dongda's automobile industry to a new milestone.

The performance of Golf and JETTA in the international market is remarkable. With their unique charm and excellent performance, these two models have quickly won the favor of consumers around the world. According to their popularity in the historical time and space of the main world, as well as the positive feedback from the current market, it is expected that sales will achieve significant growth in the next year, and may even double. According to this trend, it is not far-fetched to reach sales of one million in two years, which coincides with the time node of capacity expansion, showing Ren Zhong's precision and foresight in strategic planning for the development of the automobile industry.

However, the success of Dongda's automotive industry goes far beyond this.

In the domestic market, JETTA has become the new favorite in the official vehicle market with its positioning as a vehicle for county and department-level officials. Compared with the traditional domestic version of the Willys Jeep, JETTA has significant advantages in comfort, performance and image, attracting the attention of many county-level units and enterprises.

With the continuous development of the local economy, the strengthening of local fiscal strength, and the introduction of financing channels such as local debt, local development is getting faster and faster. At the same time, the demand for official travel is also increasing. The large number of staff members going to the countryside has provided strong support for the replacement of official vehicles.

As a booster for local economic development, local debts, which were initiated by Renzhong, have always been subject to multiple strict supervisions, ensuring the standardization and security of the use of funds, injecting new vitality into local development, and creating a lot of new financial resources for the local area. It is precisely because of this background that when JETTA was developed and domestic purchases were liberalized, major units in various parts of Dongda began to consider small-scale deployment of official vehicles to improve work efficiency and image. Considering the vast territory of Dongda and the large number of county-level units and enterprises, this demand will form a huge market. The annual purchase of tens of thousands of official vehicles has undoubtedly brought huge market opportunities for JETTA and the entire Dongda automobile industry.

During this process, Ren Zhong communicated with Staff Officer Ye and proposed suggestions to regulate the official vehicle market. In principle, the grade of cars that can be purchased by county and department level units should not exceed JETTA. In terms of the official needs of grassroots units, JETTA can fully meet the needs of county-level units; and for units at the provincial and ministerial levels and above, higher-configured Passat sedans can now be provided as an option for official vehicle purchase.

This differentiated positioning not only sets the tone for domestic official vehicles, but also completely opens up the market for domestically produced cars in the official vehicle market.

Even senior executives customize Passat as their own cars, which further consolidates Dongda's leading position in the official vehicle market.

Back to the early 40s, more than a decade ago, Ren Zhong, with his profound God's vision and firm determination, sowed the seeds of industrial development on the vast land. As the area controlled by the Eighth Route Army continued to expand, the first batch of businessmen and corporate entities that became wealthy due to industrial prosperity emerged in this land. Some of them grew into large-scale public-private partnerships, leading the industry trend; others flourished in the form of small and medium-sized enterprises as a supplementary force to the local economy. In this process, not only did the economic scale grow, but also a group of senior managers and technical talents were nurtured, who became an important force in promoting social progress.

However, during this period of rapid economic growth, the consumer market was suppressed for a long time. Ren Zhong advocated frugality and accumulation at the national level, strictly controlling the inflow of imported consumer goods, especially high-end goods such as cars. Therefore, although these people who got rich first had a certain purchasing power, the means of transportation they could choose were very limited, mainly domestically produced Willys Jeeps and pickup trucks. Occasionally, some knockoff "turtle shell" cars from Fengjing could be seen on the market, but these choices were far from meeting their growing consumption needs.

Today, with the gradual opening up and diversification of the automobile market, this long-suppressed consumer potential has finally been released. Surprisingly, Passat, a high-end model that was priced at a high price at the time, became a hit in the market in a short period of time. Its elegant appearance design, excellent performance and the high-end image of the brand have deeply attracted consumers who pursue quality and taste. Not only that, Passat's sales in the domestic market even surpassed those in overseas markets, forming a rivalry with popular models such as Golf and JETTA.

The emergence of this phenomenon not only reflects the yearning and pursuit of high-end consumers for a high-quality life, but also reflects the great progress of Dongda Automobile Industry in technology research and development, product design and marketing.

This was something that Ren Zhong had not expected, that the released domestic demand would be so strong.

At present, the prosperity of the domestic market is not limited to the automobile industry. The growth of domestic demand for televisions is even more unstoppable. In view of the urgent demand of domestic people for entertainment life, coupled with Dongda's pricing advantage in the field of integrated circuits, the sales strategy of televisions in China is very different from that of automobiles. Basically, the cost-plus pricing method is adopted to ensure that the price is affordable, which is only about half of the export price. This strategy has greatly stimulated the purchasing power of urban residents, especially dual-income families, making televisions rapidly popular. The domestic demand market has expanded to an astonishing scale in just a few years, with total sales easily exceeding 4000 million units, benefiting more than 2 million people, and building one of the world's largest TV audience markets, on par with the United States and European countries.

In terms of the TV program broadcasting model, Dongda did not blindly follow the cable TV model of Western countries such as Rogue Eagle, but took a unique approach, giving priority to the development of the TV station broadcasting system, and building a TV network covering the city at the lowest cost. Due to the lack of access control for cable TV, it became unfeasible to charge TV users directly. Therefore, Dongda TV has adopted a semi-public welfare and semi-commercial operation model since its inception, relying on advertising revenue to achieve self-development, and has created a new path for the development of the TV industry, which is in sharp contrast to the traditional Western model.

Before the successful launch of the Asia-Pacific Satellite, local TV stations mainly relied on news tapes and colorful local programs provided by the national TV station. The successful launch of the satellite completely changed this pattern, achieving full coverage of satellite signals in China and even the Asia-Pacific region, providing national TV channels with powerful live broadcast capabilities. With this favorable situation, the national TV station expanded rapidly, not only consolidating the basic position of the first station, but also successively opening the second and third stations and the fourth foreign language channel facing the world. With its wide influence and rich content, it quickly occupied the domestic and foreign markets and led the new trend of television media.

In terms of their main programs, these stations all follow the traditional route of news, economics, education, TV dramas and traditional arts, which is enough for today's audiences.

As for provincial local stations, in addition to broadcasting national station program channels, they have also begun to build their own local channels to enrich the entertainment life of the masses. Compared with the historical time and space of the main world, the popularization process of television is almost synchronized with the world, and overall it is only about 5 years behind.

Compared with the popularity of radio, the popularization of television has brought about greater changes to the entire national ecology. This new type of intuitive media with almost zero learning cost allows a large group of people to implement major policies and guidelines to the public through television media. In this era when the general public is still very passionate about construction, this low-cost way of implementing major policies and setting examples has further catalyzed the power of role models.

Let's not talk about other things. Just the construction of farmland water conservancy projects and afforestation, when the TV called for public welfare construction, tens of thousands of people came to the construction site and worked for free! Moreover, the construction was carried out strictly in accordance with the requirements of the project command, combining public welfare labor with regular engineering work, which greatly promoted these two works in various places that benefited the present and future generations.

The tradition of public welfare work that has been cultivated over the years has been maintained in the cause of building a well-off country. In this way, the environmental problems caused by the war years have been repaired little by little through continuous construction over the years. (End of this chapter)