Traveling through the sword to engage in military industry.

Chapter 488 Sakura's Counterattack at the World Expo

As the electronics industry was booming, Tokyo University unexpectedly encountered a new rival.

The little guys at Sakura have always felt like they are living under the shadow of the University of Tokyo. They find that no matter what projects they develop, they all seem to fall into the calculations of the University of Tokyo.

Whether it is the steel industry or the electronics industry, the small notebooks found that they were several steps behind the University of Tokyo in everything they did.

The Nisso Company felt very aggrieved. Their efforts in radios, tape recorders and televisions seemed to have been seen through by the University of Tokyo. While they were still planning, their competitors had already produced finished products, and they were even more perfect than what they had planned!
They had to overturn their research plans again and again, and instead purchase products from the University of Tokyo and copy them. Relying on their own local market, Nisso was not completely destroyed, but its development speed was completely incomparable to the historical time and space of the main world.

Small notebooks are very loyal to their own brands. Even if they know that the products are copied from Dongda, they are still proud to buy their own domestic products. They tighten their belts and let companies supported by chaebols such as Niso, Xiasong and Li Ri follow Dongda's electronic product line to grow. After ten years of copycat history, they have basically caught up with Dongda, but are about half a generation behind.

In order to enter the international market, the small notebooks of the world of Liangjian adopted the market strategy of disrupting the market with low prices. The pricing was 10% lower than that of Dongda's products, in order to enter the international low-end market.

Although the profit is relatively low, for Sakura Book Company, which has few resources, the 100 million obedient workers still exert a certain productivity and earn some opportunities for their development.

This way they can also invest some money in research and development.

As a result, the Nisso Company tightened its belt and invested desperately in the research of television displays. When Ren Zhong was not paying attention, they actually developed the spherical rounded rectangular cathode ray tube in the world of Bright Sword.

In the main world, Nisso relied on this killer weapon to seize the market for high-end products in the television industry. Companies such as Xiasong and Li Ri once dominated the global high-end television market until the rise of the Korean and Dongda television industries.

"We just want to be ahead of others and do things that others have not done. Apart from this, we have no other way to go." Nisso boss Morita Zhao said with tears in his eyes at the celebration of the success of the spherical rounded rectangular cathode ray tube.

"After experiencing various failures, there should be some best-selling products. Today, the new picture tube we made is the reward for our persistence.

With this product, I believe it will be the killer weapon to compete with Liumaoying and Dongda in the future TV industry. I hope you can keep working hard to realize the mass production of this Trinitron in the shortest time possible and realize the upgrading of our TVs within 3-6 months. "

After saying this, Sheng Tianzhao stood up and bowed deeply to all the Nisso executives present, "Gentlemen, please!"

"Chairman, we will work hard to make this comeback, or we will die!" When the Nisos executives saw the chairman say this, they hurriedly stood up to return the greeting, then patted their chests and spoke loudly.

It was like launching a kamikaze attack.

However, Morita's move was not useless. Without any other incentives, these executives went to the front line one by one and personally supervised the construction, debugging and preparation of the production line. Each of them was like a chicken with its blood injected. Those who developed new products also worked desperately to replace the new cathode ray tubes, adapt to better video resources, and upgrade the company's camera product line along with the TV.

After half a year of hard work, they launched the so-called first generation of Trinitron new TV products. In terms of color reproduction and viewing experience, this new cathode ray tube is indeed much better than a simple spherical rounded-corner TV.

Before this, the radius of curvature of the spherical surface of television picture tubes was mostly less than 1000 mm. But now the spherical rounded rectangular picture tube launched by Xiaobenziniso has a curvature radius of about 1000 mm, and the display effect has reached a new level.

The 58-59 World Expo of Bright Sword was held in New York, the core city of Rogue Eagle.

According to the convention of previous years, the World Expo will gather most of the world's cutting-edge science and technology and cultural achievements. Because this exhibition has great influence and the ability to attract more than one million visitors.

Many large companies that are oriented towards the world will take this opportunity to showcase their newest and most powerful products, so as to dominate the World Expo and increase the popularity of their products.

As the main battlefield for Dongda to promote its products, this year's Dongda industrial sector came out in full force and exhibited its latest products. The most eye-catching of these was the automotive products. Dongda's Passat company launched its first muscle car - the Mustang Coupe!

This is the first time that the coupe concept has been introduced into the automotive industry. The main feature of this Mustang coupe from Dongda is its muscularity, especially in terms of power. The entry-level version is equipped with a 4.8-liter V8 engine, and the top-of-the-line version is a 6-liter V12 engine, which fully demonstrates the wild North American style.

Ever since Dongda developed the three major series of cars, Golf, JETTA and Passat, for the world, the sales of Golf and JETTA have been very outstanding and have become mainstream models and entered thousands of households in major countries. However, Passat has always fallen short of recreating the glory of the main world in commercial vehicles. After re-analyzing the market, Ren Zhong felt that the main reason was that the brand of commercial vehicles had not been established. For this reason, a refreshing model must be added to the Passat brand to drive this brand to take off!

After much deliberation, Ren Zhong finally chose the North American Mustang, an entry-level sports car of wild quality that would not be introduced until 62 in the main world. Of course, considering the needs of a commercial vehicle brand, Ren Zhong made some fine adjustments to it, making the Mustang a crossover in the direction of a coupe. Its powerful power is comparable to that of a sports car, and it can compete with sports cars on the track and on the road. However, in terms of use, it has some of the comfort adjustments of a commercial vehicle, and can provide the best experience for two people.

So as a compromise, in terms of power, it is equipped with the latest developed V8 and V12 engines. These two engines were originally built by Ren Zhong for a sub-brand of Rolls-Royce Motor Cars, and will become the exclusive engines for Passat's high-end brand in the future. However, due to the cooperation with Rolls-Royce, the two parties have just started not long ago, and the investment of both parties originally signed a clause not to interfere with the development of Rolls-Royce Motor Cars.

Ren Zhong was afraid that this requirement was too hasty as Rolls-Royce raised it not long after the agreement was signed, which might lead to Rolls-Royce seeing through Dongda's investment intention. Therefore, in the development process of this new luxury car, he started with the core components, such as the large-displacement engine and the 6-speed automatic clutch system.

These are the essential cores of a luxury car, and it is also difficult for competitors to imitate them in a short period of time. Ren Zhong has always devoted a lot of effort to the development of the automobile industry, because he knows very well how magnificent the automobile industry will be in the next few decades!
Therefore, in response to the unsatisfactory development of the Passat brand, Ren Zhong created the Mustang to boost the brand. As a super successful product with cumulative sales of 1000 million units in the main world, the entry-level sports car Mustang is a perfect match for the future development of Passat.

On the other hand, as a successful Golf, Ren Zhong is also considering adding fuel to the fire and bringing out the Polo car to make it a sister model of the Golf, but it will be the first entry-level car for young people with a focus on fashion and fuel efficiency, mainly for use in cities. The engine displacement options are 1.1 liters and 1.3 liters, with a maximum speed of 60 mph and 65 mph. Although there is a big gap compared to the Golf, this speed is more than enough for city use.

In terms of price and usage cost, there is a clear difference compared to Golf, which gives Polo a new choice for users in meeting the low-end market. The five-door, four-seat standard design creates an advantage over competitors such as the Beetle.

And this time Ren Zhong directly chose the 04 model 4-eye classic design, which instantly brought the appearance of the small car to a new height!

At the same time, Golf was upgraded ahead of schedule and entered the second generation classic model, which formed a sharp contrast with the newly launched 4-eye Polo.

As a mass-produced model, Dongda Automobile not only displayed it at the World Expo, but also prepared 10,000 vehicles of each model to be shipped to North America, ready to be sold on the spot at the World Expo, of which 3,000 vehicles were shipped to New York.

According to Ren Zhong's idea, this kind of what-you-see-is-what-you-get sales makes the World Expo a new platform for Dongda's automobile sales. When others are still using pre-sale numbers for promotion, Dongda's automobiles can already occupy the headlines with actual sales!

Although such soft advertising requires money, it is much more effective than formal advertising. The persuasiveness of appearing on the news page is completely two orders of magnitude higher than that of appearing on the advertising page.

As for other product areas, Ren Zhong did not pay much attention to them. After all, he did not have enough time to cover everything.

When the World's Fair opened, something shocking happened.

At least more than 200 companies exhibited personal computers! Most of them were North American companies. Although the theme of this expo was "Face the future", it was not surprising that everyone expressed their expectations for the future vision of personal computers.

After all, in the past year, personal computers have often occupied the technology headlines of various media such as television and newspapers. Many radical futurists even regard personal computers as a symbol of a new round of technological revolution, believing that the information age will soon begin with the popularization of personal computers.

The rapid penetration of personal computers in office work has proven this point in one aspect. However, since the performance and functions of the first generation of personal computers are still relatively limited, it is currently impossible to completely replace office work with personal computers.

However, this does not prevent most technology companies from considering personal computers as their next key product strategy direction. The huge success of business personal computers demonstrated by Vision has led large companies such as GE/MBI to begin developing their own personal computer product lines.

As for other startups and technology companies of all sizes, not to mention the low technical threshold of assembling personal computers under standardization, it has attracted too many investors who want to get a piece of the pie in this industry.

Faced with the mushrooming competitors, Friedman, Vision's vice president in charge of personal computer business, suddenly became nervous. He found that many competitors had emerged in the business personal computer field, but the core hardware was the same. Basically, they all used the four major components from Dongda: motherboard, CPU, memory and floppy disk. Only the marginal chassis, power supply and keyboard had certain differences, but not much. Many manufacturers directly used standard parts from Dongda for assembly. The difference was almost reflected in the different brand logos, and the rest were almost exactly the same!
However, this is not the worst for Vision.

The worst thing is the new TV launched by Sakura's Nisso company. It seems that its cathode ray tubes are superior to the mainstream cathode ray tubes currently used by Vision. The display effect has exceeded the current level. In the playback of specially produced videotapes, Nisso's TV effects surpass Vision's new flagship product!

After the news that Xiao Benzi had broken through the technological limits of televisions was sent back to the rear through the Tokyo University delegation attending the exhibition, Ren Zhong looked at the detailed text description sent from the front and roughly understood the current level of Xiao Benzi's televisions.

Ren Zhong shook his head slightly. He didn't expect that when he took a nap in this regard, the little notebook seized the opportunity to rush up.

It has to be said that even though the military backbone of the small notebook in the world of Bright Sword has been knocked out and it now has troops stationed in more than a dozen countries, in terms of product development, the small notebook is still very fierce, which is far inferior to the development conditions of the main world in this era.

This group of people were also able to make breakthroughs in the competition ahead of time and began to impact the television industry dominated by Todai!
For Ren Zhong, there is not much difference between Vision and Dongda’s own company.

After all, Vision orders many parts directly from Dongda's related factories. Their production often completes the final assembly. If there were no tariff restrictions on the import of components for these products.

At present, Dongda can basically supply Vision's imported raw materials and components. Although Vision appears to be independently operated, it actually relies on Dongda's supply chain, so that its product iteration speed can be synchronized with Dongda's industrial chain.

At the same time, it reduces costs and improves Vision's profitability and market share.

From the perspective of the stock market, this is the wisest approach for Vision, which has been continuously raising its stock price. It has been rising for many years and has continuously broken its historical levels.

"In terms of display research, we now need to start researching two technical routes in parallel. One aspect is the CRT technical route, focusing on conquering the technology of right-angle flat-panel displays. On the other hand, we must begin to invest in research on the basic technology of liquid crystal display screens." After reading the intelligence, Ren Zhong said to one of his secretaries.

The research of these technologies has been planned for a long time, but Ren Zhong originally wanted to take his time, but now that the notebook has come out, he has to speed up. (End of this chapter)

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