1988: Back to the human world for a few years

Chapter 110: Xiang Zhuang's Sword Dance (1)

This follow-up cooperation negotiation meeting did not have any strong state-owned enterprise style.

After Vice President Feng and Zhang Wenshun each gave a brief speech of no more than 10 minutes, Yang Mo, the de facto project leader, tapped the microphone and officially got to the point.

………………

"As of yesterday, the average sales of Momo Baizha stores exceeded 4000 yuan, and the daily growth rate exceeded 14% for 20 consecutive days, reaching 21.4%;"

"As of yesterday, the average number of customers received by Momo Baizha in a single store has exceeded 890, with an average revenue of 4.5 yuan per order... Please remember that these 890 people are not the number of people who came to the store, but the number of people who made transactions... After all, Momo Baizha's reception capacity is limited, and the work efficiency of employees needs to be improved. 890 people a day is already the current limit."

Seeing Yang Mo on the podium calmly showing the stack of data in his hand, a gasp was heard in the small auditorium.

They had also heard about how booming business Mo Mo Bai Zha had been doing recently, and some units had even sent people to conduct on-site inspections... As expected, almost every store was packed with people, and there were queues until the store was about to close.

But they never imagined that such a small mahjong restaurant could receive 890 people a day... You know, now even ordinary medium-sized and large state-owned restaurants, on average, can receive three to four hundred people a day, which is already very good.

more importantly……

Average revenue per order is 4.5 yuan?
What this means is that every customer will basically order more than two chicken cutlets, plus one or two servings of fried gluten, right?

Oh my god, I didn’t expect people nowadays are so willing to spend money!
I heard that this is because Mo Mo Bai Zha controls the daily supply of chicken steak ingredients, so customers who purchase more than 2 chicken steaks at a time will be persuaded... If the supply of chicken steaks was open, wouldn't the business double?
........................

Yang Mo ignored the reactions of the audience and continued to read out the data: "As of yesterday, the average single-store sales of the Momo Baichao project has increased by more than 7% for 15 consecutive days. The current average single-store sales have reached 420 yuan."

There was no reaction from the audience when they heard the number 420. After all, although this number was already very high, it was still not as good as the 4000 yuan/day turnover of Momo Baizha.

and……

Shouldn't data reporting work like this be "starting low and ending high", first talking about the Momo Baichao with lower turnover, and then talking about the Momo Baizha with higher turnover?
How come it's the other way around?
Is it that Team Leader Yang has never done reporting work before, or is there something else going on here?
As expected, just as everyone's doubts arose, Yang Mo picked up another data: "Although Momo Baichao's revenue is not high because it takes a people-friendly approach, the number of customers it receives is not small at all... As of three days ago, the average number of customers received by a single store has stabilized at 270 people."

"The reason why we haven't broken through the daily average of 270 people is not because there are not more people willing to come, but because the venue is limited and we can only accommodate so many people."

Yang Mo smiled and said, "Because Momo Baizha is a Chinese fast food project that mainly serves stir-fried dishes, and its target customer group is somewhat special, although the overall revenue is not high, the consumption of raw materials is quite amazing."

"Since three days ago, the average oil consumption of each store in the Momo Baichao project has been 8.4L/day. Based on the 61 franchise stores, the total is 512.4L/day, and a total of 1.54L/month.

"The average rice consumption of a single store is 168 kg/day. Based on 61 franchise stores, it is 10 tons/day and 31 tons/month."

"Based on the current menu, the average luncheon meat consumption per store is 60 boxes per day. Based on the 61 franchise stores, the total consumption is 3660 boxes per day, or 11 boxes per month.

"Based on the current menu, the average amount of frozen chicken offal consumed by a single store is 21 kg (including the weight of frozen ice). Based on the 61 franchise stores, the total consumption is 1281 kg/day, or 38.4 tons/month."

"Based on the current menu, the average amount of frozen chicken wing tips used in a single store is..."

It took Yang Mo five full minutes to finish reading three pages of data.

There is no way. Chinese food projects require a large number of raw materials. Even though there are only 18 regular dishes on the menu of Mo Mo Bai Zha, the main raw materials involved have reached as many as 67 kinds.

In fact, according to normal operation, he doesn't need to read it so clearly, a set of general numbers will be enough.

But today is different. There are many partners participating in the negotiation meeting. He needs to divide the pie into smaller parts and let these people hear what they urgently need to hear.

After reading it, Yang Mo knocked on the table and said meaningfully: "Everyone, please remember clearly that this is only based on the existing 270 people per store and the existing 61 franchise stores. The data is statistically calculated."

After understanding Yang Mo's hint, everyone took a deep breath again, and finally understood why this seemingly insignificant Momo Baichao project was mentioned after the dazzling Momo Baizha project.

To be fair, Momo Baichao is already a very attractive big cake based on the existing raw material consumption... Excluding Jinan, within the scope of the dozen or so counties and cities nearby, do you have the ability to find a unit that can help you digest 11 boxes of luncheon meat and 38 tons of chicken offal every month?
It can be said that as long as you can become a supplier of a main raw material for Mo Mo Bai Zha, or a supplier of 3 to 5 secondary ingredients, your unit can survive... Maybe it will not necessarily allow you to turn things around, but at least you will not be wiped out.

and……

Didn’t you hear what others are hinting at? This is only the raw material consumption of the existing stores, and it will definitely increase significantly in the future.

As for how to increase it?

Is there any need to ask? It must be opening up franchise qualifications!

Haven’t you noticed that those guys who had been relatively quiet during this period are now waving money like crazy and blocking the door of Qingfeng Food?
As the number of stores increases, won’t the supply of raw materials increase sharply?

Unlike those franchisees who simply pursue profits, these production units actually care more about cash flow and commodity turnover rate... With sufficient cash flow and commodity turnover rate, their companies will not die, production can continue, wages can continue to be paid, and their employees will not cause trouble.

From this perspective, if the Momobaichao project can really reach a higher level, then its appeal to them will definitely be stronger than that of the Momobaizha project.

………………

With satisfaction, Yang Mo glanced at the audience who stretched their necks involuntarily. As expected, he threw out the bait in his hand:

"Whether it is Momo Baizha or Momo Baichao, there are still problems in the operation, which we need to rectify step by step;"

"The biggest problem with Momo Baizha is that the staff's efficiency is still not high enough... According to the forecast of the business guidance team, based on the current upward trend, as long as the staff's work efficiency can be effectively optimized, the sales of each store will gradually increase until the sales of each store reaches the upper limit of 8000 yuan per day;"

"The problem with the Momo Baichao project is much simpler. It is simply that the existing stores have restricted its further increase in sales!"

“Therefore, according to the decision of the management steering group, starting from next month, we will promote a rapid expansion plan to quickly expand the project’s influence and turnover!”

"That is to say... for the Momo Baizha project, we will open up franchise rights to the public, make full use of social forces, and open this project that can effectively improve the happiness of the masses throughout the three provinces of the Central Plains in the shortest possible time... Of course, as a prerequisite, any franchisee needs to provide sufficient store area to carry Momo Baizha, a project that benefits and facilitates the people... This is a hard condition, and the two projects are absolutely not allowed to be split!" "As for Momo Baizha, in addition to further enriching the dishes and strictly controlling the hygiene quality and service, the business guidance team has decided that we will adjust the form and method of dining, and use the form of [bento] to avoid the problem of insufficient dining area as much as possible;"

"That is to say, from now on, customers will no longer use traditional tableware to eat, but will use our specially customized disposable lunch boxes. This will not only effectively reduce the workload of staff and ensure hygiene, but will also greatly facilitate the use of customers... Whether you eat on the roadside, take it home, or eat on the go, it's all fine."

When everyone heard this, they were suddenly enlightened.

People in the north have the habit of squatting on the street or in the corner to eat.

With the influence of Hong Kong and Taiwan TV dramas, although the concept of "bento" has already existed, the so-called bento is nothing more than a square foam box with all kinds of soups and liquids put in it. For northerners' dining habits of "dry if dry, watery if watery", it is indeed unacceptable... This is also a very important reason why northerners now either eat steamed buns dry or eat in restaurants.

But if there is a mold that can really solve the problem of serving rice, vegetables and soup at the same time, and if it can hold a large amount, it can indeed effectively circumvent the limitation of insufficient store area while ensuring customers' dining satisfaction... If this form is really accepted, Mo Mo Baichao's sales will not only increase, but may even double.

Thinking of this, many people began to breathe faster.

A vice president of a cooperative unit could no longer bear it and raised his hand on the spot, wanting to speak.

After obtaining permission, Bao Shuxian, who was temporarily pulled in to act as the host, handed over the microphone.

As soon as the vice president got the microphone, he asked impatiently: "Team Leader Yang, I would like to ask, after opening up the franchise rights to the outside world, how many franchise stores does your company plan to open?"

This question went straight to the point. After all, it had been made very clear just now that MoMoBaiZha and MoMoBaiChao were bundled projects. There were as many MoMoBaiZha restaurants as there were MoMoBaiChao restaurants...and based on the current popularity of MoMoBaiZha chicken steak, he was very confident that even if most of the potential franchisees were not happy about it, they would have to grit their teeth and accept this condition.

Upon hearing this, Yang Mo gently adjusted the microphone and reported a set of numbers without hesitation: "Since the first batch of franchise rights are only open to the three provinces in the Central Plains and Tianjin, the upper limit of the planned store opening is 500... and the address of each store must be reviewed by the staff of the Quality Control Department. In order to protect the interests of franchisees, the total number of franchise stores in a city is not allowed to exceed 50!"

hiss~!

500?
Everyone was frightened.

How dare you to think that!

But on second thought, this is not impossible. After all, everyone can see how popular the chicken steak at Mo Mo Bai Fried is. As long as you take people around the store, everyone will be immediately tempted.

Moreover, unlike ordinary commercial projects, Momo Baizha is a subsidiary industry of the oil system, and it is also a subsidiary industry with great commercial value... In the current environment of vigorously rectifying private enterprises, it is definitely the best choice for the 84th faction to hedge and transfer funds!
From this perspective, if the purpose is just to make money, let alone 500 companies, even 1500 companies would be no problem!
After figuring out the key points, everyone suddenly became excited.

The vice president lived up to expectations and directly raised the question that everyone present was most concerned about: "Team Leader Yang, whether it is the silent bombing or the silent stir-fry, these two projects are good projects that benefit the country and the people... As a brother unit, as long as your company gives an order, we will strongly support it even if it costs our lives... I just don't know how your company wants us to cooperate?"

There is no good banquet, no good meeting;
Everyone can guess what the purpose of today's so-called "follow-up cooperation negotiation meeting" is.

But to be honest, they would rather Yang Mo, the team leader who holds the power of life and death of the project, use the previous troubles of the service team to make a fuss right from the start, and then severely hit them, so that at least they will have a bottom line in their hearts;

But when they started out by reporting a series of eye-watering numbers in a businesslike manner and then threw a big pie in the air that was about to fall to the ground, it made them feel like they were being scratched by a cat, yet they were terrified.

This so-called negotiation meeting had only been going on for less than half an hour, and they already felt like they were being led by a carrot. If they allowed Yang Mo to continue to wander, they doubted whether they would be able to stay sober.

Since you are going to get stabbed anyway, you might as well make things clear now while you can still maintain a minimum of rationality. If you wait until later when you are confused and agree to something you shouldn't, they will probably want to kill you.

Hearing this, Yang Mo looked at the cautious vice president with a hint of vigilance, and calmly took a sip of water from the teacup on the podium: "You are all brother companies of the drilling company. Although we had an unpleasant cooperation experience before, we are all neighbors and a family. Under the same conditions, we will definitely give priority to you present;"

As he spoke, Yang Mo closed the lid of the teacup, exchanged glances with Zhang Wenshun and Vice President Feng beside him, and said slowly: "This follow-up cooperation negotiation meeting, as the literal meaning suggests, is a simple cooperation negotiation meeting... a pure, commercial cooperation negotiation meeting for the consideration of the drilling company's tertiary industry project;"

"But since the word 'follow-up' is included, it naturally means that the cooperation method is very different from before... Otherwise, we can just have a one-on-one meeting according to the old rules and be done with it. Why bother letting the leaders go all the way here?"

After lightly hinting that the drilling company would not make a fuss about the service team's previous mishap, Yang Mo knocked on the table and said, "Whether it is Mo Mo Bai Zha or Mo Mo Bai Chao, it is about to enter a period of rapid expansion... For a project that will soon have nearly 600 stores, it is obvious that the original cooperation model no longer meets the development needs of the project!"

"The bigger the business, the more problems there are. If there are problems in production, quality control, distribution and other links, the project will be fatal... You have to know that whether it is Momo Baizha or Momo Baichao, they are both catering projects, and food is the most important thing for people... If there is a problem, the public will scold you regardless of whether you are a subsidiary of a central enterprise or not."

"If they still follow the previous cooperation model of buying what they have and paying for the goods, Momo Baizha and Momo Baichao will easily fall into the embarrassing situation they faced two months ago... Facts have proved that this rigid and uncontrollable supply model is completely unsuitable for the chain store business model!... Whether it is quality stability, supply stability, price stability, or production and delivery timeliness, there are huge problems!"

This is indeed the truth. During the time when Yang Mo "stepped down", there were indeed many infuriating situations in the raw material supply link of Mo Mo Bai Zha, such as pig skin and hair appearing in luncheon meat, frozen products delivered were expired and spoiled, and half of the soy products delivered were rotten... There was even a case of an oil mill that, because it received a new group purchase order, relied on the fact that it was difficult to turn against the drilling company and directly stood up for half a month.

Although this kind of perfunctory work is the norm in the current state-owned enterprise system, Mo Mo Bai Zha is a commercial project facing the masses, and it is really unacceptable to do so.

Yang Mo glanced at the slightly embarrassed people and smiled softly: "Don't worry, leaders, we won't bring up the past today... In fact, the main reason for the various problems that occurred in the past was the inadequate management of our business guidance team... The drilling company is not a unit that likes to shirk responsibility. When something happens, we work together to correct it. There is no need to hold on to some small mistakes in the past and keep them for the New Year."

Upon hearing this, everyone breathed a sigh of relief and started laughing, offering a bunch of free flattery such as "It's worthy of being a drilling company, it has a vision".

Yang Mo laughed with everyone else for a while, then patted the microphone: "It's just that although the past is in the past, some objective problems must be faced!"

"In order to prevent the Momo Baizha and Momo Baichao projects from causing any further damage to the image of state-owned enterprises during their subsequent operations, our business guidance team has carefully studied and decided..."

"We will take today's follow-up cooperation negotiation meeting as an opportunity to select ten brother units that are willing to cooperate deeply with us to carry out [embedded supply chain cooperation], and then adopt the [futures hedging] model to carry out in-depth strategic bundling of projects!"

! ! ! ?
Ten?

Does this mean that we have to wipe out half of the cooperative units today?!
Everyone was horrified and cold sweat broke out on their backs.

If this happened a month ago, they might be disappointed, but they wouldn't be so worried. But now...

Please, with such a big piece of fat meat right in front of them, how could they, who have been hungry for several years, accept the result of being kicked out?
but……

What does that embedded supply chain collaboration mean?
What the hell is the futures hedging model?
After hearing two completely unfamiliar words in succession, the leaders in the small auditorium looked at each other in bewilderment...

(End of this chapter)