1988: Back to the human world for a few years

Chapter 213 30 km hazy zone
June 8.

The last week of August.

The newly established Xinsheng Braised Chicken Factory has gradually built the outline of the first phase of the project at a speed that is almost like a large-scale production war, and the TYP-B series rotary vacuum chamber packaging machine from Toyo is already waiting for shipment at Youjin Port.

Seeing that this big chicken-eating company might start production earlier than planned, even though the outside world was already talking about it, there was not much noise on the Qingfeng Food side.

………………

"KouKou~"

"Come in!"

A petite figure opened the door of the brand management manager's office with one hand, and then placed a thick stack of information on Tugou's desk with some difficulty.

"Master... Sister Lu, this is a copy of the purchase and sales contract sent by Xialiu Sales Agency. Since they are the main parties to the contract, the original must be kept with them, so we can only send a copy."

Bai Mengmeng, who was sent by his master to help, looked at the pile of contract copies on the table with some amazement.

She checked and found that there were 89 contracts in total, involving a total amount of 171 million yuan.

Although she knew that Xialiu Sales Agency was a village collective unit with strong execution capabilities, she never expected that the other party could snatch so many broiler orders in just one week.

After writing the four words "rejected for redo" in pen that sounded like dog crawling on the last document, Lu Yingying raised her head, roughly flipped through the thick stack of information, and then picked up the statistical table that was originally placed on the top.

“Dongming County, Sanchun Town… 6 small chicken farms, 2 medium-sized chicken farms… Black-feathered reed chicken… Purchase and sales volume 4.8… Direct performance amount 14.4 yuan, replacement performance amount 6.9 yuan;”

“Dongming County, Jiaoyuan Township… 4 small chicken farms, 1 medium-sized chicken farm… Red-feathered reed chicken… Purchase and sales quantity 1.1… Direct performance amount 3.3 yuan, replacement performance amount 1.5 yuan;”

“Guan County, Lanwo Township… 16 small chicken farms… 5.7 black-feathered Luhua chickens and Luxi fighting chickens (don’t be fooled by the name, this is a broiler breed that is better than Luhua chickens in all aspects)… direct performance amount of 17.1 yuan, replacement performance amount of 3.6 yuan;”

"In Leling, Xiduan Township, there are 9 small chicken farms and 3 medium-sized chicken farms... The breed is Laiwu black chicken... The purchase and sales volume is 2.1... The direct performance amount is 6.3 yuan, and the replacement performance amount is 1.8 yuan."

"Leling, Hualou Town..."

After reading all the data at a glance, Lu Yingying moved her eyes to the statistics column at the bottom. After looking at the numbers on it, she finally breathed a sigh of relief.

Well, although the time of release is not uniform and the breeds are mixed, the chicken broiler yield rate cannot be compared with that of 817 broilers, but in the next month and a half, the supply of 52 whole chickens, plus the several supply lines that Qingfeng Food still maintains, should be barely enough if the sales of Mo Mo Bai Zha do not increase significantly.

Of course, Momo Baizha will have to endure a raw material shortage of at least four months. Given the growth rate of traditional broiler breeds, after supplying the first batch of broilers, it will take at least another four or five months before the second batch can be marketed… In other words, Momo Baizha still has at least two more months of raw materials to go (by then the third batch of 4s will be marketed, which can make up for about half a month's raw material shortage). How will it survive those two months?
Ok……

Regarding this issue, our classmate Tugou just wants to say, haven’t you seen that Xialiu Marketing Agency is still continuing its work? If it can maintain the current speed, as long as there is money in the account of Qingfeng Food, there will definitely be no shortage of raw materials.

Of course, at the current rate of spending, the money in Qingfeng Food’s account will hardly last for two months. What will happen then?
Lu Yingying didn't take this matter to heart. Yang Shidan said that he had a backup plan. As long as these micro supply channels could be kept unobstructed, he would solve the funding problem when the time came.

Thinking of this, she looked at her little apprentice Yang Shidan with eyes full of admiration: "Meng Meng, I really have to thank you this time. If you hadn't come up with this idea, we would have been in trouble facing such a large gap in raw materials every month."

After receiving Lv Yingying's affirmation, Bai Mengmeng smiled and waved his hands: "Oh, it's nothing. This kind of thing is very common in our Guizhou. I just followed the prescription. It's not really a big deal."

This is true

To be honest, Bai Mengmeng felt that although her master was very capable, she was a little too timid and cautious; the advice she had given before was not as gentle as the one she gave now.

In her opinion, since some large chicken farms in Qilu that learned from the Wen's model made a mess of the actual implementation process, making the foster farmers miserable; and Qingfeng Food was short of raw materials... according to Guizhou's practice, they could just mobilize the masses and be done with it. Why would they need to be so timid as to organize a "goods exchange" to cater to the emotions of certain staff members?
That’s right, the “replacement fulfillment amount” that accounts for nearly half of those contracts is a benefit exclusively for the grassroots managers of those livestock companies…Since it is impossible to bypass them when purchasing large quantities of broiler raw materials locally, then according to Yang Mo’s idea, it would be better to turn them into supply channels as well.

Don’t underestimate these words. In fact, they are the key to Xialiu Sales Agency’s ability to open up so many channels so quickly.

It is certainly an idea that anyone can think of to focus public relations efforts on the grassroots managers of breeding units, but not everyone can think of using goods exchange to open up the links...or even if they do, they don't have the resources to do it.

Seeing Bai Mengmeng's excited expression, Tugou looked at her curiously: "Mengmeng, how did you come up with the idea of ​​exchanging goods?"

Bai Mengmeng's eyes were full of pride, but his face showed an expression of indifference: "It's nothing. As long as Sister Lu stays in Guizhou for a few months, you will definitely be able to do this with your intelligence!"

After fawning over the prospective mistress in his mind, Bai Mengmeng explained: "Sister Lu, you know that although the goods in our country are much richer than before, after all, it is still an era of scarcity of materials;"

"My father once told me that in coastal cities and some economically developed regions, although there is a phenomenon of goods being squeezed out and unable to be sold, in fact, most areas are still very poor... so poor that they can't even afford to buy a new piece of clothing for the New Year;"

At this point, Bai Mengmeng's dark eyes rolled around: "Sister Lu, do you know that in this era, the poorer the place, the less useful money is... In many places in Guizhou, there is not even a decent store in the village. Most of the stores have nothing except the most basic oil, salt, sauce, vinegar, cigarettes, alcohol, candles and kerosene."

"So, apart from the weekly village fair, on weekdays, the villagers in the remote mountainous areas of Guizhou have money in their hands but nowhere to spend it... In fact, many places in Guizhou still retain the habit of bartering. If they need something, they go to the door to negotiate a price and then exchange the things they have."

"Therefore, unlike what urban residents imagine, in fact, for many rural areas, the products they need or are interested in are hard currency, and they are not so sensitive to money... After all, apart from medical treatment, schooling, house construction, weddings and funerals, there are not many places in daily life where money is needed."

"We all know that prices have risen sharply in the past two years, especially this year, the extent of the price increase has reached a level that even I am scared of;"

"According to Master, although rural areas are currently at the end of the economic reaction chain and are not directly related to the urban economy, coupled with lack of information, it often takes a long time for them to feel the impact of rising prices. However, after all, the price increase this year is a bit exaggerated. Now it is the end of August, and even if they are slow, they can still feel it;"

"It just so happens that this price increase trend has been going on for two or three years, and now it has suddenly skyrocketed. For rural people, their feelings are very different from those of urban people."

At this point, Bai Mengmeng scratched his head and added, "I used to go to the countryside frequently and know some situations. Most rural people don't have such abundant channels to receive information, so they don't know about national policies and macro trends in a timely manner, nor do they understand them very well... In addition, their relatively closed living circles also determine that when they sense any disturbance, they will immediately become alert and respond to such changes according to their past experience."

"so……"

"Faced with soaring prices, money has become less and less important in their minds. Relatively speaking, the necessities of their lives and the goods they are interested in are the hard currency that is widely recognized at the moment."

After saying so much, Bai Mengmeng concluded: "In this situation, the leaders who sit in the office all day may not know it, but those who are stationed at the grassroots level are definitely aware of it. Therefore, as long as you have a certain influence and self-protection ability in the local area, no matter from which angle you consider it, holding a batch of real hard currency in your hands is much more cost-effective than holding a pile of banknotes."

"But now is different from before. After ten years of reform and opening up, although the country is vigorously rectifying the private economy this year, even in relatively remote towns and streets, most of the necessary goods are basically available; even if you have a clear understanding of the current situation at the grassroots level in rural areas, if you want to intervene in this market, you still need the capital and confidence to do so."

Bai Mengmeng spread his hands with a strange expression and tilted his head: "As long as you have the ability to protect yourself, what can be faster than lowering the price to grab business in towns and villages? You know, many rural people may not care much about the money in their hands, but this does not mean that they are stupid. Moreover, Chinese people like to get bargains, which is more obvious in rural areas."

"So, whether or not there is a supply channel with good quality and low cost has become one of the most important factors for those state-owned unit personnel... Although price war is the easiest way to attract customers, the rural market is after all a business with familiar people. If you want to make money for a long time, the quality of the goods cannot be too poor." At this point, Lu Yingying finally realized: "No wonder the work at Xialiu Sales Agency is going so smoothly, it's all because of this!"

Tugou was quite touched by what Bai Mengmeng had just said.

When she was young, work points that could be exchanged for food and the right to use oxen were hard currency;

When she was a little older, what was essentially a "indicator" became hard currency: meat coupons that could be exchanged for pork, cloth coupons that could be exchanged for cloth, and even TV and plane tickets that could be exchanged for a TV.

In short, due to some historical reasons, some groups have formed an inherent concept that only the things they really need are valuable. As for money... aren't the various crazy rush scenes that occurred in the previous year and last year enough to illustrate the problem?
After being reminded of this, no matter how dumb Lu Yingying was, she understood why Xialiu Sales Agency had achieved such great results in such a short period of time.

The so-called "exchange" actually means that people like Stationmaster Lin use the damage report slips in their hands as collateral, and exchange real money in installments for the goods of Xialiu Supply and Marketing Cooperative at the factory price.

The goods sold by Xialiu Marketing Co. are only 30% or even 20% of the market price. If you say that they are factory prices, it is not wrong...the price they pay when they get the goods from certain factories in Guangdong is indeed this number.

But if you say this is a business practice in the conventional sense, that's nonsense.

Putting aside other things, just taking such a huge risk to transport these goods from thousands of miles away to Qi and Lu, how do we calculate the freight and the loss in between?
If we really follow the normal business standards, when these goods are shipped to Qilu, even if we give you a sincere friendly price, it should be 92% to % of the market price, or even % is acceptable... Now is not , some commodities are in short supply in some local areas, and the prices of commodities are not so bubbled, and the gross profit is not so high.

Therefore, the supply price given by Xialiu Sales Agency is actually at a loss.

The other party also knows this... Although this method of winning over others by losing something in one place and gaining something in another is not common among grassroots managers, they are not unfamiliar with it because they are knowledgeable and experienced.

Although they did not know that the proportion of money subsidized by Xialiu Sales Agency was not as much as they thought, this did not prevent them from happily accepting this gift.

In short, with purchase costs far lower than others, they have the confidence to carve out a golden path in a short period of time.

This not only means raising a hen that lays golden eggs; more importantly... there is nothing wrong with this gameplay from the surface level.

I use upright business methods. Not only are the sources of my goods clear, but I also don't sell counterfeit or shoddy products. You can't even interfere with something like a price reduction, can you?
Anyone who has worked in the system knows how powerful the words "procedural justice" are, and they also know how binding these words are;

Therefore, it is difficult for outsiders to imagine how tempting such a supply chain with no flaws in the process links is to some people!

........................

After thinking through the cause and effect, Lu Yingying looked at the little girl in front of her who was only one and a half years younger than her with some admiration: "No wonder Yang Mo adopted your suggestion, Mengmeng, although you are not very old, you see many things much more clearly than me... You are indeed a college student, much better than us!"

Hearing this sincere praise, Bai Mengmeng's face looked a little strange.

After hesitating for a while, he said carefully, "Sister Lu, actually, you shouldn't think that we college students are so powerful all day long."

"To be honest, I only know these things because my dad kept nagging me. These are not popular in college.

"Besides, the reason why Master approved my original suggestion was not because this idea was so special... In fact, the suggestion I gave him was quite different from the current plan, and he scolded me at the time."

"However, although my suggestion was criticized by Master, there was one good thing... I carefully considered the entry area I chose. It was also for this reason that Master reluctantly allowed me to pass the test."

Bai Mengmeng said with some pride: "In fact, the selection of those areas in this plan is a stroke of genius... The means in the middle are actually very common, and everyone can use them, but how and where to use these means to maximize the effect is not something that everyone knows."

"Speaking of which, I still have to thank my stinky old dad. If he hadn't always liked to nag me in the past, I really might not know some things."

Which areas were chosen with genius?

Lu Yingying was stunned, and asked in confusion: "Mengmeng, the selection of these areas... is there any reason for it?"

Bai Mengmeng looked at her in surprise, as if she couldn't believe that such a question was asked by Lu Yingying.

Please~
You are my future master's wife!
Who doesn't know that my master is stingy with everyone else and cherishes his own things, but he is extremely generous to you?
Master is willing to impart to you even those profound knowledge that countless people dream of, but now you tell me that you don’t even know how this matter is related?
Are you sure you're not kidding me?

If it was someone else, Bai Mengmeng would probably think that the other person really didn't know, but who is Yang Mo?

The master she has already recognized!

As her master whom she was determined to fight to the end, how could Yang Mo, a fox in human skin, not know such basic things that were almost entry-level?
In fact, when Bai Mengmeng proposed this plan, Yang Mo rejected it on the spot and modified one of the data. She knew that her master's knowledge in certain aspects was definitely not inferior to her father's.

Since Yang Mo was well aware of the mystery behind the selection of the area to enter this time, and regarded it as the only bright spot in his suggestion, then why...his future master's wife knew nothing about it?
Bai Mengmeng looked at Lu Yingying, who seemed a little embarrassed but still had an expression of humility and eager to learn, and fell into deep thought.

She certainly didn't know that her future master, due to some weird obsession, was unwilling to tell some overly dark or not very positive truth to a certain unsophisticated classmate.

But this did not prevent the young apprentice from showing his loyalty to his future mistress.

After a brief moment of distraction, Bai Mengmeng adjusted her expression, hiding her previous smugness without a trace, and then said carefully: "Sister Lu, you are mainly responsible for brand operations and management, so you may not be very clear about some local things."

After finding a small way for Lu Yingying to back down, Bai Mengmeng blinked her eyes and said, "Sister Lu, have you noticed that the activities of Xialiu Sales Agency this time all have something in common?"

What do they have in common?
Trajectory?

Tugou, who didn't notice Bai Mengmeng's expression change at all, thought for a moment and suddenly slammed his hand: "Mengmeng, you mean... all these contracts are from the border areas between Qilu and other provinces?"

In fact, Tugou is not that smart. He is just a native of Qi and Lu. The origins of these contracts are too obvious, and he can find the commonalities among them with just a glance.

Bai Mengmeng was very considerate and made a surprised expression: "As expected of Sister Lu, you discovered the secret right away!"

Bai Mengmeng pondered for a moment, then suddenly looked up and asked, "Sister Lu, I wonder if you have ever heard of the 50-kilometer hazy zone when you were communicating and chatting with the staff of the local competent unit before... No, the 50-kilometer regional division is only suitable for areas with mountainous terrain such as Guizhou. To be precise, across the country, it should be a 30-kilometer hazy zone!"

30 km of hazy zone?

what is that?
Hearing this extremely unfamiliar word, Tugou fell into a state of confusion.

(End of this chapter)