1988: Back to the human world for a few years

Chapter 218 Taking advantage of the situation
The years from the late 1980s to the early 1990s can be regarded as the most turbulent years since the reform and opening up. For well-known reasons, during this period, most people's attention was focused on various major domestic events and the ever-changing international relations.

In fact, if you buy any newspaper today, at least three-quarters of its pages will be devoted to reporting, analysis and discussion of major domestic and international events.

But what is strange is that among the overwhelming current affairs content, a piece of different news suddenly emerged in the past few days. Not only has it become the most watched dark horse in Texas, but as news media in other regions reprinted it, it is actually becoming the number one hot topic of people's livelihood in western Shandong.

"The Secret of Getting Rich... 817 Broiler Chicken, the First Contributor Behind the Glory of Silent Hundred Bombs"

This was the title of the report at that time.

After more than half a year of various struggles and expansions, it is no exaggeration to say that Momo Baizha has become one of the most dazzling commercial brands in the Qilu region, and even in the three provinces of the Central Plains;

Although the price of 1.5 yuan per serving of chicken steak is still a price threshold for most people, the actual number of consumers of Mo Mo Bai Zha has not exceeded 300 million so far, but this does not undermine its popularity and influence... It is not surprising when you think about it. In this era when KFC has not even opened its third franchise store, the scale of more than franchise stores is indeed the largest chain brand except for the supply and marketing cooperatives.

As we all know, the reason why Mo Mo Bai Zha was able to put up such a big brand in a short period of time, besides the fact that they are very good at making things happen and have been on the social news several times in a row for various reasons, the main reason is actually their surprisingly affordable prices... In this era when supplies are not so abundant, the price of a chicken steak at 1.5 yuan per serving and the cost control ability represented by this number are enough to make all the followers despair.

So, when an article deeply explored the secrets of MoMo BaiZha and told everyone that the reason why MoMo BaiZha was able to control costs so low was not because of how strong they were in management, but simply because they used 817 broiler chickens on a large scale as raw materials, you can imagine the sensation caused by this report.

Since it can be called an in-depth report, it is naturally impossible to just write a few sentences of one's own speculation and introduce one or two unconfirmed rumors to get away with it.

In fact, this article, which was originally published in the Texas Evening News, took up two full pages, elaborating on the source of technology, breed introduction, the main pedigrees of current commercial chickens, time to market, breeding costs/feed-to-meat ratio, resistance analysis/disease rate, breeding environment/technical difficulty, etc. Even slaughter traits such as male/hen slaughter rate, half-eviscerated rate, and chicken breast rate are written out to you exactly in the form of table columns + numbers.

What is professionalism?

This is called professionalism!
Nowadays, everyone is used to reading text reports and vague analysis and speculation. Where have you seen news reports full of data tables and pictures?

Although those figures are scary and many of the professional terms make non-related people look confused, they make people believe more in the authenticity of the content.

Of course, it must not be that simple to be able to use the title "Get Rich" to cause such a sensation and be reprinted by media outlets across western Shandong... After all, if this kind of information is only valuable to those businessmen who follow the trend and just want to make them rich, the news would not be able to get out of Texas, and the editor who wasted two full pages would probably also be punished.

The reason why this in-depth report became a dark horse hot spot in livelihood news in less than a week can be attributed to two reasons:

1. This report points out that 817 chicken has become one of the broiler breeds with the lowest breeding cost and the best large-scale breeding efficiency in China due to its fast growth cycle, low feed-to-meat ratio and good resistance. Moreover, this small broiler has relatively firm skin and meat, good flavor, and a wide range of usage scenarios, far exceeding the currently popular white-feathered chicken.

It can be used not only for chicken steaks, but also for dishes that require a relatively high level of whole chicken ingredients, such as braised chicken, smoked chicken, stewed chicken, roasted chicken, and white-cut chicken.
If you are supplying chilled meat ingredients for ordinary dishes or customized ingredients, then the use scenarios of this 817 broiler chicken are even wider... No matter whether it is various types of white-striped chickens, British-style chickens, or young chickens, 817 broilers can be raised according to market demand in the shortest time and at the most economical cost. Even if the market needs it, various chicken parts can be adjusted locally with the help of 817 broiler hybridization technology.

In short, according to forecasts, even though the country is currently in an economic downturn, given that my country is a major chicken consumer, within five years, the annual market demand for this type of 817 broiler chicken will be at least 3 million. And as people's economic living standards improve in the future, it will not be a problem for the scale to exceed 20 billion within ten years.

2. The 817 broiler chicken is not a broiler chicken in the full sense of the word; to be precise, it is a small-sized chicken breed that can be used for both meat and eggs.

Perhaps most ordinary people do not understand the meaning of this sentence.

However, the article points out that the four words "can produce meat and eggs" are of great significance. This characteristic determines that the 817 breeders are much more resistant to market risks and cycles than simple broilers or laying hens... In normal times, the low breeding costs and the speed of slaughtering every two months can generate income for the breeders; when the price of chicken falls sharply, it only needs to adjust the breeding method and feed ratio, and it can become a laying hen, relying on egg production and leftover goods to ensure the income for the breeders.

The four words "small chicken breed" mean that the 817 broiler chicken has a completely different social value from the much-hyped white-feathered chicken.

The former can only be carefully raised on a large scale in chicken farms; while the latter can be brought into thousands of households and raised on a small scale in their own yards.

In a sense, the emergence of a new breed of chicken that is not picky about the location, grows fast, has low breeding costs, and has good disease resistance is so important that it even exceeds most people's imagination!
You know, the current economic environment is not very good and supplies are relatively scarce; the emergence of 817 broilers not only means that rural people have an effective way to increase their income, but also means that this type of broiler can be raised in regional clusters to greatly replenish domestic meat supplies... This new type of chicken that can effectively promote the vegetable basket project has immeasurable social value!
………………

God have mercy on us. It’s not the 1960s or 1970s anymore. Who doesn’t want to get rich and make a profit?
Therefore, this report, which was extremely inflammatory but convincing, immediately caused an uproar once it was reported and reprinted.

In just five days, thousands of readers wrote to the newspaper, asking where they could buy 817 broiler chicks;
Similarly, the phone at Qilu Academy of Agricultural Sciences was almost blown up with calls, asking the same question.

As a result, the large-scale 817 chicken breeding center established in the Fifth Farm of Linyi County, which was originally planned to directly supply raw materials for Momobai fried broiler chickens, came into everyone's sight.

There is no way. Although there are 817 chick breeding centers in Dezhou, Yucheng, Shenxian and other places, their scale is not very large. Since they are specialized in supplying raw materials for roast chicken, the pedigree of their commercial chickens is currently very limited. It is impossible for them to provide 817 chicks with stable traits and applicability in other scenarios.

But the chicken breeding facility in the fifth farm is different. It has just invested 300 million yuan in expansion costs. The first phase of the plant covers an area of ​​more than 50 acres, and there are more than 200 egg incubators inside. The monthly hatching capacity exceeds 180 million chicks.

Rumor has it that due to the huge demand for broiler raw materials every month, the breeding farm plans to start the second phase of the project in three months. By then, it will form an ultra-large-scale breeding farm with an area of ​​more than 200 acres and a monthly hatching capacity of more than 1000 million chicks.

Although this number sounds very exaggerated at the moment, and Momo Baizha does not seem to need so many chicks at the moment, it is rumored that Momo Baizha has planned to enter the national market a long time ago. Considering the current popularity of chicken fillets, if it is preparing to open franchise stores across the country, then building such a large chick breeding center is not completely unreasonable.

Of course, the large scale, low marginal cost and affordable price of chicks, which are rumored to cost only 1.5 yuan each, are certainly attractive; but more importantly...

According to follow-up reports from the media, this mixed-ownership unit called "Laoliu Chicken Breeding Farm" has as many as seven commercial chicken varieties included in its pedigree for the 817 broiler alone, and it is said that six or seven more sub-varieties are undergoing trait stability testing, which will be completed in two to three months at most. Once the test is passed, the number of varieties in the pedigree will most likely exceed double digits.

Although due to the short time, there are not many commercial chicken varieties in the 817 broiler pedigree of Laoliu Chicken Breeding Farm, but according to reports, the meat yield and comprehensive resistance of the first batch of varieties can actually basically meet most of the usage scenarios on the market. The subsequent varieties are actually mainly focused on enhancing flavor and further strengthening production performance.

In fact, this is enough.

The current domestic broiler market is basically still at the level of meeting supply. Even if some users have this or that requirement for purchasing chicken, there is no talk of extreme demand segmentation, and those users are far less sophisticated than those in later generations.

As a result, less than a week after the in-depth report was published, the newly established Laoliu Chicken Breeding Institute received nearly a hundred inquiry letters and dozens of visiting guests, which directly filled the newly painted reception room. Director Diao Sigui, who had just taken office ten days ago, was so busy receiving guests in the director's office every day that his tongue cramped.

There was no way. The composition of these inquiry letters and visitors was somewhat beyond his expectations. In addition to the owners of small and medium-sized private chicken farms that he had expected, there were also many village heads and village party secretaries, and even some staff from the Agricultural Bureau and Poverty Alleviation Office in other counties. The latter two accounted for a very large proportion, even reaching nearly 35%;

And these people, especially those staff members from the Agricultural Bureau and Poverty Alleviation Office of other counties, are obviously only suitable to be received personally by the factory director Diao Sigui... There is no way, after all, Laoliu Chicken Breeding Farm is a mixed-ownership enterprise?

........................

"Master, why are there so many inquiry letters from other county authorities?"

"It's been less than a week, and there's already an indicative demand for more than 600 million chicks... Could it be that Su Yu's uncle is helping us to attract customers?"

Bai Mengmeng asked in disbelief after handing a statistical data to his master.

As a follower of this plan, she certainly knew what this number represented.

600 million chicks is not a big deal. Even at a price of 0.15 yuan per chick, it only brings in 90 yuan in revenue.

Even if more chicks are added later, at most they can only bring in another 3 to 4 yuan in revenue... The strong resistance of 817 broiler chickens is actually not a good thing for current chick sellers.

But the problem is that, as a new breed, 817 broiler chicks cannot be sold individually... the matching feed and vaccines are the big deal.

In this category, as long as there are no strong competitors within a period of time, the subsequent profits brought by these 600 million chicks will definitely not be less than 800 million. Even if Yang Mo is a little more unscrupulous and sets the price of feed and vaccines a little higher, it will be easy to make profits exceeding 1000 million.

In the late 800s, million in revenue was indeed not a small number.

More importantly, this is the result of less than a week. If there were so many orders every week, no, even every month...

Thinking of this, Bai Mengmeng suddenly felt his legs go weak.

Yang Mo glanced at the statistical table of only three pages, with a hint of subtle surprise in his eyes, but his expression was as steady as an old dog: "You're overthinking. Under the current circumstances, unless I take the initiative to ask for help, how could the County Agricultural Bureau take the initiative to help secretly? ... Su Yu's uncle is just a deputy position after all. If it is not discussed in the organization and the top leader has not nodded, it is not appropriate to do such a thing!"

Bai Mengmeng nodded, indicating his approval, and pointed to the long column of names written in red on the statistical table: "That's why I can't understand it. Qilu is a well-known chicken-raising province. Most counties have no shortage of good chicken breeds and local chicken breeding centers. Why do you rush here as soon as you see the news?"

Yang Mo smiled, then tapped the wrinkled Texas Evening News on the bedside table with his index finger: "Because our country believes in [any precedent can be used as an example]...Other local chicken breeds are certainly not bad, and even have much better flavor than 817 broiler chickens, but they have nothing to do with the four words [Secrets to Getting Rich]!"

Looking at the report that he had read countless times, Bai Mengmeng blinked his eyes, pondered for a while, and said hesitantly: "Because of the case of Mo Mo Baizha, the decision to introduce and promote the 817 broiler breeding project was made. If it is done well, it is certainly a credit, but if it is not done well, it can't be blamed on them, right?"

Yang Mo nodded: "You are right. It is the only rule for Chinese people to protect themselves to plan for defeat before planning for victory... In fact, this is also the main reason why I did not hesitate to publish some core data of Mo Mo Bai Bomb. Only by using the history of the rise of this star project, which is already very famous in the three provinces of the Central Plains, as an endorsement can I impress certain groups."

As he spoke, Yang Mo picked up the enamel pot beside him and took a sip of tea: "However, this is only an internal motivation. Without sufficient external driving force, it will be useless... Speaking of this, we actually have to thank our Vice President Feng!"

Do I need to thank Vice President Feng?
Bai Mengmeng was completely confused and had no idea what his master meant.

Yang Mo chuckled twice: "Our Vice President Feng has been very busy recently. In addition to the large-scale roast chicken factory, the greenhouse vegetable planting plan is well known to everyone... More than 263 of the 80 villages in Linyi County are building greenhouses in the hall. The city and county TV stations come to interview and report from time to time. It's hard for everyone not to know about it."

"It's not that we don't know the goods, but we should compare the goods. With Linyi County in such a mess, how can leaders from other counties still sit still?"

"You know, everyone knows that the vegetable basket project and the rice bag project are major projects that the country attaches great importance to. The reason why many counties have not made any major moves so far is not because they don't want to, but because they don't have the strength at the moment... After all, building greenhouses is not cheap, and the infrastructure costs are millions or even tens of millions. If they rely on themselves, how can you ask them to get it from? "

At this point, Yang Mo showed a rather strange smile on his face: "So, the appearance of 817 broiler chickens has given them an opportunity to avoid being outdone in all aspects... You know, the vegetable basket project is not just about vegetables, it also includes the supply of meat, eggs and milk."

"And the 817 broiler chickens, which can produce both meat and eggs, have occupied two of them at once. What's more, they grow very fast and have low breeding costs. Isn't this like sending a pillow just when you want to fall asleep?"

"Whether you are willing to admit it or not, in our country, meat and eggs are more important than vegetables. Supplying a meal of broiler chickens is definitely a better achievement than supplying 600 tons of vegetables... So you only need to calculate the amount of net meat after the 3 million broiler chickens are slaughtered, and multiply it by three waves at the speed of slaughtering in two months, and you can roughly guess what those people are thinking."

"The most important thing is that the greenhouse vegetable planting in Linyi County has too much initial investment cost. If you want to expand it all at once, the competent authorities need to advance the cost in various ways. But in many counties in Shandong and Qilu, the promotion of 817 broiler breeding projects does not require this... They already have a basic foundation, and they only need to mobilize the enthusiasm and confidence of those breeders. The competent authorities invest 10 yuan to set a demonstration effect, and it will not be difficult to drive the private sector to follow suit and invest 100 million or even 300 million yuan."

"So, this is also an important reason why they chose to buy 817 chicks when there are so many excellent local chicken breeds... With the case of Mo Mo Baizhai and the solid data, it is easy to ignite the enthusiasm of local people to follow suit with just a little publicity."

"And the reason why the staff from other counties' poverty alleviation offices flocked here is actually similar... The country only established the poverty alleviation office in 86, and it is given great importance. This position is not easy to hold. As of now, is there any income-generating project in western Shandong that is more reliable and has less overall risk than promoting the 817 broiler project, which allows farmers to raise broilers on a small scale?"

At the end, Yang Mo crossed his legs leisurely: "Now you understand why I want to thank our Vice President Feng, right? Without his strong support in promoting the vegetable basket project, even if I wanted to borrow his influence, it would not be easy!"

Bai Mengmeng felt a little dizzy.

This kind of game of mutual confrontation and mutual leverage is really not something a little girl like her can understand.

The only thing she was sure of now was,

Although my master is young, he can definitely, definitely have common topics with my stinky old dad!

(End of this chapter)