1988: Back to the human world for a few years

Chapter 255 (2)

Gently putting down the small silver bowl in front of him, which was not much bigger than a teacup, Bai Mengmeng burped with some satisfaction.

Different from what she imagined, the Yuyan Powder mentioned by Tugou was not a powdered Chinese medicine...or rather, it was different from the powdered Chinese medicine she thought it was.

What was presented to her was a bowl of thick rice soup, with some brown powder visibly mixed in it.

But what was a little strange was that this bowl of rice soup did not have the strange medicinal smell that would make people shudder. Instead, it exuded a nutty aroma that was somewhat similar to cooked sesame seeds, which mixed with the aroma of the rice soup itself, making people feel even more appetizing.

In fact, this bowl of Yuyan Powder is indeed very delicious. The thick rice soup mixed with the powder forms a thick and layered mellow aroma in the mouth.

Glancing at Yang Mo who put the drink down after taking just one sip, Bai Mengmeng took the piece of letter paper handed to him by his master and looked at it, feeling a little confused.

"Yuyan Powder (Dietary Recipe)"

Roast some Xanthium sibiricum fruits in a ceramic dish over low heat until dry and crispy. Remove the thorns and grind into powder. Take one coin of it and mix it with rice soup. Long-term use has the effect of keeping your skin young and removing spots.

The content on the letterhead is very simple, hiding a lot of key information.
For example, where and when should the best Xanthium sibiricum be picked?

For example, are there any other precautions or special techniques when preparing these Xanthium sibiricums?
For example, how much rice soup should be mixed with one ounce of Xanthium sibiricum powder to be taken?

It turned out to be Xanthium sibiricum!

Bai Mengmeng finally understood what the brown powder was. Although she was surprised that Xanthium sibiricum, which could be found everywhere on the roadsides of Qi and Lu and was even regarded as a weed, could be used as medicine and tasted so delicious when fried, what caught her attention more were the four words "anti-aging and anti-freckle".

Regardless of the era, there are very few women who truly do not care about beauty. Anything related to the face is naturally a top priority... Correspondingly, symptoms such as freckles, sun spots, chloasma, etc. are simply the number one enemy for women!
In an instant, the cocklebur, a thing that brought countless psychological traumas to girls in northern regions in their childhood and made them hate it all their lives, suddenly became cute in Bai Mengmeng's eyes.

"Master, this Jade Face Powder is better than the hibiscus tea that cools the blood and detoxifies... I bet that no matter from what aspect, the women over there will definitely pursue this more!"

Bai Mengmeng didn't dare to look at Miss Mu, but stared at Yang Mo seriously: "Master, you said before that makeup is popular in the island countries now. Some women have never even seen their husbands without makeup... Makeup is very harmful to the skin. I bet that if this Yuyan powder really has the effect of removing spots, they will definitely go crazy for it!"

Yang Mo glared at her unhappily. "Stop talking nonsense. These teas are designed according to the concept of twelve-month teas. Different teas are provided in different seasons. The two are totally incomparable... Can the tea you use to regulate your body during the autumnal equinox be the same as the tea you use to maintain your beauty during the beginning of winter?"

As he spoke, Yang Mo glanced at the half bowl of rice soup in front of him, then turned to look at Tugou and Miss Mu: "Of course I know that as long as it involves the effect of beauty and skin care, this thing will definitely be sought after... Now the beauty economy of the island country is still at its peak. As long as this thing becomes well-known, it will definitely bring a great boost to the chain of herbal medicine shops."

"But, perhaps the time given to you is too short, and there are too many things to design, so it is understandable that some aspects are not considered so carefully... However, in my opinion, this bowl of Yuyan Powder is best not to appear on the menu of the herbal medicine shop... At least, it should not appear on the menu of the herbal medicine shop now."

Tugou was anxious: "Why can't it be on the menu? The flavor is really good, and I guarantee that if you drink it regularly, it can really remove freckles... Director Huang from the hospital told me so, and he's a master of traditional Chinese medicine, he can't lie to me!"

Ok……

I forgot to mention that, in Yang Mo's opinion, the drilling company's staff hospital is a little treasure that should not be underestimated. It would be a waste to just leave it there to mold, so this action was carried out with the participation of Dean Huang and a group of backbone members of the Traditional Chinese Medicine Department... Otherwise, with just half a bottle of water, how could classmate Tugou come up with so many medicinal food items in just a few days?

Yang Mo curled his lips: "Even if it can remove freckles, what's the use? Among the various prescriptions in China, there are few things that can remove freckles?"

"Big sister, you have to understand that these things you designed are no longer just medicinal soups, nor are they just commodities... They have strong cultural attributes, and they also bear the heavy responsibility of going overseas for PK!"

Yang Mo knocked on the low table with some anguish: "Let's not talk about the other things for now, just pointing out two of them is enough to get your single product proposal pulled out and shot!"

"First, if the hibiscus flower cuisine that Miss Mu demonstrated just now can build a barrier by relying on its appearance and sense of ritual, then where is the barrier of your bowl of Jade Face Powder?"

“A beauty that catches the eye?”

“A ceremony full of philosophical and cultural meaning?”

“Unique taste?”

"None of it, right? To put it bluntly, it's just a bowl of rice soup with some Xanthium powder mixed in. Not only is the color dirty, but the taste is just so-so!"

"You have to understand that we are now planning to enter a developed country with a per capita GDP of 2.48 US dollars, and the target group of these products is the middle- and high-income groups in this country. With the current crazy consumption level of the island country, what good things have they not eaten? How can you use our daily set to deal with them and make them pay?"

Seeing Tugou about to argue indignantly, Yang Mo quickly stopped her: "Don't tell me that this is a medicinal diet and can remove freckles. As long as it works, it's fine... In fact, this is the biggest problem with your bowl of Yuyan Powder."

He sighed a little tiredly: "I have been telling you about barriers, barriers...why?"

"Don't you know the morals of those guys from the island countries? Why are those island pharmaceutical companies headed by Tsumura Co., Ltd. so tolerant of the various cooperation requests we have put forward during this period? Don't you know the reason?"

"Those guys are just a bunch of thieves! Thieves who are after the secret recipes of Chinese traditional medicine... We need to make full use of them, but we also need to guard against them strictly!"

"So, tell me, what technical barriers does your Jade Face Powder have? ... Is it that Xanthium sibiricum is very rare? Or is it that the pottery pot you use to brew Xanthium sibiricum the only one in the world?"

"Don't think I don't know. All you need to do is fry the Xanthium sibiricum on low heat until it's cooked. Just add some rice soup and it will work!"

He sneered at the somewhat embarrassed Tugou classmate and chuckled twice: "This thing is between a kind of folk medicinal tea and a folk medicinal diet. It is not technically difficult at all. Because it is not worthy of being put on the stage, it was not very famous in the past, and it did not enter the sight of the relevant groups on the island country."

"But remember, that was in the past. If this Yuyan Powder had really become famous in the island country at this time, people would have been able to decipher your recipe in a matter of minutes!"

"Believe it or not, within a month after the decryption, tea drinks with the same formula and the same effects will appear in drugstores on the island country... There is no registered technical patent for this thing, and it is difficult to register a technical patent internationally for such a simple formula. There is no psychological burden for others to imitate you!"

"What's next? Have you thought about the consequences?"

"The Yuyan powder sold in Huaxia Medicinal Diet Shop costs as much as 2,000 to 3,000 yen per bowl, but you can buy it in drugstores for only 200 to 300 yen, and the effect and taste are almost exactly the same... After the value anchor is broken, have you ever thought about how devastating the blow this chain of medicinal diet shop project will suffer?"

“Even if they don’t launch a knockoff of your Yuyansan due to some considerations, as long as the media mentions that the main ingredient of your product is a cheap and worthless thing that even dogs avoid on the roadsides in northern China, the value anchor of the Herbal Diet Shop project will be shattered… It’s like me suddenly telling you that the fashionable brand-name clothes you spent thousands of dollars on are actually just a snakeskin bag that someone picked up from the roadside, cut a slit in it and sold it to you directly!”

Upon hearing this, Lu Yingying hung her head in dejection, while Miss Mu next to her also looked a little depressed... She had voted in favor of this item at the time. Although she was reluctant to admit it, she was still a little weaker than Yang Mo in terms of risk control awareness.

Seeing this, Yang Mo did not continue to attack the two guys, but just said lightly: "The second point is even more troublesome. Xanthium is slightly poisonous, and it is not suitable for all groups. Although we rarely hear of people getting into trouble because of this in Qilu, it is because of the human system problem here and the underdeveloped information in the country now;"

"But the island country is not China, and the physical constitutions of the people on both sides are very different. If we are unlucky and one or two safety accidents happen, then this herbal medicine shop project can be closed early."

At this point, Yang Mo reminded: "This kind of medicated diet, which has strong effects but also has taboos, is different from finished medicines. Finished medicines can indicate the taboos and inappropriate groups on the packaging, and there are pharmacists on site to help explain; but medicated diets are different, it is impossible to do so."

"Although I had imagined that each herbal medicine store would have one or two Chinese medicine consultants to be responsible for the initial consultation of customers, I gave up after thinking about it... It was too difficult both from the perspective of consumer experience and from our specific implementation perspective."

The other three nodded. It was annoying to have to queue up for a diagnosis just to have a meal, but it was also not a very realistic idea to provide a sufficient number of resident Chinese medicine practitioners... Chinese medicine is actually much more difficult to learn than Western medicine. Even if one only needs to determine whether the guests are suitable for the dozens of dishes in the herbal medicine shop, it is definitely not something that can be learned by studying with a master for four or five years.

Seeing Miss Mu quietly stretching out her foot and pushing a few bottles and jars under the low table, Yang Mo laughed and said, "How about we stop here with the medicinal food? You guys review and think about it, and I'll come back tomorrow or the day after tomorrow to inspect it?"

Tugou, who was secretly hiding a few pages of letter paper behind his back, heaved a sigh of relief when he heard this, and immediately shouted: "That's right, that's right! We were pressed for time before, and we haven't had time to deduce many things. We'll talk about the medicinal diet tomorrow or the day after tomorrow... Let's quickly finalize the second wave of Chinese patent medicine product plans, this is the big deal!"

The second wave of Chinese patent medicine?

Bai Mengmeng felt like an outsider and was a little confused. He looked to his master for help.

Seeing this, Yang Mo explained in a low voice: "Didn't we cooperate with Tsumura Co., Ltd. before on the Lotus Fragrance Powder? Um, shouldn't it be called the Lotus Fragrance Paste project? It achieved good results? I think other Chinese herbal medicine companies in the island country may also be interested in this kind of project."

"So more than a week ago, when we went to the imperial capital, we also visited the relevant staff of the island country's embassy... As expected, with the previous successful cases, the other party was also very interested and was willing to help us connect with the island country's Chinese medicine companies;"

"Just five days ago, they sent a letter saying that a small exchange group consisting of several Japanese traditional Chinese medicine companies will come to visit next week... Hehe, this is a big business."

Bai Mengmeng suddenly realized that this was the case.

Thanks to Yang Mo and others' last trip to the imperial capital, there were news that some foreign companies would come to visit and negotiate during this period. Bai Mengmeng also knew about this, but she was so busy during this period that she couldn't even get five hours of sleep, so naturally she didn't have the time to care about which companies would come.

Besides, she had become accustomed to the work assignment of Yang Mo taking care of domestic affairs and Mu Liya taking care of external affairs, so she had never paid much attention to foreign trade projects, let alone such things.

But I didn’t expect…

In fact, Miss Mu’s foreign trade projects, especially those important ones, also have to be reviewed and approved by her own master?

Realizing this, Bai Mengmeng began to feel proud.

For exchange groups like this one that are made up of multiple units, the smaller the scale, the higher the level and the greater the value.

………………

"The first product...hair blackening cream."

“Product form: Pills.”

"Effects: replenishes blood and yin, darkens hair, moisturizes skin, beautifies complexion, and delays aging."

““The source of the recipe: Jishantang Experience Prescription.”

"Prescription: 1000g of processed Polygonum multiflorum, 1000g of Poria cocos, 240g of Chinese angelica, 240g of wolfberry, 20g of Cuscuta australis, 240g of Achyranthes bidentata, 240g of black sesame, 120g of Psoralea corylifolia... We have the quality advantage of both wolfberry and Achyranthes bidentata in our origins; and we have processing technology barriers for Polygonum multiflorum and Psoralea corylifolia, which basically meet the requirements you mentioned earlier;"

"Preparation method: Grind the above medicines into coarse powder, add water and boil for 3 times, filter; combine the filtrate, condense over low heat, add appropriate amount of honey, mix well, seal and store, then rub into pills by hand."

"Initial specifications: 15 grams per pill, 12 pills per box, retail price 870 yen."

“Usage: Take 1 pill 1 times a day with boiled water. It will start to take effect in about 3 months.”

Showing the black pill in her hand, which was about the size of a longan, with some pride, classmate Tugou began to show off her half bucket of knowledge: "Polygonum multiflorum is slightly warm in nature, bitter and astringent in taste. The Compendium of Materia Medica says that it can nourish the blood and benefit the liver, consolidate the essence and benefit the kidneys, strengthen the muscles and bones, and blacken the beard and hair. It is a good tonic. It is neither cold nor dry, and its efficacy is better than that of Rehmannia glutinosa and Asparagus cochinchinensis."

"Modern pharmacology also believes that Polygonum multiflorum contains lecithin and anthraquinone derivatives, which can prevent cholesterol from depositing in the liver, reduce atherosclerosis, strengthen the body, moisten the intestines, and promote blood regeneration. Black sesame, wolfberry, angelica, Poria cocos, Achyranthes bidentata and other medicines are all tonics. When used together, they can darken hair, beautify the skin, and resist aging."

"In other words, this is a multifunctional medicine that can darken hair, strengthen the body, and even has a certain hair growth effect... Didn't you say that Japanese people are under a lot of pressure and have severe hair loss, but they also value their hair? This thing is not expensive, so it will definitely sell like hot cakes!"

Yang Mo glanced at her calmly: "Next!"

Next?
Do you mean you look down on this?

Tugou was furious: "Why!?" Yang Mo curled his lips: "First, our most important terminal channel in the island country is the drugstore. Since it is a drugstore with ambiguous properties, we must learn to avoid risks... For any drug that needs to be imported but has strong efficacy, it is best not to list it as the first priority sequence... Your black hair pill contains dodder and rhubarb, which is strictly speaking close to the category of prescription drugs. If the island country pharmaceutical companies want to punish you in the future, they have a legitimate reason!"

"Secondly, the most effective ingredient in this thing is Polygonum multiflorum. Like ginseng, it is based on ingredients. From a broad perspective, it is easier to occupy the category mindset rather than the product mindset... It is too substitutable. It may be fine as a supplement to the product line, but it is inherently limited as a flagship product!"

After that, Yang Mo concluded: "In a nutshell, it is impossible to form a real technical barrier, and the two-month effective period cannot effectively form a mental segmentation and effect crushing."

Unlike the ignorant crowd, Yang Mo, who worked in foreign trade in his previous life, knows very well that the various products labeled as Kampo medicines in the drugstores of the island country are very different from the traditional Chinese medicine that the Chinese people believe in. They are full of technology and hard work, and even contain analgesic ingredients and hormones... There are many factors involved, but in the final analysis, it is caused by the island country consumers' eager pursuit of results.

Therefore, even for ordinary business considerations, he would not launch this kind of stable and effective product as a flagship product at this rare moment.

………………

Tugou is a good kid who corrects his mistakes. After realizing the problem with the previous product, he immediately took out a piece of letter paper and a small bottle and handed it over:

"Since it's best not to import the product, and it's best not to have anything to do with prescription drugs, and there must be technical barriers, and the target group is women, how about this improved [Deer Antler Facial Treatment]?"

How to apply deer antler on face?
Yang Mo looked at the half bottle of milky white paste and picked up the letter paper:
Prescription name: Deer antler facial application prescription.

Source: "Qian Jin Yi Fang".

Applicable people: those with dry face, dull skin, and spots due to blood deficiency.

Initial specifications: 60 grams/bottle, terminal selling price: 6870 yen.

Efficacy: Nourishes the lungs and kidneys, dispels wind and harmonizes blood. Often applied on the face, it can make the elderly look young and the complexion as white and smooth as jade.

Prescription: one deer antler, 60 grams of Chuanxiong, 60 grams of Asarum, 60 grams of Bletilla striata, 60 grams of Atractylodes macrocephala, 60 grams of White Aconitum, 60 grams of Angelica dahurica, 60 grams of Asparagus cochinchinensis (without the core), 27 almonds (without the skin and tip), and 1500 ml of milk.

Preparation method: First soak the deer antlers in water until they are soft, then put all the other herbs into the milk, simmer over low heat until the juice is exhausted, take out the deer antlers, and put them in a white cloth bag for later use. Do not collect the remaining drug residue.

Original usage: Grind deer horn on milk stone at night to extract juice and apply it on face, then wash it off with warm water in the morning.

Improved usage: It has been made into a paste and can be used at any time. Apply an appropriate amount on a clean face before going to bed and rinse with clean water the next day.

Note: In this prescription, deer antler promotes blood circulation, reduces swelling, and benefits the kidneys; Ligusticum chuanxiong activates blood circulation; apricot kernel and white peony moisten the lungs; white aconite, white atractylodes, asarum, and angelica dahurica dispel wind and dampness; and cow's milk moisturizes the skin; when used together, they can lubricate the skin and have a tender and beautifying effect.

Ok……

This recipe looks good.

It is especially suitable for women with dry and dull skin. Although Yang Mo doesn't know much about Chinese medicine, as far as he knows, due to their eating habits, women in island countries don't have many oily skins. Instead, there are many women who are deficient in both Qi and blood... Roughly thinking about it, it's actually very suitable for this thing?
Seeing Yang Mo deep in thought, Lu Yingying explained, "This is a recipe recommended by Dean Huang. It is said to be as famous as the Chrysanthemum Longevity Cream used by Empress Dowager Cixi at the time. It seems to have a longer history, having existed since the Liao and Song dynasties. It was also used exclusively by the royal family, so the effect is naturally great."

"Besides, the antlers needed for this must be from sika deer. Not only are they extremely valuable, but the raw materials are basically locked in our country... It seems that apart from our country, no other country is trying to breed sika deer... And although there are many wild sika deer in the Bear Country, they are more expensive and cannot be produced in large quantities. Given the current relationship between the two countries, it is obviously unlikely."

As she spoke, Lu Yingying boasted in a sarcastic tone, "The most important thing is that this recipe requires so many special processing steps that it's outrageous... Let alone the processing of the deer antlers, it's simply fatal. If there is even a slight mistake in the preparation process, the effect will be completely different."

"You don't know how many times the doctors at the staff hospital have failed in the past few days. Only a small part of the two large antlers has been left. If it weren't for the joint efforts of Dean Huang and Director Ma from the Chinese medicine pharmacy, even this small half bottle of ointment wouldn't have been made... I forgot to mention that Director Ma from the Chinese medicine pharmacy is from a family of traditional Chinese medicine practitioners. This prescription was left by his grandfather, and the fact that this half bottle of ointment was finally made possible was also due to his control of the temperature throughout the process."

Hearing what Tugou said, Yang Mo couldn't help but smile.

It has value, effect, history, technical barriers, and irreplaceable raw materials. Moreover, it is an external application product with mild medicinal properties and low risk... It is definitely a high-quality project!
Tsk tsk, what did I say at the beginning, the staff hospital is a treasure... I was not lying!

Think about it, if a royal prescription can be compared with the Chrysanthemum Longevity Cream recorded in "Selected Prescriptions of Guangxu and Cixi", how could the effect be worse?
"OK! Very good! This is what I want... Miss, keep the recipe and register the name of this deer antler facial mask. When the island country exchange group comes, we will treat it as a major independent brand and negotiate terms with them!"

Seeing that Yang Mo's tense expression finally relaxed a little, the other three people present couldn't help but breathe a sigh of relief... Although this man in front of them always gave people a sense of being unserious, when he became serious and nervous, people really dared not breathe loudly.

Miss Mu took the prescriptions and sorted them out carefully, then picked up another piece of letter paper and handed it over: "Since you think the deer antler facial mask is a good thing, how about ordering the chrysanthemum longevity cream as well? After all, it is the prescription that the old witch used when she was alive. Maybe it will be more effective when she tells stories in the island country."

Yang Mo thought about it and shook his head. "A small bottle of several thousand yen is not cheap. It's enough to have one high-end Chinese medicine beauty product. Too many is not good... Besides, I'm afraid that if we use the recipe of Chrysanthemum Longevity Cream to enter the island market first, some people in the capital will complain."

Upon hearing this, Mu Liya nodded in understanding and did not mention it again... After all, they are just a central enterprise. There is nothing wrong with exploring the way experimentally, but it would be a taboo to eat alone.

but……

Thinking of the mainstream attitudes and behaviors of all walks of life in China towards foreign friends, Mu Liya is actually very worried that recipes like Chrysanthemum Longevity Cream may eventually become gifts for others.

Seeing this, Yang Mo just smiled and said, "Although the high-end Chinese medicine skin care products such as the Deer Horn Face Mask are enough for now, there are many affordable facial masks that can be developed... After all, a small bottle of skin care products costs nearly 7,000 yen. Even women in island countries who have three wallets have to think twice before buying. But if it is a facial mask that costs around 1,000 yen a bottle, they will not have so many concerns (facial masks are one of the oldest cosmetics, and they have existed as early as the Tang Dynasty, and at that time, facial masks were still mainly in the form of pastes)."

A bottle of affordable facial mask that costs 1,000 yen?
Are you sure this is called being close to the people?

Facing the three people's eyes full of complaints, Yang Mo laughed, then flipped out a few pieces of letter paper from the stack:
"Look, this 'Peach Blossom Mud', which has been renamed beyond all recognition, is also a very good project... Tsk tsk, a mud like this that can soothe acne and repair the skin, I sell it for 1000 yen per bottle, it's not too much!"

"There is also this Yingjie Baize formula which was simplified from the 'Daily Prescriptions of Concubine Yang in the Tang Palace'. Although many of the ingredients have become substitutes, the whitening effect is definitely not bad... With Concubine Yang as the endorsement, selling it for 1500 yen per bottle, I'm sure no one would think it's expensive, right?"

………………

It took Yang Mo four full hours to go through all the samples.

With some difficulty, Mr. Yang propped up his aching waist and looked at the dark sky outside: "Let's stop here for today. The thirteen items selected are always enough to cope with the island country exchange group next week."

As he spoke, Yang Mo's expression straightened: "But you have to hurry up and come up with the menu for the herbal medicine shop. If you are unsure, feel free to contact me... As I said before, these herbal medicine shops are our rare cultural dissemination positions. Without these positions as support, even if our products sell well temporarily, it will be a castle in the air and we will not have real initiative."

Mu Liya looked at him with some doubts: "I know that this chain of herbal medicine shop project is very important, and I also agree with your previous communication ideas of high-low coordination + virtual-real combination, but...are you taking it a little too seriously?"

She couldn't help but feel confused.

From the perspective of overall volume, the industrial transfer and order-taking projects that she and her father had brokered were far larger than this chain of herbal medicine shop projects;
In terms of profit-making capacity, the TCM independent brand overseas projects that Yang Mo suggested she undertake far exceed this chain of herbal medicine shop projects;

In terms of social impact, the construction of 100 Hope Primary Schools that Yang Mo is promoting is 100 times more powerful than this chain of herbal medicine workshops.
Even from the perspective of the degree of benefit to the people and the urgency of the work, the vegetable basket project that Yang Mo is currently remediating is dozens of times more than this chain of herbal medicine shop project;
Faced with so many important and urgent large projects, Yang Mo, who was already busy and unable to spare time, was actually most concerned about the chain herbal medicine shop project in which Mo Mo Bai Tou only held a quarter of the shares. She could not help but be confused.

Looking at all of Yang Mo's previous actions, it seems that he only stepped forward after quietly taking the initiative in the project.

You can say he is utilitarian or cautious, but he gives people the impression that he will not release the eagle until he sees the rabbit.

For a project like the chain of herbal medicine shops, which had neither shareholding control nor operational control and did not have sufficient short-term return expectations, he would actually care so much and even be willing to take the initiative to step forward and act as a "coolie". This was truly beyond Mu Liya's expectations.

Hearing Mu Liya's question, Yang Mo did not hide it from her.

He shrugged his shoulders and ignored the fact that the room was full of women. He took out a cigarette and lit it: "You know, although our country has been reforming and opening up for ten years, due to various reasons, we are still a country full of mystery to almost all regions in the world;"

"Haha, more than a decade ago, French director Jean Janin made a movie called "Liberation Army in Paris", which imagined that we had occupied Paris. You can imagine how unfamiliar and fearful the outside world is of our country."

"Although the island nation is one of the countries that understands China the best, it is not that strong in this regard... Although they know that our country is very poor now and have no respect for us in terms of economy and business, at least they still have a sense of awe of China at the cultural level... If you pay attention to the anime and games of the island nation, it is not difficult to see this from works such as "Ranma 1/2", "Dragon Ball", "Cooking Master Ichiban", "Three Eyes" and so on."

Yang Mo flicked the ash off his cigarette with amusement and continued, "In short, in the descriptions of the island country's comics and film and television circles, whenever China is involved, the main characteristics that can be summarized are ancient, powerful, mysterious, and profound. Moreover, it always appears in the eyes of readers and audiences in the most gorgeous manner;"

"Over time, this has formed a certain mindset for the people of the island nation... Although this is somewhat seriously distorted, this mindset is very beneficial to us."

"Of course, this benefit is limited to the cultural level... In terms of economy, business and even technology, we really have nothing to show for ourselves at the moment. In fact, their people would not believe that we are better than them, the world's second largest country, in this regard."

At this point, Yang Mo's tone changed and he became a little emotional: "However, this only remaining window will soon be closed;"

"With the end of official trade between China and Japan, with the strengthening of private business exchanges, with our country completely opening up to the outside world, and with the in-depth coverage of us by the media in the island countries, the mysterious veil shrouding our country will quickly dissipate... And this time will not be too long. I estimate that it will take at most three or four years for the island countries to quickly fade their awe of our traditional culture."

"This is actually a crime without war. To be fair, even though it is riddled with holes, the traditional Chinese culture has a crushing advantage over the culture of the island countries in terms of both depth and breadth... In fact, with a profound heritage of 5,000 years, the depth and breadth of Chinese traditional culture are unrivaled anywhere in the world."

"But unfortunately, you all know the actual situation of our country. If we don't organize our culture to go abroad and materialize these things, it will be difficult for people to be convinced by our current level of communication and interaction with each other... To put it bluntly, 99% of the people in our country have not figured out the good things left by our ancestors, and even have a strong rejection mentality. How can you let them spread Chinese traditional culture and grab a higher cultural value niche?"

He sighed heavily: "So, this is why I am so concerned about this herbal medicine chain project... From the perspective of the general trend, we only have a window of about four years... and occupying a cultural ecological niche is not something that can be achieved overnight;"

"So, while the window is still open, we must first put a few nails in this area and retain the local cultural advantages... Therefore, these herbal medicine shops, as concrete cultural carriers, are very important... At the very least, without these herbal medicine shops as carriers, I have no confidence in implementing the subsequent plans."

"Well, this is why I am so concerned about this matter... A scene full of visual impact, a large enough audience base, an intuitive and effective value experience, and identity differentiation brought about by blank space in the brain full of imagination are the four indispensable elements in the cultural PUA war. These herbal medicine shops occupy two of them at once. How could I not pay attention to it?"

Ok?
Four elements?

Mu Liya was quick to notice something and was about to ask something.
But Yang Mo interrupted him with a wave of his hand: "Okay, it's dark now, time to get off work... By the way, Miss, ask the head of your food research team to come over tomorrow, I have something to talk to him about."

In order to cooperate with those foreign trade projects, Miss Mu had set up a scientific research team specifically responsible for the taste research of agricultural and sideline products and processed foods. However, this team of more than 40 people was affiliated with the Import and Export Trade Coordination Association, and therefore was not incorporated into Momo Baitou.

"Huh? What are you doing?"

Miss Mu was a little curious.

Yang Mo stood up and stretched himself: "Haven't you guessed it? It must be to deal with those winter vegetables... You know the situation in the Bear Country now. Pickles, mashed potatoes, mashed beans and various canned vegetables are necessities of life for them... You are now the deputy section chief of Mo Mo Bai Tou, and you are leaving such a hot northern trade line unused. Do you really think I am so stupid!"

snort!
I knew that sooner or later you, a bastard, would set your sights on me!

Miss Mu stood up angrily, but she was not sparing: "Uncle Wang has already thought of this...but the problem is that the pickles they eat in the Bear Country are different from ours, and they only eat chickpeas. Are you sure your idea will work?"

Yang Mo curled his lips: "Tsk~! It's already this late, and you don't know what the word 'flexible' means? Not only may they not be as picky as you think, but can't we be flexible?"

Work around?
How to work around it?
Miss Mu, who had heard many subordinates complain about the unique taste of the Mao Bear Country, was a little stunned when she heard this...

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PS: It seems that I have been infected again and I am not feeling well. Let's see how the situation develops. If there is no update tomorrow, just consider it as me asking for leave in advance. Sorry for that.

(End of this chapter)