1988: Back to the human world for a few years

Chapter 300 Then wait for good news
A gust of north wind blew by like a knife, and Miss Mu tightened the collar of her down jacket.

"Luoluo, you know, Yang Mo once asked the store manager of Momo Baizha and the people from Xialiu Sales Agency to do a survey. The average monthly comprehensive income of ordinary workers in Dezhou is about 92 yuan, which is similar to the national level. However, the monthly income of grassroots laborers in non-state-owned enterprises here is only about 60 yuan;"

"Of course, those mobile vendors will earn a little more, but affected by the overall environment this year, they actually don't earn much more, fluctuating between about 70 and 220 yuan, and about 100% of them have a monthly income of less than 60 yuan."

At this point, Miss Mu smiled and looked at her sisters: "Are you surprised? People in society are saying that those who make atomic bombs are not as good as those who sell tea eggs, but the self-employed people here can only earn this much?"

Lin Luosu was surprised, but after thinking about it, he did not raise any objections: "Dezhou is an old industrial area, and the circulation of goods is slow. In addition, state-owned enterprises account for more than 80% of the total, and the people's food, clothing, housing and transportation are basically all covered by their companies... These mobile vendors can't even afford to rent a shop, so they naturally don't have the capital and ability to get the in-demand electrical appliances and high-end clothing. If they only rely on selling local specialties, handicrafts and ordinary clothes and shoes, they will definitely not make much money."

Mu Liya nodded: "That's right, in fact, these small vendors are also grassroots working people, and their livelihoods are much more difficult than their counterparts in the south... This is also the main reason why they have not really been affected by the tide of rectifying private enterprises."

After citing these seemingly nonsensical figures, Miss Mu finally got to the point: "Yang Mo said that according to the Engel coefficient, the proportion of food expenditure is an important indicator to measure the actual level of livelihood and economy in a region;"

"In wealthy areas, the per capita food expenditure accounts for less than 20%, in developed areas, it accounts for about 30%, in medium-sized areas, it accounts for about 40%, and in underdeveloped areas, it accounts for about 50% to 75%... As for extremely underdeveloped areas, the per capita food expenditure accounts for more than 75%."

"Obviously, the central urban area of ​​Dezhou, with a per capita GDP of only $1174.6 (converted to constant US dollars), is actually an underdeveloped area... In other words, if the welfare factors of state-owned enterprises are not taken into account, the money spent by people in the central urban area on food should account for about half of their monthly income."

At this point, Miss Mu added: "Although state-owned enterprises account for more than 80% of DZ City, after entering the economic winter period, a large number of state-owned enterprises have difficulty in operation, so the welfare policy of all-inclusive food, clothing, housing and transportation will definitely be difficult to continue. According to Yang Mo's calculations, since last year, the proportion of urban residents in the main urban area of ​​DZ City who need to spend half of their income on food is not 20%, but about 40%, because many state-owned enterprises are no longer able to cover welfare benefits for employees' families, and even the welfare of employees themselves cannot be guaranteed... And as time goes by, in the next four years, this number will account for more and more, and may even reach more than 70%."

Eggplant Girl frowned when she heard this. Currently, DZ City has a population of about 270 million, and 40% is 108 million.

108 million people need to spend half of their monthly income on food, which shows how unsatisfactory the investment environment in Texas is.

Seeing her sisters frowning, Miss Mu sighed, "Let's take an average. The monthly income of the grassroots group in Dezhou is about 65 yuan... The monthly expenditure on food is about 33 yuan... An average of 1.1 yuan per day."

"The only difference is that these grassroots groups do not have three meals a day, but still retain the habit of two meals a day...If they encounter financial difficulties, one meal a day is normal."

“So, since Momo Baichao is positioned as a fast food restaurant for grassroots people, how to design products and how to set prices are very important issues.”

At this point, Miss Mu glanced at Lin Luosu and said, "So, you know why Yang Mo, despite everyone's opposition, wanted to provide all-you-can-eat rice service, and then oversupply free pickles and soup, and designed such a set of set meal price combinations that are obviously flawed, focusing on the 8-cent and 1-yuan sets, right?"

After hearing this series of cause and effect, the Eggplant Girl felt the hairs on her back stand up. She seemed to understand, but not clearly.

"Hearing what you said, I roughly understand that your husband wants to take care of those grassroots groups, but the problem is... for people who only have a food budget of 33 yuan a month, spending cents on a meal is not cheap at all... Don't forget, they have to eat two meals a day. If they come to Momo Baichao often, wouldn't that exceed their budget!"

Eggplant Girl was a little confused. Since Mo Mo Bai Chao was positioned similarly to a "people's canteen" and relied on the central enterprises' unique advantage in mobilizing social resources, the lowest set meal price of 80 cents could ensure that the drilling company would not lose money, but it was a bit of a double-edged sword... The drilling company could not make much money, but the grassroots people could not afford to eat there every day.

But the problem was, from what she had just observed, the people who came to eat at Momo Baichao were all old customers, and from the greetings between these regular customers, it seemed that they really came here to eat almost every day, which confused her.

Seeing Lin Luosu was confused, Mu Liya chuckled and said, "As I said before, we have been in the headquarters for too long. We don't know enough about these grassroots people."

? ?
Hearing her sister repeating this sentence again, Eggplant Girl looked at her blankly.

Mu Liya seemed to like sighing today. After sighing softly, she explained, "You know, although the monthly budget of these people is only more than 30 yuan, there are some rules for how to spend this money."

"In fact, I only found out later that with the launch of Momo Baichao and the guidance of these store managers and employees, these people have developed a new way of eating."

"Don't they only have two meals a day? One of the meals costs 80 cents, and they can eat as much as they want in Momo Baichao. Then at night, they can spend 10 or 20 cents to buy a few steamed buns to make ends meet... I forgot to mention that the dishes in Momo Baichao are the same as those in the canteen for drillers in the drilling company. They add a lot of oil and spiciness to the dishes, so even the vegetarian dishes are much more oily than those in other restaurants."

Thinking of the horrifying oil soup, Miss Mu shuddered: "Although we are definitely not used to eating this way, after all, it is too greasy, but these grassroots people like it very much... There is a minimum amount of energy that people need to consume in a day. Yang Mo said that as long as an adult male consumes more than 3000 calories a day, he can not only guarantee the needs of work, but also will not have obvious hunger... Therefore, this fast food + steamed bun combination eating method quickly became popular, and gradually spread by word of mouth, and even became the most popular eating method among the grassroots people in this area."

At this point, Miss Mu shrugged like Yang Mo did: "So, you see, more and more people regard Momo Baichao as their own canteen, and come here to eat every day... There is oil, meat, and vegetables, and the portions are much larger than other places. You can eat as much rice, pickles, and vegetable soup as you like. Where can you find such a cost-effective place?"

"In fact, although Momo Baichao has the lowest gross profit margin among the three brands under Qingfeng Food, it has the largest loyal consumer base. If you come a little late, there is no place to even stand to eat... Now Qingfeng Food is considering whether to buy the shop next door to expand the business area, or to extend the business hours and implement a ten-hour meal service."

Seeing that the place was crowded in such a short time, with a bunch of people standing outside with their plates carrying meals and enjoying their meals just after half past eleven, Lin Luosu was shocked... People in many places in Qilu like to squat while eating, but now there is not even a place to squat here, which shows how many people come here to eat.

"Did Yang Mo also come up with this combination of fast food and steamed buns for two meals a day?"

Lin Luosu asked with some curiosity and horror.

Before the project was implemented, he thought of all the possible obstacles and came up with a solution that could maximize the value. Yang Mo is a guy with a far-sighted mind, which is really chilling.

Miss Mu heard this and shook her head with a complicated look, "It's not Yang Mo, this idea was thought up by Lv Yingying, the quality control manager of Qingfeng Food... Not only this two-meal combination method, but also the excessive supply of pickles and the increased amount of oil and salt used in Mo Mo's stir-fried dishes were improved under her insistence... She was born in the countryside and understands what these grassroots people want and like the most."

Eggplant Girl seemed to understand the benefits of doing so. Not only would the abundant oil and water be very attractive to these grassroots people, but it would also indirectly reduce the consumption of rice. As for the over-supplied pickles, they actually played the same role.

Because of her work, she had studied some foreign nutrition science, and naturally knew that under the premise of sufficient energy intake, the more times you chew and the more times you send food into your stomach, the easier it is to feel full and greasy, thus deceiving the brain and stomach, making one ounce of food produce the effect of three ounces of food. (This is a common method used by buffet restaurants such as Brazilian barbecue in later generations. You may not feel full after swallowing a whole steak, but if you cut it into steaming thin slices, about 1/3 of the actual portion of the steak, you will feel full to the point of itching your scalp.)
So these seemingly inexplicable changes are actually very important.

The supply of rice is not very abundant these days. Compared with the more precious cooking oil, what drilling companies should consider most is how to avoid the consumption of old rice exceeding the target... Optimizing resource allocation does not mean saving money blindly, but a means of reconciliation to maximize the value of the resources you have while avoiding the additional cost of acquiring new resources as much as possible.

………………

How could there be such a talent in a subordinate unit that is affiliated with it?
Glancing at the strange expressions on her sisters' faces, Lin Luosu rolled her eyes and sneered, "I think that although Momo Baichao seems to be doing a booming business, it won't be able to expand its business area."

"This price should have been six months ago. Prices are rising so fast now, and the income level here in Texas has always been like that... Raising prices is courting death. Not raising prices is waiting for death."

"Such a simple truth, can't Yang Mo see it?"

"Heh, after half a year, it's good enough that this so-called silent 100-fry is still alive!"

The Eggplant Girl's sarcasm is not without reason. For old industrial areas like Texas with insufficient economic vitality, what they fear most is price increases due to rising costs... If incomes do not increase, residents' expenditure budgets will remain constant. Once the cost of eating out exceeds their ability to afford, no matter how much they like it, they can only solve their three meals a day by cooking for themselves.

It is important to note that it is income that is not increasing, not just wages that are not increasing. This is very important.

Therefore, in such an old industrial area, opening such a low-priced catering project targeting the grassroots people will be extremely fatal due to the rising cost of prices.

Unexpectedly, Miss Mu just shook her head when she heard this: "No. The reason why Yang Mo used various means to turn the one meat and one vegetable meal into the main selling set meal was because of this consideration."

The eggplant girl rolled her eyes, thinking that this stupid wooden man had been bewitched by Yang Mo, and was completely bewildered: "Oh, what's the explanation behind this, why can't I see it... Wooden man, are you too superstitious about your wife? Rising prices are an objective trend. No matter how capable Yang Mo is, no matter how powerful the drilling company is, they can't resist the trend, right?"

Mu Liya glanced at her, with a gleam in her eyes: "Although it is impossible to completely eliminate the objective impact of rising prices, we can seek benefits from within to offset some of the adverse effects... As long as Momo Baichao's comprehensive gross profit margin is not less than 12%, this project will not fail... Although Momo Baichao is the least profitable of the three projects of Qingfeng Food, it is the one that Yang Mo values ​​the most. Yang Mo will not let it fail so easily."

Demanding efficiency from within?

Eggplant girl gave Miss Mu a strange look and said, "If I remember correctly, the main purpose of launching Momo Baichao was to solve the employment problem of the families of drilling company employees, right?"

"Demanding benefits from within? Are you sure these family members won't rise up and rebel?"

For today's state-owned enterprises, seeking efficiency internally is almost equivalent to layoffs. However, unlike Momobailu, almost every franchise store now has a Momobai layoff project, so once layoffs occur, it will definitely be a huge trouble!

Mu Liya shook her head when she heard this: "It's not layoffs. Yang Mo has never thought about layoffs... In his opinion, unless the employees themselves have made serious mistakes, layoffs are the most incompetent manifestation of project managers."

As she spoke, Miss Mu took the Eggplant Girl a few steps back to let the growing crowd of diners gather in front of the store: "Luoluo, you are in charge of many catering projects in Qingdao, you should be deeply touched by the saying [the thinner the menu, the thicker the profit]. "The thinner the menu, the thicker the profit?
Lin Luosu's eyes flashed, and she looked at her sisters in surprise.

She had never actually heard of this sentence, and nowadays, catering businesses with shop floors are all striving to be big and comprehensive, so this sentence is actually somewhat out of tune with the current mainstream trend.

But as the director of Qingdao's tertiary industry project office, Lin Luosu sees the not-so-pleasing financial statements and colorful new menus of dozens of restaurants every month. She unexpectedly felt an inexplicable agreement with what her sister said.

Miss Mu ignored the stunned expressions on her sisters' faces and said to herself, "The reason why we consciously made the one meat and one vegetable set into a popular set meal is actually to make the menu thinner."

"Think about it, although Momo Baichao is a fast food restaurant and it is customary to serve at least eight main dishes, it is very important to satisfy the taste preferences of consumers while minimizing the waste of the ingredients for these eight main dishes."

"But one meat and one vegetable can solve this problem very well... Since consumers can only choose two main dishes, they will definitely choose the two dishes they like the most, right?"

"When consumers make a choice, the store manager and staff will observe and Qingfeng Food will immediately get the relevant data... which dishes do consumers like to eat every time, which dishes do consumers only order every now and then, which dishes do consumers order when they really have no choice, and which dishes do consumers don't like at all. We can get a rough result in a week."

"However, Qingfeng Food changes the styles of main dishes from time to time. Therefore, after half a year, we have basically figured out which dishes are really popular, which methods are accepted by consumers, and which raw materials can be prepared in large quantities."

At this point, Miss Mu smiled and said, "Apart from the fact that the Fifth Farm and many villages in Linyi County are the raw material supply bases for Mo Mo Bai Chao, being able to accurately grasp the taste preferences of consumers is itself a matter of great commercial value... After selecting the best dishes for the four seasons of spring, summer, autumn and winter, the list of which raw materials need to be purchased in large quantities will come out."

"We all know that the larger the purchase scale, the lower the marginal cost; the more accurate the purchase, the less loss and waste of raw materials... It is self-evident how important these two points are to a catering project, right?"

Eggplant girl opened her eyes wide, she never expected that the main dish of the set meal which included one meat and one vegetable would take this into consideration.

This was a way to save money beyond her imagination, and it did not require any layoffs.

Generally speaking, the actual waste rate of various raw materials in a single-store catering project these days will not be less than 15%... Chefs stealing, false reporting of purchases, and ingredients expiring because no customers have ordered food should be considered the three major loopholes.

However, Momo Baichao purchases products in a unified manner, and because it has its own production base to supply some raw materials, it has very strict control over this area, and there is basically no situation of false price reporting or short weight.

For chain projects like Momo Baichao that consume huge amounts of raw materials every day, not to mention that their transparent kitchens make it difficult for chefs to steal, even if some raw materials are stolen, the impact will be minimal in comparison.

Therefore, how to prevent ingredients/dishes from expiring and spoiling due to being unpopular becomes extremely important... In fact, this is also the biggest source of raw material waste in catering projects.

Although we don’t know how much raw materials Mo Mo Bai Chao consumes every day, judging from the crowded scene today, even if the waste of raw materials can be reduced by 1%, the money saved will be a jaw-dropping figure.

What's more, Mu Tou is right. Once the purchasing scope is locked to limited raw materials and large-scale order purchases are made, the price of these raw materials will definitely be much different from if you buy them in small quantities or on a temporary basis.

After realizing the gap between herself and Yang Mo from the subtle details that were not noticed by others, the Eggplant Girl shuddered. After being stunned for a while, she suddenly grabbed Mu Liya's shoulders tightly: "No! I heard that the comprehensive gross profit of Mo Mo Baichao is only a dozen percent... Since Yang Mo has made optimization designs in these aspects early on, the gross profit margin of this project is definitely more than that!"

Seeing the strong unwillingness and the pride of "finally catching you" in the eyes of my sisters,

Miss Mu sighed, "Luoluo, I know what you are thinking... Yang Mo is not the kind of person who would use his position for personal gain. In fact, when Mo Mo Baichao was first established, for some reason, the company paid unusual attention to this project. With so many eyes watching, he couldn't possibly do anything rash."

No private profit?

How can it be?

Then why is Momobaichao’s gross profit margin so low?

Seeing this, Mu Liya laughed: "Although the cost of Mo Mo Bai Chao's dishes can be easily controlled, the various additional expenses of this project are high, and there is a trend of increasing... Under Yang Mo's instruction, this part of [wasted money] was also deducted into the operating costs. In this way, the overall gross profit margin of the project is naturally low."

The eggplant girl was confused: "Extra expenses? What is that?"

Momo Baichao is a tertiary industry project under a central enterprise, and it is also one of the star tertiary industry projects that has been reported in newspapers. It is naturally impossible for various local competent departments to treat them the same way as ordinary private enterprises or self-employed individuals.

and so……

Even if some "personal connections" are unavoidable, the extent will certainly not be exaggerated. Where does such a huge amount of extra expenditure come from that would reduce the overall gross profit margin of this project, which already has various resource advantages, to a level of more than 10 percent?

Seeing this, Mu Liya showed a hint of inexplicable pride and complacency in her eyes: "Well... wait until you are transferred to the asset management company next year, and you will slowly understand."

Seeing that this idiot dared to keep the secret in front of her, Eggplant Girl was immediately furious. She inserted her right hand into Miss Mu's armpit and started to tickle her vigorously.

Suddenly, Miss Mu's clear screams and begging for mercy rang out beside the East Lake...

………………

While the two were playing around, Yang Mo was sitting in a semi-new conference room, looking at several middle-aged men across the round table with a calm and polite smile.

"Chief Yang, these conditions you listed...are they really not negotiable?"

A middle-aged man with a square face repeatedly looked at the notebook handed to him by his secretary, his brows furrowed into a "川" shape, then looked up and stared at Yang Mo.

Yang Mo smiled and shook his head: "This is the prerequisite for the asset management company to move in... The only thing our company can promise is that after the asset management company is established, the actual investment in DZ City in 1990 will not be less than 6 million!"

6 million?

The middle-aged man hesitated for a moment. According to what he knew, 6 million yuan was nearly half of the book funds of the asset company to be established.

more importantly……

DZ City is in great need of external capital now!
6 million yuan is already a huge investment for their county-level city.

More importantly...

The 6 million yuan was mainly invested by Yang Mo.

In the past year, this young man's name has entered their field of vision more than once. The psychological expectations brought about by other people's investment of 6 million yuan and Yang Mo's investment of 6 million yuan are completely different.

in this case……

Looking down at the contents of the notebook, the middle-aged man said solemnly, "Chief Yang, can you write down the 6 million investment commitment in the memorandum?"

Yang Mo smiled and nodded: "Okay."

The middle-aged man nodded slightly, hesitated for a moment, and then exchanged glances with the other colleagues: "Okay, Chief Yang, this is a serious matter. I need to report it to the leader and then hold a meeting to study it urgently... Can you wait for a week? I will give you an accurate reply within a week!"

One week?
Urgent research?
Hearing this reply which seemed to be in reverse order but was actually no different from what he had agreed to, Yang Mo knew that the other party was going to start the procedure.

He stood up and shook hands with several middle-aged men. Then Yang Mo smiled happily and said, "Okay, I'll wait for good news!"

(End of this chapter)