1988: Back to the human world for a few years

Chapter 32 Winery
As we all know, the best liquor in China is from the north, and the best liquor in the north is from Qilu.
Before 08, when it comes to liquor consumption and sales, if Qi and Lu claimed to be second, no other province dared to claim to be first!

Just kidding, Bandaojing, Kongfujiajiu, Kongfuyanjiu (although it is easy to misunderstand, these two are not from the same manufacturer), Qiminsi, Lanling Daqu, Jingyangchun, Gubechun... In the 50s, among the top 1 famous liquors in the country, nearly 3/ were Qilu brands.

Even the sensational bid winner Qin Chi was able to revive in just a few years and eventually become a legend by relying on the local Qilu base. You have to know that before 94, Qin Chi was just a small winery in Qilu that was on the verge of bankruptcy. You can imagine the huge size of the local consumer market in Qilu.

As the saying goes, the deeper the water, the more fish there are. Since the liquor consumption market in Qi and Lu is so huge, there are naturally countless distilleries everywhere - even in a small county like Linyi with a population of only 5, there are as many as small distilleries.

Anyone with a discerning eye can see that this population base cannot support so many distilleries. Furthermore, competition in the regional liquor market is inherently zero-sum. Therefore, apart from the best-selling "Luobei Village" locally, the other four have now all fallen into a half-dead situation.

………………

Linyi County State-owned No. 1 Winery.

The name sounds very high-end, but in fact it is just a small factory with an area of ​​less than 15 acres and an annual production capacity of less than 300 tons.

But compared with such a humble scale, the number of regular employees in this winery is astonishingly high at 177, in addition to more than temporary workers and trainees.

can only say……

This is very characteristic of the times.

Looking at the half-meter-high yellow dead grass all over the yard and feeling the faint smell of urine, Yang Mo fanned his nose with his hand with a little disgust. Then he watched silently as several colleagues transferred from the Asset Management Department and the Finance Department, under the command of Miss Mu, rushed to the Finance Department, Asset Management Department and Sales Department of the winery as soon as possible.

Glancing at the winery leaders whose expressions suddenly turned into embarrassment, Yang Mo calmly took a half step back and covered his liberation bag even more tightly.

Miss Mu’s next move was somewhat confusing.

According to normal procedures, since you have arrived at someone else's territory, no matter what your purpose is, you still have to go to the conference room to exchange a few pleasantries and chat with the winery leaders, and then get down to business after getting the data. In countless verbal exchanges, you test each other's bottom line and then promote the next round of work.

But Supervisor Mu didn't want to do that.

Pulling aside two colleagues from the general manager's office and whispering a few words to them to deal with the winery leaders, Mu Liya left the group of people where they were and started to walk slowly around this small winery with Yang Mo and Su Yu.

........................

"Su Yu, Yang Mo, do you know why I brought you two here today?" After walking for a short distance, Mu Liya's expression suddenly relaxed and she turned her head to ask.

"I don't know." They both answered in unison, one modest and the other nonchalant.

When Mu Liya heard this answer, she was not disappointed. She just looked at the two of them seriously and said, "This is a test. A test to see if you can join the Diversified Development Research Group and become a formal member of my team!"

When Su Yu heard this, he was excited, took a deep breath, and his expression suddenly became serious.

Seeing this, Mu Liya glanced at Yang Mo who was still as still as a dead fish, and nodded without comment: "Now, the first question... What do you think is the purpose of our trip? Why do we need to second colleagues from various departments and directly intervene in their finance department, sales department, and asset management department as soon as we arrive at the winery?"

"I don't know." Yang Mo gave the answer immediately without even thinking about it.

Su Yu glanced at Yang Mo awkwardly, pondered for a while, and then answered cautiously: "Manager Mu, are we... planning to intervene in the restructuring of Linyi's First State-Owned Winery?"

As a second-generation rich man, he certainly knew the current situation of various state-owned units in Linyi County, and also knew what measures the county had taken to change this situation, so he thought of this first.

Mu Liya looked at him with a little surprise and nodded: "That's right... Then why do you think I asked people to intervene in the three departments of the winery at the first time?"

Su Yu's chest could not help but rise and fall a few times when he received the praise from this beautiful woman. However, after thinking for a long time, he shook his head in frustration. "I can only guess that the purpose of intervening in the Finance Department is to prevent them from secretly [losing] some of the account books. I guess the reason for intervening in the Sales Department and the Asset Management Department at the first time is similar, but why they did this... I don't know."

In this era when most companies have never heard of "tax planning" and various "firewall" measures have not yet emerged, the cover-up methods of small state-owned enterprises in various places are actually very crude. Apart from "losing the account book", there are basically no reliable tricks. Therefore, after hearing and seeing it, Su Yu naturally knows the importance of intervening in the finance department at the first time, but the rest is beyond his understanding. Mu Liya was not disappointed when she heard this answer.

To be fair, at a time when the whole society is still in its infancy, all kinds of truly professional talents in the country are extremely scarce. It is already very good to be able to see a little clue of it - many of the second-generation young people she had come into contact with before only know how to eat and wait for death.

After giving Su Yu an encouraging smile, Mu Liya turned her head to a certain salted fish again: "Yang Mo, do you have anything to add?"

Yang Mo blinked and looked at her in confusion: "Ah? Additions? I don't have anything to add... I don't understand anything you guys are talking about. If you have anything to add, just ask Su Yu."

Mu Liya glanced at him unhappily, and snorted from her tall and delicate nose, but said nothing. She turned around and led the two of them towards the production workshop.

Catching the condescending contempt in the woman's eyes, Yang Mo just curled his lips.

Oh, isn’t it just an asset appraisal?

And it’s the old-fashioned [Replacement Cost Method Version 1.0];
It’s not that I look down on you... I don’t even want to talk to you about this in front of a VC veteran!

………………

Whether it is a merger, reorganization, or even bankruptcy liquidation, a relatively true and effective assessment of the company's assets is required in advance;
For a long time, the mainstream methods used in this area in China are nothing more than the "current market price method", "present value of income method", "replacement cost method" and "liquidation price method".

Logically speaking, if you are not planning to do some fancy things in the name of mergers and reorganizations, but instead want to proceed steadily and honestly to expand your business territory, the "present value of earnings method" is actually the most objective and the most reflective evaluation method of corporate value.

But the problem is that it is now the late 1980s, and Linyi No. 1 State-owned Winery is a state-owned asset. This restructuring is also a diversified asset restructuring within the state-owned system. Therefore, even if the reorganized group needs to consider market-oriented operations, the applicable asset valuation method is basically the "replacement cost method" rather than the present value of income method or the liquidation price method - as for the current market price method, forget it in this era when there is no stock market.

Since it is the replacement cost method commonly used in the restructuring of state-owned enterprises, the current common practice should be to adopt the ideas of "focusing on basic assets" and "focusing on market returns", focusing on evaluating "profit level" based mainly on asset return rate, "historical liabilities" based mainly on asset safety, and "operating efficiency" based mainly on the proportion of the three expenses.

Therefore, as the leader of the asset appraisal team, it is not surprising that Mu Liya asked people to go to the three core departments of Finance, Sales and Asset Management to "borrow" the corresponding data as soon as possible today.

But the problem is...

In Yang Mo's opinion, the current replacement cost method is still at version 1.0. If someone tampers with the data, even if it is to conceal some relatively sensitive data, a good asset evaluation can immediately become a bookkeeping number game. Sadly, this kind of thing can never be avoided.
Therefore, everyone who has been involved in this work knows that the difficulty of corporate asset evaluation has never been in obtaining those basic core data - and Muriya intervened in the three core departments of the winery with great fanfare right from the start, which proved nothing else except that this woman was a rookie who was only half-baked.

As I said, unless it was absolutely necessary, Yang Mo would never be willing to work with stupid people.

Think about it, he doesn’t even want to be your colleague, and you, Miss Mu, still want to take him in as your younger brother?

Dreaming!
However, compared with this, Yang Mo was actually more concerned about why this young lady chose to target a small winery.

Although the name "Diversified Development Research Group" gave an idea of ​​what Miss Mu's work was about, he couldn't understand why an oil company would come to conduct a restructuring study and asset evaluation on a small winery.
Even though the company currently has quite a few tertiary industry projects...but who are you?
Given your background, Miss Mu, even if you want to try diversified development, you should carry out relevant diversified expansion and enter the field of petrochemical fine products. If all else fails, you can reorganize a few small machinery factories, pharmaceutical factories, or agricultural supplies production companies!

Could it be that you feel that... the period of effect in those fields you enter is too long, and it is not easy to achieve results quickly?

Feeling that he had been exposed, Yang Mo curled his lips and became more and more disapproving of this beautiful woman.

Putting aside the question of whether they will be taken advantage of during the restructuring process, do you really think that drilling companies are so big and powerful that they can immediately achieve results by just taking on a small project?
Non-related cross-industry operations are not as simple as you think!
If it were really that simple, there wouldn't be so many big companies in later generations that have been tricked by the term "diversification strategy" and even their parents wouldn't recognize them.

………………

"Da~"

Mu Liya, who was walking in front, calmly closed her exquisite makeup mirror, took in the deep contempt on Yang Mo's face behind her in the mirror, and suddenly revealed a playful smile at the corner of her mouth...

(End of this chapter)