1988: Back to the human world for a few years

Chapter 37 Reasons for Opposition

Vodka on the rocks,

Tequila cocktail,

Gin mixed with fruit juice,
Chivas vs Red Bull,

Brandy mixed with Sprite...

This is probably the most mainstream way of drinking various foreign liquors after they entered China.

Don’t say that Chinese people are unsophisticated. In fact, after entering the 70s, people in various countries have increasingly pursued the palatability of alcoholic beverages, so "low-irritation" has become the unanimous choice of everyone, and alcohol distributors have also developed a variety of novel ways to drink accordingly. In fact, one of the important reasons why sake has become popular after the millennium is that it is not very irritating and its palatability when drunk directly is widely accepted.

Some people may wonder if you have strayed from the topic. We were clearly talking about exporting liquor to our northern neighbors, so why did you end up talking about this?
You know, it's freezing cold over there in the polar bear world, and everyone loves drinking. Seventy-proof vodka tastes like water. What the hell are you talking about its palatability and stimulation?

kindness……

I’m sorry, but it does matter, and it matters a lot!

A slightly counterintuitive common sense - the stimulation and palatability of spirits are actually only half determined by the alcohol content.

In fact, there have been overseas businessmen who have tried to expand the usage scenarios of Chinese liquor by researching new ways of drinking it, thereby increasing sales, but without exception, they ultimately failed to make any waves.

The reason is simple - due to the difference in brewing technology, Chinese liquor is naturally very stimulating and also naturally has a unique complex flavor.

To explain it scientifically, the various ester substances represented by ethyl acetate in Chinese liquor are much richer than those in foreign liquor.

This results in foreigners finding the spiciness of white wine unbearable, and the aftereffects are unbearable;

Think about it, a Russian who can drink a whole bottle of 70° vodka can't stand the spiciness after drinking two taels of 52° Moutai. Doesn't it sound unscientific at first glance?
But the embarrassing thing is that because it contains a large amount of flavor substances, if you want to reduce the spiciness of the liquor by diluting it, it often creates a strange taste that they can't describe.

People can't stand drinking it directly, and new ways of drinking it are not appealing... This is one of the core reasons why white wine is difficult to become popular around the world except in China.

………………

Finally, Yang Mo concluded: "Although due to the overall environment, consumers in Russia are now more eager and pursuing strong liquor than ever before, but half of them are doing it to keep warm, and the other half are doing it to please and numb themselves... Listen carefully, they are doing it to please themselves, not to make themselves suffer. Under such circumstances, how can the Chinese liquor market be smooth?"

"Those dealers are not idiots. In today's Bear Country, strong liquor is definitely a luxury product. It's self-evident how popular it is, and the profits are ridiculously lucrative. If Chinese liquor could enter the market, wouldn't it have been there long ago? Why are we just thinking about this now?"

When Mu Liya heard this, the disappointment on her face was beyond words. She wanted to refute, but she moved her lips, but couldn't say a word.

Yang Mo's opposition was well-founded and did not seem like nonsense; if it was due to other reasons, she might be able to think of a way to remedy it, but if the liquor itself did not conform to the taste habits over there, then she really had no way... You can't invite the gods from heaven to come down to earth and transform people's tongues one by one, right?
Seeing this, Yang Mo put out his cigarette and shrugged: "OK, Director Mu, I have finished explaining my objections... So, I don't need to sign the document, right?"

Mu Liya, who was feeling a little depressed, was about to nod, but she inadvertently caught a flash of cunning in Yang Mo's eyes, and immediately stopped her head.

After thinking for a while, Mu Liya suddenly frowned and stared at Yang Mo: "No! If I haven't been deceived, since the year before last, Sanguotou from the imperial capital seems to be going well...?"

Facing the naked threat in the young lady's eyes, Yang Mo's mouth twitched, and after a long while he sighed: "Okay, I admit that under the premise that consumers in the Bear Country have lowered their taste expectations, some Chinese liquors can actually barely work... Among them, some Sanguotou produced in the imperial capital is included."

"Oh? Some Sanguotou... How do you say that?" Mu Liya keenly caught the abnormality of Yang Mo's words. Yang Mo smacked his lips as if he had a toothache: "This matter... Actually, it still comes down to the acceptance of taste... Have you ever drunk foreign wine?"

Seeing that he was beating around the bush again, Mu Liya snorted in dissatisfaction: "I've drunk a few times... but they were all vodka. I haven't tried other foreign liquors."

Yang Mo looked at her in surprise. He just asked casually, but he didn't expect that this incredibly beautiful young lady actually drank, and she drank such a strong liquor as vodka. He immediately looked at her with new eyes.

Seeing Yang Mo staring at her as if he were an alien, Mu Liya glared and said, "As a Qilu person, is it strange to drink a little? Besides, how could you have never been exposed to vodka when you were born in a family like ours? "

Yang Mo quickly reached out to stop her: "Okay! Okay! Okay! I'm not interested in your family background, and there's no need to talk to me about it... Just drink the vodka!"

Even though she boasted that she had good Qi cultivation skills, Mu Liya was still so angry at Yang Mo's attitude that she almost jumped out of her skin. She thought about how big of a person Miss Mu was. Normally, those opposite sexes would jump for joy just by talking to her for a few words. Now that she rarely showed her intention to win him over, this guy actually acted as if he couldn't avoid her! ?
When Mu Liya said that she had drunk vodka, Yang Mo felt something was wrong, but since things had come to this point, he could only continue the topic: "Since Director Mu has drunk vodka, he must have also drunk Chinese liquor, especially Sanguotou produced in the imperial capital... What do you think is the difference in the taste of these three?"

Listening to Yang Mo's confident tone, Mu Liya felt indescribable frustration, but when it came to business, she still controlled her emotions well. After thinking for a while, she said, "Difference? Speaking of which, the difference is quite big. Although vodka has a high alcohol content, even up to 90 degrees, it tastes sweet and is not that hard to swallow. You can drink it in big gulps... But whether it is the liquor produced in other parts of the country or the Sanguotou in the imperial capital, they are much spicier as you said, and I can only drink them in small cups."

Drinking vodka in big gulps, and 90-proof ones at that?

Yang Mo was horrified, and looked at Miss Mu with eyes full of awe.

After coughing, Yang Mo scratched his forehead and said, "No wonder you can't see the trick... If I'm not mistaken, the Sanguotou you usually come into contact with, Director Mu, should be produced by the **** factory, right?"

Mu Liya thought for a moment: "I didn't pay much attention, but it seems to be like this... What's the problem?"

Yang Mo smiled bitterly: "It's a big problem. The Sanguotou produced by the **** factory is a fine product, basically brewed with grain, but there are more than one Sanguotou produced in the imperial capital... Many Sanguotou are directly blended with edible alcohol according to the formula of decades ago!"

Mu Liya finally understood something and looked at Yang Mo suspiciously: "You mean... the Sanguotou mixed with edible alcohol is what sells well in the Bear Country, while the Sanguotou and other liquors that are actually brewed with grains are not popular?"

Seeing the girl's doubtful look, Yang Mo nodded: "Although it's hard to believe, it's true. Compared to what we think is good wine, the old-fashioned Sanguotou blended with edible alcohol is more in line with the taste of the Mao Bears... In fact, it's not just the Mao Bears, the vast majority of foreign consumers are much more accepting of this blended wine than the orthodox liquor."

Mu Liya felt that her worldview had been overturned: "How is it possible? Are those foreigners all fools?"

Yang Mo smiled and said, "It's not impossible. It's just the fact. So, my suggestion to Director Mu is... if you insist on pushing this forward, instead of restructuring these small wineries, it's better to merge an alcohol factory... it will be easier and the cost will be easier to control."

"No! There are some things that a trader can do, but I can't. This kind of tricky approach may be okay in the short term, but the sequelae are too serious!" Mu Liya refused without even thinking about it.

She saw through Yang Mo's thoughts at first sight. Although the alcohol factory and the winery both have the word "wine" in their names, their natures are completely different.

Even if the northern trade fails in the future, the alcohol factory can be incorporated into the drilling company's affiliated industrial group without any obstacles - you know, the biggest use of alcohol is in industry, whether it is oil operations or chemical refining, all of them can use this thing, so even if the alcohol factory fails in the process of business expansion, there will be no question of accountability afterwards, and Yang Mo will not be blamed.

"Oh, there's nothing I can do. I've given you my reasons for objection and I've also given you a solution... Since Director Mu is determined to acquire the First Winery regardless, then excuse me, I can't sign this." Yang Mo spread his hands with a look of regret, then put the cigarette on the table into his pocket and stood up to leave.

Mu Liya looked at this guy who was eager to escape from here, and suddenly she felt her teeth itching.

Seeing that Yang Mo had already stood up and his hand was about to touch the door handle, Mu Liya suddenly called him: "Wait, Yang Mo, I heard... you are still living in the train room?"

(End of this chapter)