1988: Back to the human world for a few years

Chapter 377 You Really Don’t Know Why?
As a second-level unit under a central enterprise, Dahua, which calls itself an "asset management company", has been operating more and more like a GP after Yang Mo's chaotic rampage.

Since he is a GP and is in such a turbulent time, Yang Mo naturally has a lot of work to deal with every day.

Therefore, just after sending away his little apprentice, someone had not had time to open the newly bought Yuxi and flirt with Miss Mu, when Mr. Song's handsome and unpleasant face appeared at the door of the office.

Yang Mo looked at the watch on his wrist.

13:00 minutes.

Damn, so punctual.

I came here during the afternoon work hours.

However, Young Master Song did not come alone.

After a polite greeting, Yang Mo stared at the middle-aged man, who was always half a body length behind Song Wenxuan and had a humble and flattering smile on his face. After Song Wenxuan's introduction, he finally dug out the other's name from the corner of his memory.

Oh……

It turned out that this was Tao Quan, the guy who was among the first to invest in the commercial demonstration street derivative project and who invested more than 7 million yuan to take charge of the "Eight Immortals Tea" project.

After remembering who the other person was, Yang Mo looked at Song Wenxuan with a smile. Although there was no change on his face, there was a hint of dissatisfaction in his eyes.

On Yang Mo's side, a three-level vertical management system is implemented. Although the management and evaluation rules are very strict, the power delegated is also very great.

Even though the investment scale of the Eight Immortals Tea Beverage Factory in which Tao Quan participated was not small, and the initial demonstration effect was also very obvious, if there were no special circumstances, it should never have been brought directly to his side. 99% of the things would have ended when they reached the investment promotion company or the park management company... Not to mention that Dahua has already started GP operations, even in ordinary large companies, this behavior of skipping the direct docking department and bringing people directly over is a huge taboo.

Besides, even if there are any special circumstances, the investment promotion company or the park management company should make an emergency report, and then Yan Laoxi or Qin Xin should bring the other party over for coordination. How could it be that you, Mr. Song, directly brought people over?
As the second generation who was being trained with emphasis by the family, although Song Wenxuan was still far behind those old foxes, he did have at least the ability to read people's expressions. After keenly catching the hint of displeasure in Yang Mo's eyes, he just smiled, without any worry at all.

However, seeing Miss Mu leisurely leaving on the pretext of needing to return to her department to handle some work, Young Master Song let out a soft sigh with an inexplicable emotion.

………………

"Ok?"

"Mr. Tao wants to apply for the naming rights for the Asian Games Torch Relay?"

After learning the other party's intention from Song Wenxuan, Yang Mo looked at the middle-aged man in front of him who had dressed himself up with surprise, and almost thought that the other party was crazy.

You asked Song Wenxuan to bring you here just for this?

What does this have to do with me!?

If you have this ability, go directly to the imperial capital to contact the organizing committee!
Before Yang Mo could chase him away, Song Wenxuan spoke up quickly, "It's like this, Mr. Yang. Jianlibao was selected as the exclusive sports drink for the Chinese Sports Delegation at the 4th Beijing Asian Games a week ago, on April 28, for 600 million RMB... Including the sponsorship of the goods, Jianlibao's sponsorship for this Asian Games is as high as more than 11 million RMB."

"As you know, since the last successful sponsorship of the Los Angeles Olympics, Jianlibao has become the undisputed leader in the domestic beverage industry in recent years, so every word and action of Jianlibao has attracted much attention;"

"It is understandable that they are willing to spend a huge amount of money to become the exclusive sports drink for the Chinese sports delegation in this Asian Games. However, it also proves that sponsoring major sports events is a very promising means of publicity, and this Asian Games is also favored by Jianlibao... Therefore, with this famous company setting an example, as soon as the news came out, qualified and powerful companies across the country began to move, wanting to get a piece of the pie in this promising sports event."

At this point, Song Wenxuan smiled and said, "Although this Asian Games has many open sponsorship rights, almost every sport can be sponsored, and advertisements can be placed on the field, but in fact we all know that apart from athletes' clothes, hats, shoes, ball sports equipment, drinks and other physical objects that can be vividly displayed in front of the camera, there are not many sponsorship methods that have real advertising value."

"Fortunately, for major events like the Asian Games, the social focus is not limited to the few days of the event, and the advertising effect is not limited to the stadiums and athletes... Sports marketing has matured abroad, but it is a relatively unfamiliar concept in China, and most companies are not aware of this."

A guy who had studied abroad for two years inadvertently showed off his superiority and continued, "Logically speaking, since Jianlibao has become the designated beverage for the Chinese sports delegation, it is reasonable for President Tao to no longer have any thoughts about the sponsorship rights for the Asian Games... I believe it is not difficult for President Yang to understand the rules and principles here."

"But as luck would have it, a piece of gossip suddenly broke out through unofficial channels these past two days...For reasons that are well known to all, a certain company in South Korea originally wanted to buy the sponsorship rights for the torch relay of this Asian Games;"

"In fact, this South Korean company also attached great importance to this sponsorship. Therefore, even though the organizing committee offered a sky-high price of 250 million US dollars, and it had to be paid directly in the form of foreign currency and could not be converted into RMB, after several rounds of negotiation, the other party basically accepted this price."

"This was originally a happy event. The organizing committee earned 250 million US dollars in foreign exchange for the country. Under the media's attention, South Korean companies will also gain a lot of popularity in the country in the near future. This cooperation can narrow the distance between the two countries and contribute to the formal establishment of diplomatic relations between the two countries. "

"But the problem is that the South Korean company, for some reason, proposed that if they wanted to spend $250 million to sponsor the Asian Games torch relay, they would have to agree to one condition...the other party required that the torch at each relay point be lit by a South Korean (reviewer note, this is a real event, please do not delete)."

After sneering, Song Wenxuan's face was full of disdain: "The Asian Games is held in China, but they dream of letting a group of South Koreans light the torch at the relay point? How dare they think of that!"

"The leaders of the organizing committee would definitely not agree to such an outrageous condition...but the other party's attitude is very firm, so anyone with a little common sense can see that this sponsorship can basically be declared a failure."

With a hint of sarcasm on his lips and a flash of inexplicable sadness in his eyes, Song Wenxuan quickly adjusted his expression: "This matter fermented very quickly in certain circles. The two sides just parted ways unhappily, and the news had already spread... In short, due to some complicated considerations, many companies have set their sights on the sponsorship rights of the torch relay."

The other party's words were very vague, but Yang Mo knew exactly what he meant.

Perhaps people today lack experience in sports marketing and this is the first time that such a large-scale event is held worldwide, so they don’t know what the sponsorship rights of the torch relay mean. But this did not stop them from eyeing this sponsorship after learning that the talks between the two sides broke down.

Emotionally speaking, this is a major issue concerning the state system and national dignity. No matter how poor and downtrodden China is at the moment, it must not let foreigners look down on it.

South Korean companies want to use only 250 million US dollars to let their citizens stand on the land of China to light the torch of the relay point. This is an extremely contemptuous attitude... Unlike the Chinese people/companies in later generations who gradually became indifferent to everything except money, most of the Chinese people/companies at this time still retain that basic spirit, so even if they sell everything they have, there are still many people willing to fight for this breath;

From a utilitarian point of view, if you win this reputation, you are saving China's reputation. This is of course a great honor for ordinary companies; but for some people, the benefits are far more than what they seem... If you win face for your leader, how can he not remember you? If your leader remembers you, how can you not have a smooth journey in the future?
Of course, perhaps Yang Mo and Song Wenxuan were thinking too darkly. Maybe they were simply trying to save face out of righteous indignation, and it was not necessarily that they were not as utilitarian as they thought.

Seeing that Yang Mo just nodded calmly, Song Wenxuan's eyes twitched and he continued, "This Asian Games has attracted great attention from countries all over the world. For some reasons that everyone knows, if the organizing committee wants to take over the sponsorship of the torch relay, then it must try its best to choose sponsors from private enterprises or ordinary state-owned enterprises... If a central enterprise is chosen as a sponsor, it will definitely be made a big fuss by those media with ulterior motives, such as "the son is covering up the father's shame" and "donkey dung looks good on the surface";"

"But you know the current situation in our country. 250 million US dollars is not a small amount. It is too much for ordinary companies. At present, 80% of private enterprises and local state-owned enterprises in the country have an annual turnover of less than this level... Moreover, if we want to save face, we should actually donate 250 million US dollars instead of converting it into RMB... The difference between the two is not as simple as a simple exchange rate conversion. With the current shortage of foreign exchange in our country, this is even more difficult."

Yang Mo nodded again to show his understanding. 1990 and 1991 were two extremely sensitive years. The above caution was perfectly normal.

Song Wenxuan looked at Yang Mo who entered the water calmly and could not help but sigh in his heart. Although Mu Siyuan had forced him to coordinate, the host was still wary of him. He smiled bitterly and continued, "So, this has created a rather embarrassing situation... Those who have the ability to come up with 250 million US dollars to sponsor the torch relay do not meet the requirements of the leadership; and those who meet the requirements of the leadership do not have the ability;"

"Because it is the Asian Games, the leaders require that the sponsoring companies must be related to the concept of sports. Companies in other industries are not considered no matter how rich they are... There are only so many companies in our country that meet these standards. They used to pay for other sponsorships. How can they afford to pay this $250 million now?"

After spreading his hands, Song Wenxuan looked helpless: "But this is a matter related to the face of the country, who wants to let the leaders lose face, so someone came up with a roundabout way... Since the existing qualified companies can't pay such a large sum of money to sponsor the torch relay, then we can find a company that meets the preconditions to pay for the sponsorship among our white gloves. This shouldn't be a big problem, right?"

As he spoke, Song Wenxuan glanced at Tao Quan who was smiling beside him the whole time: "Yes, Mr. Tao cooperated with us to produce the Eight Immortals Tea Drink. Although it is a herbal tea drink, and its main function is to improve the essence and nourish the skin, it also has the effect of protecting the kidney and improving energy. If you really want to say it, it is also very consistent with sports..."

Before he could finish his words, he was interrupted by Yang Mo: "But as far as I know, the factory building of Mr. Tao's Canjin Food and Beverage Company has just been capped, and even the production line will take another half a month to be delivered. The company's employees are still in the training process... You plan to let such a company that has not even produced any products sponsor the Asian Games torch relay, aren't you kidding me?"

Tao Quan smiled awkwardly, then, at Song Wenxuan's signal, he spoke carefully: "Boss Yang, there are still three months before the torch relay... According to the instructions, in order to successfully obtain the torch relay sponsorship qualification, our Canjin Food and Beverage Company plans to urgently allocate 300 million yuan and cooperate with four state-owned food and beverage factories in DZ City for the emergency production of Babao Tea Beverages. We must ensure the supply of products after the successful bid;"

"Thanks to the existence of the Chinese medicinal materials trading market in the commercial demonstration zone, there is no shortage of raw materials for making Babao Tea. In addition, apart from the formula, the production process of our Babao Tea is not much different from that of ordinary beverages. Those state-owned food and beverage factories only need to adjust the parameters of the production line to quickly produce the product. With the physical product and the continuous production guarantee of the four units, we naturally have the qualifications for sponsorship."

After saying that, Tao Quan seemed to remember something and quickly added, "Of course, Mr. Yang, don't worry. We will fully respect the wishes of those state-owned food and beverage factories. Whether it is a cooperative model of OEM production or a subsequent equity investment and restructuring to turn it into a branch of Canjin Food and Beverage Company, we will seriously consider it... As for the additional funds required for equity investment and restructuring, we will provide them separately, and then place these state-owned food and beverage factories through other projects. It will not affect the Eight Immortals Tea project, nor will it dilute Dahua Company's shares."

Yang Mo looked at him deeply, but said nothing, and just turned his gaze to Song Wenxuan.

Song Wenxuan smiled bitterly but shook his head: "Boss Tao, just tell me everything you have to say...Boss Yang is not that easy to fool. If the conditions are not good enough, don't even think about getting his approval."

Tao Quan's face shuddered for a moment, and then a smile instantly appeared on his face again: "Boss Yang, I heard from Boss Yan that your GAP planting bases in Dezhou and Lanling have already taken shape, and the first batch of authentic medicinal materials have been gradually harvested and processed, and the harvest volume is very large... So, I would like to apply to you to cooperate on one or two additional medicinal tea projects."

Yang Mo looked at him with interest: "Oh? Additional cooperation projects for medicinal tea? Mr. Tao is very courageous... I wonder which project you are interested in?"

At present, carbonated beverages are the mainstream of the market. There may be a wave of people trying to enter the dairy beverage, plant protein beverage, and fruit juice beverage markets, but there are very few people who have the insight to touch tea beverages, especially medicinal tea beverages.

Tao Quan had an extremely humble smile on his face. "I often bother President Yan and President Sun. I am favored by the two leaders. I accidentally learned that you, President Yang, are planning to promote the pan-market application of [Lu Shiwei]. So I am bold enough to cooperate with Dahua Company on the [Xuanmai Ganju Tea] project and the [Honeysuckle Dew] project after the Eight Immortals Tea after the formula optimization."

Tao Quan gritted his teeth and said, "Don't worry, Mr. Yang. After evaluating various business resources and distribution channels, the company headquarters is very optimistic about the market prospects of these two projects. Therefore, the investment scale of these two projects will definitely not be less than the 760 million of Eight Immortals Tea... As long as you are willing to give up, 2000 million will be credited within 15 working days, and we will start the infrastructure project within one month after the contract is signed... I promise that the number of employees for these two projects will not be less than 1300. After reserving the right to employ at least key positions, the rest of the employment indicators will be assigned by Mr. Yang."

Oh?
Are you planning to invest 2000 million in Xuanmai Ganju Tea and Honeysuckle Dew?
This Mr. Tao...

No, it should be said that Mr. Tao and his master's family understand me very well!

However, since they have the ability to get four local state-owned food and beverage factories in Texas to urgently produce Eight Immortals Tea for them in the shortest possible time, and they also have the ability to mobilize 4 million in real money within 15 working days, then the power of Mr. Tao's family should be very strong.

But if such a person had set his sights on the sponsorship rights for the Asian Games torch relay, and had an idea in mind, he should have had plenty of ways to achieve his goal. Why would he go to such an insignificant person like me at all costs?

I haven't given any explanation to the organizing committee from beginning to end, and I don't know any big shots there.

Thinking of this, Yang Mo became suspicious. He glanced at Song Wenxuan, whose behavior was also a little abnormal today, and asked his questions directly.

The other party acted very frankly today. Not only did he directly confess his identity as a white glove, but from Song Wenxuan's words, it could be heard that the other party had no intention of hiding his thoughts from him.

Since the other party had shown his attitude and sincerity, there was no need for him to continue beating around the bush and he directly asked the question that had puzzled him.

After hearing Yang Mo raise his questions, Song Wenxuan and Tao Quan looked at him in disbelief as if they were looking at an alien.

The two looked at each other for a while. Song Wenxuan carefully observed Yang Mo's expression and found that this guy had no intention of teasing him. The corners of his mouth could not help but twitch.

"Boss Yang, you really don't know why?"

There was something indescribably strange about Song Wenxuan's tone...

(End of this chapter)