1988: Back to the human world for a few years

Chapter 412 Kung Fu Beyond Poetry

As Zhuo Mali said, the TV station does not have many programs. Apart from news, there are various TV drama reruns. Other types of programs are very few. At present, "Texas Story", a program between interviews and documentaries, has quickly gained good ratings and responses in the Central Plains region once it was broadcast, relying on the frequency advantage of Qilu TV Station.
All of a sudden, letters from viewers flew to Qilu TV like snowflakes.

Of course, the reason why this program, which Yang Mo thought was extremely boring, could obtain ratings that would make future media practitioners jealous...

On the one hand, it is due to the poor program content of major TV stations at present;

On the one hand, it is because of the storytelling perspective of "Texas Stories" that is close to the people;

On the one hand, it is the ratings and interaction rates contributed by the viewing organized by major units in Dezhou and Lanling under the coordination of the competent authorities;

But more importantly, it was due to the vigorous follow-up, forwarding and commentary by a large number of local media.

It must be said that Yang Mo underestimated the energy and connections of Zhuo Mali's friends, and also underestimated the current situation in the media industry;
Even in the future when competitors are enemies, it is normal for weaker media to help stronger media to "co-create" a hot topic for various reasons. What's more, today when media in various places have not yet been weaned off the old ways and emphasize "media all over the world are one family"?

In short, with the help of this kind of brother-in-law friendship, I help you, he helps me, and she helps him. In less than a week, the first unit of "Texas Story" [Background] has become a relatively hot topic of discussion in the three provinces of the Central Plains, Tianjin, and even parts of Zhejiang.

However, unlike people in other regions who were either full of yearning or skeptical, local citizens in Texas were confused when they saw the content widely reprinted by the local media.

We in Texas...

Is it really that good?

I've lived in this damned place for nearly forty years, how could I not know?
But you can't say they are lying.

There are good people and bad people everywhere, and although the current social security is worrying, the overall social values ​​are still relatively positive; people who come from other places to join their classmates are lucky, and it is not surprising that they meet warm-hearted good people along the way.

Besides, the main examples given are those in the commercial demonstration zone. Under the influence of the rather outdated values ​​and evaluation management systems of the drilling company and Dahua Company, it is not surprising that the first group of bosses who moved in behaved foolishly.

only……

Although he gained a series of good reputations out of thin air, this sudden label of being a good guy still made most of the "represented" Texas citizens feel weird.

So under this circumstance, the second unit of "Texas Stories", a special program on social security, began to be broadcast as planned.

And what’s a little weird is…

It seemed that it was a rare opportunity for them to show their faces in the province. The leaders of the competent units of DZ City behaved very proudly. They not only required all units in the city to organize the viewing of the second unit of "Texas Story" and the replay of the first unit on time; they also asked department stores, commercial demonstration areas, major supply and marketing cooperatives and other units with the conditions to directly bring out televisions and VCRs and repeat this program for eight hours a day... Even for those surrounding counties that might not buy into it, DZ City also conveyed relevant instruction documents.

All of a sudden, the streets and alleys of the entire Texas area were filled with implicit praise coming from television, and the local citizens were almost embarrassed.

But fortunately, everyone likes to hear nice words.

Although I think this program praises Texas as the best in the world, it is a bit like Wang Po boasting about melons, and it is really a bit exaggerated;

But no matter what, in addition to the blushing faces, the sense of regional honor of many citizens, which was not very strong to begin with, was induced, and their mentality gradually began to undergo a subtle change.

………………

At the same time, in the administrative building in DZ City that looked a bit shabby, Ye Tao and another middle-aged man were presiding over a work meeting.

"Comrades, the "Dezhou Story" column created by Dahua Company and supported by us has received enthusiastic responses in the province and some surrounding provinces as soon as it was broadcast, thanks to the broadcast and comments of brother media in various places. Judging from the feedback, the publicity work of our city's spiritual civilization image has achieved unprecedented results;"

“There are a total of seven episodes in the “Texas Story” program, and only the first two episodes have been aired so far. At a rate of one episode per week, after a month and a half, when all episodes are aired, the results of our Texas city image promotion will surely reach a new level!”

It has to be said that within the system, understanding the punctuation and pauses in the leader’s speech is a science.

As soon as Ye Tao finished speaking, someone very tactfully took the lead in applauding.

In an instant, the not-so-large conference room was filled with warm applause.

Although "creating a warm and harmonious atmosphere" is a basic skill for anyone in the system, the enthusiastic applause at this time is not all false... Texas has always been one of the cities with the lowest presence in the entire Qilu region. Being able to promote one's hometown is eye-catching no matter what era it is in, and it is one of the few results with low hatred values.

Of course, if this does not involve the allocation of financial budget, it will not cause any hatred.

Ye Tao glanced at the people whose faces were all red, smiled gently, but his expression suddenly became serious: "Although our city's image publicity work has achieved remarkable interim results, the challenges we are about to face are also obvious."

Ye Tao paused, looked around at everyone, and then said in a heavy tone, "According to reliable information, as the first unit of "Texas Story" received a warm response, the competent authorities in other parts of the province also wanted to follow suit. They plan to ask the province for policies like us, and then produce a program to introduce the culture and customs of their own region."

"Of course, this matter is very worthy of our attention, but for now, there is no need to worry about them stealing our limelight;"

"It is a very long process for a program to go from filing to planning, to shooting, to post-production and scheduling. Even if other regions want to follow suit and produce a similar program, by the time it is finished, our "Texas Story" will have already been aired, and they will not be able to steal our publicity... The reason why "Texas Story" was able to successfully appear on the prime time of Qilu TV in just over ten days is not only because of the production team's hard work, but also because the province is willing to give us a lot of support in terms of publicity and give this column a special approval policy, which is the biggest reason!"

At this point, Ye Tao took a sip of tea with a reserved look: "As the registered place of the torch relay sponsor of this Asian Games, DZ City's application to become a torch relay city is already under discussion at the meeting... This advantage is unmatched by other regions. It is not easy for them to get the support of the provincial propaganda department by making special arrangements!"

Seeing everyone chuckle, Ye Tao put down the teacup, covered it with the lid, and said in a serious tone: "Although we don't need to worry about other places snatching the publicity support from the province for the time being, the challenges we need to face are extremely severe!"

Seeing Ye Tao stop talking, the middle-aged man next to him leaned forward and took over the topic: "Also according to reliable information, since the content of the first unit of the "Texas Story" column aroused a warm response from the society, although the reports and interpretations of the humanistic environment of our Texas by various places based on this column are the mainstream, there are also voices of doubt;"

"Some people question whether the customs of our Texas people are so simple;"

“There are doubts as to whether the salaries offered by projects in the commercial demonstration zone are really that high;”

“There are doubts that the stories told in the show are all individual cases, and people here in Texas are not that enthusiastic;”

"Some people question whether the sudden increase in investment projects in our Texas region is a normal business behavior or a puff of performance."

"Some even questioned whether Texas was exaggerating its publicity in order to successfully qualify for the torch relay!"

At this point, the middle-aged man's tone was full of worry: "It is foreseeable that as the content of the second unit is broadcast, these media will question us in Texas even more;"

"After all, if the content of the first unit of "Texas Stories" is mainly about the humanistic background, then the content of the second unit is clearly aimed at attracting investment... After all, in the current social environment, the social security situation in a region has a great impact on the investment intentions of foreign investors and also determines the attractiveness of a region to talents. It is of great importance!"

As soon as he finished speaking, the others frowned.

The public security environment is directly related to the attraction of foreign investment and talents. This may seem like a fantasy to future generations. After all, the public security environment in various places at that time was unique in the world. But for the present, it is a realistic problem that cannot be more realistic... In the 1980s and 1990s, there were not just one or two cases where the future of an entire city was ruined because of one person or one thing, and these things are all directly related to the local public security environment.

Of course, the current security situation in Texas is certainly far from being that serious, but it cannot be underestimated either... At present, whether it is domestic investors or foreign investors, unless they are of a certain scale and level, or there are other causes and effects, they are all frightened birds. If they have a little more doubt, they will hesitate to move forward, or even look for other places.

"Well, Deputy Li is right to be worried. If we allow them to question us, it will have a significant impact on our image promotion work in Texas, and may even be detrimental to our bid for a place in the torch relay city... So, Deputy Li, how about I communicate with the propaganda departments of other regions later to see if we can coordinate?"

The speaker was a woman under 40 years old. Judging from her seat and the table card in front of her, she should be the head of the publicity department.

The middle-aged man shook his head upon hearing this. "It's too late to coordinate now... According to reliable information, media outlets in many regions have already sent senior investigative reporters here to [debunk the fake news]. If we coordinate with the local propaganda department now, not only will it give people a reason to criticize us, but it's also not realistic to coordinate with comrades from so many regions."

Fight against counterfeiting! ?
Or did they send a senior investigative reporter?
Everyone was shocked and quickly realized the difficulty of the situation. They also understood why the middle-aged man refused the proposal to coordinate and communicate with the local propaganda department.

This is not simply because of the concern for the call made by the state in the past two years to give full play to the media's own "fourth right" and to perform the responsibility of supervising social management. After all, local media are all under the unified management of the propaganda department of the local competent authorities.

The real problem is...

In such a short period of time, they started sending investigative reporters to [debunk counterfeiting], and not just one or two waves. There is clearly something wrong!
It's over. The more difficult the economy is, the more likely it is to go wrong.

First there was the nomination to add the torch relay qualifications, and then there was the publicity bias within the province... people are really jealous!

When they thought of the real purpose of these investigative reporters coming here, many people's faces turned gloomy. Not only did their previous excitement disappear, but there was also a hint of dissatisfaction and resentment in the depths of their eyes when they looked at Ye Tao.

We know our own situation well. Although the spiritual and cultural construction and social security work in DZ City cannot be said to be very bad, they are definitely not as good as praised in "Texas Story".

Once those investigative reporters from other places show their underwear, we will be in a passive position.

Very passive!

When thinking about the possible chain reaction of this incident, many people felt anxious. If they had not reached a consensus in advance, they would even want to immediately propose to remove "Texas Story" from the shelves first, and wait until it was officially selected as a torch relay city and wait for the national media to take the lead.

Seeing this, Ye Tao coughed lightly and said, "Comrades, at this point, we can't retreat... Besides, if we retreat when faced with a challenge, how can Dezhou develop and be promoted to a prefecture-level city!?"

After vaguely revealing some information and putting a big hat on him, Ye Tao knocked on the table heavily and said, "Since the media in other regions have sent investigative reporters to us to expose the fake news in Texas, the only thing we can do now is to fight back!"

"Now, on behalf of the team, I will assign work tasks to all my colleagues..."

........................

An hour later, the work mobilization meeting finally came to an end.

Ye Tao returned to the office and just smiled when he saw the middle-aged man who followed him in.

Seeing that Xiang Hui's successor was very tactful and handed over the newly brewed tea before quietly closing the door and leaving, the middle-aged man looked at Ye Tao with a smile: "Old Ye, what a good trick!"

Ye Tao smiled bitterly and waved his hands: "After all, it is better to judge people by the matter than to judge people by the matter... If we want Dezhou to be promoted to a prefecture-level city smoothly, it is not enough to just have leaders willing to speak for us. After all, the iron must be hard to forge. Some things should be changed!"

The middle-aged man called Lao Li nodded slightly: "Yes, even if you emphasize it a thousand times in a meeting, it is not as good as a real fight;"

"Since time does not allow us to proceed slowly from top to bottom, then seeing that the knife of other regional media is about to be placed on our necks, others have to take action even if they are not happy about it, right?"

Ye Tao thought of the sweat stains on the foreheads of some people at the meeting, and their expressions of unwillingness but having to grit their teeth to agree, and he felt as happy as if he had eaten a ginseng fruit: "How can we not take action? Once our weak spot is caught, the media in other regions will make a big fuss about it. Even if we don't take action, the provincial government will punish them... Once the provincial government's punishment falls, it will be very painful!"

Old Li picked up the teacup and took a sip with a smile: "That's right, it's not just the local media in Qilu that got involved, there are also media from other provinces... Everything is fine if we are family members behind closed doors, but if outsiders see the joke, the child who made the mistake will be punished if not killed!"

At this point, Lao Li sighed with some emotion: "Old Ye, I have to say that you really impressed me this time... I know that you have always been persistent in upgrading Dezhou to a prefecture-level city, and everyone knows the various benefits of upgrading from a county-level city to a prefecture-level city;"

"But for the sake of the county's promotion, you, the executive, are so bold that you are willing to allow media from other provinces to intervene, thereby forcing local work to proceed... This courage still surprises me!"

Hearing the middle-aged man emphasize the words "standing" and "let it go", Ye Tao could not help but smile bitterly again, knowing that the other party was reminding him that his actions in this matter were somewhat skirting the issue of authority.

"Old Li, why would I want to take risks? Why wouldn't I want to take it slow?"

"But the problem is... time is not waiting for me!"

"Everyone knows that this Asian Games is of great significance, but many people may not know what a rare opportunity it is for Texas to be the publicity window after becoming the Asian Games torch relay city."

“To be frank, if we miss this golden opportunity, I’m afraid we don’t know when Texas will be able to get the attention of the whole country again.”

"If we add the tax-sharing reform that is likely to be fully implemented in the next two to three years and the profound impact that this reform may bring, then this fleeting window is of great significance to us and it cannot be overstated... In order to seize this rare opportunity, even if we take some risks, it is completely worth it."

The middle-aged man nodded without comment: "I also know that this opportunity is rare, but it is precisely because of this rare opportunity that we should polish it more carefully;"

"In my opinion, rather than risking letting or even encouraging reporters from other provinces to come and fight fake news, and then forcing all departments to speed up their work, it is better to seriously polish the "Texas Story" column from the beginning... I must say that I have read the content of the first and second units of "Texas Story", and the description of us in it is simply exaggerated... Even I think it is too fake, no wonder other media conferences in various places have been discussing it, and even local authorities have encouraged them to come and fight fake news."

Ye Tao laughed when he heard this: "Even you think that the praise of the "Texas Story" column is too much for us? ... If even you, Lao Li, think it's fake, then you're right!"

The middle-aged man was stunned: "Old Ye, what do you mean... Are you guys deliberately speaking so highly of Texas in your column?"

Ye Tao nodded: "That's right. To use the words of General Manager Yang and Minister Zhuo of Dahua Company, it's just a non-entertainment column. What's the point of making it more sophisticated?"

"Once the Asian Games publicity window is over and all kinds of XX story programs are launched in other regions, who will remember "Texas Story" and who will remember our place?"

“So, in the case that the window period is fleeting, instead of going to great lengths to polish a project that cannot bring pleasure to the audience, it is better to take advantage of this rare window period and the traffic bonus brought by being the first to try this column. In the way of provoking disputes, we can create enough controversial topics and social attention. Ultimately, we will be forced to do our best in the shortest possible time under the supervision of public opinion, using the [Texas] in the column as a template, and then implant the advantages of DZ City in all aspects into the minds of the public and investors... That is our real goal!”

Lead, lead to a war! ?

Creating topics for arguments! ?

The middle-aged man was stunned when he heard about this operation mode for the first time. Even though he had a very deep understanding of the saying "Kung Fu lies beyond poetry", he was still shocked when he heard that Ye Tao and Yang Mo wanted to achieve such a level of Kung Fu outside the board.

"Old Ye, this, this, how is this possible!?"

The middle-aged man looked incredulous. If you want to change some things, the resistance you face is far from as simple as it sounds. Even with the involvement of foreign media, the consequences of the problems have become somewhat serious, but this driving force is not strong enough to change things fundamentally.

"Is it impossible?"

Ye Tao smiled, then looked at the middle-aged man meaningfully: "Old Li, people have inertia after all. This inertia can make things very bad, but it can also make things gradually get better... Maybe after two or three months under the supervision of the media, everyone will slowly get used to the changes during this period of time?"

"Besides, the local media in other provinces may not have such a strong pressure, but what if... it's not just the local media from other provinces that get involved?"

The middle-aged man looked at Ye Tao in horror, as if he was looking at a madman. He didn't even care that the information he revealed was actually beyond his authority: "Old, Old Ye, are you saying...?"

Ye Tao smiled with a complicated meaning: "Don't forget, the people who are paying attention to the Solitary Island II project are not just us and the people in the Dongying Command... In today's economic environment, this project is a first-class big deal;"

"Moreover, Mr. Yang of Dahua Company just proposed a plan to exchange light and heavy industrial products with a scale of 50 billion per year not long ago, and the object of the exchange is the Bear Country in the north... The significance and influence of this matter may even be greater than you and I imagined;"

"So according to the information revealed by Mr. Yang, during this period, the media and investigation teams that want to come to Dezhou to investigate and crack down on counterfeiting are not just the local media from other provinces that you think of, Old Li!"

hiss~!

A 50 billion/year light and heavy industrial product exchange plan! ?

The middle-aged man who learned about this for the first time took a breath as if he had a toothache, and then smiled bitterly.

When it comes to commodity exchange on this scale, it can no longer be measured by simple commercial projects.

On a smaller scale, this is related to the industrial structure and formation of a region;

On a larger scale, given the current domestic economic environment, this may even involve adjustments to some of the country's industrial layout strategy details... Even if the 50 billion per year light and heavy industry swap plan may not be enough to achieve this level of scale due to time constraints, adding an initial investment of more than one billion and a large-scale project with a future industrial driving force of at least tens of billions will be enough.

Ok!

It looks like Texas will be really busy in the next few months!
Thinking of the young man who was famous for his "daring and ability to make trouble", Lao Li sighed with mixed emotions.

If these things can be handled well, Dezhou will definitely be promoted to a prefecture-level city within his term of office. No matter if it is Ye Tao or himself, it will add a strong and colorful chapter to their personal resumes.
But if you mess up,
Ha ha……

Thinking of the horrifying consequences, the middle-aged man stood up without hesitation: "No, Old Ye, I have to go back and hold a mobilization meeting for the people below, and then pass on the spirit of the meeting... The promotion of Dezhou County is a top-notch event. Facing the supervision and test of the media from all over the country, we must not take it lightly!"

Looking at the middle-aged man who left in a hurry, Ye Tao smiled and picked up the thermos to refill his cup with some tea.

Ha ha,

Let’s judge people by their deeds…

That little guy Yang Mo never lied to me!
------

PS: Due to objective reasons, the number of words in the updates these days probably won’t be very large, please forgive me.

(End of this chapter)