1988: Back to the human world for a few years

Chapter 664 Let’s go, I’m Xiao Yang

There is a plot in "Long Rivers" about how Lei Dongbao, the secretary of Xiaolei Village, successfully obtained orders from several foreign businessmen by carrying out publicity and "intercepting merchants" at the entrance of the Canton Fair. Not only did he revive Xiaolei Village's cable business, it even became the largest township enterprise in the county in one go.

It is said that the prototype of this story is the No. 1 Village in the World next to Qi and Lu.

From this we can also see that in this era when information and commercial circulation channels are not very developed, a large-scale trade fair has value and significance to each company.

As mentioned earlier, with the brilliant achievements of the brand going overseas plan, the gradual implementation of the industry sinking plan, and the successful approval of the 10 billion yuan aid plan in East China, Yang Mo applied to the organization for some policies. One of the very important ones was... hoping to get help from the organization to hold a large-scale commodity fair in Dezhou, and decide whether to make it a regular practice based on the actual results.

There is no way. The early 90s were different from later times. This kind of large-scale exhibition that requires the coordination of various resources, especially domestic and overseas merchant resources, cannot be successfully held by a prefecture-level city on its own... Although Dahua Company has a lot of overseas merchant resources, it is simply unable to support a large-scale trade fair.

Fortunately, considering the objective situation that Dezhou has gradually become an economic hub at the junction of three provinces, as well as Yang Mo's previous performance and contributions, the organization agreed to this request.

Of course, for an inland area like Dezhou, which is only a prefecture-level city, the "Germany Trade Fair" planned to be held for the first time in December will definitely not be as large as the Canton Fair, and it certainly won't be of the same level as the Canton Fair... At the very least, it is impossible for a second-rank official to take charge directly, and it is impossible to dispatch troops to be responsible for the security of the exhibition.

But even so, it is definitely enough.

The organization has promised to coordinate no less than 2000 overseas companies of a certain scale. Dahua itself can coordinate nearly 600 companies of a certain scale in Japan, South Korea, Europe and Southeast Asia. Although this can only be considered as an average level in the future, it can definitely be ranked among the top five in terms of scale at present.

what?
You said this is a comprehensive trade fair, not a professional trade fair in a niche field. How can such a small number of companies be ranked in the top five?
Ok,
Pay attention to the key words…above scale.

Students who have participated in exhibition planning or investment promotion should know the value of these four words.

If we only talk about quantity and not quality, the number of merchants that Everbright Hua Company can invite will exceed 2000, and the number of large and small merchants and overseas small brokers that can be invited to the entire exhibition will exceed ...but does this make much sense?
What’s more, those just mentioned are the planned invitation numbers for overseas companies above a certain scale. Don’t forget, there are also domestic ones?

Anyway,

The first German Trade Fair, scheduled to be held on December 12, has become a top priority in the minds of countless people.

Especially those village collective enterprises that had no relevant experience and were not even qualified to participate in the exhibition in the past, they all entered a state of excitement and extreme anxiety.

It is said that since the news began to spread, many people have not had a good night's sleep for three or four months.

the reason is simple,
Although this German Trade Fair is fully open to tens of thousands of village collective enterprises, and even reserves 4% of the exhibition quota for them in a ratio of 4:2:40,
But the problem is...

There are only 1200 exhibitors at the German Trade Fair this time, so the number of places left for these village collective enterprises is at most less than 500, which is absolutely a situation of too many people and too little meat.

More importantly...

These places cannot be obtained just because your company has grown in size or has a local reputation.

It must first pass the initial review by Xialiu Sales Agency and Momobaitou, then pass the review by Dahua Company and Dezhou Urban Development Company, and finally pass the final review by the municipality!

It just so happens that the evaluation criteria set by someone are weird and harsh at the moment. These village collective enterprises that have finally seen hope would be anxious to the point of going crazy!
and so……

........................

Yang Mo looked at the pile of messy things on the grain field and the eager and anxious faces who had rushed over after hearing the news, and he couldn't help but clench his teeth.

"Hey, hey, hey, girl, aren't you asking the referee to leave the court directly? This... isn't good, is it?"

Yang Mo tugged at Lu Yingying's sleeve and spoke in a low voice.

Tugou rolled his eyes at him in disdain: "What do you mean by asking the referee to leave the court? I'm not asking you to get special approval through the back door!"

As he spoke, he tilted his head and said in a low voice, "Don't worry, no one here knows you, and no one knows your identity. I just asked you to give them some guidance and advice, to see which things are worth continuing to work on, and which things can be slightly improved, to try to help them pass the initial review... I can tell the difference between helping and using the back door, and I won't mention your name to others afterwards."

Yang Mo couldn't help but frown when he heard this.

Taking into account that most of the village collective enterprises are still relatively weak, in order to reduce the sunk costs of these enterprises, Dahua Company proposed an operating idea similar to "market first, then factory" for this German Trade Fair.

Everyone is familiar with this operating model which originated from a certain milk brand, so I will not elaborate on it.

But the reason why it is called "similar" is that due to the characteristics of different industries, there are still many differences in many details.

Take this bunch of small mechanical products in front of you for example.

This type of product does not require a large fully automatic production line, has relatively low technical content, relatively simple production equipment, relatively simple process adjustment, and is an industrial product specifically for the German Trade Fair. Before passing the final review, you only need to make a few samples and prove that you have a complete process and corresponding production capacity, have a small amount of inventory before the exhibition, and quickly expand production in a short period of time after receiving the order;

As for the funds needed for expansion, once you get the order, Dahua will naturally help you coordinate it as soon as possible... Even if the customer's order is urgent, Dahua will help you coordinate OEM. Anyway, this is how Babao Tea was operated in the first place, so Dahua is very experienced in this area.

Seeing this, some students may come to their senses.

Isn't this about reducing operating costs and risks as much as possible and encouraging these companies to carry out micro-innovations based on terminal demand?

That’s right, that’s what Yang Mo thought. After all, these village collective enterprises have weak foundations. If they really operate according to the normal business model, any failure may cause them to die.

Therefore, for most village collective enterprises, if they want to get an admission ticket to the German Trade Fair, what they compete on is creativity and ideas rather than strength.

This is also what makes this German Trade Fair different from previous trade fairs.

As a reborn person, Yang Mo knew very well that the reason why many trade fairs in various places in later generations that were highly anticipated became useless after a short period of excitement was that the exhibitors lacked innovation. In almost all exhibitions, 95% of the goods exhibited had been seen in other exhibitions... Therefore, through mechanism design, he maintained the proportion of innovative/micro-innovative products at the German Trade Fair at more than 20%, which became a red line he drew.

There is no way. After all, Texas is located in an inland area, and its logistics and cost advantages are not as good as those in coastal areas. If even the innovation of the products cannot be guaranteed, then there is no need to continue the German Trade Fair.

Now you know why Yang Mo hesitated when faced with Tugou's request? What everyone was competing for was creativity and the ability to capture market demand. Asking the general manager of Dahua Company to come out and give personal instructions was like cheating!

Seeing him hesitate, Tugou couldn't help but raise her eyebrows. If more and more people hadn't gathered, she would have wanted to kick him on the spot: "Yang Shitan, I think you've been a leader for too long, and there's something wrong with your brain. You spend all day calculating those frameworks and forgetting your original intention!"

Original intention?

Yang Mo looked at Lu Yingying innocently, blinking his eyes, with a somewhat aggrieved expression.

Seeing his mean look, Tugou wanted to punch him in the face a few times, but he managed to suppress his anger and asked in a low voice, "Let me ask you, what is the purpose of you spending so much effort on this German Exchange Conference?"

Yang Mo curled his lips and said, "Is there any need to ask? It must be to support village collective enterprises in the pure sense in various places. After three years of laying the groundwork for industrial sinking, the foundation has been laid. Now we just need to give them a platform to showcase and grow... This is also an indispensable and key part of the Strong Village Company Incubation Plan."

Tugou snorted, "Then let me ask you, what is the purpose of this Strong Village Company Incubation Plan, which is specifically targeting village collective enterprises in the pure sense?"

Yang Mo glanced at her, his expression even more hurt: "I don't think you should ask this kind of question... After all, I am also from Yangjia Village, I am also a rural child."

Lu Yingying snorted with satisfaction: "At least you haven't completely forgotten your roots."

As he spoke, he took Yang Mo two steps forward and said, "After all, the fundamental purpose of your Qiangcun Company Incubation Plan is to help everyone's life get better quickly, right?"

Seeing Yang Mo nod, Lu Yingying sighed: "But we must understand that the situation in different places is different;"

"Some villages have relatively good geographical locations and can focus on developing the logistics industry and cold storage transit industry;"

"Some villages have suitable surrounding industrial bases and can develop light textile and silk textile industries through cluster collaboration; or use local mineral advantages to engage in hardware processing and accessories processing;"

"Some villages have good natural conditions and can focus on developing GAP planting of Chinese medicinal materials, or special high-quality vegetable planting, or at least develop fruit planting;"

"But some villages have nothing to do with anything... They have neither natural resources nor mineral resources, nor a historical industrial foundation or relevant technological advantages. Not only do they have little arable land, but even the environment is severely polluted, and they can't even grow high-standard greenhouse vegetables and fruits."

"Under this situation where there is nothing, how easy is it to incubate a strong village company that can lead everyone to a better future?"

At this point, Lv Yingying turned her head to look at the increasingly anxious and uneasy eyes in the distance, and sighed again: "Faced with such a desperate situation, some villages give up and live in misery rather than die; but some villages want to muster up the courage and try again... Since there are no natural resources in the village, they try to rely on people to fight for a way to survive."

"But the problem is that there are generally not many decent talents in our rural areas. Those college students who have received higher education and are knowledgeable and educated are unwilling to come to our poor corner... In the absence of anything, these small machines that are planned to be submitted for review have already been the result of the efforts of seven groups of villagers, who have worked so hard to come up with them. It can be said that these products that are planned to be submitted for review have exhausted the efforts of these people."

After a slight pause, Tugou looked at Yang Mo steadily: "I always feel that some things are judged by deeds rather than intentions, while some things are judged by intentions rather than deeds... Since your original intention of setting up Qiangcun Company is to enable everyone to live a good life with their own hands, then facing these fellow villagers who have nothing but are trying their best to find a way out, what's wrong with you quietly reaching out to help them?"

"Under such difficult circumstances, they still want to use their own efforts and attitude to fight for a chance to live a good life, and you, who have the ability to help them, lend a hand to them... Isn't this actually true fairness?"

hiss~
Yang Mo looked at the Tugou classmate in front of him with some toothache.

So this is how you understand fairness.

For a moment, Yang Mo, who was accustomed to the law of the jungle under social Darwinism, was a little dazed. He couldn't tell who was right and who was wrong between the "fairness" he believed in and the "fairness" that Lu Yingying understood, which was colored by traditional Chinese idealism and had a two-way nature.

After being stunned for a while, Yang Mo looked at his classmate who was looking at him with some concern, and suddenly laughed: "But didn't I hear that Chen Bingyi has shared data with you? With the cutting-edge industry data from overseas, Hong Kong, and first-tier cities in China as a support, you shouldn't really need my help."

Yan Laoxi and his colleagues from Xialiu Sales Agency have been working hard to help these village collective enterprises gain the qualifications to participate in the German Trade Fair, and Tugou has also been doing his best to help these enterprises with advice under the guise of promoting the Momobai white-label sales plan. Yang Mo has heard about these things.

In fact, he had no objection. Not to mention that there was no direct affiliation between Xialiu Sales Agency and Dahua Company, Tugou's help was also of a private nature... Even if there was suspicion of violation of regulations, who wouldn't have selfish motives?

Hearing this, Lu Yingying glanced at him, then replied in a muffled voice, "For something as uncertain as this... we trust you more."

Obviously, compared with Yang Mo, a well-known figure who has many brilliant achievements at home and abroad, the newly established investment company in Hong Kong really does not have much status.

In fact, as Dahua has been promoting the strategy of incubating hot products in the past two years, the various cutting-edge information provided by Hong Kong is certainly of great reference value for domestic companies that follow the imitation route. However, for Dahua, which is already at the forefront and is extremely averse to simply competing on product cost-effectiveness, the value is not as great as imagined.

However, Yang Mo heard something different from Tugou's answer. What this girl meant by "I trust you a little more" might not just be trust in professional ability.

Thinking of this, he couldn't help but laugh: "Okay... I'll help you with this."

As he spoke, he looked at the pairs of expectant eyes that had always only dared to gather at one side of the grain field, and scratched his head in annoyance: "But then, with what identity and in what name can I give these fellow villagers suggestions for improvement... If I make no sense, they may not be willing to listen."

Moreover, the atmosphere of social connections is strong in rural areas. Regardless of whether this matter succeeds or not, people will definitely invite you to stay for a meal. You can't just keep silent about your identity and name at that time, right?
When Lu Yingying saw that this guy agreed to help, she was immediately overjoyed, but she rolled her eyes at him after hearing this: "Isn't this easy? Just say that you are a college student intern that we just recruited at Qingfeng Food... Don't worry, college students are worthless in your Dahua, but they are very precious in the hearts of the guys. They will definitely listen to what such a knowledgeable college student says!"

As he said that, he patted Yang Mo's shoulder proudly and said, "Come on, Xiao Yang, come with me to say hello to everyone!"

Xiao, Xiao Yang! ?

Yang Mo pointed at his nose with an expression of doubt about life.

Hey, hey, hey, it's not the time when the college entrance examination was just resumed. Have you ever seen a college intern who is 27 years and two months old?!
So...

As Tugou dragged him unceremoniously, a certain senior college graduate faced those dozens of dark-skinned faces and smiled shyly: "Hello everyone, I'm Yang Laoliu, a new college intern at Qingfeng Food Company."

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PS: I didn’t even get a consolation prize in the New Year’s Day performance the day before yesterday. I’m so sad. I’ll just code this little bit today and continue to hide in my bed and cry.

(End of this chapter)