1988: Back to the human world for a few years

Chapter 73: Back to Work

As the most important railway hub in Shandong, Dezhou Railway Station always seems to be bustling with people.

But what is different from other train stations is that this Dezhou train station, with its architectural style that has a strong administrative flavor, is much cleaner and more orderly than train stations in other regions - at least, there are no shacks everywhere here, and the only dozens of businesses are all housed in row houses on both sides.

Over the years, everyone has actually become accustomed to the majestic but slightly dull red color of the Texas Railway Station, but at some point, a very conspicuous orange-yellow color suddenly appeared in the middle of the row of rooms on the right.

………………

4 month 2 day.

"Silent Hundred Bombs. The No. 1 Chain Store in Texas"

Looking at the words on the door that could easily be misunderstood, and scanning the 10-square-meter shop that had taken great pains to renovate and was planning to start trial operation today, Yang Mo nodded with satisfaction.

Chinese characters are profound and extensive. In this age when information is not very smooth, allowing people traveling between different places to have some wonderful misunderstandings is actually a seemingly unpresentable but actually very effective way of attracting attention and investment.

Besides, this is not a scam.

Although the original meaning of these words is "the first chain store opened by Momo Baizha in DZ City", there is nothing wrong with saying it is "the number one chain brand in Texas" - chain stores are a brand new thing in China today, even KFC hasn't opened a second store yet. There is nothing wrong with Momo Baizha saying that it is the number one chain brand in DZ City.

"Comrade Lv Yingying, remember this... different stores have different standards... when we inspect each store in the future, especially the three model stores at the railway station and the passenger station, we must be strict, strict, and strict again... this is Mo Mo Baizha's reputation, the benchmark for the other franchise stores, and the key to whether we can catch the sucker in the future!"

Yang Mo whispered to Tugou classmate beside him, totally ignoring the strange looks from other colleagues.

Although there were quite a few people in their group, except for Tang Chaoxian, the rest were people from Qingfeng Food Factory and newly recruited contract workers from Xintai Management Company. Yang Mo, the director of the operations center, was clearly supporting Lu Yingying;
Anyway, these people don't welcome Tugou, and Yang Mo never thinks that getting along well with these people will really help Tugou, except for providing emotional value. Therefore, he doesn't care whether these people will gossip about him afterwards.

Since she agreed to help Yang Mo, Tugou has been quite excited. Listening to his instructions, she nodded seriously, "Yes!"

Yang Mo was very satisfied with Tugou's spirit. He squatted down at the door of the store and pointed at the ground and the curved glass shelf that looked quite fashionable at the moment: "Remember, for a store like this, the first thing to check is the hygiene of the storefront... Here, remember to squat down and look from this angle. If you find that the marble floor at the door is dirty, or there are stains on the glass of the shelf, you must immediately ask the store manager to make corrections... See, the cleanliness is not up to standard now. If it fails three consecutive random inspections, there will be a heavy fine!"

Lu Yingying squatted down with Yang Mo and looked in the direction Yang Mo pointed. As expected, she saw a few dried water stains on the curved glass. She took a deep breath and said, "Even this is not considered clean enough? Isn't this too strict?"

Nowadays, no matter north or south, the catering industry, which is mainly state-owned or collectively owned, has never had any service to speak of. Let alone a small stain, even if there is a fly in the dish, people will not take it seriously. If you dare to complain, they may overturn your table on the spot and kick you out.

Don't think this is a joke. Last year, after a well-known state-owned restaurant in BJ put out the slogan "Promise never to beat customers", its business suddenly soared by nearly 50%. This shows what the current situation is like - in fact, the vast majority of business entities in all walks of life have become accustomed to treating customers with disrespect, and customers have actually become accustomed to being treated with disrespect.

Seeing the girl's surprised expression, Yang Mo curled his lips and said, "Sir... the times are about to change... I remember I taught you that everything is prepared, and if not, it will fail... In this era when the trend of thought is beginning to change, if Mo Mo Bai Zha wants to quickly break out of the siege, it must look different from other companies at first glance!"

As he spoke, Yang Mo sighed: "Whether you believe it or not, you must know one thing: in most cases, after a company has established its foothold, its management is actually going downhill... In a sense, setting high standards in the initial stage is actually to preset this scenario... In other words, as long as the initial management standards are set strict enough, even if the management team fails later, the final presentation will not be lower than the market average, right?"

Having heard enough of his negative comments, Lu Yingying silently rolled her eyes and asked in confusion, "But didn't you also say that rhythm is the most important thing in the early stages of a project? As long as it doesn't affect the core elements, 60 points in everything is enough to ensure the normal operation of the project."

"So, I think the most important things for the Momo Hundred Fried Food Project right now are price, taste and customer flow. We and the store manager should focus on these three points now... As for hygiene and cleanliness, it's OK as long as they're acceptable. There's no need to be so strict... Besides, with the light from the bulbs inside the container, the watermark can't be seen at all from a normal height."

Yang Mo was very happy that this guy was finally willing to start thinking. He gave him a thumbs up without hesitation, but shook his head: "Who told you that these watermarks are just simple hygiene details... If I tell you that this may be directly related to a large number of customer diversion issues that cannot be ignored, do you believe it?"

"Eh?" Student Tugou scratched his head.

Customer diversion cannot be ignored?
This?
TRAIN STATION?
Yang Mo chuckled: "I remember I told you that the demand group does not represent the purchasing group, and the purchasing group is often not the same group as the purchasing decision group... Do you remember this?"

Lu Yingying thought for a long time with a bitter face, and then she honestly confessed: "I forgot."

Yang Mo was so annoyed that he resisted the urge to slap the girl. He then explained, "Have you noticed that, although places like train stations are mostly populated by adults, there are still many people with children... In fact, it's not just train stations and bus stations. In the city, you can see people with children everywhere."

Lu Yingying turned her head and glanced at him, then nodded, but her expression became even more confused.

China welcomed its third baby boom in the 1.6s, the so-called "echo baby boom". During this decade, nearly million newborns were born. As a result, the streets are now full of people dragging their children to work outside or go shopping.

but……

What's the problem with that?

It has always been like this since I was a child!

Seeing this, Yang Mo smiled and said, "Whether you are willing to admit it or not, the living conditions of these children born in the 1980s are generally much better than when we were children, and their parents, especially those in cities, spoil their children more than our parents did... Therefore, for these parents, children are often the most influential group of people who make purchasing decisions... When we were children, if we clamored for malted milk, we would definitely be beaten up; but now when these children clamor for malted milk, their parents will definitely pay for it immediately, and they are afraid that one can is not enough, so they buy two cans at once!"

Seeing that the girl understood, Yang Mo continued: "Although things like candy and fried foods are unusually tempting to children; but at the same time, children's visual acuity is much higher than that of adults;"

"I've said before that the world is not peaceful nowadays. People will feel nervous in unfamiliar environments, and most children are the same... The nervousness of being in an unfamiliar environment + more acute visual perception, this makes many children more sensitive to some details that adults don't notice in places like train stations/bus stations."

Pointing at the water stain, Yang Mo explained, "For a water stain like this, we adults often can't see it because of the lights inside, or we don't care if we see it... But for children, due to their height, they can see the stain clearly from their perspective... Although it is possible that children who grew up in the city are more pretentious, as an operator, you must consider whether such a small stain in a scene like a train station or a passenger station will make some sensitive and uneasy children miss the opportunity to become the decision makers for Mo Mo Bai Zha's purchase."

Lu Yingying completely reacted after hearing this. Yes, we have always looked at some issues from the perspective of adults, but we forget that children's perspective is different from that of adults.

Although the proportion of children in scenes like train stations and bus stations is not actually that high, they still have a huge influence on purchasing decisions. As long as you can reduce the sense of uneasiness of these little kids while letting them smell the fragrance, at least eighty out of a hundred will stay at the door of the store and cannot be pulled away.

From this perspective, such a small stain may indeed affect the store's traffic to a certain extent.

Tsk tsk, okay, learned it!
A local dog happily took out his notebook and carefully wrote down what he had just learned, just like a good student who had just learned to solve a linear equation with two variables.

………………

It was almost noon and Momo Baizha had not yet opened for trial operation when a light rain began to fall from the gloomy sky, suddenly sending Qi and Lu, which were just beginning to show signs of spring, back into late winter.

Looking at the somewhat annoying whispers in the sky, Lu Yingying, who was standing under the eaves of the row house to avoid the rain, frowned and looked at the train station square.

Normally, at this time of year, there are still a lot of people at the train station, but it is already past the peak period.

But the situation this year is somewhat special.

It is clearly the beginning of April, and the peak period for migrant workers has passed, but the DZ City Railway Station Square, which is drizzling, is crowded with people carrying large and small bags. These people are either standing or sitting, as if they have not noticed that it has started to rain... You can tell at a glance from their attire that they are migrant workers.

Don't get me wrong, it's not that they are going out to work now, but... they have just been ordered to return from coastal cities such as Guangzhou.

That's right, ordered to return!
The reason is very simple. With the price breakthrough that just ended, the domestic economy has shown signs of running wild. Countless construction projects have been canceled in various cities, especially in coastal cities. Without the support of so many engineering projects, how can these cities accommodate the millions of workers who will flock in?

As we all know, if a labor influx of this scale is not properly accommodated, the consequences will be unimaginable - this is not the future, and it is common to carry some "local tools" for self-defense when going out.

There was no other choice. Following the issuance of a document in early April, all localities had to mobilize all forces to block the migrant workers coming to the city at the train station and order them to return home.

………………

Is this... the rework wave that Yang Shidan mentioned?

Lu Yingying, who had just entered society a few days ago, was shocked by the increasing number of people in the square. She couldn't help feeling a little relieved in her heart - fortunately, that bastard Yang Mo was reliable. If she had sneaked away to Qingdao to work before, she would not have been sent back the same way, right?

Looking at those frustrated and anxious faces, Tu Gou could understand their current mood very well.

In this day and age, long-distance train tickets that cost dozens or even hundreds of yuan each are undoubtedly an astronomical figure for these poor people who used to make a living by working in the fields.

In their original expectation, they gritted their teeth and took out the money they earned from digging the land for half a year to buy this train ticket, so that they could go to the big city to work, eat steamed buns and sleep in cardboard bridge holes, and then send all the money they saved along with their wages back home...to pay for their children's tuition and fees, to let their parents have two meals of meat, and to let their wives buy a new dress for the New Year.

But now, not only has the money for the train ticket gone down the drain, but the job also came to nothing. This is undoubtedly equivalent to not earning a penny. On the contrary, they have to spend one-third or even half of their savings. Then they have to go back dejectedly to face the disappointed eyes of their family and the gloating gossip in the village... How do you think they feel?
In fact, it’s not bad if you only invest part of your savings.

Born in the countryside and fond of hopping around, Tugou knows very well that in this era where money is increasingly needed everywhere, saving is a luxury for many poor people who have nothing but a few cents of land. Many people even gambled their entire fortune to buy a train ticket, hoping to change their fate by working.

But now...

Looking at the man who hesitated, moved, paced a little and then returned to a corner of the square, standing quietly with his head down in the drizzle, Lu Yingying scratched her head in annoyance and could only sigh in frustration in the end.

She didn't know why she felt so suffocated, nor did she know why her chest felt blocked and uncomfortable.

perhaps……

Is it because the teacher said that the air pressure is a bit low on rainy days?

kindness!
It must be like this.

………………

Crackling, crackling~!

With a burst of firecrackers, "Mo Mo Bai Zha. The No. 1 Chain Store in Texas" with a red banner and two rows of flower baskets officially opened for trial operation.

"Lv Yingying, come over here and take pictures!"

"Oh~"

Tugou hung his head in frustration and responded in a muffled voice...

(End of this chapter)