1988: Back to the human world for a few years

Chapter 76 Light (2)

Municipal TV station, advertising department, management office.

"Manager Yang, are you sure... you want to invest 30 yuan to buy a 30-second prime-time ad for a month, plus a quarter of non-prime-time ads?"

Chen Ran looked at the smiling young man in front of him with suspicion. If there had not been no problems with the corporate information handed over by the other party, and there was no sign of fraud on the acceptance bill, he would have almost thought that the other party was playing a trick on him.

Are you kidding me? For a local station like theirs, even a 60-second ad spot during a news segment only costs 3000 yuan a month... and that's just a quote. If you invest more, they can give you a % to % discount (the advertising quotes at that time were not that cheap).

结果你花30万，却告诉我你只想投一个月的30秒黄金段，剩下的则买断三个月22：00—10:30；14:00—17：00的两大垃圾时间段，共计32分钟/天的广告位？
God have pity on you. These junk time periods don’t have much value at all. Normally, they are given to others for free as favors.

Nowadays, there are people willing to spend so much money to buy these time periods... Is this person stupid?
"Director Chen, you heard it right, it's 30, which means 30 seconds of prime-time advertising per month + one quarter of non-prime-time advertising... If both of us have a pleasant chat, we can sign the contract in a while." Yang Mo smiled and handed the acceptance bill forward.

Oh, let’s put things in perspective. Do you really think I would sell at a loss?

These garbage time periods can be a treasure if used well!

Chen Xiang was not happy to see Yang Mo's slightly mercenary behavior. He also understood the other party's subtext:

This is equivalent to the advertising expenses of the revenue for the first half of last year, and is conditional.

If both parties reach a consensus, then the acceptance bill can be given to you immediately without further ado;
But if the two sides fail to reach an agreement, then I'm sorry, no one in this world would be stupid enough to spend 30 to buy a bunch of junk.

To be honest, Chen Ran was moved when he saw the acceptance bill.

As a TV station with little influence in the province, even though it followed CCTV's footsteps and established its own advertising department in 1987, after two years, this department has not generated any income. The advertising fees it has brought in are not even enough to cover the basic expenses of maintaining the nine sections of the department... It has to rely on fiscal grants to survive every year.

Although television stations these days are not for profit, but seeing that a new department with more than 60 people is gradually becoming invisible in just two years, it would be a lie to say that the director is not anxious.

There is a great opportunity in front of him that can make him achieve results immediately. How could he not be tempted?
But as a veteran who has been in society for nearly twenty years, he is well aware of the principle of equivalent exchange - the other party has given the advertising department so much money almost for free, so how could what they are asking for be simple?
Thinking of this, Chen Xiang calmly glanced at the copy of the business license on the coffee table.

Qingfeng Food Processing Factory?
A township enterprise?
kindness……

Could it be that he doesn't want to hand it over to the authorities, so he plans to get some golden light to protect his body?
Ha ha……

Thinking that there was only one possibility, Chen Xiang looked at Yang Mo with a smile: "Manager Yang, what are your requirements for us?"

He made up his mind that if Yang Mo wanted to ask him to use his connections, then I'm sorry, as a mere advertising director, I don't have the nerve to do that.

But if you want to do a special packaging, then it is not impossible to discuss it - as long as it is not reported in the local news, or the report does not contain subjective bias, there will be no problem. As long as it does not involve the issue of stance, the rest will be easy to deal with.

"Okay! Director Chen is really straightforward... Actually, we only have one request... We would like to ask Director Chen to help us shoot a documentary so that we can be on the local news... Of course, we can't let your reporter comrades work in vain, so we will calculate the production fee separately." As expected, this is what Yang Mo said.

Hearing that it was just as he expected, Chen Xiang couldn't help but feel a little proud. If the other party was someone else, he would probably start to make trouble, but the situation of this person was a little special, so after thinking about it, he said bluntly: "Director Yang, it's no problem to shoot a special film for you, but I can't guarantee whether this special film can pass the review and whether it can be broadcast on the station... Similarly, it's no problem to report your manuscript to the news center, but I can't guarantee whether it can be on the local news."

Chen Xiang spread his hands helplessly. "There's nothing I can do. The TV station is a public institution after all, and it has its own system. As the director of the advertising department, I can only help you make connections within the scope of my authority. Whether it succeeds or not is not up to me."

This was said very smoothly, with a kind of slickness that suggested if I succeed I have contributed, and if I fail I have also tried my best.

In fact, you can't say that he is fooling you. This is not the future. The most important parts of a TV station today are the news center and the program center. The advertising department is not even as important as the technical center, so you can't be too demanding of them... Of course, this is only on the surface. In any unit, whether or not there is power does not depend on the department, but on the people.

Unexpectedly, Yang Mo did not show any disappointment when he heard this: "Of course, as long as Director Chen does his best, that's fine."

After a moment's silence, Yang Mo looked at the wall clock and said, "Well, Director Chen, could you please contact the news center right now? Within an hour, as long as your station can send three groups of reporters to the scene and follow up on the report according to our suggestions... I will sign the contract immediately."

"One hour?...Reporter?...Go to the scene to follow up the report?...Manager Yang, are you sure?" Chen Ran looked stunned.

This is not to say that time is too tight. People in this line of work are always required to respond in a timely manner. Let alone one hour, you won't be able to get first-hand materials if you can't get to the scene within half an hour.

What really surprised him was the meaning revealed in the other party's words... Not only did the other party invite reporters to report on the scene, but they also hoped that the reporters could use an investigative and tracking approach to report!

You have to know that every reporter is different, and every report is completely different.

Generally speaking, when companies shoot documentaries, they often just let a young host bring a cameraman and that's it. As long as it doesn't violate any principles, they will shoot whatever the client asks them to do.

News reports are divided into on-site reports and follow-up reports.

As long as they give notice in advance, the former will often give the party being reported some face and appropriately cut out some scenes and lines that are inconvenient to broadcast;
But the latter is different. Once it is in the form of follow-up reporting, reporters will often not show you mercy. They will expose what should be exposed and praise what should be praised. In that era when tracking/investigation were inseparable, those who dared to take on such a task were all tough guys.

In other words, any company is afraid of encountering reporters who use tracking/investigation methods. No matter whether you are a state-owned enterprise or a private enterprise, once you are targeted by these people, you can just wait to be stung!
It has always been the case that after being followed and investigated, people would come to the station and beg them to let them go, but now Yang Mo has taken the initiative to ask reporters to follow and report... Isn't this just courting death?

Seeing Chen Ran's surprised expression, Yang Mo looked at the clock gradually approaching 21:30, and became more and more anxious. He immediately became impolite: "Why, it's just a matter of coordinating tasks between the two departments... Director Chen thinks it's difficult?"

Seeing that this guy was about to get up and leave with the acceptance bill if he didn't agree with him, Chen Ran's face twitched. He suppressed the urge to persuade him, sighed and said, "Since Director Yang has made up his mind, then it's as you wish... I'll call the news center now... But make it clear in advance that you are not allowed to regret it!"

Yang Mo smiled and pushed the promise bill back: "Don't worry, I will never regret it!"

After half an hour.

Yang Mo put down his pen with a smile, put the signed and sealed contract into his briefcase, then apologized to Chen Ran and strode out the door.

Before leaving, I glanced at the clock on the wall

22: 07.

fine! fine!
It looks like we should be able to make it in time, and Boss Shen should be able to hold on.

………………

At this moment, in an office where the lights had just been turned on, a young man in his thirties was being scolded.

"Nonsense! She Shen, what on earth do you want to do! What on earth do you want to do!?"

A middle-aged man was banging his desk loudly. He had no interest in even sitting down and just walked around the office.

“If I hadn’t received the report, I wouldn’t have known that this place had become a refuge!... You’re great, She Shen, you’re a good security captain... So you have the final say over this place, right... Boss Shen!?” The middle-aged man almost shouted the last sentence.

She Shen's expression was also very bitter.

If possible, he would not want to do such an extraordinary thing.

But if he didn't do as he was told, not only would he lose his share of the profits from the bombing, but his old father would also come and kill him at night and break his legs.

In fact, he was not really afraid of his old father coming up. After all, this matter was really out of line. Even if his father was confused, he would not joke about his son's future.

But if there is no share after the silent explosion, it will be fatal.

This is not simply a question of money, but your colleagues have just received big red envelopes. What do you want them to think if the red envelopes are gone next month?
Did you keep it all for yourself?
what?
It's not that you keep it all for yourself, but that they don't give you a share of the profits?

Okay, so you are trying to fool us. We have put in so much effort, but they will only play with you for a month?

Who are you kidding!?

what?
I really don't want to play with you anymore?
Hey, sorry, since you've quit, it should be okay for me to take over, right? That's human nature: there's a beginning, but no end.

Your behavior of cutting off other people's financial resources is comparable to the revenge of killing your father.

Driven by interests, Mo Mo Bai Zha's subsequent cooperation rights, the control over those illegal taxis... and even his own position as the security captain, are all lost.

Faced with this choice of either living to the death or having no chance of survival, he naturally had to choose the former... Things had come to this point, and he could only believe that a certain guy named Yang really had a way to help him out.

Gritting his teeth, She Shen defended himself, "Director Li, it's not that I disrespect the leadership... It's really those people who were repatriated who are so miserable!"

"Director Li, you were busy this afternoon and didn't see the scene... Thousands of people were like a flock of sick chickens, standing there without moving even when the rain soaked their bodies. They looked like they had lost their souls... They couldn't find work outside and didn't have money to buy tickets to go home. They just shivered and hesitated, then carried their luggage, leaning on their wet legs, and moved home step by step."

As if remembering the scene he saw this afternoon, She Shen had a trace of regret on his face.

The middle-aged man was so angry that he laughed: "Just providing a venue?... She Shen, is this a question of whether there is a venue or not!?
(Hundreds of words are harmonious here)

The middle-aged man glanced at him in surprise, as if wondering how this kid suddenly became smart. He snorted softly, "You're a smart kid... Did you get in touch with that guy from the food factory?"

She Shen licked his face and smiled: "It's all passed."

The middle-aged man nodded: "That's fine... Remember to take down the tents in the square before six o'clock tomorrow morning... And remove the cars blocking the way outside as well... If someone finds you tomorrow and starts to talk nonsense, I won't be able to protect you!"

Hearing the unquestionable tone of the middle-aged man, She Shen was about to cry, and cursed Yang Mo a thousand times in his heart - didn't you say you had a backup plan? What time is it now, where is your backup plan?

Just as he was hesitating and wanted to say something, the pager in his pocket suddenly rang.

After taking it out and taking a look, She Shen's eyebrows flashed with joy, and then he said to the middle-aged man with a gloomy face: "Um... Director Li, I think it's better not to take it apart."

The middle-aged man raised his eyebrows: "Why, I can't command you anymore?"

She Shen smiled and handed over a cigarette: "Well... To be honest, when I was on patrol this evening, I found two reporters walking around and asking questions. Judging from their posture and the cameras they carried with them, they seemed to be from the city TV station..."

"I was thinking, since it's raining today, maybe someone is thinking about the resettlement of these migrant workers and wants to send a TV station to take the lead... You know, we always pursue evidence here. Without evidence, it's hard to pass a resolution or something."

"At the time, I thought, since the TV station has taken this matter seriously, we should take action. Maybe we can even get praised later... It's better to be safe than sorry. At least we won't be singled out... So I took the initiative and contacted the food factory to settle down those who needed help the most."

A reporter from the city TV station?
The middle-aged man was startled and immediately stood up and walked to the window. He pulled open the curtain and looked carefully. As expected, he found two people holding microphones and carrying cameras at the entrance of the train station.

This was not the era of later generations when marketing accounts were everywhere and Tacitus traps were everywhere. The rigor, authority and deterrence of the news media were far beyond the imagination of future generations. It could be said that the media these days was the sword of Damocles hanging over all living beings. No one dared to touch its edge lightly, and no one dared to take journalists lightly.

Seeing the middle-aged man lost in thought, She Shen was ashamed: "No matter what, I acted without your permission. I was disrespectful to the leadership and should be criticized and educated... Don't worry, there is no need to wait until six in the morning. I will go and dismantle those sheds now!"

The middle-aged man was furious: "Tear down your ass!"

She Shen looked confused: "Not going to demolish it?"

The middle-aged man snorted twice, but his expression began to brighten: "Not only can it not be demolished, but it must be expanded... I will contact the Material Management Office later to see if there are any tents, chairs, etc. over there... By the way, we can hold a meeting to advocate whether we can vacate a few waiting rooms to accommodate these people... It's so cold, we can't just watch people suffer in the rain, right?"

She Shen showed a hint of surprise: "This...?"

The middle-aged man took the cigarette from She Shen's hand, and patted him on the shoulder with a look of satisfaction: "Xiao She, you did the right thing... We should always be aware of the difficulties of the people... If our station can be singled out for praise this time, you should be credited with the first merit!"

She Shen hurriedly said something like "I wouldn't dare, it's all thanks to the leadership's daily teachings", "The credit should go to Director Li, I was just following orders."

The middle-aged man was very satisfied with what he heard, and patted him on the shoulder again: "Since the reporters have been busy all night, then... as the host, we can't just sit there and watch... you go and treat the reporters to a meal, and then ask them if they need any cooperation?"

She Shen understood immediately, nodded attentively, and then left the office.

Feeling the slightly chilly wind outside, She Shen wiped the cold sweat from his forehead.

Ami Tofu, the issue of status was finally temporarily resolved;
The rest depends on whether you are strong enough...

………………

Du Jun held a cigarette in his mouth, said hello to the cameraman behind him, and then lazily got out of the van.

As a senior journalist with more than ten years of experience, he sensed something fishy the first second he received instructions from his superiors.

Ah……

Another company that wants to gild its body... Is it so easy to gild it?

Fortunately, his leader told him that this interview was not just a formality, so he was willing to go out for this mission. Otherwise, he would definitely come up with a hundred reasons to refuse this mission.

He is a journalist and has worked as an investigative reporter. He just wants to be a journalist. Promotion and other things have no appeal to him at all - as the saying goes, a man is strong when he has no desires. It is not easy for his leader to control him.

Looking at the makeshift awning in front of him, Du Jun smiled… Everyone can do superficial work, but for veteran reporters like them, superficial things are never important.

If you don't have the guts, don't overestimate your abilities and go to Liangshan!

How dare you use the migrant workers returning to the city as a gimmick at this juncture...

If you really do a good job, that's fine, but if it's just superficial work... haha, this company probably doesn't even know how to write the word death!
But the young man who set out with them from the TV station was quite interesting.

He was used to seeing business owners fawning over them, but this was the first time he had met someone like this one, who remained silent the entire time and kept his eyes closed in deep thought.

What's even more strange is that after arriving at the train station, the young man didn't keep communicating with them about what to shoot and what should be shot like the stupid bosses before, but just closed the door and hurriedly joined another group of people.

Haha, free shooting and free selection of materials?
interesting!
Just as Du Jun threw away his cigarette butt and was about to ask his companions to do their business, She Shen, wearing a train station uniform, came over with a smile on his face.

Du Jun casually rejected the other party's suggestion to treat him to a meal, and asked casually, "Captain She, I heard that there are a lot of private vehicles here, so why are there only a few at the door?"

She Shen is also an old hand. He was alert when he heard this, but he remembered Yang Mo's explanation and said, "The rest of the cars have left the city."

Oh?
Out of town?

Du Jun smiled with interest.

She Shendong looked around and said, "Huh? Reporter Du, are there just the two of you?"

Du Jun laughed: "We don't need so many people to record the material... The other two groups went to interview the office and the leaders."

She Shen suddenly realized, that's right, reporting news requires interviews with multiple parties and mutual verification. Compared with this side, that side is more important.

Seeing that She Shen did not suspect anything, Du Jun smiled.

Since it is a follow-up report and since investigative interviews are allowed, how could these reporters be so stupid as to only send out the visible troops?

His group is just here to pretend.
The real main force are those groups of people in the dark!

(End of this chapter)