Rebirth 08: Rise from copycat phones

Chapter 116 S9 Press Conference (Part )
At the headquarters of Noorya in Finland, there was a group of people watching the live broadcast of the Zhiyun Technology press conference from faraway China.

But just a few minutes into the press conference, everyone in the conference room fell silent.

Then one of them said, "We are in big trouble!"

"Our mid-to-high-end market has already been severely impacted by Zhiyun and Guoran. Now Guoran has launched the 3GS, and this damn Zhiyun has launched the S9 phone... This will inevitably have a serious impact on our high-end market!"

"How to do?"

"The situation in other markets is still uncertain, but with the release of Zhiyun S9, our high-end market in China will definitely collapse!"

"The Chinese market is our largest single market. Our Nouya oil skimmers have long been ranked first in sales volume and sales revenue in the Chinese market, contributing about 16% of our revenue."

"The N95 and N97 we launched previously were very popular, but sales have plummeted since the beginning of this year. This is all because Zhiyun launched the C1 phone!"

"Although our sales volume and revenue in China are still No. 1, our revenue in the high-end market has dropped by more than 70 percent."

The collapse of the high-end market of Noah in China is inseparable from the rise of Zhiyun smartphones...

Under the impact of Zhiyun mobile phones, the once so-called king of mobile phones N95 has long been abandoned by consumers...

Not only Nokia's high-end phones are unsellable, but a large number of other major international mobile phone manufacturers' high-end phones have also suffered a disastrous defeat, with sales falling sharply.

After several months of intensive publicity by Zhiyun Technology, some people have formed a concept: Why are you still buying feature phones in this day and age?

Feature phones are already antiques...now is the era of smartphones!
But this smart phone does not include smartphones with other systems such as Symbian, WM, BlackBerry, and Samsung's self-developed systems.

In a series of promotions by Zhiyun Technology, phones with S60, WM, BlackBerry and other systems were all belittled as feature phones... In Zhiyun Technology's promotional language, there are only two types of contemporary smartphones: one is Fruit, the other is Zhiyun, and there is no third one.

The rest are all crap feature phones, or feature phones disguised as smartphones.

The marketing department of Zhiyun Technology was very considerate and widely popularized the features of smart phones to consumers, such as multi-touch, full virtual keyboard, and no buttons on the front!
Anyway, the standards are set according to their own Zhiyun mobile phones...

The others are all fake smart phones, scam products... There are even some extreme rhetoric in the middle, directly devaluing fruits as fake smart phones... After all, it has a front button.

Smartphones shouldn't have physical buttons on the front... that's heresy!
After such repeated publicity, Zhiyun Mobile has established a basic understanding of smartphones for many people...well, just like Zhiyun Mobile!
The most important thing is that this thing is not just a simple promotion... Zhiyun mobile phone is a real thing that you can see and touch.

The tangible Zhiyun mobile phone has further deepened people's understanding of smartphones!

It may be difficult for future generations to imagine how contemporary people felt and what experiences they had when they first saw and used a true smartphone like a Zhiyun phone!
It was like discovering a new world, as if entering a whole new era. It turned out that mobile phones could be like this... Any one of the many functions of the Zhiyun phone would make people feel novel and even arouse the curiosity of others.

For example, the 360-degree sliding unlock and the screen rotation caused by its gravity sensing... For example, when watching a video, if the phone is placed horizontally, the phone screen will automatically adapt to the horizontal version.

Then there are GPS, screenshot function, selfie, video call, etc...

All of these added together bring people a completely different user experience and even lifestyle!
For example, taking selfies, most feature phones in the past did not have front-facing cameras, and those that had front-facing cameras were only a very small number of so-called selfie phones.

But now, almost every Zhiyun mobile phone user will use this selfie function to take a selfie of themselves anytime and anywhere...especially female users like this selfie function very much.

These new ways of experiencing also make almost every Zhiyun phone user the best promotional window for smartphones... They will consciously tell almost everyone around them, even strangers on the Internet, about the various magical functions of Zhiyun phones, and then strongly recommend them!
When friends and relatives want to buy S95 smartphones like N60, or WM phones like Blackberry and Dopod, they will strongly dissuade them...

They say this thing is an outdated and backward feature phone.

Man, you have to keep up with the times. Now is the era of smart phones. Wouldn't it be better to buy a Zhiyun phone for the same money? Why spend this money on an antique?

This kind of recommendation and dissuasion from relatives and friends has a huge impact on people's purchasing choices... better than any advertising effect!
Then when people see other brands of mobile phones, they subconsciously think that these things are feature phones or pseudo-smart phones... subconsciously exclude them from purchasing options, and then turn to buy Zhiyun C1.

With this kind of group cognition, it is hard to believe that these high-end mobile phones of traditional mobile phone manufacturers can sell well...

The high-end market that these traditional mobile phone manufacturers lost did not disappear for no reason, but rather shifted. After all, wealthy people still have the demand to buy and replace their phones.

In fact, a considerable part of the high-end mobile phone market share in China has been taken away by Zhiyun C1... and the high-end market is the most profitable market. After this part of the high-profit market was taken away by Zhiyun, Nooya's sales in China seemed to be ranked first in sales volume, and the sales volume was also quite high, but the profit dropped significantly...

At this pace, Nouya will have to compete with copycat phone manufacturers for food in China in a few years... and will have to stay in the low-end and ultra-low-end market!

And Nourya’s failure in China is not an isolated case… In fact, it has failed miserably in the global market…

In the United States and Europe, it has been strangled by both Fruit and Zhiyun...

At the same time, this failure is not unique to Nooya. In fact, all major traditional mobile phone manufacturers are suffering.

For example, Motorola’s market share in high-end smartphones has dropped to a shocking 4 percent…

BlackBerry is doing better, relying on the local business market in the United States to support it for a few more years, but it has continued to fail in the past six months, especially in June when the Apple 3GS was launched and the Zhiyun C1 arrived in the United States and was sold on a large scale, which seriously impacted BlackBerry's market share.

Sixin was busy developing its own system, but was then abandoned by the market, and the sales of its smartphones with its own system were also extremely dismal.

Other traditional mobile phone manufacturers have not been doing well in the past six months...

On the contrary, some mobile phone manufacturers that specialize in mid-to-low-end mobile phones have not been affected too much for the time being. For example, a large number of domestic mobile phone manufacturers in China mainly sell phones priced at 100 yuan or 1,000 yuan... and Zhiyun phones and Fruit phones are priced at three or four thousand yuan, which has nothing to do with them!

However, they were all on guard and extremely worried... because people in the industry knew that in addition to Zhiyun Technology, Xu Shenxue also owned Wecoo Electronics.

WeCool Electronics did not hide its intention to make smartphones, but instead carried out semi-public publicity to warm up the market. Not only people in the industry, but even ordinary consumers know that Zhiyun Technology's younger brother WeCool Electronics is developing mid- and low-end smartphones, and it is said that it plans to reduce the price of smartphones to more than 1,000 yuan.

This will seriously impact the mid- and low-end markets of major mobile phone manufacturers... If they come with smartphones worth more than a thousand dollars, how can you compete with your multi-function phones worth a thousand dollars? You can't win...

However, these domestic mobile phone manufacturers are also trying to save themselves. For example, Huawei, Lianxiang, Zhongxing and Kupai have actually launched large-scale Android smartphone research and development projects. Among them, Huawei is the earliest and is expected to launch their U8220 to the market in the near future.

By next year, it is estimated that a large number of traditional domestic mobile phone manufacturers will be able to launch Android phones.

Only then will the 3G smartphone era be truly and fully ushered in!

As of July 09, the combined stock of mobile phones of Fruit and Zhiyun was only over 7 million, and they were distributed in countries around the world...

With such a small number of smartphones in stock, it’s hard to talk about the mobile Internet era!

But when Weiku Electronics releases Little Blue and Weiku smartphones, the situation will change dramatically... A considerable number of people can still afford smartphones priced between fifteen hundred and twenty thousand.

By then, the situation will have changed dramatically, and the mobile Internet era will truly enter people's lives.

----

As soon as Zhiyun Technology’s press conference began, it caused a stir around the world!
And in Shenzhen, Qianshan International Convention and Exhibition Center.

Xu Shenxue, who was sitting on the podium, looked at the reactions of the audience in the front rows and a smile appeared on his face!

The industrial design of Zhiyun S9 is so beautiful that even a visitor from another time and space like him finds it beautiful, let alone outsiders.

This is a perfect industrial product that combines the original Time and Space Fruit 5/5S with the countless inspirations and creativity of current Zhiyun designers!
Every detail and every angle of the arc are the result of the brain cells of many Zhiyun engineers...

Although Xu Shenxue came up with the approximate appearance of the Fruit 5/5S, it was only the basic style. It was Zhiyun's engineers who made the final product based on the sketch given by Xu Shenxue, improved the details, and carried out structural design.

It's the kind that looks similar but not the same in spirit!

But it still amazed everyone!

(End of this chapter)