Rebirth 08: Rise from copycat phones

Chapter 118 S9 Sensational Launch
When Xu Shenxue was about to announce the price, pictures of two S9 phones with different configurations appeared on the large screen behind him.

They are 16GB and 32GB respectively, and are also available in black and silver-gray colors.

Xu Shenxue said:

“国行版本的智云S9 16GB版本，4199元；32GB版本的则是4899元，都提供银色以及黑色两种配色。”

"The prices in other countries or regions will be adjusted according to the different situations in each country or region. Please pay attention to our local information release in the future!"

Zhiyun’s pricing issue is quite complicated…

Because tariffs vary across the world, and the cooperation models with operators and channel providers are also somewhat different, this will lead to some price differences.

For example, mobile phones sold in some markets may have very low tariffs, so they are relatively cheap... but they may also have high tariffs, so the price will be more expensive.

At the same time, the price of mobile phones sold in some countries includes tax, so they seem a little more expensive, while in some areas the price does not include tax, so they seem cheaper.

For example, mobile phones sold in the US market seem very cheap, but consumers actually need to pay additional consumption tax when purchasing them, so the total price is actually similar to the price paid by consumers in Europe.

In addition, the costs of S9s of different standards are actually different. For example, the Telecom version and the Mobile version of the C1 phone are dozens of yuan more expensive than the Unicom version.

Because the patent fee for the Telecom version is more expensive than that for the Unicom version, and it is much more expensive...

The mobile version requires the development of an additional internal design, which results in additional cost increases.

Therefore, the shipping price of the two versions of the C1 mobile phone is slightly higher to offset more patent fees and hardware costs.

However, Zhiyun Mobile is not going to do so on the S9 phone, in order to maintain a unified price for the entire S9 phone system and avoid the situation where one model is more expensive and the other is cheaper, which would discriminate against some user groups.

Therefore, the shipping price of the three different formats is unified...

Of course, Zhiyun Technology will definitely not lose money, because Zhiyun Technology has spread all the costs into the entire S9 mobile phone system, and then evenly distributed the costs... instead of calculating the costs based on the model costs of a single standard and setting prices separately as before.

After Xu Shenxue announced the price, there was little reaction from the industry audience and even the media at the scene... They were all knowledgeable people, and just by looking at the configuration of the S9 phone, they knew that this thing must be expensive.

However, the live broadcast on the Internet attracted a lot of discussion...

Many people directly criticized: It’s so expensive, Zhiyun must be crazy about money!
I can’t afford it, I can’t afford it, I’d better leave... I thought domestic mobile phone manufacturers had a conscience, but I see, their own people are more corrupt than outsiders!

Hei Xin Zhiyun is so greedy for money that he sold a broken cell phone for more than four thousand yuan.

Haha, when will domestic mobile phones dare to sell at this price? The N97 from the big brand Nokia is only over yuan!
Anyone who buys this thing is a fool...a total waste of money.

The pricing of the S9 has attracted some people's complaints and even slander, but some people have quietly included this phone in their replacement plans.

The only question is when will this thing be released and when can we buy it.

You should know that Zhiyun Technology has a serious history of playing tricks... When the C1 was first launched, it was hyped to the heavens, but after it was launched in February, it was out of stock for a long time, both online and offline...

There are advertisements everywhere online and offline. After arousing consumers' desire to buy, they will say: out of stock... This makes many people very angry.

I came here with several thousand dollars, hoping to be kind and support domestic mobile phones, but you told me they are out of stock?

I... Where do so many people like me get suckers? Spending thousands of yuan to sell domestic mobile phones, it's crazy...

But... the more out of stock it is, the more popular the Zhiyun phone becomes, the more famous it becomes, and the more high-end its brand becomes... At first, people thought they were doing a good deed by buying it and supporting domestic products.

Then I thought, I am a Chinese, and you are also a Chinese company, but you actually sell all the mobile phones to foreigners and don’t sell them to me, you are a traitorous company...

Later on... no one scolded me anymore, so I continued to set the alarm to buy!

It was not until the end of May that the official flagship stores and offline channels gradually ended the rush to buy and began to sell spot goods. It was not until June that we dared to say that we could openly sell them!

How long has it been? Zhiyun C1 has been on the market for four months...

Many people believe that Zhiyun Technology did this on purpose, in order to wait until the hardware costs are reduced before mass production and making more money.

Will Zhiyun Technology do the same this time?
Ordinary people naturally don’t know that when Zhiyun Technology was developing S9, it had already begun preparing for mass production.

When Xu Shenxue held the press conference here, the three OEM factories had already started production at full capacity. Although the production capacity would be lower in the first half of the month, after entering August, the production capacity would rapidly increase to one million units per month!
Considering the high price of S9, the initial monthly production capacity of one million units is sufficient...even those in the marketing department are a little worried that they will not be able to sell so much production capacity.

After all, the starting price of the S9 phone, even in China, is 4199. If it is sold abroad, the price will have to be increased by a few hundred yuan, at least 4500 yuan or more.

This price is not cheap for modern mobile phones...

With this price and this estimated production capacity, most users will be able to sell it as long as they don't rush to buy the small amount of production capacity in the early stage. They can basically wait for half a month.

At the end of the press conference, Xu Shenxue officially announced: "The S9 flagship phone will be launched on August st and will be sold simultaneously in many countries around the world."

"At the same time, we have started accepting full payment pre-sale orders on multiple online shopping platforms. After payment, we will ship the goods after August 1st according to production capacity and order sequence."

"We have also prepared 200 demonstration prototypes for the guests on site, and they can experience the prototypes later under the guidance of the staff!"

“Finally, thank you all for your support!”

After expressing his gratitude, Xu Shenxue stepped down from the stage, announcing the end of this press conference!
Although the press conference was over, people did not leave but waited to experience the real device.

Especially those online media reporters, each of them has made preparations in advance, even the drafts are ready, just waiting to experience the real machine, and then fill in relevant data, take some photos and then publish the manuscript.

To grab the first wave of Zhiyun mobile phone evaluation traffic!
Not only domestic online media, but also many overseas online media, and even some overseas TV media, are preparing to broadcast live to provide their audiences with the most timely live broadcast of the Zhiyun S9 prototype.

Zhiyun mobile phones are not only popular in China, but also abroad!
Otherwise, you think that the dozens of operators from various countries who came to the press conference are all bored... They came to the press conference just for fun, and their main task is actually to grab production capacity...

The launch of Apple's 3GS has put great pressure on operators in various countries who failed to get Apple's contract phones. Although they can still rely on Zhiyun C1 to barely support them, the performance of Zhiyun C1 is somewhat backward and outdated, and its price positioning is also a bit low.

What operators in various countries need is a high-end smartphone that can compete head-on with the Apple 3GS and compete for high-net-worth 3G users!

And at the moment, there is no other choice except Zhiyun S9!
------

In overseas regions, Zhiyun phones are more famous than ordinary Chinese people imagine... This is mainly due to the fighting among operators, which then boosted the fame of Zhiyun phones.

At the same time, this fight not only benefits Zhiyun Mobile, but also fruit companies!

Because when these operators fight, they often drag out Fruit and Zhiyun to play against each other... Operator A praises Fruit, and operator B praises Zhiyun!
In the past two months, many countries, especially in the European market, have seen the competition between Fruit and Zhiyun!

Then the more the two sides fought, the better their sales became. On the contrary, the high-end market share of other traditional mobile phone manufacturers such as Nokia, which were watching from the sidelines, continued to shrink... Even after entering June, Fruit and Zhiyun had a tacit understanding. In name, they were competing with each other, but in fact, they joined forces to harvest the high-end market share of major traditional mobile phone manufacturers...

This can be seen from some of the publicity strategies of both sides. The publicity strategies of both sides are almost tied together!

Today, Zhiyun is promoting that the SOC of my C1 mobile phone is much higher than the main frequency of the junk Apple 3G of a rival company, the running memory is twice as much, and the screen quality is three times as much... That junk Apple is just an IQ tax, a typical high price and low configuration, and anyone with a normal IQ would not buy it... If you buy it, it means you are being paid the IQ tax.

Tomorrow, I will promote my system as being several times smoother than the rubbish Zhiyun next door. It will take at least five years for the rubbish Zhiyun next door to catch up with me...

They also said that the ecosystem content of my iOS is ten times that of the garbage Zhiyun next door, and the security is a hundred times that of the garbage next door... If you have a normal mind, you know what to choose... What, you chose Zhiyun, you are not normal...

With the support or encouragement of local operators, these two companies are constantly criticizing each other... Every now and then, they dominate the local news headlines...

Then...high-end mobile phones from other mobile phone manufacturers disappeared from people's sight...

How interesting it is for people to watch the two emerging technology giants, Fruit and Zhiyun, quarrel with each other...

Foreigners are just ordinary people, a group of fun-loving people... and they like to watch the fun.

Who wants to see you old stubborn people who are behind the times? Look at what you have, they are all old antique feature phones, you don’t even want them for free…

After all, for people in most countries, these mobile phones are imported and they are almost the same no matter which one they buy, so there is no special treatment.

While Fruit and Zhiyun were fighting, they also gradually conveyed some concepts of smartphones to the local people, especially the interactive modes, such as the single-button operation mode advocated by Fruit and the security of the closed ecosystem; the convenient three-button operation mode advocated by Zhiyun and the high degree of freedom brought by the open ecosystem, etc.!

Now that Apple has launched the 3GS, Zhiyun has responded by launching the Zhiyun S9... It's clear that the two sides are going to start fighting again... and it's a global fight.

The two companies are fighting and counting money while they are doing it...but all other mobile phone manufacturers have tears in their eyes, because they are losing out!

The capacity of the high-end market is limited. What will be the result when a large part of the inherent high-end market of these traditional mobile phone manufacturers is taken away by Fruit and Zhiyun?
The capital market has given the result!

In just over a month, Nouya's stock price fell by 15 percent!
As soon as the Apple 3GS was released, the share price of Nokia plunged... Before the Zhiyun flagship phone was released, the share price of Nokia had already started to fall again a few days ago...

When Zhiyun’s flagship phone was launched today, the U.S. stock market had not yet opened... but many people have already foreseen that Nokia’s stock price will plummet again after the market opens!
After learning the information from the press conference, many investment analysis institutions combined it with the strength of 3GS from Apple.

They boldly estimated that this year Nouya's stock price would be cut by more than half (historical fact)... This is already a very conservative estimate. If the estimate is slightly relaxed, a 70% plunge is possible.

How can it be a tragic word!
Some Wall Street capital tycoons described Nouya's crisis like this: If they do not make huge, revolutionary changes in the next year, then Nouya will have to prepare for bankruptcy reorganization procedures in advance a year later...it's just a matter of time anyway.

Of course...it's not just Nokia that is miserable, but also other traditional mobile phone manufacturers, such as Motorola, which has only a few percentage points of market share in the high-end market, and a large number of traditional mobile phone manufacturers such as Six Star.

If you don't change, you will die!
The question is, how to change it!
They had not found the direction before, but after watching the launch of Zhiyun Mobile's flagship phone, they seemed to have found the direction, and one after another started to develop Android phones. Even Six Star, which was obsessed with developing its own system, increased its investment in Android projects.

Well, there is one exception!
Nooya!
They refused to work on Android, but worked on Symbian while turning their attention to Microsoft...

When Xu Shenxue learned through the information collected by Dong Jingban's assistants that Nouya was negotiating cooperation matters with Microsoft.

Xu Shenxue also had a lot of sighs!
There are many ways for a company to die, but there are really not many that die as foolishly as Nouya... This is simply the control group of the best corporate management in the past 20 years: the failure group!
There is such a huge road ahead of them... With their brand and strength, it won't be a problem to make an Android phone, even if it's just a backup plan...

In fact, many mobile phone manufacturers today are promoting multiple systems at the same time, and they can catch up with any one of them in the future. ... As for whether they can do it well, that is another matter.

For example, although four-star users are pushing their own self-developed systems, they have not forgotten to work on WM and Android... At least they have left themselves some fallback options.

But Nokia just won’t develop Android, no matter what... they don’t even have a backup plan.

They doubt the common choice of a large number of mobile phone companies and always believe that they are the smartest!
When Xu Shenxue saw the news that Nouya chose to cooperate with Microsoft, he was in a good mood... Nothing can make people feel more happy than seeing their competitors jump into the abyss.

However, this competitor jumped into the abyss on his own, but other competitors did not... Needless to say, fruits are at their peak right now, just like the son of version, and they cannot be stopped.

Other mobile phone manufacturers, even a group of domestic mobile phone manufacturers, are now trying to find ways to save the situation.

But Xu Shenxue was not going to give them too much time!

Because another mobile phone company under Xu Shenxue, Wecoo Electronics, is also expected to hold a large-scale new product launch conference in August!

It is expected that a total of four thousand-yuan smartphones will be released, including Xiaolan 1, Xiaolan M1, and Weiku K60 V71. Because Weiku Electronics has mass-produced and stocked these four smartphones in advance, they can be sold on a large scale at the same time as the new products are released... and take advantage of the popularity of smartphones brought by Zhiyun Technology to grab the limelight.

Xu Shenxue is looking forward to seeing the expressions of his friends when they see these four thousand-yuan smartphones from Vicoo Electronics...

They must be very happy, right? After all, Weiku Electronics has been the pioneer for them, taking the lead in the 1,000-yuan smartphone market...

----

On August 9, Zhiyun S officially went on sale around the world...

This time, it wasn’t just the many flagship stores in the country that saw long queues.

Even in many places abroad, there are long queues.

The most important thing is that this time these teams are not actors hired by Zhiyun Technology to play the trick of exporting to domestic sales, but real customers who come to buy mobile phones!

There are queues not only in Europe, but also in the United States, even in New York... there are long queues!
These situations quickly attracted the attention of the media...especially the domestic media who quickly rushed to these places to take photos and videos.

This is big news!

That evening, a very rare piece of business news appeared in the 9: news: the new product S smartphone of Zhiyun Group Co., Ltd., a well-known high-tech enterprise in my country, was officially launched globally today, causing consumers around the world to line up to buy it...

A company's product, a personal consumer industrial product at that, was launched for sale...and it actually appeared on the 7:30 news.

This simply breaks the cognition of countless people!
Why? Many people are wondering... No matter how awesome the company is, no matter how good the phone is, it shouldn't be like this...

This is the 7:30 news!
However, those who care about this know that this is not surprising...

Most of the supply chains of Zhiyun Technology and Weiku Electronics are in China. Even if they use spare parts from foreign manufacturers, Zhiyun Technology and Weiku Electronics will require the other party to set up factories in China for production or OEM in order to reduce supply chain costs!
Supply chain companies also have their own supply chain companies...and in order to reduce costs, they will also require some of their subordinate manufacturers to follow suit.

This has led to a large number of industrial chain transfers!

At this time, automation is still relatively low and most processes still need to be completed manually. The consumer electronics manufacturing industry is still a labor-intensive industry!
Including foreign-funded factories and OEM factories, Zhiyun Technology and Weiku Electronics' supply chain has more than 200 production bases/factories in China, and nearly one million people work in this huge supply chain!
What’s more important is that since July, half of Zhiyun Technology’s revenue has come from overseas markets... In other words, Zhiyun Technology has begun to make a lot of money from foreigners, and then bring the money back to pay salaries to Chinese people, conduct research and development, and pay taxes!

If your company can do these, you can also go to the 7:30 News and advertise your new products!
free!

Add one more chapter.

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