Rebirth 08: Rise from copycat phones

Chapter 147 Yun Book for Pretending
In May, in a CBD area of ​​Shenzhen, a young man with a backpack walked into Starbucks on a hot summer day.

The young man first looked around at the group, then went to the counter and ordered a large iced American coffee, then sat in a conspicuous position by the window and put down his backpack.

He first took out a Zhiyun S9. Unlike many people who put their phones in a case, he just used it like that. After simply turning the screen on and off, he placed the silver-white S9 on the table.

Then he took out a dark gray laptop from his backpack. The silver white cloud logo on the back of the computer was very conspicuous.

After taking it out, the young man casually opened the notebook and placed it on the table.

As he took out the Yun Book 13 and S9 phone and placed them on the table, he looked around seemingly casually. After seeing a few people looking at him, he turned back casually, took out a pair of headphones and put them on.

He started typing on his notebook as if no one was around... Of course, if someone came over to see, they would find that he didn't actually write anything on the screen, it was just a simple movie sharing diary.

And most importantly, almost half an hour had passed and I hadn’t written a few hundred words.

But this did not prevent him from looking deep in thought from time to time. He would occasionally take a sip of iced American coffee, and then pick up his S9 phone as if processing something.

At this time, he found that there seemed to be a like-minded person coming... It was a young woman with a good figure and good looks. After sitting down, the woman took out a Yun Book13 notebook, and there was an S9 mobile phone with a mobile phone case on the desk.

However, after this woman sat down, she started typing on her notebook very quickly...

The young man frowned slightly after seeing this... This woman was too strong, it felt too fake...

You should be like this, appearing busy but calm and composed.

But the woman didn't care about other people's eyes. She just kept typing and even drank her coffee in big gulps... About half an hour later, she suddenly received a call, then put away her computer and left.

This made the young man next to him look at the hundreds of movie reviews on his Yun Book13 screen, and then he realized that more than an hour had passed and he hadn't actually had a few sips of iced Americano.

Finally, I quietly packed up my computer and phone and left!
But before getting up and leaving, he still habitually showed the bright white cloud LOGO on the notebook to the outside, at different angles... to ensure that most people in the restaurant could see: this is a Yun Book 13 that costs seven or eight thousand yuan.

At the same time, people in other occasions were also using Yun Book to do different things.

When a company manager is on a business trip, he will put his notebook on his knees while waiting for the flight and process various work documents.

Some business personnel bring Yun Book to the client's conference room to play various slides and provide explanations to the client.

In another company's conference room, participants arrived one after another and placed a Yun Book 14 notebook in front of them.

On university campuses, some financially well-off students directly took out Yun Book13 to take various class notes during class.

After Yun Book13/14 was officially launched on the market, it quickly appeared in various usage scenarios, and because of its portability, it frequently appeared in various public places.

So much so that someone posted on a forum saying that in recent times a lot of people like to show off with Yun Book everywhere... holding a notebook, ordering a coffee, and then pretending to be business elites, it's disgusting to watch.

That’s right, in the eyes of many people, the current Yun Book is not an office tool, but a tool for showing off!
Of course, those who say this are generally not potential users of Zhiyun, and their opinions are not important.

For potential users with real financial strength, when they want to buy a business notebook that is not for gaming, then Zhiyun Yun Book will become their candidate...

After all, in the high-end ultra-thin field, just like high-end mobile phones, apart from Apple and Zhiyun, users actually have no third option...

At this time, what determines people's purchasing tendencies are personal aesthetics, hobbies, system preferences, brand preferences, etc.

Due to many factors, Yun Book's sales continued to increase after its official release in March.

This thing has become a standard carry-on item for the so-called "business elites"... It is often seen in airports and places like Starbucks.

This exposure rate, and even some criticism of pretentiousness, actually further promoted the sales of Yun Book notebooks.

Because this will drive some people who are not very wealthy but like to show off to buy... and for Zhiyun Technology, all users who buy are good users. In order to meet the needs of some users to show off, Zhiyun Technology's notebook project team put the Baiyun LOGO directly on the front cover of the notebook, and it is a very conspicuous silver-white color...

Why do this? It is so that other people can tell at a glance that this is a Zhiyun laptop even from several meters away.

Compared with the rising sales of Zhiyun notebooks, the sales of S9 mobile phones have entered a state of decline.

After entering May, the sales of Zhiyun S9, which has always been a hot seller, began to decline. The monthly sales volume has slowly dropped from the previous peak of million units to around million units now, and is still declining.

On the one hand, this phone has been on the market for a long time and is no longer popular. Those who wanted to try it out have already bought it.

Another factor is that everyone knows that in more than a month, Fruit and Zhiyun will release new flagships.

Many consumers who want to change their phones are now holding on to their money and waiting.

If it is not urgent, these consumers are willing to wait a month or two to buy a new flagship.

Zhiyun Technology has already announced in advance that the launch of the new generation flagship phone will begin in June... basically about a week away from the fruit launch.

The two companies' new product launches are so close together, which clearly shows that they are planning to fight each other in close combat, then use each other for publicity and expand sales.

Zhiyun and Fruit often have a tacit understanding in their marketing strategies to carry out bundled marketing.

In the process of you stepping on me and I stepping on you, we clear out the high-end mobile phones of other mobile phone brands... This is a marketing strategy that makes other mobile phone manufacturers extremely disgusted and even sick.

These two companies are constantly raiding and fighting each other, and have taken away all the market attention and sales...

Zhiyun Technology has naturally been prepared for the decline in sales of the S9 mobile phone. In fact, in order to welcome the launch of the new generation of flagship phones, the S9 mobile phone has already taken a rare price reduction measure.

There was a general price reduction in April, but the reduction was not large, only two or three hundred yuan.

However, even the price of the cheapest S9 16GB version did not fall below four thousand, but remained above four thousand.

Ji Chenghe from the marketing department was adamantly against lowering the price of the domestic S9 phone to below yuan... saying it would cause huge damage to the brand.

Don’t talk to me about other Android phones using 8250\8650, the price has been reduced to more than ... I don’t care!
Besides, when I, Ji Chenghe, sell things, I never care about price/performance… If you want to talk to me about price/performance, it would be an insult to my work ability!
Even after the new mobile phone is launched, the price of the S9 phone cannot be lowered below four thousand!

What are you going to do about the price positioning of the new phone? What else can you do? Raise the price... It has a high-cost, world-first push-type fingerprint recognition module. You can't still think of selling it for 4199...

What a joke! Our S series is directly targeted at Apple’s flagship... No matter what the performance or cost is, the price cannot be lower than it!

The previous S9 received some bad feedback just because the phone was slightly cheaper than the 3GS. After seeing the price, many people subconsciously thought that the Zhiyun S9 was slightly lower-end than the Fruit 3GS.

After all, there is a price difference of several hundred yuan between the two.

The situation is very special in the US market... Because the price of Zhiyun S9 in the US market is two or three hundred yuan more expensive than Apple 3GS, local consumers do not think that Zhiyun S9 is lower-end than Apple.

For high-end phones, sometimes the lower the price the better... On the contrary, sometimes in order to maintain the brand, the price cannot be reduced at all, and may even have to be increased.

Therefore, according to the marketing department's plan, the price of the new flagship S10 will be directly aligned with the new flagship of Apple.

Except for the domestic market where the tariff can be slightly lower, the company must maintain approximately the same level as Apple in other third-party markets. It must not let its S10 users lose face when facing Apple phone users with their phones!
In this case, the 10GB version of the S16 sold in China will most likely be priced at around 32 yuan, while the GB version should be priced at around yuan.

Because the new flagship of Apple, the domestic price of the 16GB version is basically starting from 32 yuan, and the GB version is heading for yuan...and this price of Apple has to include a tariff of several hundred yuan.

The tariff cost of the domestic version of Zhiyun mobile phone is much lower than that of the domestic version of Fruit... Well, strictly speaking, the domestic version of Zhiyun mobile phone also requires tariff costs... Although there is no tariff on the whole machine, many components of Zhiyun mobile phone are imported, and these imported components also need to pay tariffs.

(End of this chapter)