Rebirth 08: Rise from copycat phones

Chapter 164 The Four Stars with No Martial Ethics

Not only the S10 series and C3 series of mobile phones have been launched one after another, but they have also brought bright prospects to Zhiyun Technology.

And a range of older phones are still selling well.

In August, not long after the C3 mobile phone was officially released, Ji Chenghe, who was in charge of marketing, found Xu Shenxue and reported to him on the sales of a series of recent products.

Ji Chenghe said: "Currently, the sales performance of our various product series are within expectations!"

"The monthly sales of the Yun Book series is currently stable at around 500,000 units, with the main markets concentrated in China and Europe. Sales in the United States have not yet opened up!"
"In terms of ecological chain products, such as wireless keyboards and mice for computer peripherals, power banks and mobile phone cases for mobile phone peripherals, and smart home products such as TVs and speakers, although there are many types, they account for a very small proportion of our revenue structure!"

"The smartphone hardware business still accounts for the vast majority of our revenue!"

At this time, Xu Shenxue also took the report and briefly flipped through it. After a quick look, he found a very eye-catching data in it. The shipment volume of the C1 8GB version in the last month was still units!

This thing is the earliest mobile phone released by Zhiyun Mobile, and in July it was officially removed from the shelves in China and developed countries such as Europe, the United States, Japan and South Korea, and turned to supply and sales in emerging markets.

However, sales volume is still 350,000 units!
The C2 16GB version, which is also sold in China and developed markets in Europe and the United States, sold more than units in July!

Adding the two together, the monthly sales volume can reach nearly 700,000 units...

He immediately said: "I didn't expect that our C1 phone is selling so well now!"

Ji Chenghe said: "Yes, this is beyond our expectations. We originally thought that the release of our C3 phone would seriously impact the sales of C1, but the market was a little different than we expected. The two standard versions of C2 were hit hard, but the impact on these two standard versions of C1 was slightly smaller."

At this time, Ji Chenghe himself laughed: "This is good, making money is always a good thing. The cost of this C1 mobile phone has dropped significantly. The more we sell it in the future, the higher the gross profit margin will be!"

"We have also conducted some market research and analysis, and concluded that the overall performance of our C1 mobile phone combined with the Yun OS system can still meet the basic usage needs of consumers, and is not much worse than many current Android phones priced around yuan!"

Even though the C1 phone only uses a 7200A chip, 256MB of RAM, and a -inch screen, it seems very backward.

But in fact, it is still a mid-range mobile phone on the market. Many mobile phones that cost around 2,000 yuan currently have screens that are not as good as its screen.

In the autumn of 10, the 800*480 -inch screen is still a relatively powerful screen...and this screen is used a lot in Zhiyun mobile phones. The purchase volume is huge, and the purchase cost has long been reduced to a very low level. Therefore, even if the price of the mobile phone is reduced, it can still maintain a good hardware profit.

In addition, the 1A chip equipped in the C7200 mobile phone is indeed not as good as some flagship chips, but it is still the chip equipped in a large number of mid-range mobile phones at present.

Coupled with the smoothness of the Yun OS system and the extremely strict permission management of various types in the YUN OS software ecosystem.

This makes the C1 phone still able to meet the needs in daily use, and it is even stronger than some newly released mid-range phones!
Many mobile phone manufacturers released low- and mid-end mobile phones last winter or even this spring, and some of them even use the 7225 chip... This thing is a castrated version of the 7200A chip!

Many models of Xiaolan and Weiku are on sale. Mobile phones priced at more than one thousand yuan use this garbage chip, especially the Xiaolan M series and Weiku K series.

Ji Chenghe said: "From the perspective of performance configuration, combined with our system advantages, even in the autumn of 10, the performance of the C1 phone is still quite satisfactory and can support the price of yuan!"

"However, for brand considerations, we have withdrawn the C1 8GB version from the domestic market and developed countries in Europe, America, Japan and South Korea in July. Currently, only the C1 16GB version is sold in these markets!"

"The C1 8GB version has not been discontinued, but the main battlefield has been shifted to emerging markets such as India, Indonesia, Brazil, and South Africa."

"In these places, our C1 mobile phone is currently selling well. The combined sales of the C1 8GB version in various countries and regions reached units last month."

"The sales volume of the C1 16GB version is also quite large, reaching units per month."

“We believe that the sales of C1 16gb are mainly due to its relatively low price!”

"At present, in China and developed countries such as Europe, America, Japan and South Korea, our Zhiyun mobile phone is the cheapest one on sale. The price of the domestic version is around 2,300 yuan, and it has become the first choice for many ordinary people to buy Zhiyun mobile phones."

"After all, many people want to experience the smoothness and rich ecosystem of our YUN OS system, but are reluctant to spend more to buy a better Zhiyun phone, so this phone becomes their choice."

Xu Shenxue nodded and said, "Price is indeed a killer, but you have to control the degree and don't lower the price blindly. Too low a price will seriously affect the brand value!"

Many times, Zhiyun Technology would rather not sell the product or even stop production than lower the price!

For example, the early C1 Pro was also very popular at the time, but in order to maintain the price system of C2 Pro and the brand value of the C series, it was discontinued.

As for the other two models of C1, the C1 8GB has also been withdrawn from the domestic and developed markets in Europe and America, and it won’t be long before the C1 16GB will also be withdrawn from these major markets… It’s not that there are no sales, but the price is too low!
Ji Chenghe said: "According to our plan, around October, we will withdraw the entire C1 series of mobile phones from the current mainstream mobile phone market to maintain the price system and brand value. Then the two versions of the C1 mobile phone will continue to play a role in emerging markets and may be sold until next year!"

The old C1 mobile phone is still making money for Zhiyun Technology, not to mention the C2 and S9 mobile phones.

Ji Chenghe pointed to the content of the C2 series in the report and said: "The combined shipments of all C2 models in July reached 2 million units. The shipments of C3 phones were severely impacted by the launch of the C2 water machine. After all, in our market positioning, these two are originally replacements. A considerable part of the potential sales of C3 has been transferred to C2 phones!" "Among them, the C16 2GB version and C2 Pro were hit the hardest, but the C8 GB version still maintained a relative sales volume!"

"Of course, even so, the sales of our C2 phone are enough to make many other mobile phone manufacturers' newly released mobile phones jealous."

The old mobile phone can still sell 1.7 million units, and the price is still not cheap. This is something many mobile phone manufacturers dare not even think about... Their new mid-range mobile phones can't even sell this volume, let alone the old models.

但是人家C2的确能打啊，国行现价两千四左右的C2 8GB版本，采用的高通7X27系列芯片。

As of the autumn of 10, this chip is still the chip of choice for many first-released mid-range mobile phone models. A large number of new mobile phones priced around yuan released by international manufacturers in the summer and autumn still use this chip.

Other hardware configurations are not necessarily better than the C2 from a year ago.

Such hardware configuration plus system advantages, plus brand value... the most important thing is that before the C3 mobile phone, as usual, the price of the entire C2 mobile phone series was reduced by hundreds of yuan.

Affected by these factors, the shipment volume of C2 is still very large... and unless there are any major accidents, this sales volume can be maintained for several months. At least before the C3 mobile phone series drops in price, there will not be any obvious fluctuations!
Ji Chenghe introduced the sales situation of various models of the C2 series in different countries and regions.

He then looked at the S9 phone and began to say, "As the previous generation flagship of our Zhiyun mobile phone, the S9 still has top-notch performance in all aspects, and its hardware configuration in all aspects is first-class!"

"In terms of market performance, the 16GB version is still very dominant at the price of 32 yuan, with sales of more than 10 units in July. In contrast, the sales of the GB version have dropped significantly due to the impact of the S mobile phone. The sales in July were only more than units!"

Ji Chenghe laughed as he spoke: "Now some people say that our S9 phone is the gatekeeper in the yuan price range, and it is holding other phone manufacturers back!"

Xu Shenxue said: "This is a good thing. We use the old flagship model to create a solution with a relatively high cost performance, and then stick to the 4,000 yuan price point to prevent other manufacturers from thinking about impacting the 4,000 yuan price point!"

Sales of the S9 phone remain strong, naturally because its hardware configuration is still powerful, and its appearance is also highly similar to the S10 phone, especially the back of the body is almost exactly the same.

The aluminum alloy body, the three-section structure design on the back, and the four-inch high-resolution high-quality large screen all give the S9 an appearance that is not inferior to the S10.

As for the chip, the 9GHZ CPU main frequency used by the S1 is still exclusive to very few high-end mobile phones!

In fact, it was not until the second half of 10 that mobile phone manufacturers began to follow up on the 1GHZ field and launched their own flagship phones with 1GHZ main frequency mobile phone SOC... However, the new flagships launched by these mobile phone manufacturers have all been priced between three thousand and four thousand yuan, and several of them are priced at 3999 yuan!

This is because... this price is relatively friendly to the flagship models of later manufacturers!
More than four thousand yuan?
Don’t even think about it... Zhiyun S series and Fruit flagship almost jointly dominate this price range, leaving no room for other mobile phone manufacturers.

However, in order to maintain their brand, Zhiyun's S series and Apple's flagship phones cannot be reduced in price, so they are almost all priced above 4,000 yuan.

Then the question arises... For Fruit phones priced below 3 yuan and above 16 yuan, they are all antique Fruit Gs, while Zhiyun has launched a C series Pro version and a GB version of the C series to compete with it.

Although these phones are very stressful for other mobile phone manufacturers, it is much better than going to the price of more than 4,000 yuan to compete directly with the flagship of Apple and Zhiyun S series...

As a result, mobile phone manufacturers have set the market positioning of their new flagships in the price range of three to four thousand!

They found it to be quite clever in this price range!
They can use high-end configurations to create certain hardware advantages over Zhiyun's C series high-end models, especially the C series Pro... and then avoid Zhiyun's S series and fruit flagships.

Then in the price range of three to four thousand, there are slightly fewer competitors, and it’s not as competitive as in the price range of more than one thousand or two thousand.

As a result, in the first half of the year, traditional large-scale mobile phone manufacturers have successively made efforts in this price range, among which the four-star Galaxy mobile phone is a typical example.

Although their phone was sold for more than 2 yuan when it was launched, they soon lowered the price of the low-end version to more than 2 yuan... competing with phones such as C16 Pro, C3 3gb version, Fruit G, and Fruit GS low-end version.

This is also an important factor that enables the four-star Galaxy phone to gain a certain market share: it cleverly avoids the dominance of the flagship phones of Apple and Zhiyun, and then uses the performance configuration of high-end phones to compete with the mid-range or old models of Zhiyun and Apple at a mid-range price of 3,000 to 4,000 yuan!
Seize this relatively lower-end market!
The success of the four-star Galaxy model instantly attracted other mobile phone manufacturers to start paying attention to this track. After June 10, they successively released so-called flagship phones priced between and yuan...

It is not as good as Zhiyun and Fruit flagship, but it still has some advantages compared to a large group of mid-range phones.

This also led to the gradual increase in the number of mobile phones using 10GHZ mobile phone SOC after entering the second half of 1...

Unfortunately, even these so-called newly released flagship phones still cannot threaten the ecological niche of Zhiyun’s old model S9.

Currently, there is no other flagship phone from the Android camp that can compete with the S9 at a price of more than yuan... Let alone head-on competition, if you can make some noise and create a few bubbles, you win... But there is still no one.

No, the four-star Galaxy S is an exception...

The Four-Star brand is not abiding by its ethics. It has squeezed into the price range of more than 4,000 yuan by relying on the peculiarities of the Korean market...and so much so that when the media rank the high-end smartphone market, they have to include the Four-Star brand. After all, they actually own several percentage points of the high-end market.

But looking at the data on this list, it feels like two super strong men are fighting... but there is a shorty next to them yelling and shouting, saying that he is also a contestant!

But being the third runt is better than being among a bunch of phone makers listed as 'others'!
(End of this chapter)