Rebirth 08: Rise from copycat phones

Chapter 187: Three Hundred Billion Dollars

What surprises people even more is that Zhiyun Technology has been very conscientious in equipping the entire series of this tablet with a fingerprint recognition module as standard!

A fingerprint module is enough to add a lot of color to this tablet.

From mobile phones to laptops, and now to tablets, Zhiyun Technology has maximized the unique advantages of fingerprint recognition modules and used them whenever possible.

In fact, such large-scale use is also based on the consideration of spreading costs... When mobile phones, notebooks and tablets are added together, the total shipment volume of fingerprint modules can be greatly increased. After the shipment volume increases significantly, the overall cost will be able to decrease accordingly, which in turn will further reduce the cost of smart terminal products equipped with these fingerprint recognition modules.

Not only tablets, Zhiyun Technology is also preparing to equip the new X series mobile phones to be launched this year with fingerprint recognition modules.

The X series is actually an independent model of the C series Pro. As major mobile phone manufacturers are scrambling to grab the 3,000-yuan market, the C series Pro is unable to cope with it.

To this end, Zhiyun Technology launched a new X series strategy, canceled the Pro version of the C series, and then launched a new X series, which inherited the ecological niche of the previous C series Pro version.

It focuses on the market of 3,500 to 4,500 yuan. As a sub-high-end model among Zhiyun mobile phones, it directly competes with high-end flagship models from various mobile phone manufacturers, including the four-star Galaxy series.

In order to highlight the high-end attributes of the X series, the series will also be equipped with a fingerprint recognition module and an aluminum alloy body.

The fingerprint module and unique aluminum alloy body are typical features of Zhiyun's high-end mobile phone series!

As for the Zhiyun C series standard version, it will be completely positioned in the mid-range market. Due to the restrictions on price and cost control, it will not be equipped with a fingerprint recognition module for the time being, and even the aluminum alloy body will not be adopted.

Even though the cost of current fingerprint modules is gradually decreasing, they are still not very cheap. The Zhiyun C series standard version, which is only priced at 2,900 yuan when it was first launched and will be reduced in price in a few months, can’t expect to be equipped with it.

That would result in a significant reduction in the gross profit margin of the C series.

————

After Xu Shenxue introduced YunPad in detail on the stage, he also began to introduce the price of the domestic version.

其中WIFI版的16GB版本，售价3699元，32GB版本的4599元，64GB的5399元.
The prices of the WIFI+3G versions are increased by one thousand yuan, namely 16 for 4699GB, 32 for 5599GB and 64 for 6399GB.

Like Zhiyun Technology’s S series mobile phones, ultra-thin business notebooks and even smart TVs, the main feature is high configuration and higher price!

There is no so-called value for money at all!

Even the C series mobile phones seem to be available for more than 2,000 yuan, which seems to be very cost-effective, but the configuration is low...that thing has low configuration and high price.

The C2 phone still costs around 7227 or 256 yuan now, and it’s an old phone from the previous generation, using a 1T chip, MB of memory, the old C screen, and its battery capacity is just average.

The same configuration at Weiku Electronics costs no more than fifteen hundred yuan.

Of course, apart from these core configuration differences, many of the components of the C series mobile phones are actually mid-to-high-end components. The overall workmanship, quality and even user experience are much better than those of Wecoo Electronics' mobile phones.

It can be considered as a portion of the goods for every penny!

After the spring launch conference officially ended, with the spontaneous reporting of the media and the strong marketing promotion of Zhiyun Technology, news about Zhiyun YunPad began to appear in large numbers on the Internet and offline media.

At the same time, a large number of variety shows, film and television programs that had been sponsored before were also broadcast one after another, with scenes of male and female protagonists in urban backgrounds using Zhiyun tablets in the workplace one after another!
Especially in some modern urban dramas with a more petty-bourgeois background, the male and female protagonists always carry YunPad with them... They use it for daily entertainment, for work, and even for drinking coffee outside!

And then also use it with some accessories.

Especially the matching protective cover and magnetic wireless keyboard!
In many application scenarios, YunPad can be transformed into a TV or a small computer!
Especially the 11-inch YunPad, when paired with a Bluetooth keyboard, it can really be used as a computer to a certain extent, at least it is very convenient for processing pure text work.

Of course, whether this thing is easy to use or not is not really important... What’s important is that it embodies a whole new way of living and working!
It represents the latest trend!

A typical social elite or young trendsetter should have a Zhiyun's latest S series mobile phone, a Zhiyun ultra-thin notebook, and a Zhiyun tablet!
Therefore, in some TV dramas and movies with modern urban backgrounds that have adopted Zhiyun Technology’s advertisements, the male and female protagonists are leisurely dating and enjoying life, while using the Zhiyun family bucket.

Zhiyun Technology’s advertising and marketing has always rarely directly boasted about the product itself, but instead mainly boasted about the brand, and then supplemented it with some lifestyle promotion.

Therefore, in Zhiyun Technology’s promotional copy, you won’t see words like “my SOC is the best” or “my screen is the best”. Instead, it’s more like: Zhiyun products are a must-have for successful people, high-end people, trendsetters, beautiful women and handsome men!

It’s all about brand and concept marketing!

When brands and concepts are established, performance and configuration are no longer the most important thing... Anyway, my products are all high-end products, and the performance is excellent...

There's no need to talk about performance parameters or anything like that. You just need to know that my mobile phones, laptops, and tablets were the best in performance at the time.

Even though the hardware performance is a little behind, our system is awesome and smooth enough! We also have fingerprint recognition, a super awesome aluminum alloy body, and Zhiyun Space... a lot of innovative products.

When Zhiyun Technology's marketing department brags, it's very exaggerated, but the direction of its boasting is different from that of other mobile phone manufacturers.

It’s a huge marketing budget every year, do you think it’s wasted?
Among contemporary smart device manufacturers, Zhiyun has the highest advertising expenditure. For example, the advertising investment of all domestic mobile phone manufacturers combined is still less than that of Zhiyun alone!
In addition to traditional advertising, the Internet trolls are also playing fast and loose...

You can’t build a high-end brand simply by having good products. It also requires the marketing department’s day and night efforts.

Ji Chenghe is busy every day, promoting the Zhiyun brand.

Zhiyun's high-end brand strategy, on the one hand, is based on its real product performance, excellent quality, and many unique innovative functions, and on the other hand, it has been continuously promoted for several years in various ways and with the investment of countless advertising and marketing funds.

Finally, a high-end brand like Zhiyun was created.

Thanks to the massive advertising campaign and the natural advantages of the Zhiyun brand itself, YunPad quickly became a hit in the market as soon as it was launched!

On that day, more than 800,000 units were sold in the first major markets around the world, including China, Europe, North America and Japan.

The key point is that the domestic sales volume was only 300,000 units, and more first-day sales were actually contributed by the European and American markets.

Many analysts have given predictions, saying that the annual sales volume of Zhiyun Technology's tablet computer is conservatively estimated to be 25 million units, and even more than 30 million units if more optimistic estimates are in place.

As soon as this sales result was exposed, Zhiyun Technology's stock price rose rapidly, directly crossing the 300 billion US dollar mark, and reaching an astonishing 310 billion US dollars in just a few days. It quickly surpassed Apple, whose market value had reached 300 billion US dollars, and returned to the throne of the world's highest-valued technology company.

Ranked second in the world, second only to ExMobil with a market value of more than 410 billion US dollars!
Last year, the explosive growth of Apple's tablet business stimulated a rise in Apple's stock price; at the same time, after a crazy rise in the early days of its listing, the stock price of Zhiyun Technology fell to a certain extent after the impulsive sentiment passed.

This ultimately led to Fruit surpassing Zhiyun Technology to become the world's high-tech company with the highest market value.

But now the name has been taken back by Zhiyun Technology!

After the successful launch of Zhiyun tablets, many investment institutions believe that Zhiyun Technology has now achieved success in the important tablet business. Coupled with its strong mobile phone and PC businesses, as well as the success of its unique ecological chain products in China, all these have pushed up Zhiyun Technology's market value.

In a very short period of time, its market value increased by more than 10 billion US dollars, surpassing Apple and becoming the world's high-tech company with the highest market value again.

Moreover, if Zhiyun Technology continues to grow at this rate, it will sooner or later seize ExMobil’s spot as the world’s largest market value company.

This company is so profitable that investors are crazy optimistic about it!
Many of Zhiyun's products are mainly aimed at the high-end market. Not only do they have very high gross profit margins, but they also have extremely high sales volumes and an astonishing growth rate.

High-end mobile phones starting at four or five thousand yuan have even surpassed a group of mid- and low-end mobile phones priced at one or two thousand yuan in terms of sales... and the annual sales of mobile phones are heading for over 100 million, firmly ranking third in global mobile phone sales.

In the field of smart phones, it ranks first!

In comparison, in the field of domestic mobile phones, Zhongxing is the best-selling mobile phone. It is estimated that the sales volume of mobile phones in the first quarter is more than 10 million units, but the proportion of smartphones is not high, and these smartphones are all mid- and low-end smartphones!
Their communications terminal business is estimated to have revenue of only about US$1 billion in the first quarter...and gross profit is estimated to be more than US$100 million.

But what about Zhiyun Technology? According to the predictions of outside analysts, with the ongoing price reduction promotions and in-depth development of various markets, Zhiyun's sales of various series of mobile phones are expected to reach 28 million units in the first quarter, continuing to hold the leading position as the world's number one smartphone manufacturer.

Zhiyun Technology sells mid-to-high-end mobile phones, and high-end mobile phones account for a very large proportion, which has also brought in extremely exaggerated revenue and profits.

The revenue of the communication terminal business for one quarter is expected to be more than 16 billion US dollars...of which the profit alone is several billion US dollars.

As the second largest domestic mobile phone brand at this stage, Zhongxing’s mobile phone business revenue is only about one-tenth of Zhiyun’s, not to mention the profit, which is a difference of several tenths.

This shows how big the gap is between Zhiyun Technology and traditional mobile phone manufacturers!
In addition to the mobile phone business, Zhiyun Technology's PC business is actually quite good. Analysts believe that this kind of device, which is portable, practical, and also can show off, can conservatively sell 20 million units a year...Nowadays, many large companies, especially technology companies, even use Zhiyun's 14-inch and 15-inch notebooks as their main office computers and purchase them in large quantities.

When corporate employees go on business trips, it is common to bring along Zhiyun notebooks, which are designed for portability, long battery life, and office use.

In addition, college students are also a major user group of Zhiyun notebooks, especially college students in economically developed countries overseas. A considerable number of them will purchase Zhiyun notebooks for study purposes.

Zhiyun laptops are extremely expensive ultra-thin high-end business laptops with extremely high gross profit margins, and their ability to make money far exceeds that of traditional PC manufacturers.

The mobile phone business is already very hot, and the PC business is also doing well.

Today, Zhiyun Technology has made up for its shortcoming in tablet computers, and it also has a bunch of ecological chain products that are selling well, as well as many black technology research and development projects.

It is only natural that the capital market is unanimously optimistic about Zhiyun Technology.

(End of this chapter)