Rebirth 08: Rise from copycat phones

Chapter 189 Zhiyun is more than just a mobile phone company

Nowadays, a large number of international traditional mobile phone manufacturers still focus on the high-end market and ignore the mid- and low-end smartphone market. In addition, Zhiyun, the leader in the domestic smartphone field, disdains the mid- and low-end market and only supports a small brother, Weiku Electronics...

Moreover, compared with the contract phone channels, Weiku Electronics cares more about conventional offline and online channels. It spends a lot of money every year to build its own offline channels and conduct brand marketing.

Speaking of fame, the current Xiaolan and Weiku mobile phone brands are quite famous. In the eyes of many people, they are the second most famous mobile phone brands in China after Zhiyun.

Moreover, many people believe that the two brands, Xiaolan and Weiku, are the younger brothers of Zhiyun Mobile Phones and they can’t be much worse!

Therefore, in conventional offline and online channels, the sales volume of Wecoo Electronics' mobile phones is actually quite considerable, with sales in the first quarter of 11 reaching million units.

Because Weiku Electronics pays relatively little attention to the contract phone channel, this gives other domestic mobile phone manufacturers an extremely valuable strategic development window: mid- and low-end contract phones!
Some domestic mobile phone manufacturers rely on adopting high-end mid-range configurations to enter the mid-range market, and use mid-range configurations to enter the low-end market...

In addition, current operators are still vigorously promoting the promotion of 3G. In addition to purchasing Zhiyun's high-end mobile phones as their signature products, they are also purchasing large quantities of mid- and low-end contract phones to promote and popularize the 3G market at a lower cost.

Under such circumstances, some domestic mobile phone manufacturers have seized an extremely valuable strategic development window.

Rise by relying on mid- and low-priced contract phones!

Although it is still not as good as Wecoo Electronics in the field of smartphones, it has gradually established a firm foothold. Each of its smartphones has an annual production and sales volume of tens of millions of units, and some of them have even made it into the top ten in global mobile phone sales.

After entering the first quarter of 11, the media has regarded the four newly emerging mobile phone manufacturers, together with Zhiyun's younger brother Weiku Electronics, as the five stars in the domestic mobile phone field.

Well, Zhiyun is not included here... Currently, few domestic media will compare Zhiyun with these ordinary domestic mobile phone manufacturers. They are not on the same level at all.

You ordinary domestic mobile phone manufacturers who are struggling to survive should not try to challenge Zhiyun Technology, which is fighting in the global market for the domestic consumer electronics industry chain... You are not worthy!
Besides, without the domestic smartphone industry chain cultivated by Zhiyun Technology... these domestic smartphones now don’t even have screens and many other parts...

Imported goods? You sound like you can afford it. A low-end smartphone worth a few thousand yuan still uses imported parts. You must be losing money!

Zhiyun Technology has spared no effort in developing and cultivating the domestic supply chain.

In the semiconductor field, through the acquisition of overseas companies and independent research, it has begun to supply memory, flash memory, 3G communication baseband, battery management chips, and power management chips of the Zhiyun brand or overseas subsidiary brands to domestic and foreign manufacturers. It has even begun to supply S100 series chips this year. Many domestic mid- and low-end mobile phones have already adopted S100 chips.

Zhiyun Semiconductor's S100 and S101 chips with integrated communication basebands are very popular among mobile phone manufacturers because of their complete communication basebands and low prices... This thing is very good for low-end mobile phones, as it is cheap and affordable.

Not to mention memory and flash memory products, which still have a considerable share in the domestic mobile phone market, and even have a certain market share in the PC market and even the DIY market.

People in the field of smart terminals do not pay much attention to it, but people in the semiconductor field pay more attention to it. Zhiyun's DRAM (memory) products acquired from Germany's Qimonda, plus Zhiyun's own brand of DRAM products, had a combined shipment volume of US$10 billion in , accounting for about % of the global DRAM market share.

Although a considerable part of the sales volume is consumed by Zhiyun Technology/Weiku Electronics' own smart terminal business, it is still undeniable that Zhiyun Technology is still the world's fourth-ranked DRAM manufacturer...

In fact, Zhiyun Technology/Weiku Electronics' annual sales of nearly 200 million mobile phones, tens of millions of PCs, tens of millions of tablets and a variety of miscellaneous smart terminal products in the ecological chain are enough to support Zhiyun Technology's DRAM business to continue to thrive.

The flash memory business is similar... After Zhiyun Technology acquired its own flash memory patents and product lines from overseas companies, it began to use its own flash memory products on a large scale, and its flash memory business was booming. It was overwhelmed with orders from within the group company.

Because at present, high-priced storage products such as flash memory are generally used in smartphones and high-end computers, which just happens to be compatible with Zhiyun Technology's smart terminals... Zhiyun Technology can support its flash memory business by relying on its own product line.

Zhiyun Technology is not just a mobile phone company, nor is it a pure light-asset design company like Apple. In fact, it is a high-tech company similar to Sixin that integrates smart terminals and semiconductor components.

In addition to selling mobile phones, laptops, tablets and some other ecological chain products, it also sells memory, flash memory, SOC, communication baseband and various miscellaneous semiconductor products... It's just that the profits of these businesses do not occupy the main market share, and they also belong to the spare parts field, so ordinary people generally don't pay much attention to them.

So much so that when people talk about Zhiyun Technology, they only think of Zhiyun as a smart terminal manufacturer that sells mobile phones and laptops, and now tablets!
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In addition to a series of its own supply chains, Zhiyun Technology has also supported a large number of domestic supply chain companies, including Qianding Technology to make touch ICs, BOE and other manufacturers to develop domestic screens, BYD and other manufacturers to develop lithium batteries, and domestic manufacturers to develop acoustic modules, camera modules, precision motors, various sensors, and almost all supply chains related to consumer electronics.

Zhiyun Technology either develops almost everything that can be used in smart terminals on its own or supports the domestic supply chain, leaving nothing behind.

These supported domestic supply chains, except for some special items that can only be supplied to Zhiyun or Weiku Electronics according to the contract, also make some products without contractual restrictions and supply them to other mobile phone manufacturers... This is how a large number of domestic mobile phone manufacturers find cheap spare parts.

Today, Zhiyun Technology has almost single-handedly supported the entire smartphone industry chain.

In this way... these domestic mobile phone manufacturers can obtain high-quality, low-cost spare parts, and use them to enter the mid- and low-end mobile phone field, making those international mobile phone manufacturers unable to raise their heads!
How can we make low-end smartphones if we don’t even have cheap domestic spare parts?

Therefore, Zhiyun Technology actually has a special position in the domestic high-tech field... It feels like a leader!

Besides, Zhiyun Technology is a high-end company and is not even in direct competition with these domestic mobile phone manufacturers...

Whether it is domestic media or foreign media, the only manufacturer that Zhiyun Technology is compared with is Apple...at best, it can be given four stars.

Of course, if it were the Korean media, they would talk about their local market share in Korea every day, saying that Four Star is the boss in the smartphone field, and although Zhiyun and Fruit are strong... they are only worthy of licking Four Star’s toes!

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Relying on the mature domestic supply chain and many semiconductor components developed by Zhiyun Group, Weiku Electronics also held a spring press conference in March and released several important products.

Little Blue 3 and Little Blue M3.

Among them, the Little Blue 3, as the main model responsible for the important sales volume and profit creation of Weiku Electronics, is equipped with the S101 chip developed by Zhiyun Semiconductor, with a single-core main frequency of 1GHZ and a built-in self-developed 3G baseband.

It is also equipped with 512MB of RAM, 4GB of flash memory, and supports expanded storage.

This memory, flash memory and many other semiconductor chips are all products developed by Zhiyun Semiconductor or its subsidiaries.

The screen battery uses a domestic mid-to-high-end four-inch screen, continues to use the 16:9 aspect ratio, and the resolution is 854*480.

Its size and resolution are actually the same as the previous C2 Pro and C3 standard version... Zhiyun Group's mobile phones like to use an aspect ratio of 16:9, which also leads to some differences in Zhiyun Technology's screen resolution data from other manufacturers.

The four-inch screens used by many manufacturers generally adopt 800*480 and an aspect ratio of 16:9.6.

The reason why the Little Blue 3 can use the same four-inch domestic screen as the previous C series is inseparable from Zhiyun Technology’s support for domestic screen manufacturers in the past two years... about to billion US dollars have been invested.

Domestic screen manufacturers have also done their best and finally produced a pretty good screen... Although there is still some gap in color performance compared to Sharp and LG, at least the resolution is the same, and to be honest, ordinary people can't explain the color performance!
So there is no problem at all in using it!

This Little Blue 3 is priced at 1999 yuan and is still targeting the yuan market!
Also released at the same time is the Xiaolan M3, which also has a four-inch screen and uses the self-developed S100 inherited communication baseband chip. It has 512MB of running memory and 4GB of flash memory... This may seem not much different from the Xiaolan 3, but it is actually much bigger.

The same four-inch screen, but the resolution is quite different, the technical specifications of the memory and flash memory are also very different...all other parts are also low-end!
Because this thing is only going to be sold for 1499, a typical low-end mobile phone... At such a price, it can be given a -inch ordinary domestic screen, which is already quite conscientious.

Weiku Electronics has always made mid-to-low-end mobile phones, and even the price-performance ratio of hardware can only be said to be average, but its sales in the market are still very good.

why?
Because they are Zhiyun’s younger brother... and they also have the Lan OS system, which is a renamed version of the Yun OS system!
This system alone can allow them to ensure a huge advantage.

(End of this chapter)