Rebirth 08: Rise from copycat phones

Chapter 210 Brother, Hold On (6K)

6K big chapter, words daily update is coming.

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A press conference held by Zhiyun Technology directly stirred up the global technology circle. Almost one in ten news items on some technology vertical websites and apps were about this Zhiyun press conference.

Even comprehensive news platforms have reported repeatedly, digging deep into the many details of the Zhiyun conference and the situation of the new mobile phone.

Especially in the media experience session at the end of the press conference, reporters from various media outlets experienced it for the first time, and then transmitted the experience reports to the editorial department in the back in real time.

It can be said that while the experience is being conducted, the editorial department at the back is adjusting the manuscript. Once the experience is completed, the editorial department at the back has already pushed the prepared manuscript directly to the market!
In this race against time, Tencent portal won the victory. They sent out the first Zhiyun S11 experience report just five minutes after the media experienced the prototype.

It also came with several photos of great news value... Among them was the terminal stage of the Zhiyun AI system, which is the entrance to AI Xiaoyun.

There is an 'AI Xiaoyun' related setting option in the settings, which can be turned on or off. At the same time, there is a built-in Xiaoyun startup page in the main function of the mobile phone.

According to tests by media reporters, this AI Xiaoyun can be awakened by voice, by long pressing the volume button, or directly opened on the startup interface.

It can provide text conversations and voice conversations. For voice conversations, you can choose between two standard voices: male and female. It supports a total of eight languages: Chinese, English, Japanese, French, Spanish, German, Italian, and Russian.

It basically covers the main markets of Zhiyun mobile phones, China, Europe, North America and Japan.

In addition, media reporters also discovered many other functional details that were not mentioned at the press conference. For example, some reporters found that Zhiyun's three-network version supports almost all mainstream communication frequencies in the world. With a Zhiyun S11 phone, you can access the local network in almost any country or region.

It can be said to be the communication baseband that supports the most frequencies in history... This is a sincere work of Zhiyun Semiconductor. When Zhiyun Semiconductor develops communication basebands, it is not just an ordinary communication baseband, but it takes global users into consideration and directly develops a communication baseband that supports almost all global communication networks.

This is also the advantage of having self-developed baseband... As long as you are willing, you can do whatever you want, the only difference is that the cost will be higher. However, the Zhiyun S series does not care about this slight increase in cost.

The only thing that the reporter criticized is that the Zhiyun S series still does not launch a dual-SIM version... Starting from S9, Zhiyun's S series can only support single SIM cards and never dual SIM cards.

This is actually very inconvenient in many areas including China, but Zhiyun’s engineers are unwilling to do so!

The main reason is that Zhiyun has not yet been able to solve the technical difficulties of dual-SIM dual-standby... Although it has cooperated with telecommunications and developed technology that supports dual-SIM single standby, Zhiyun Technology believes that this technology is still very immature.

If Zhiyun Technology wants to use dual SIM cards, it must be dual standby, and it must be able to use the data mode of both cards... Users can use the traffic of whichever card they want, otherwise they would rather not use it.

As a high-end flagship brand, it will have some personality...

In addition to technical issues, it is also related to Zhiyun Technology's marketing strategy. If one card is not enough, you can buy two Zhiyuns, one for each phone... For example, if you now have an S10 phone, but you need dual SIM cards, then you can buy an S11 and use both phones together!
You think two phones are too expensive? But Zhiyun users don’t lack money, and even if they do, they can still borrow money!

However, the C4 and A11 in August will adopt dual-SIM single-standby versions. High-end phones have their own way of playing, mid-range phones have their own way of playing, and mid-range phones have their own way of playing as well.

It cannot be generalized.

As many media reporters continued to carry out evaluation and reporting, the relevant public opinion on the Internet continued to ferment and spread more and more widely.

Many people don’t go online during the day, or don’t have time to read the news, but after work, many people gradually learned that Zhiyun has released a new mobile phone and equipped it with artificial intelligence.

At 7:30 in the evening, hundreds of millions of people watched the scheduled news and saw Zhiyun’s news report again after a year.

"Zhiyun Technology, a well-known high-tech enterprise in my country, today released its new product S11 mobile phone, and released the world's first artificial intelligence system 'Xiaoyun' along with the mobile phone. According to Xu Shenxue, chairman of Zhiyun, the Xiaoyun artificial intelligence system has powerful learning, organization and cognitive capabilities..."

This time, no one was shocked… It wouldn’t be normal for Zhiyun to appear on the 7:30 news, but it is definitely the company that has appeared on the news program most frequently in the past ten or even twenty years.

When the S9 was released, this news program reported the wave of queues and rush to buy the S9 caused by its global launch.

When S10 was launched, the program reported that important figures visited Zhiyun Technology. At that time, Xu Shenxue also presented a customized S10 Pro mobile phone to the inspectors.

When Zhiyun released YunPad, the news channel very appropriately reported on the "mobile office model" promoted by Zhiyun Technology, and reported on Zhiyun Technology's mobile office model with YunPad as the protagonist.

Then there were more and more other reports. Zhiyun Microelectronics invested billions of dollars to build the Shenzhen 2+2 wafer factory. Zhiyun Semiconductor's own brand of memory and flash memory were popular in the market, ending China's history of needing to import memory and flash memory. Not only did it no longer need to import, but it began to export on a large scale.

Weiku Industry, owned by Xu Shenxue, successfully completed the third phase of its project in Shenzhen and the production base in Dongguan. The two production bases, as well as the factories of a large number of suppliers that moved in, were also successfully completed. Ultimately, these two production bases provided more than 300,000 jobs.

The direct employment provided by the entire Zhiyun system supply chain exceeded one million.

Even after various preferential policies, Zhiyun Group and its subsidiaries still paid an astonishing annual tax of 100 billion yuan, earning them the title of model tax-paying enterprises.

These major events have basically been reported on this news channel!
At the same time, these reports are also the core reason why 7:30 chooses to frequently report on Zhiyun Technology!
Zhiyun Technology has not only achieved technological breakthroughs in the high-tech field, it has also brought about huge employment and tax revenue, and more importantly, it has driven the development of the entire consumer electronics industry chain and even the semiconductor industry chain.

Especially since this year, Zhiyun's revenue has been rising all the way, with its smart terminal business and semiconductor design and manufacturing business flourishing, while its software and Internet business has also maintained rapid growth.

Its revenue data has been growing significantly every month, and in this fiscal year, a large number of analysts previously estimated that Zhiyun's revenue could reach more than 11 billion US dollars... This was the estimate before the press conference, which actually assumed the explosive sales of the S mobile phone.

But I didn’t expect that the S11 Pro phone that Zhiyun brought out at the press conference was so amazing, and at the same time it also brought out an artificial intelligence.

Therefore, after the press conference, a large number of Wall Street analysts and institutions raised their revenue forecasts for Zhiyun.

Analysts believe that the S11's many amazing features, combined with artificial intelligence, are expected to directly increase Zhiyun Technology's revenue by at least $ billion and drive revenue growth for other products and services.

It is expected to eventually reach 150 billion US dollars.

What leads to Zhiyun Technology's high market value is not just its high revenue, but also its high net profit.

According to a number of analysts after the press conference, Zhiyun Technology's net income is expected to reach US$40 billion in this fiscal year, creating a cash flow of more than US$50 billion.

This is an extremely terrifying statistic...

What does this mean? It's stronger than fruit, stronger than four stars.

As for the large number of high-tech companies in China, even if all of them were added together, they would not be enough for Zhiyun to defeat alone...

This is also the core reason why Zhiyun Technology frequently invests heavily in heavy assets and upstream and downstream supply chains... they really have money!
I wouldn’t say it’s as easy as spending billions of dollars to build a large integrated wafer fab, but it’s also easy… and the profit is just a few months.

However, the investment was too heavy, which resulted in the fact that although Zhiyun made money, the stock price increase was somewhat low. Unlike the fruit company next door, which adopted a completely light asset model. Because it had no heavy asset investment, its profits were super high and its stock price also rose rapidly.

For the domestic market, Zhiyun Technology is a super leading enterprise with an estimated annual revenue of more than 150 billion US dollars and is heading towards 200 billion US dollars in revenue... and most of this revenue is earned from overseas.

The most important thing is that it is still a high-tech enterprise engaged in semiconductor design and manufacturing, and electronic consumer terminals. It is not an Internet company that plays with bubbles. No matter how much money it makes, it will not help much to the overall employment.

It can create countless jobs!
The importance of such a company can be imagined for China, where the consumer electronics industry is weak and the semiconductor industry is even weaker. Except for Zhiyun Technology, China has no other consumer electronics companies and semiconductor companies to show for it. I wonder how many people are pinning their hopes on this company!
Every time some negative news about Zhiyun breaks out overseas, a group of people will spontaneously go out to whitewash it, and some people will even speak to Zhiyun from a distance. A group of netizens give advice to Zhiyun’s public relations, and then shout out the simplest words: Brother, hold on, you can’t fall... If you fall... the consequences are unimaginable!

The domestic semiconductor design and manufacturing fields are all looking forward to Zhiyun Technology, not to mention the underlying semiconductor equipment and materials fields, where Zhiyun Technology is almost the only buyer and investor.

There are at least thousands of domestic companies counting on Zhiyun's new products to sell well in order to maintain new product research and development, company profits and employee salaries.

Millions of families and tens of millions of people are counting on its new products to sell well so that they can earn a few coins to support their families!
There's no big reason, they just want to earn a salary.

Even other domestic mobile phone manufacturers are actually waiting for Zhiyun Technology to continue to sell well... This way, Zhiyun will have sufficient funds and motivation to invest in the domestic supply chain. Only when the domestic supply chain is established will they have cheap and easy-to-use domestic spare parts available.

Only with cheap domestic spare parts can we crush the once high-and-mighty international mobile phone manufacturers and defeat a large number of international manufacturers in the mid- and low-end markets, or even wipe them out completely!
Even...some ambitious domestic mobile phone manufacturers are no longer satisfied with the domestic market and want to follow Zhiyun's lead and go overseas to grab a share of the market!
Zhiyun is making a lot of money by selling its products overseas, and they are really jealous!
Such an enterprise has actually gone beyond the scope of a simple enterprise, and its every move is watched by countless people.

This is especially true for new product launches! The launch of the fruit next door is just an ordinary high-tech product launch, but Zhiyun’s flagship launch is about the upgrade of the entire industrial chain and the issue of feeding millions of people. The nature of the launch is different!
Therefore, the 7:30 News, as always, chose to report Zhiyun Technology’s press conference at a critical moment!

As a result, countless people sitting in front of the TV, even those who do not pay attention to online news and technology news, know that our domestic technology leader, Zhiyun Technology, the leader in the electronics and semiconductor industries, has released its annual flagship new product and is ready to reap the world's profits.

A carnival is about to begin!

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While external public opinion was in a frenzy, the atmosphere inside Zhiyun Technology was tense yet calm.

The new products have been made and released. The mobile phones that have been mass-produced and stocked in advance have been shipped to the world and are waiting for the global sale to start at 9 am the day after tomorrow.

There's no point in being anxious!

The next day, in the conference room of Zhiyun Technology, a meeting was being held with the marketing department as the core and other departments participating.

Ji Chenghe reports on marketing work to Xu Shenxue and other company executives.

"We have launched large-scale marketing activities in major countries around the world. We estimate that the first marketing funds will exceed 300 million US dollars, and we have planned 200 million US dollars for subsequent marketing funds to ensure that the information about our new mobile phone is delivered to every potential customer!"

"All the cooperating manufacturers, especially the cooperating operators and channel providers, have simultaneously launched large-scale marketing activities, launching different types of marketing promotion activities to carry out comprehensive coverage bombardment!"

"As for sales, we estimate that this phone will sell at least 60 million units in the next year. This data is only based on our brand influence, the economic level of various countries, and our channel coverage. It does not include some of the new phone's unique innovative technologies, especially the incremental market impact brought by artificial intelligence!"

“Because we cannot predict how much market growth this technology can bring!”

"But we estimate that the minimum sales volume is 60 million units, of which the overseas market is expected to account for 70% of the sales volume, and the domestic market should account for about 30%!"

"Nowadays, the proportion of revenue from overseas markets is getting higher and higher. This is both good news and bad news... We have been trying hard to increase the proportion of domestic revenue, but unfortunately, due to the impact of the overall economic environment, the domestic market capacity is limited. Even though we have put advertisements in every corner and public opinion has spread all over the country, and even primary school students know about our Zhiyun mobile phone, the domestic market is still far from supporting our group's revenue... It can't even support half of the revenue!"

At this point, Ji Chenghe showed a bitter smile... The group's revenue was too exaggerated, resulting in a rapid decline in the proportion of domestic revenue, which was also a helpless thing.

Why does it make people feel helpless?

Because there are many uncertainties in foreign markets, unlike in the domestic market, Zhiyun Technology is 100% sure to maintain and even continue to increase its revenue levels.

However, the overseas market is affected by too many factors.

However, this is also an unavoidable problem as a multinational enterprise.

Ji Chenghe is worried about this, but others are not too worried for the time being. After all, the current Zhiyun S11 series of mobile phones are really too powerful.

As long as there are no force majeure factors, it is inevitable that this mobile phone will dominate the global market!

A series of top technologies and the best engineering designs are finally combined into the S11, the contemporary top flagship phone.

In order to bring out the performance of this top flagship, Zhiyun Technology specially upgraded and developed the Yun OS4.0 system.

With the combination of software and hardware, the S11 series of mobile phones released this year are so smooth that even next year, it is estimated that few mobile phones can match it.

With normal use, it will probably still be very smooth even after three years, and the PRO version with 2GB of RAM will probably still be usable after four or five years.

The S11 series of mobile phones, which have achieved the ultimate in both software and hardware, are the core force responsible for Zhiyun Technology's revenue in the second half of this year and even the first half of next year.

However, no matter how high the sales volume is, there will be a limit!
How should I put it? The standard version starts at 5,000 yuan, and the Pro version starts at 6,000 yuan. The market capacity of the Zhiyun S series mobile phones is actually limited...

Because when it comes to the market, it doesn't mean that you can sell more phones just by how good they are. Instead, you need to consider the capacity of the high-end market.

For example, last year, the total capacity of the high-end market was about 100 million, with Zhiyun and Fruit splitting the market roughly 50-50, and the four-star Galaxy occupying a small part, while other mobile phone brands also occupied a certain part.

Some analysts believe that the high-end market capacity this year will be around 120 to 30 million units...

But this data is not certain, because last year, a group of analysts confidently believed that the capacity of the high-end market would be at most 80 million units. However, the combination of Zhiyun and Fruit, plus a four-star Galaxy, has increased the capacity of the high-end market to 100 million units.

Technological innovation, marketing and other factors of high-end mobile phones will directly affect the capacity of the entire high-end market.

In fact, to put it bluntly, the capacity of the high-end market depends on whether Zhiyun’s new flagship and Fruit’s new flagship are powerful enough. If they are powerful enough, consumers will spend more money to buy high-end mobile phones. If not, they will save money and buy mid-range mobile phones.

In fact, the enemies of high-end mobile phones are not the opponents in the high-end market, but the mid-range mobile phones with large capacity... Because there are only a limited number of rich people, if you want to maximize the sales of high-end mobile phones, you have to let the middle-income groups buy them widely. However, the number of middle-income groups is also limited. Once users buy mid-range mobile phones, they will naturally not buy high-end mobile phones.

Therefore, in the past two years, the goal of Zhiyun, Fruit and even Galaxy is not to compete with each other, but to expand the market and bring the previous mid-range mobile phone users into the camp of high-end mobile phone users.

The current smartphone market is still a very broad incremental market, and the same is true for the high-end market.

Therefore, Wall Street analysts dare not make a conclusion on the specific market capacity of high-end mobile phones in the next year, and Zhiyun Technology’s marketing department is unable to make any inferences!
The influencing factors are too great to be predicted.

Now we can only give an initial sales budget of 60 million units.

But the estimated sales volume of 60 million units is already an extremely astonishing figure...Those mid- and low-end mobile phones can't even hope for such high sales volume.

In order to sell the phones, and to make people feel that the S11 series phones are worth the money, and willing to pay an extra one or two thousand or even three or four thousand, and to shift the consumer mentality from buying mid-range phones to buying high-end phones, Zhiyun Technology not only provides them with top-level hardware and a new system to match.

He also brought out the killer weapon AI Xiaoyun!
However, this thing can only be used as a gimmick, because the actual function of Zhiyun AI Xiaoyun is just like that... It is too stupid and is at the level of a low-level voice assistant. It can't actually do anything.

For Zhiyun Technology, the core function of this thing is not to bring users a better user experience or more convenient functions... but to show off its skills and reflect the high-end attributes of many products under Zhiyun Technology.

What I want is unique!

Other mobile phones and even PCs don’t have AI assistants that can tell you jokes or provide you with navigation!

Xu Shenxue has a hunch that AI Xiaoyun will be the driving force behind a substantial sales growth of Zhiyun Technology's products, especially mobile phones, this year.

This is also the reason why Zhiyun Technology did not make AI Xiaoyun into a separate software AI product for download and use on all platforms, but instead used it as a built-in function of Zhiyun’s own smart terminals.

Zhiyun Technology has never expected to make money from AI itself. The basic functions of this AI, like many system functions, are provided to users free of charge. However, this free function can stimulate the sales growth of smart terminals and thus make more money.

But can this Zhiyun AI Xiaoyun take on the responsibility of stimulating additional sales growth?
no one knows!

Just as the outside world was bombarded with intensive advertisements, it was nine o'clock on Sunday morning. Zhiyun S11 was launched globally. There were still queues in the flagship stores as usual, and this time the queues were even longer than in previous years.

In Zhiyun’s base, Shenzhen, long queues formed in many of its directly-operated flagship stores, with the largest queue even having more than a thousand people.

Other cities and even other overseas regions, such as Japan and Singapore, were no exception, and there was also a frenzy of queuing up to buy.

After much anticipation, Zhiyun’s new generation of top flagship S11 series mobile phones are now available globally!
No matter how hard I tried, I was still a few minutes late... My daily 10,000 tags were gone, I was crying.

But I still completed today’s daily update!

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(End of this chapter)