Rebirth 08: Rise from copycat phones

Chapter 214 The Disgusting A11 Phone
Xu Shenxue continued: "We have also integrated multiple core modules such as security function core, smart camera core, coprocessor core, power management core, etc. into the chip!"

"It is the most integrated mobile phone SOC in human history, bar none!"

"It uses an advanced 45-nanometer process technology, which brings very low power consumption and high integration. Even though it integrates so many cores, its overall area is still very small and its power consumption is very low."

"After we designed and built such an excellent chip, we naturally needed a platform that matched it, so we designed a brand new mobile phone solution for it!"

“That’s our A11 phone!”

At this time, a picture of the A11 mobile phone appeared on the large screen behind me. After the picture appeared, it looked okay from the front, with almost no difference from the S series, but the difference from the back was huge... because this thing actually used a glass back cover body, and then take a closer look at the middle frame... isn't this a stainless steel middle frame?

The stainless steel middle frame plus the glass back cover is the typical design of the Fruit 4!

Many people were muttering in their hearts when they saw this, "You are so good, Zhiyun...you even imitate your competitors."

Moreover, they have their own aluminum alloy body but instead use this glass back cover body. Isn't this disgusting to the fruit industry?
Yes, that’s right, Zhiyun did this on purpose. Not only did it use a stainless steel and glass back cover body, but this A11 phone is also a mid-to-high-end phone.

This is equivalent to announcing to the world that the stainless steel and glass back cover solution used by Apple phones can only be considered a second-rate body configuration at Zhiyun Technology.

The most advanced body solution today is still our Zhiyun's exclusive all-aluminum alloy body solution.

Even though Zhiyun released the S09 mobile phone with an aluminum alloy body in 9, currently only the Zhiyun S series uses an aluminum alloy body in the mainstream market.

The main reason is that this thing is difficult to make. It has extremely high requirements on materials and craftsmanship, and the cost is also high. At the same time, because aluminum alloy will block the signal, the specific design plan is also difficult to come up with.

It’s not that there haven’t been any mobile phones that have tried to use aluminum alloys, but basically none of them made any waves because the aluminum alloy materials they used were not good, and the coloring process was not very good either.

Zhiyun's aluminum alloy coloring process, including coloring materials, are all self-developed, and are all exclusive patents that other manufacturers cannot use.

In response to this, Apple's solution is to directly transition to stainless steel and a back cover glass solution.

Other mobile phone manufacturers were focusing on research and development, looking for various suppliers, and making plastic bodies.

In the past, some people would argue about the pros and cons of aluminum alloy bodies and glass bodies, but this time, Zhiyun Technology directly put a glass back cover body on a mid-to-high-end mobile phone, clearly telling others: This thing is just second-rate, I don’t even bother to use it on a flagship phone.

This is disgusting.

But yeah, it's disgusting!
Zhiyun Technology created this A11 phone not only to make money, but also to annoy a lot of competitors.

Stainless steel with glass back is disgusting.

The high-performance configuration coupled with fingerprint recognition technology, and a price tag of around four thousand yuan, is intended to disgust the flagship phones of other mobile phone manufacturers.

To be frank, in the eyes of a group of Zhiyun executives, the core function of this A11 mobile phone is to pull down the Apple series while blocking the flagships of other manufacturers in front of it, so as to protect the S series above.

The S series is Zhiyun Technology's core product and the absolute main force in generating revenue and profits. Other product series are, in a sense, just supplements to the S series.

Only in this way can A11 have a more unique appearance design and market positioning!
Xu Shenxue continued to introduce the A11 phone on the stage, including 1GB of RAM, a flash memory solution starting at 16GB, and a -inch large screen solution.

Finally, we did not forget to introduce Zhiyun Technology’s strengths, fingerprint recognition and artificial intelligence Xiaoyun.

"We have integrated the fingerprint recognition function on this phone. You can see that there is a HOME button on the front, which integrates our Zhiyun Technology's exclusive capacitive sensing fingerprint recognition module. It has a very unique bioelectric induction, and combined with the lift-to-wake function, it can give users the most convenient unlocking experience."

"At the same time, we have built-in artificial intelligence 'Xiaoyun' in this phone to provide users with the most cutting-edge artificial intelligence services. You can chat with it and let it help you search for information, send messages, play music, etc."

Then it was the same old routine again, with people from Yihai Interactive coming up to demonstrate the game. This time it was not the 3D action mobile game Dark Journey to the West, but Yihai Interactive's latest work, Star Dream Journey.

A Q-version Chinese style 2.5D role-playing free game with a top-down perspective. Although it is not a purely showy game like Dark Journey to the West, which almost takes the graphics to the extreme, Star Dream Journey, with its exquisite modeling and Q-version style, still has outstanding graphics performance, and has all kinds of gorgeous costumes. It's just short of writing the word "money-making" on the screen.

This game was developed specifically for the Asia-Pacific region. From the design style to the game mode, it is all specifically targeted at the East Asian cultural circle.

This is also Yihai Network's first attempt to enter the mobile online game market. It is hard to say whether it will be successful, after all, there has been no successful example before.

After the people from Yihai Network finished their introduction, Xu Shenxue came to the stage again and briefly talked about some selling points before introducing the domestic version of this phone.

A11 16GB, priced at 3999 yuan

A11 32GB, priced at 4299 yuan

A11 64GB, priced at 4999 yuan

You can tell from the price that the main price is 16 yuan, whether you choose the 32GB version or the 3999GB version, Zhiyun can accept it. This price is the only way for mobile phone manufacturers to enter the high-end field. When many mobile phone manufacturers release their flagship phones, they will set the price at yuan.

Now Zhiyun has directly priced the low-end version of A11 at 3999 yuan, which will make other mobile phone manufacturers very uncomfortable!

If the price continues to be 3999 yuan, do you really think the Zhiyun brand is fake? With fingerprint recognition and artificial intelligence added, do you dare to say that your flagship phone can outsell this A11?

If the price is lower than 3999 yuan, for example 3899 yuan, Zhiyun’s strategic goal will be achieved: to keep the flagship phones of a number of mobile phone manufacturers out of the yuan price range!
And for mobile phone brands, if you give up the 4,000 yuan price range this time, it will be extremely difficult to go up again next time.

Consumers will form a perception that your flagship product is only worth around three thousand... not four thousand.

And even if the price is forced to be 3999 yuan, or even just over yuan, it will still bring very bad brand value, that is: your flagship is only worthy of being compared with Zhiyun's second-tier series.

At this moment, I wonder how many other mobile phone manufacturers who are paying attention to the Zhiyun conference are cursing!

At Zhiyun's summer flagship phone launch conference, they were more there to watch the excitement and see the future technological direction. Anyway, whether Zhiyun's S series sold well or not had little to do with them. That was something that Apple and Four Star should worry about.

In the past, the competitors of these traditional mobile phone manufacturers were mainly Zhiyun’s C series, especially the Pro version of the C series.

However, this year, Zhiyun directly cancelled the C4 Pro version and added the latest A11 phone, which looks very impressive.

This made them feel a huge crisis.

Not only that, at this press conference, Xu Shenxue also announced a more special mobile phone at the end, that is the S11X, which looks almost the same as the S10.

In fact, this phone is an upgraded version of S10.

Compared with the old S10, the main difference is the dual-core chip, which is the self-developed chip S201, the 1.5GHZ version.

S10 is also the flagship of the S series. However, the single-core chip is not doing well this year and the performance cannot keep up. Even a small price cut cannot sell it. However, it is impossible for Zhiyun Technology to significantly reduce the price.

In order to avoid price cuts, the S9 phone has been officially discontinued... Do you want to take advantage of the rapid development of chips and the lag in single-core chip performance to buy our Zhiyun's S series flagship phone at a low price?
It's impossible, even for the flagship phone in 09!
Zhiyun would rather stop production directly than sell at a drastic price reduction!
The S9 phone is like this, and the S10 phone is facing the same embarrassment. Its single-core performance is really not worthy of its status as the flagship of the previous generation. A small price reduction will not sell it, and a large price reduction will damage the brand. At the same time, it is not easy to stop production directly... There are still a lot of spare parts in stock, and a lot of suppliers are still relying on this phone to make a living.

The S10 has only been on the market for a year. According to the estimates of Zhiyun and a large number of suppliers, it should have a sales cycle of at least two years. However, it has only been on sale for a year and has stopped selling... Even though it still seems to be very powerful, it has been strongly impacted by its own S11.

At the same time, it also has to face the strong impact of its own A11.

The sales volume of S10 has plummeted to a point where it is unbearable to watch!

In addition, after research by the market department, the S10's four-inch screen and three-section aluminum alloy body are liked by many consumers.

Many consumers have called for Zhiyun to go for a big screen if it wants to, but at least keep a four-inch small-screen phone.

Based on the supply chain situation and the market demand for small-sized mobile phones, Zhiyun Technology simply modified the S10, replaced the dual-core chip and communication baseband, and then directly used a large number of original designs and components of the S10 to launch the S11X.

This thing is essentially a product to clear inventory, and at the same time, it is used to find an installation target for the S201 chip that the semiconductor department has developed with great difficulty but has no installation target.

The research and development of the S201 chip also entered a period of rapid development after the successful tape-out of the S200. It was officially taped out in July, far exceeding previous expectations.

Subsequently, Zhiyun Technology relied on this new self-developed chip to finalize the S10 spare parts inventory reduction plan, and finally came up with the S11X, a phone that looks almost the same as the S10.

As for the price, it still maintains the price of S10 after a slight price reduction. There are only two versions, 16GB and 32GB. The 64GB Pro version has been cancelled. The 16GB version is priced at 4399 yuan, and the 32GB version is priced at 4799 yuan.

There is some overlap in price with A11, but the differences between them are still quite large.

How should I put it? Even though you can tell at a glance that this S11X is Zhiyun's stock clearance version, its workmanship and components are all top-notch. Except for the small screen and the fact that it is not a reticulated model screen, there are actually no other major shortcomings.

On the contrary, the A11 phone looks like it has a large -inch screen, but in fact, its workmanship is quite different from that of the S series in terms of some invisible parts and components.

At an autumn press conference, Zhiyun Technology released three mobile phones, officially kicking off the frenzy in the autumn mobile phone market!

Soon after, various mobile phone manufacturers held press conferences one after another, but Apple postponed the press conference because the technical difficulty of 4S was relatively high.

Among a number of manufacturers that have released new mobile phones, one new mobile phone manufacturer has attracted a lot of attention, and that is Lei Jun’s Rice Technology.

They released a very special rice phone.

It is special not because of its other aspects, but because of its MSM8260 chip SOC chip and 1999 yuan price, which are seriously mismatched for the current mobile phone market.

(End of this chapter)