Rebirth 08: Rise from copycat phones

Chapter 230: One Product, One Concept, One Life

Chapter 229: One Product, One Concept, One Life: Smart Watch Released
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In early March, the Xu and Lin families sat together for a meal, and then the mothers of both sides went to visit a famous Feng Shui master in the industry who specialized in serving the wealthy, according to the so-called tradition.

At first, the Feng Shui master planned to use his expertise to choose a so-called auspicious day to solidify his reputation as the best Feng Shui master in the wealthy circle, but Xu's mother was also accompanied by an assistant from Manager Dong.

Before the Feng Shui master met Xu's mother and Lin's mother, Dong's assistant had a conversation with the master in a room.

The assistant first asked him to sign an extremely stringent confidentiality agreement, and then put forward a series of demands.

For example, the date must be on the weekend, not on a weekday... There will be many important people attending the wedding, and many of them cannot skip work to attend the wedding, as this will have a bad impact.

Then when choosing a date, you must fully respect all countries and ethnic groups and cannot choose any discriminatory special holidays, because there will be heavyweights from all over the world attending the wedding, so you must avoid misunderstandings as much as possible.

The Dong Jingban has already eliminated the days that may cause conflicts in advance, so you cannot choose these days.

Then consider the possible impact of Xu Shenxue's marriage on the stock price. The marriage cannot be held before or after the spring conference, but must be held after the spring conference. It also cannot be held on the days surrounding the flagship phone conference. It is best to have a gap of more than half a month.

So in principle, we will not consider it after May.

Taking all factors into consideration, the best time period is to choose a suitable day in April when the market is slightly calmer.

The Feng Shui master watched as Dong's assistant put Xs here and there on the calendar... finally only two Sundays in April were left as the final candidates.

The Feng Shui master who looked like an immortal looked up at the assistant of Manager Dong... He felt a little uncomfortable. You guys have done this, what else do you want me to do?

Just pick any Saturday.

But then I thought of the generous red envelope and decided to hold back.

Finally, I gritted my teeth and prepared to make a detailed comparison between the only two candidate days and choose the best one.

Manager Dong picked up the pen again and crossed out one of the Sundays.

"Boss Xu has to attend a presentation on Sunday this week, so he won't be able to make it in time. That's why Boss Xu has instructed that we can't choose this day!"

Then Mr. Feng Shui looked at the last remaining candidate day!

He looked at the assistant with a complaining expression. Although he didn't say anything, his meaning was very clear: You have already finalized the wedding date, so what else do you want me to do?

The assistant also looked helpless: We don't want to do this either, but this is the way it is. Mr. Xu is such a great man. No matter how low-key his wedding is, it will still cause quite an impact. In order to reduce the negative impact as much as possible, this is the result of repeated consideration by their office manager... Of course, they also looked at the almanac.

As for your job, Master, it is naturally to make the two ladies outside return satisfied with the results!

Mr. Feng Shui sighed and nodded slightly!

After coming out, Mr. Feng Shui was still a little dazed. While he was in a trance, Xu's mother beside him asked, "Master, what's going on? Is it difficult to choose?"

The master came back to his senses immediately, and acted like a master again: "I already have a plan in mind, let me think it over in detail..."

After a performance, the master finally pointed to the last candidate date given by Dong Jing's assistant and said, "The second day of April is the best for marriage, and it is the most suitable for the birth dates of Mr. Xu and Miss Lin!"

Then the brush flew around again, and the document choosing a date was written on the red paper.

Xu's mother and Lin's mother were overjoyed. After presenting big red envelopes, they left contentedly.

Dong's assistant, who was a step behind, pointed to the confidentiality agreement again.

The master nodded!

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After Xu's mother and Lin's mother came back with the master's results, Xu Shenxue's wedding process began... Well, actually it had already begun before that.

Otherwise, Manager Dong would not have chosen the date in advance, April 4, the second day of the fourth month in the lunar calendar... Why did they choose this day? Because it is the weekend in April, Xu Shenxue has nothing to do, and many important guests have nothing to do either. The airport is also in the off-season and can accommodate a large number of private jets. At the same time, there are no taboos on this day.

When Xu Shenxue gets married, there will definitely be a large number of heavyweight guests coming, and quite a few of them will be foreign guests. A large number of senior executives of cooperating companies will be invited to come, and most of these people will come on business jets.

With so many business jets flying here, airports with parking spaces have to be arranged in advance, otherwise there won’t be enough space.

Xu's mother and Lin's mother were busy preparing for the wedding, considering which relatives and friends to send invitations to.

Manager Dong, on the other hand, was planning to send invitations to some people from the business world, because the overall tone of the wedding had to be kept low-key and not too ostentatious, so the scale would not be large.

How to invite suitable guests within a limited scale is also a big question... Among this group of cooperative enterprises, there are certain considerations on who to invite and who not to invite.

Then the wedding venue is not easy to choose, and various factors such as venue, transportation, security, etc. need to be considered comprehensively.

There are also many things to consider when it comes to wedding food and drinks, and different styles of food need to be prepared to satisfy the tastes of guests from different countries.

However, when considering all of the above, we still need to maintain traditional culture as much as possible and not make it neither Eastern nor Western.

How to say it, considering the negative impact, the guests' feelings are just a by-product. After all, the protagonists of this wedding are Xu Shenxue and his wife, real Chinese people, so everything must be carried out according to tradition and cannot be messed up.

Because the matter was rather special, although the people in Manager Dong's office were all highly talented and savvy, they still found it difficult to sustain such a matter, so they eventually invited several well-known domestic and international wedding service teams to form a joint team to push forward.

With the assistance of the International United Wedding Team, the wedding began to progress steadily.

In fact, many people think that all the preparations for this wedding are ridiculous...at least ordinary wealthy people would not do this.

Like wedding invitations!

The wedding team invited several top domestic designers to design the wedding.

When several top designers saw this requirement, they said something about promoting Chinese traditional culture and letting international friends feel the beauty of Chinese traditional culture. They also wanted to focus on expressing China's economic and scientific and technological achievements in the past two or three decades, and so on.

Dong Jingban’s wedding team had clear requirements: the invitations should highlight the traditional Chinese culture, while also possessing the high-tech attributes of Zhiyun. They should not be too ostentatious or cliché, but should be low-key, luxurious and elegant.

This doesn't feel right!

This cannot be blamed on Dong Jingban for being too busy, but was rather Xu Shenxue's request.

It is rare to have so many people come to attend a Chinese wedding, so we take this opportunity to showcase the beauty of traditional culture.

At the same time, both Zhiyun and Xu Shenxue himself have strong high-tech attributes, so this point cannot be ignored. It would be best if people could see this high-tech attribute at a glance from the invitation.

Because there is a need to combine traditional culture and high technology.

It's not just the invitations, but the entire wedding process. There are actually so many things to consider.

There is no way. As the world's richest man and a high-tech entrepreneur with great reputation worldwide, Xu Shenxue's every move has a huge impact, let alone getting married.

It not only has a great impact domestically, but also globally.

You can't come here blindly or casually.

No matter how low-key this wedding is, it can't be that low-key... Just with the hundreds of special planes flying from all over the world to attend the wedding, it's impossible to keep it low-key!

The ordinary richest man in the world certainly doesn’t have such a big face!
But as the boss of a global multinational high-tech giant, Xu Shenxue, who leads the development trend of smart terminals, has this face!

What's more, Xu Shenxue's marriage is not just a personal matter. His marriage is to a certain extent related to the operating rights of Zhiyun, a very large enterprise.

In addition to Zhiyun, Xu Shenxue also owns a large number of unlisted companies under Xiannvshan Holdings and Liuhe Investment, and the fate of these companies is closely related to Xu Shenxue.

In particular, Xu Shenxue has not yet announced to the public that he has carried out family trust operations on his assets.

If Xu Shenxue ignored the consequences and announced the marriage news directly without mentioning the trust operation of the assets, the stock price might fall by several percentage points.

Investors may worry that Xu Shenxue's future marriage instability may lead to changes in Zhiyun's management rights.

That is Zhiyun Technology, whose market value is close to 400 billion US dollars. A drop of a few percentage points in its stock price means a fluctuation of market value of hundreds of US dollars.

So in the end, a wedding can no longer be treated as just a wedding!
Of course, these are just some additional things. The core of this wedding is still about Xu Shenxue and Lin Yaxian.

In early March, Xu Shenxue was dragged by Lin Yaxian to try on a wedding dress... Multiple teams of fashion designers prepared dozens of newly designed wedding dresses for Lin Yaxian to choose from, both Western and Chinese styles.

After trying on clothes for most of the day, Lin Yaxian finally chose a dress with a more traditional Chinese style. It was not a Western wedding dress or a traditional wedding gown, but a new traditional Chinese style dress.

After choosing the dress, Xu Shenxue was dragged to choose various wedding supplies, which was really stressful for her.

While Xu Shenxue was preparing for his wedding, Zhiyun Technology also held its spring press conference as usual.

This year's spring press conference was still hosted by Ji Chenghe, at which many new products were released.

The main products are two new products: YunPad and YunBook13/14.

Tablets and business ultra-thin notebooks are also important products of Zhiyun Technology. The combined revenue of the two is quite large. Last year, these two types of products brought Zhiyun Technology a revenue of more than 30 billion US dollars.

Therefore, this year, Zhiyun Technology will continue to focus on these two types of products. In addition to the fingerprint recognition technology as standard across the entire series, giving it unique Zhiyun attributes, the system also has a built-in intelligent AI Xiaoyun.

The most noteworthy thing is that Zhiyun has carefully created a new generation of YunPad3.

This tablet looks similar to the previous ones, but has higher hardware configuration. The S304 chip it carries uses a 1.8-nanometer process, a dual-core 2GHZ main frequency, a quad-core GPU, and 2GB of LPDDR RAM as standard for the entire series.

LPDDR is a low-power, small-size memory product specially designed for mobile devices such as smartphones and tablets. It is currently the first generation, namely LPDDR2.

In 11, Zhiyun Technology began to use Zhiyun Semiconductor's self-developed memory products in line with this new technical standard across its entire product line.

The combination of the self-developed high-performance dual-core chip and the high-performance self-developed running memory gives this third-generation tablet extremely powerful hardware performance.

In particular, the dual-core CPU with a speed of up to 1.8GHZ, high L2/L3 cache and 2GB of memory has very powerful performance and can support the running of some high-consumption work software.

Except for the multi-tasking performance which may be slightly worse than Qualcomm's quad-core chip next door, other aspects are actually better than Qualcomm's chips...at least they are more in line with the usage requirements of Zhiyun's exclusive system.

Zhiyun's operating system has never pursued multi-tasking performance, but has pursued smoothness and the ability to support large-scale software.

Therefore, single-core performance is more important!

In addition to its powerful computing performance, YunPad3 is also equipped with the latest and most expensive high-resolution IPS screen with a 16:9 screen ratio and a pixel density of 270ppi.

This is equivalent to the resolution of most so-called high-end mobile phones today, which also gives this tablet an extremely delicate display effect, making it look as comfortable as looking at a mobile phone.

In addition to hardware improvements, Zhiyun Technology has also prepared a new generation of operating system YunP OS for this tablet. The new system has added a lot of optimizations and improvements, further strengthening the support for various work software, such as word processing and video processing, and optimizing the cloud file collaborative processing capabilities.

Allow users to easily switch work between tablets, mobile phones, and laptops.

In terms of adapted software, in the past year, Zhiyun Technology has leveraged its strong tablet shipments and its strong appeal or influence in the field of smart terminals to continue to encourage major software manufacturers to adapt special software for their own tablets, especially some office and tool software.

In addition, many software manufacturers have seen the opportunity to make money and have developed some exclusive tool software and put it on the tablet APP store.

This year, the ecological content of Zhiyun tablets has been greatly improved compared to last year, and these ecological contents will also become an important reason for people to buy Zhiyun tablets.

This year's YunPad is a tablet with business attributes that has comprehensively enhanced its light work processing capabilities and is aimed at the office market.

After the market cultivation of Zhiyun and Gebinguo in the past two years, people, especially many companies, have now recognized the role of tablets in the office field.

In 11, tablet computers appeared in quite a number of TV dramas and movies set in modern cities around the world, serving as office tools and daily entertainment for modern trendy men and women.

Of course, in fact, many smart clouds or fruits did not spend money on any advertising placement, but it was a spontaneous choice of the film and television teams. Because in the past two years, tablet computers themselves represent high-tech trends. Using tablets to record on the spot or show things is considered fashionable by many people!
Whether it is Zhiyun or Fruit, they have already gone beyond the stage of advertising placement and simple and straightforward advertising. They are now playing with higher-level brand value shaping and lifestyle shaping.

Simply put, it’s not about promoting a specific product, but about promoting the company itself!
For example, in the case of Zhiyun, the purpose of many publicity and marketing is to make people’s first reaction when they hear Zhiyun is that Zhiyun is a particularly powerful high-tech company, and that Zhiyun’s products must be high-quality.

Just like the Zhiyun S series mobile phones, even middle school students know that this thing is Zhiyun’s flagship phone. It is very awesome, very expensive, and it is very prestigious to hold it in your hand.

As for the performance parameters, no one cares... Quite a lot of people think that since it is Zhiyun's flagship phone, it must be top-notch in all aspects and there is no need to pay attention to it.

When purchasing, you only need to consider the flash memory capacity, color scheme, and price. There is no need to look at the screen parameters, SOC parameters, etc.

That's not necessary!

Of course, it’s not that no one pays attention to it. In fact, there are quite a lot of people paying attention to it, but it’s not mainstream.

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The new generation of tablets has also been upgraded to a new generation of wireless magnetic keyboards, which are not only small, but also of very high quality. With this keyboard, the 11-inch version of the tablet can be used as a thin and light notebook.

And its performance is much better than a lot of so-called ultra-thin notebooks on the market...

Of course, this thing is not cheap. The keyboard alone costs more than 600 yuan...it is more expensive than ordinary mid-to-low-end mechanical keyboards.

In addition to the key product YunPad 3 series, there is also a new generation of YunBook 13 and 14, which are also ultra-thin business notebooks, with full hardware and prices.

These two types of products are the highlights of the press conference. In addition to these two products, an S11X+ was also released at the press conference.

This is a 10-inch product, which is actually an upgraded and destocked version of the previous generation S Pro.

Last year, with the advent of the dual-core era, the sales of the old S10 model plummeted. In order to reduce inventory and reduce supply chain risks and avoid losses for many supply chain companies, the S11X was launched. It simply replaced the self-developed dual-core 1.5 S201 chip and launched it to the market.

The subsequent sales were also good, but the S11X only had a standard four-inch version at the time, so this time a 10-inch one was released to clear the inventory of the S Pro version.

The S11X series is a finalized inventory clearance model, and its actual sales volume is so-so... Of course, this so-so is only for Zhiyun itself, but it is a different story if compared with other mobile phone manufacturers.

In addition to the above three major categories of terminal products, some ecological chain products were also released, such as the upgraded version of the dancing robot, voice-controlled desk lamps, sweeping robots, and so on.

Among this series of ecological chain products, there is one that is quite special, and even has attracted the attention of many people. That is the smart watch and smart bracelet released by Zhiyun Technology at its spring press conference.

A simple watch is naturally useless. Things like sapphire glass and watch strap are not important. The key is that Zhiyun Technology has added various sensors to this smart watch, including motion sensors, heart rate sensors, etc., and then matched it with a specially developed smart watch operating system and touch screen.

At the same time, this smart watch can directly collaborate with the Zhiyun mobile phone, receive information from the Zhiyun mobile phone via Bluetooth, and can be used for calls, checking text messages, etc.

The core selling point is actually active exercise recording and analysis.

There's actually nothing special about this thing, and it's not very practical. It's just a novelty. Before this, when people talked about watches, they basically meant traditional watches.

Zhiyun Technology has turned this thing into a high-tech mobile smart terminal, playing with a different concept.

So after this thing was released, it really attracted quite a bit of attention.

Although the spring press conference did not cause as much sensation as the summer flagship press conference or the autumn press conference, as one of Zhiyun's three press conferences a year, its influence is still quite large.

News coverage also continued around the world.

Tablets, notebooks and S11X+ attract more attention, while people are more curious about smart watches.

Soon after the new generation of tablets went on sale, the first-day sales feedback was reported to Xu Shenxue. 1.3 million units were sold on the first day, which was much better than the performance of the first generation last year.

"The results are pretty good. Let's keep up the tablet business and increase sales as much as possible. At the same time, we must maintain the research and development of new products. I look forward to seeing better products next year!"

The first-day sales of the notebook and S11X+ were also average, without any major highlights, but there was a steady market demand. Especially for Zhiyun's notebooks, they are even a necessity for many people and a must-have for work and study.

For example, for many college freshmen, it is normal for their parents to buy them a Zhiyun laptop if their family conditions are good.

Zhiyun notebooks have a strong presence in the workplace and the stock is very large.

As for the S11X+, although it does not have any explosive features, it is a product to clear inventory, and it is relatively cheap. It also maintains a unique three-section aluminum alloy body, so it can also gain the favor of certain consumers.

People have different preferences. Although most people like the all-aluminum alloy body of the S11 standard series and Pro series, some people firmly believe that the square three-section body looks better.

Zhiyun Technology developed S11X and X+ to provide an option for these consumers.

Therefore, although sales volume is unlikely to explode, there will be some sales volume, which is enough to clear inventory.

In addition to the above three categories of products, the sales of smart watches are rather strange. The sales on the first day were quite good, reaching more than 800,000 units, but the subsequent sales were relatively stable and not that large.

However, after analysis, the company's marketing department believes that the annual sales of this smart watch is estimated to reach about 8 million units.

Don’t think it’s bad, this sales volume is enough to bring billions of dollars in revenue to Zhiyun!
Therefore, for the smart watch project, it has actually been a preliminary success.

Although Zhiyun Technology is a large company with core businesses generating revenues of tens or even hundreds of billions of US dollars, it actually has a large variety of ecological chain products, and the revenues of many ecological chain products are not that exaggerated. Most of them only have revenues of several hundred million US dollars.

In contrast, the smart watch project, which is expected to achieve billions of dollars in revenue, is already very successful. As long as there is no setback in the follow-up, this project may become one of Zhiyun Technology's core products and continue to grow.

"We still need to do a good job in the smart watch business. We are the pioneers in leading the trend in this business, so we must have more advantages. So we must grasp the advantages and not let the opportunity slip away!"

"At the same time, in the watch business, in addition to the concept of mobile smart terminals, we still attach great importance to the appearance. After all, it is still a watch, so it must look good. At the same time, in order to distinguish it from other traditional watches, our watches must continue to adhere to the existing high-tech and simple image. Subsequent new models should not be messy, but continue the existing design concept."

"Then the watch strap is also a key point for subsequent revenue generation. We will try to get more watch strap styles on the shelves for sale. For smart watches, this thing is equivalent to a mobile phone case. It is always a good idea to have more to meet the needs of different groups of people!"

Ji Chenghe on the side also said: "Yes, this mobile phone case is a rigid demand, and the watch strap over there is also a rigid demand. If it is done well, there will be a big market!"

"Although our mobile phone case business may seem insignificant, it can generate nearly one billion US dollars in revenue each year!"

Ji Chenghe laughed as he said this: "It's interesting to say that we worked so hard to make the phone so beautiful, but most people will put a phone case on it after buying it!"

"After we noticed this phenomenon, we followed the trend and launched mobile phone cases, which sold quite well!"

Zhiyun’s phone cases are naturally not cheap. They are made of so-called famous designs and high-tech materials, and then sold for hundreds of dollars!
The cheapest mobile phone case costs 199 yuan, take it or leave it... The main point is not to cheat the poor.

And yet, the mobile phone case business actually created nearly 1 billion US dollars in revenue for Zhiyun... This made many manufacturers in the mobile phone case business in the market feel helpless.

How much do their phone cases cost? The retail price is only a dozen or twenty yuan, and the factory price is often only a few yuan.

Zhiyun’s own phone cases only cost two to three hundred yuan each, and some so-called limited editions are even four to five hundred yuan. Even so, there are still a bunch of fools rushing to buy them.

At the same time, Zhiyun’s mobile phone case business is not only in China, but also faces the global market. In addition to the domestic market, there is also the Japanese market.

It is worth mentioning that the Japanese market contributed almost 40% of mobile phone case revenue.

The Japanese market is quite special. The local people like mobile phone cases very much. As a developed country, although the price of Zhiyun mobile phones is expensive, it is not so expensive that they will be heartbroken and unable to breathe if they break... Similarly, in countries or regions with slightly lower per capita income, quite a lot of Zhiyun mobile phone users do not actually use mobile phone cases, they just hold them in their hands.

However, compared to some emerging markets with lower incomes or in the domestic market, people buy mobile phone cases based on their protective function.

But it is different in Japan. A considerable number of people here buy mobile phone cases for decoration and pursuit of personalization, especially female users. At the same time, users in this region are also willing to pay a high premium for the unique design, limited edition and genuine products of mobile phone cases.

Zhiyun Technology's mobile phone case business was actually first launched in Japan, and was only introduced to other global markets after achieving results.

At the same time, Zhiyun Technology is also very considerate and has launched more mobile phone case designs for the local market for users in Japan to meet the needs of the local market.

Later, this approach was also adopted in China, with quite good results.

Only Zhiyun can generate a revenue of 1 billion US dollars from selling mobile phone cases. At least those serious mobile phone case manufacturers dare not even think about it... They are not shameless enough to sell mobile phone cases for a few hundred yuan, so of course, no one cares about them.

Now, Zhiyun Technology has set its sights on the straps of smart watches!

Many people who can spend thousands of dollars on smart watches will also buy watch straps worth hundreds of dollars and wear a different one every day.

Of course, these ways of making money are still based on the uniqueness of smart watches, especially their sports attributes. At the beginning, no one cared about it and it did not become a trend.

However, as many fashion gurus posted and showed off their sports records, this thing gradually became a trend.

Especially some people who follow the trend, when they see others posting their sports records, especially the number of steps, they will naturally want to post one too.

As a result, the sales of this smart watch gradually increased.

The function of recording the number of steps you take during exercise is actually not a very advanced thing. It can be done with the appropriate algorithm and the gravity sensor in the mobile phone.

In order to promote this sports concept, Zhiyun Technology also timely pushed an upgraded version of the system, which allows the mobile phone to directly record the number of exercise steps and link data with smart watches.

For a time, sharing exercise steps online became a trend!
Before this, there were actually quite a few sports software with similar functions, but their impact was small and they were only circulated in small sports circles.

However, after Zhiyun's efforts, it has become a fashion trend. Even people who don't usually have the habit of exercising will go for a run when they are interested, and then share their "sports and healthy life" on social media.

Some people even tied their cell phones to their dogs and produced incredible sports data to show off...and this kind of thing became news and was widely reported, which further promoted the entire concept of sports.

As the concept of sports and health becomes popular, Zhiyun's smart watch sales are also rising steadily, and annual sales are expected to exceed the expected 8 million units, reaching about 10 million units.

A mobile smart terminal product directly drives a new concept or even a new lifestyle!

And this is the huge influence of a global high-end brand like Zhiyun!
Let’s go for 8K today and try again tomorrow!

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(End of this chapter)