Rebirth 08: Rise from copycat phones

Chapter 356 S16 released and the four-star battery scandal broke out

After introducing several smart ecosystem products, Xu Shenxue temporarily handed over the press conference to Ji Chenghe, asking him to introduce the new generation of Yun OS9.0 operating system.

Zhiyun Group conducts a major upgrade to its Yun OS system every year to support the new features of new mobile phones and add some new functions.

This year is no exception. Zhiyun Group has upgraded facial recognition, full-screen operation and other auxiliary functions, as well as the car computer functions to better connect various types of cars represented by Hailan Automobile.

The module can be connected via Bluetooth to support various car systems for screen projection or music playback, etc.

The wireless file transfer function of Zhiyun has also been upgraded, which can transfer larger files, faster transmission speeds, etc.

The improvements in many system details may seem insignificant one or two, but when all are integrated together, they can make the mobile phone more convenient to use and better cooperate with the entire Zhiyun ecosystem.

Consumers can form very good coordination when using Zhiyun's main ecological products such as mobile phones, tablets, computers, smart watches, and Bluetooth headsets, especially file transfer between multiple platforms and online editing functions, which can better help people complete various tasks.

After Ji Chenghe introduced this year's Yun OS9.0 system, Xu Shenxue once again took the stage to introduce today's key product: the S16 mobile phone.

"Last year, we launched the S15MAX, a groundbreaking mobile phone. Its unique 3D face recognition technology once again brought people a brand new mobile phone experience!"

"This year, we have made a new upgrade to our facial recognition technology. The overall module has become faster, which means the notch area on the phone screen is also smaller, making the screen look more harmonious!"

"At the same time, the new generation of 3D face recognition is more secure, with security increased by % compared to the previous generation, and the recognition speed is faster, and the unlocking speed is increased by % compared to the previous generation!"

"Most importantly, we have brought cost control to this expensive technology, and finally made it available on more models!"

"This year, our 3D facial recognition technology will be used in the entire S16 series to meet the needs of more people for 3D facial recognition technology!"

3D facial recognition technology has been implemented in ordinary models. This is the main selling point of the S16 series this year, so Xu Shenxue naturally needs to promote it at the press conference.

After all, many people are very interested in this 3D face recognition technology, but the previous S15MAX was too expensive and most people could not afford it.

Now, if the S16 standard version priced at just over 16 yuan and the S3 Pro version priced at just over 16 yuan both have D facial recognition, it will further expand and boost the sales of the S series.

And stimulate those old users to replace new phones...

This is crucial for the mobile phone industry that has already entered the stock market.

If it wasn't for the purpose of stimulating old users to upgrade to new phones, Zhiyun Group wouldn't have bothered to use high-end technology like 3D facial recognition directly on the S16 and S16 Pro.

If you want people to change their phones, you have to give them a reason!

Immediately afterwards, Xu Shenxue began to promote another core selling point of the S16 series of mobile phones, namely the S703 chip.

"The world's first mobile phone SOC chip manufactured based on 12-nanometer technology. The entire chip integrates 5.3 billion transistors, which is an unimaginable number!"

"The S703 has two cores, four small cores for a total of six cores, and two GPU cores, which are enough to provide the S16 phone with the most powerful performance support. Whether it is large-scale software or large-scale games, it can perfectly support it. At the same time, it also has an AI core, which can provide AI-based learning capabilities, allowing your phone to understand you better."

"You can take a look at the performance comparison. No matter which aspect, our S703 chip is far ahead of our competitors!"

The big screen shows the S703 chip and the previous generation S603 chip, as well as comparisons with the W906 chip, W806 chip, Snapdragon 820 chip, and Fruit A9 chip!
Regardless of the project being compared, the S703 chip is clearly ahead, and the lead is not small.

"And such a powerful chip has the same power consumption as the previous generation S603, which means that our S16 mobile phone can maintain a very long battery life while achieving more powerful performance!"

"Coupled with the upgraded battery this year, it is enough to give the phone longer battery life!"

"This year, our batteries use the fifth-generation battery management technology solution, which not only makes the battery's energy density higher and the number of charge and discharge cycles greater, but also safer!"

"Everyone who knows me knows that I have always attached great importance to battery safety and am even conservative!"

"For the ultimate battery safety performance, I would rather give up some seemingly good charging speed and battery capacity!"

"A safe battery is a good battery!"

"And our fifth-generation battery is the safest battery in the world!"

As Xu Shenxue introduced, the battery capacity of each S16 model appeared on the large screen behind him. The battery capacity of the S16 standard version reached 16 mAh, while that of the SPro reached mAh.

Compared with last year's S15, there has been a significant improvement, and the battery capacity is also larger than the more expensive MAX series.

This is because the S16 standard version and Pro version are dual-SIM dual-standby phones, which consume more power, so the battery also needs to be larger.

In addition, the thickness of the S16 standard version and Pro version is slightly thicker, not as extreme as the MAX series, so the battery capacity can also be made larger.

Starting from last year’s S15 series of mobile phones, Zhiyun phones have actually stopped touting the ultimate thinness and lightness. They used to brag about their seven-millimeter thickness, but that’s no longer the case.

This is mainly because of the use of a glass back cover and the addition of a wireless charging module, the overall power consumption of the phone increases, and a larger capacity battery needs to be inserted, which makes the entire Zhiyun phone thicker than before.

This year's S16 series, the S16 standard version is mm thick, and the Pro version is also mm thick.

The S16MAX is 16mm, and the SMAX Pro is also mm

It is much thicker than the previous Zhiyun S13 and S14 phones which were in the seven millimeter range.

So, starting from last year, we no longer hear Zhiyun Group’s public relations and marketing department bragging about the extremely light and thin mobile phones. Instead, they are bragging about things like wireless charging, 3D face recognition, mobile phone performance, fluency, software ecosystem, and security.

Xu Shenxue talked about chips, batteries, and then the second-generation OLED screens used in the MAX series. He introduced them one by one, showing people the S16, the top industrial product under contemporary human technological conditions!

In particular, the two high-end models, S16 MAX and MAX Pro, are at the top of current technology in all fields.

When a group of netizens were watching the live broadcast, someone said this: S16MAX, except for being expensive, has no disadvantages!
And this phone is indeed very expensive.

When Xu Shenxue announced the prices of the S16 series of mobile phones, people did not have much opinion on the prices of the S16 standard version and Pro.

The S16 32GB version, which is the cheapest one, is only 5199 yuan. People have long had psychological expectations for this price, and even think that this phone is very cheap and affordable at only 3 yuan after it is equipped with 5199D face recognition.

"This is one of Zhiyun's rare conscientious works!"

At the same time, people also found that the capacity selection in this year's Zhiyun S series mobile phones is more interesting.

The S16 and S16 Pro start at 32GB, but there is no 64GB version. Instead, there is a 128GB version with a significantly reduced price, and a new 256GB version has been added.

This strategy is the same as the previous S13 and S14 models, which cancelled 32GB, adopted 16GB as the entry-level model, and then jumped directly to 64GB and then to 128GB.

All of this is to enhance the attractiveness of large-capacity configurations and increase the average selling price of products.

Of course, this is also because the price of flash memory continues to fall, which is a change brought about by the reduction in flash memory costs.

Therefore, this year Zhiyun adopted a combination of 16GB-32GB-128GB on the new S256 model.

However, on the MAX models, that is, the S16 MAX and S16MAX Pro, the 32GB version has been directly cancelled, starting directly at 64GB, and then matched with 128GB and 256GB.

The starting price of S16 MAX 64GB is 7999 yuan. This is the main volume product of the MAX/MAX Pro series. How much it can sell depends on how much this version can sell.

S16 MAX的128GB版本是8999元，256GB的是10999元。

The S16MAX Pro version, which is the 64-inch large-screen version, has a starting price of 9999 yuan for the 128GB version, 10999 yuan for the 256GB version, and 11999 yuan for the GB version.

This price once again left people silent... Last year, Zhiyun had already demonstrated how to sell a mobile phone for more than 10,000 yuan.

But this year, Zhiyun has raised the upper limit of the price of mobile phones to 11999 yuan...

"It's still that Zhiyun, so greedy for money!"

"I originally wanted to buy a large-screen MAX Pro to support it, but now it seems that I should just go with the MAX. My money doesn't come from the wind!"

"Why buy the MAX? It's super expensive and not much better. For example, the S16 standard version is cheap and affordable at only yuan!"

"MAXP is too expensive, I can't afford it. To be honest, the digital version looks a bit ugly... I'd rather go with MAX, the size is suitable and the price is moderate!"

Since S16 and S16 Pro use LCD screens for full-screen displays, the borders are a bit large, and the thickness is relatively thick, so their appearance looks a little worse.

It’s not as pleasing to the eye as the S16MAX.

The S16 series announced its configuration and price, which naturally attracted a lot of criticism... If we make a statistics of these criticisms, the word that appears most frequently is "expensive".

Zhiyun is old-fashioned... The prices of its products are extremely expensive, which makes many people grit their teeth. As a domestic mobile phone brand, why do you sell it at such a high price? I can't even support you if I want to...

I don't mind that your stuff is bad, but you still mind that I'm poor...

However, despite what people said on the Internet, various critical voices reached a peak in the hours after the press conference ended.

There were all kinds of criticisms, such as lack of innovation and being too expensive.

But this did not affect the speed at which people paid...

That evening, Zhiyun’s official website opened global pre-orders for full payment. In China, orders started to queue up just one hour later, and the queue time was getting later and later.

Not only did the S16MAX sell out immediately, but the S16 also had extremely hot sales.

The sales of S16MAX 64GB version and S16 32GB version are extremely hot.

Many people in the industry felt depressed when they saw this... This year's Zhiyun S series of mobile phones will continue to dominate the mobile phone market, and its own road to high-end mobile phones and the road to breakthrough are still a long way off.

Three days later, Zhiyun Group officially launched the S16 series of mobile phones on sale, making this phone instantly the most eye-catching product in the world. The launch was accompanied by various words such as sold out and out of stock!
At Apple's headquarters on the other side of the Pacific Ocean, Cook looked at various intelligence information about the S16 mobile phone, especially some information on global sales, and then he sighed deeply while sitting in his office!
Sure enough, it is foolish and inefficient to expect opponents to make mistakes... Zhiyun Group has sufficient funds and R&D system to develop better products. Coupled with the brand accumulation effect over the years and global sales channels, it is too difficult to expect their S16 mobile phone to be a cold reception on the market. Cook now misses Jobs very much!

He felt that if Steve Jobs was still leading Apple, it might have a chance to break through Zhiyun's siege and make Apple phones the number one mobile phone brand.

Unfortunately, Jobs has been dead for many years, and now Cook has to take control of the Apple company alone.

As an executive with a supply chain background, Cook is reliable in supply chain, cost control, and even marketing. This is why the fruit company's revenue has continued to rise in recent years.

But asking him to come up with something big, especially a major innovation that can shake the leading position of Zhiyun S series of mobile phones, is somewhat unreasonable.

So much so that in recent years, the outside world has criticized him for being a shadow of Xu Shenxue... Cook copies whatever Xu Shenxue does!
When Xu Shenxue started working on fingerprint recognition, Cook immediately took big steps to launch fingerprint recognition.

Xu Shenxue was working on AI, and Cook also followed suit.

Xu Shenxue developed the SX series, and Cook followed suit with the Fruit 5C and the current SE series.

Xu Shenxue is working on 3D facial recognition, and last year Cook also pushed the company to invest heavily in the field of 3D facial recognition.

In short, whatever Xu Shenxue did, Cook would follow suit.

However, even so, the board of directors of the Apple company has no intention of firing Cook... Cook has proven his ability in the past few years. Under the strong suppression of Zhiyun, he was able to lead Apple forward and create sales of more than 150 million units, becoming the world's second largest mobile phone company.

There are many companies around the world that want to copy Zhiyun and follow Xu Shenxue's path. Looking around the world, there are countless companies trying to emulate Zhiyun.

But how many of them can really imitate successfully?
Only fruits and four-star ones can barely keep up with Zhiyun's pace, the others have fallen behind long ago.

The fruit is even better than four stars.

This is actually not easy for today's fruit companies.

It can even be said that if there was no Cook, and someone else led the company... the results would most likely be worse than Cook's.

However, as the helmsman of a large company, Cook is also proud. He also wants to lead the company better and make better products, but the reality is not as good as he expected.

The products cannot be compared, there is nothing you can do!
So in the end, Cook could only sigh deeply!
After sighing, there was a knock on the door, and then a middle-aged man came in with a report in his hand and a happy look on his face: "Cook, guess what good news I brought you. Let me remind you, this is great news, good news that will make our mobile phone sales even higher this year and even next year!"

Cook laughed and said, "Could it be that the S16 has some fatal flaw?"

The visitor was stunned after hearing this, and then said awkwardly: "That's not the case. Although I also want to, their products are quite good to be honest. Our laboratory engineers have not found any obvious defects in their products yet!"

"The PR department told me that this year, we can only continue to adopt the old strategy for the targeted marketing of S16, focusing on their data security, ecological security, and privacy. Oh, and the problem of OLED causing impaired vision!"

"Alas, this is not the point why I came to see you. I came to see you because of our other main competitor!"

Cook said: "Four stars? What else can they do?"

The person handed a report directly to Cook: "This is some information we have collected. The Galaxy Note7 released by Four Star at the end of last month has a very interesting situation!"

"Our online information collection department found that someone posted that the Note 7 phone they bought had spontaneously combusted."

"In response to this situation, our network information department immediately collected information and provided feedback. We have also conducted some tests on this phone in the laboratory in the past few days."

"I think you have guessed the result. Their mobile phones have huge battery safety risks. Our three test prototypes all caught fire under the test conditions!"

"This is a huge opportunity, an opportunity to suppress the Galaxy series!"

“Although we are temporarily powerless against the Zhiyun S series, we do have the opportunity to suppress the Galaxy series and seize the market that originally belonged to the Galaxy series!”

"If the operation goes well, our sales of Fruit 7 may increase significantly this year!"

-

Just as Apple discovered that the four-star Galaxy Note7 had battery safety issues, Zhiyun was no exception.

These companies are multinational corporations that have perfect information collection channels around the world, are fond of online marketing, and focus on brand building. Once some key information appears on the Internet, it is difficult to escape the information collection and monitoring systems of these companies.

So almost at the same time, Zhiyun Group also collected the news that the Galaxy NOTE7 battery would catch fire from a small local forum in South Korea.

Then follow up quickly to confirm the authenticity of the matter, and then assess the priority of the incident and its value or harm to your family.

For example, if a mobile phone battery catches fire or explodes, and if it is a problem with a universal mobile phone battery... and if you may also have the same problem... then you can't make a fuss about this kind of thing, you have to be tacit in suppressing the news to prevent the majority of mobile phone users from worrying about the safety of mobile phone lithium batteries.

But if not...tsk tsk, then all kinds of means will be used, and within a few days, the public relations department of Zhiyun Group will be able to hype the relevant news to the world.

Therefore, after Zhiyun Group collected the relevant information, it confirmed the information as soon as possible and sent people directly to find the parties involved. At the same time, it also used its mobile phone to conduct experiments, tests and evaluations.

However, Four Stars acted very quickly. The relevant information was deleted not long after it first appeared. Then when Zhiyun’s public relations staff found the person involved, the person actually denied it...

It can be seen that the four-star guy is not stupid and his actions are fast enough.

However, what is true cannot be false, and what is false cannot be true.

The technical department of Zhiyun Group has confirmed that the Galaxy NOTE 7 produced by Sixing has a huge battery safety risk... No matter how Sixing tries to cover up the news, this problem cannot be avoided.

Since the problem exists, there is room for manipulation and exploitation.

The question now is how to use this information to create benefits for oneself.

These all require in-depth research and consideration, and then a lot of preparation work.

After all, harming others is not the goal, benefiting oneself is the goal.

After Xu Shenxue learned the news, he thought about it and called Cook... Although the two parties are competitors, they can cooperate on some things.

For example, this time!
Take this opportunity to unite and fight against it, and then divide the market together, isn't that great!

After receiving the call, Cook did not hesitate much and expressed his willingness to cooperate to a limited extent.

So, when some senior executives at Four Star thought that the sporadic mobile phone fire incidents were accidents and tried to cover them up.

However, Fruit and Zhiyun have quietly joined forces and started to collect various information on a large scale and develop various public relations and publicity channels.

They are ready to give Four Star a heavy blow!
The Li family father and son must know that as the third child, he must have the awareness of being the third child, and not think about taking advantage or even stealing when the eldest and second child are fighting.

This is immoral and needs to be criticized!

Now, the weapons of criticism are ready...

On August 7th, news about a four-star NOTE phone catching fire appeared again on a local Korean online forum...but it was not a piece of news about a single phone catching fire posted by an individual user.

Rather, it is a post that integrates multiple NOTE7 fire and even explosion incidents.

An isolated case is just an individual case and not many people will care about it, but when multiple cases are put together in front of people, people will take it seriously.

Not to mention the situation in South Korea, after the discussion of the incident broke out in South Korea, it took only a few minutes for other media to reprint the news on other websites. First, many news networks in the United States, and then the Internet in China followed up with reports, followed by online media platforms in Europe and other regions.

About an hour later, the news of the four-star Galaxy NOTE7 catching fire and exploding in succession spread around the world!

It was featured in the news of almost all medium and large online media and became a hot search on many information platforms.

After the public relations department of Four Star discovered the situation, they tried desperately to control it, but they were unable to do so.

The speed and scope of its spread fully demonstrate the tremendous power that can be achieved when two world-class giants join forces to cause trouble!
The eldest son of the Li family was on his way to a meeting when he was reminded by his subordinates about the incident.

When the eldest son of the Li family saw the speed and scope of the spread of this incident, he immediately thought: This is Zhiyun and Guoguo teaming up to deal with him.

Then he took a closer look, especially after seeing the many fires and explosions, and immediately asked the head of the mobile phone business department with a sullen face, "Is this true?"

The person in the mobile phone business department bowed his head and said, "From what we can see so far, these exposed cases are all real. The other party did not use fake cases to operate, but we are...!"

Before the other party could finish speaking, the eldest son of the Li family raised his foot and kicked the person in charge of the mobile phone business in front of him away...

"Trash, they are all a bunch of trash!"

"Mobile phone batteries catching fire on a large scale? I've been working on mobile phones all my life and I've never heard of anything so outrageous!"

"Axiba!"

Not satisfied after the kick, Mr. Li took another step forward and kicked a few more times: "The Galaxy series is our lifeblood. How dare you let it have such a serious problem? Our years of hard work will be ruined in an instant!"

"You really deserve to die!"

After a few kicks, Mr. Li took a deep breath, raised his head, and looked around: "Issue a gag order, prohibiting employees from talking about this incident. Without my authorization, all departments and employees must remain silent to the outside world, and are not allowed to accept any interviews or disclose any information to the outside world!"

"The technical department immediately launched a technical investigation to see where the problem lies!"

"People from the PR department, come with me. Let's hold an emergency meeting to see how to handle this!"

After saying that, Mr. Li turned and left, and the group of people behind him hurriedly followed...

Outside the window, the sky in Seoul is extremely gloomy, and a midsummer rainstorm is coming!
(End of this chapter)