Rebirth 08: Rise from copycat phones

Chapter 371 Robot Conference: Turning the Impossible into Possible
"A long time ago, I wondered what my future life would be like!"

"And in many fantasy scenes, robots are an indispensable part!"

"An efficient, multi-tasking, and highly intelligent robot will become an important helper and companion in people's daily lives!"

"It should be like a friend, who can tell you a joke when you are sad or bored, and make you laugh until tears come out!"

"It should give us some help in daily life, such as doing housework and cleaning the house!"

"It should have a certain emergency response capability and be able to provide some help when you are in crisis, even if it's just calling 120!"

“It should provide us with some help in many scenarios!”

"Of course, these possibilities have only been scenes in science fiction novels or TV dramas for a long time. Many optimistic people believe that it is impossible to make such robots with current scientific and technological capabilities."

"It is impossible for robots or equipment that simply run according to established programs to achieve this level of performance!"

"What we need is not a robot that can only run according to a set program, but a robot that can think for itself and make correct decisions on its own!"

"According to this idea, my engineering team said that such a robot would need a large number of advanced, even epoch-making sensors, so that it could collect enough data to perceive the surrounding environment!"

“It also requires a top-notch data processing center to be able to process the massive sensor data and give the correct feedback!”

“And most importantly, it requires a highly intelligent algorithm, one that is smart enough to learn and judge on its own!”

As Xu Shenxue spoke, he walked slowly on the stage, and many video clips appeared on the big screen behind him, all of which were scenes with robots from science fiction movies.

At the same time, the sixteen robots behind him stood quietly in the back, their silver-white bodies looking full of science fiction.

Xu Shenxue continued: "According to these requirements, a large number of R&D personnel in our Zhiyun Group have begun targeted research, from sensors to chips, to algorithms, and of course, research in the fields of robot drive and energy!"

“And now, I think we can say that we have achieved initial success!”

"It turns the impossible into possible!"

"As you can see, they are behind me, the world's first general-purpose robots using artificial intelligence technology."

"According to our tests, they can do a lot of housework very well and help people with some daily tasks!"

“I wouldn’t say it’s a panacea and can do everything, but… it can really do a lot!”

Xu Shenxue said this, and then he turned to one of the bipedal robots and said, "Number Nine, do you see the simulated living room next to it? Go and tidy it up!"

As he spoke, a bipedal robot about 1.6 meters tall in front of him immediately said, "Okay, Mr. Xu!"

Then, the bipedal robot walked over to the simulated living room that had been set up in the corner of the stage and began to clean up the messy living room.

Then, Xu Shenxue said to another robot: "Number 10, go clean up the kitchen!"

"Eleven, my friend is repairing the TV and may need your help!"

"Number 12, I'm thirsty. Pour me a cup of warm water. Don't forget to pour one for the other staff members on the stage as well!"

As Xu Shenxue spoke, he arranged several bipedal robots to perform various tasks.

Xu Shenxue did not watch the robot behind him start working, but continued to say to the audience: "As you can see, our robot is a good hand at housework. It can do common housework such as mopping and sweeping the floor, tidying up the living room, cleaning up the dining table, and clearing up garbage. It can even fold clothes!"

"It can also help you with some simple tasks. When you are repairing some home appliances or something else, it can provide some necessary help and even give some repair suggestions!"

As Xu Shenxue was speaking, various robots were working in several simulated test fields on the stage.

The audiences in the audience were all in shock!
"How can this be?"

"This is fake, right? This is much more exaggerated than the concept robot demonstrated two years ago. The concept robot two years ago was just pouring water, but now, what it does is much more complicated than pouring water."

"How did it manage to clear the table, put the dishes in the dishwasher, and operate the dishwasher? Oh my God, it can even wipe the table!"

"It even hangs the scattered clothes on the sofa back into the closet. How does it determine that the clothes need to be hung back in the closet, rather than the dirty clothes that need to be washed?"

“This is more sci-fi than a sci-fi movie.”

"How did they do it? Artificial intelligence technology? But can the current big data model achieve this level? This is unrealistic. No, this is not scientific!"

Many people present are practitioners in the high-tech industry. They know better than ordinary people how high the technical content of robots is, and they know better how difficult those seemingly simple movements are when the robots on the stage are demonstrating.

That's not a human, that's a robot!
There are many things that are very simple for humans, but are harder than climbing to the sky for robots.

Precisely because they know how difficult it is, it is even more difficult for them to understand why Zhiyun Group can make this kind of robot.

In their opinion, this is almost impossible.

But somehow, 'Impossible' appeared before their eyes.

The people at the scene were all like this, and the many netizens who were watching the live broadcast on the Internet were even more shocked.

In a live broadcast platform, various barrages almost fill the entire screen, and the screen is almost invisible if the barrages are not turned off.

And in many barrage comments, there were all kinds of shocked words...people were even speechless to describe it.

Of course, there are also some messy and weird statements in many of the comments.

"This robot is so flexible. If it were covered with a layer of silicone, wow..."

"Reproductive isolation is between different organisms, but there should be no reproductive isolation between humans and robots, right?"

"I have a bold idea..."
"This is the wife of my dreams!"

Xu Shenxue was on the stage. He did not look at the operation of the multiple robots on both sides, but continued to say to the audience: "Our first generation of general-purpose robots can meet various types of work in different scenarios."

"For example, in the housework mode, it can complete 136 common types of housework."

“So how do we do this?”

At this time, a PPT picture appeared on the big screen behind him: "First of all, as I said before, it is a robot based on artificial intelligence, and its core is the algorithm model!"

"In order to enable it to learn to work in various scenarios, our algorithm engineers built an efficient core algorithm. With massive amounts of data, we trained the GP working model, a big data model specifically designed for various tasks!"

"And that's not all. In order to solve the problem of human-computer interaction, we also built in the Yun LOS human-computer interaction model."

"To bring out the capabilities of these two core models, it also requires huge computing power, so we installed EYQ3 computing chips, ZY23 computing chips and other chips. At the same time, we also provide a robot host connected via a wireless network to provide additional computing power support for the robot's complex operations."

"In order to collect enough sensor data, we deployed more than 500 different types of sensors in the bipedal robot!"

"In order to support flexible hand movements, we have specially developed a tactile sensor array. Each robot's hand is equipped with more than 2,000 different types of pressure sensors!"

“So it can sense temperature, humidity, pressure, friction and other data with very high accuracy!”

"In this way, the robot's hands can be as flexible as human hands to support different types of work!"

"This is the most complex and high-tech product ever created by our Zhiyun Group, and even in human history!"

"It represents the highest level of contemporary human technology!"

While Xu Shenxue was speaking, some CG images appeared on the large screen behind him, demonstrating the chips, large models, sensors, etc. on the robot.

"On the chip, the EYQ3 chip is the most advanced comprehensive computing chip in human history. It has powerful performance and sufficient computing resources to enable it to perfectly run our core model, support the robot's core motion logic, and provide excellent visual processing capabilities."

"The ZY23 chip is the most advanced computing chip of our time. It is designed to process large amounts of sensor data at high frequencies. It is manufactured using a -nanometer process and has more than billion transistors built in. This is the chip with the largest number of transistors in human history. It can perfectly process the massive amounts of sensor data in the robot."

"With it, our robots can perform precision operations efficiently and accurately!"

"There is also the ZY25 chip, the most advanced AI learning chip of the time, which provides the most efficient machine learning processing capabilities of the time. With it, our robots have strong autonomous learning capabilities, and users can teach and correct the robots to make the robot's operations more in line with user needs!"

"There are also many sensors... Many of them are epoch-making advanced sensors developed by us specifically for robots, including micro laser radar, ultrasonic radar, pressure sensor, etc.!"

"All of these combined together gave us our first generation of general-purpose robots: the Yun Robot."

In fact, Xu Shenxue's words were somewhat evasive... The core technology of the entire robot, although various chips are also important, they are not the most important.

The most important ones are the GP motion model and the Yun LOS human-computer interaction model, which Xu Shenxue calls the core!

The core algorithm behind these two models is the most confidential core technology in Zhiyun Group. It is the kind that will never be made public...even its name will not be announced.

To date, the outside world still does not know what algorithm Zhiyun Group uses to train AI... and even less do they know that the core algorithm Zhiyun Group uses to train AI has been iterated more than ten times. The training efficiency of the core algorithm used now is very different from that of the algorithm many years ago.

And this is the outstanding result brought about by the S-level scientific research quota in Xu Shenxue's scientific research system... With the support of the S-level scientific research quota, the top engineers in the Artificial Intelligence Research Institute of Zhiyun Group have already surpassed the contemporary mainstream level and surpassed their peers by several levels.

Some algorithm engineers who are already top-notch in the outside world need to study for a long time before they can understand some of the projects being researched if they join Zhiyun Group's AI Research Institute, and it takes even longer to participate in project development...

Zhiyun Group's technology in the field of artificial intelligence is already several generations behind the contemporary mainstream technology level.

The direct manifestation of this technological generation gap is the difference in algorithm training efficiency.

Many people in the industry already know the principles of artificial intelligence, or the current big data model: create an algorithm, feed it with data, and use GPU for training.

However, under the same computing power, the performance of digital models made by different core algorithms can be completely different.

A good algorithm can complete a large amount of data model training using just one server.

However, if a mediocre algorithm is trained using the same server resources, nothing can be trained.

The gap can even reach a hundred or a thousand times when it is exaggerated!

Under current technical conditions, the competition in artificial intelligence is about the amount of data fed, training efficiency, and computing resources.

The final feedback is the training cost.

For example, assuming generative AI with the same performance, Zhiyun Group's algorithm A can train a good model with a training cost of US$100 million, but Google's algorithm B may use a training cost of US$10 billion to train a model with the same performance.

The gap here is not just about training costs, but more importantly, it is about the huge difference in technology... because Zhiyun Group will also spend 10 billion US dollars or even more on training, which will bring about huge performance improvements.

Not to mention, Zhiyun Group also has huge hardware advantages in AI training.

Other companies can only use publicly sold APO graphics cards, but Zhiyun Group uses internally dedicated AI series graphics cards, and the performance gap can be more than ten times.

All these factors combined have enabled Zhiyun Group to go much further than other companies in artificial intelligence.

Even further than in the original time and space!
Xu Shenxue would not talk about these things in detail, there is no need to do so.

Anyway, all I have to do is tell people that my robot is awesome.

Xu Shenxue continued to explain the various technologies of the robot and explained some usage scenarios of the robot in the process.

The eight bipedal robots on the stage demonstrated various usage scenarios, so that the previously empty press conference stage is now messy with a large number of simulated scenes.

While Xu Shenxue was giving the commentary, various news about this press conference had spread across the entire Internet.

People guessed that Zhiyun Group might make some pretty good robots, but no one really thought that they would make such an exaggerated robot.

This is even more exaggerated than the robots described in many science fiction movies.

"When you wake up, the world has changed?"

"Is it really necessary to be so exaggerated? Will everyone have a robot following them in the future?"

"I have a feeling that robots will become an indispensable tool in family life, just like cars!"

“Am I the only one who is worried that robots will take over my job in the future?”

Some online media couldn't wait to publish all kinds of exaggerated news.

In the provocative videos under Yihai Technology, various live robot videos began to appear in large numbers, and then many self-media personnel added various exaggerated and scary titles and text commentaries.

"Xu Shenxue's high-tech robot!"

"Tremble, humans, the future will be our era as robots!"

On a certain large portal website, an urgent special report appeared: "Xu Shenxue officially announced that the era of robots has arrived. Reporters will take you to the live broadcast of the Zhiyun Robot Conference!"

On a certain live broadcast platform, an expert who was invited to serve as a commentator for the press conference expressed the same shock and confusion as ordinary people.

At the same time, a large number of videos of the Zhiyun Robot launch conference appeared on the overseas Internet.

Especially the overseas version of Jump Video under Yihai Technology, a large number of related videos were uploaded and then delivered to mobile phone users around the world.

After watching the video, overseas netizens had mixed reactions.

"It's fake, it must be fake. How could the Chinese make a robot of this level? It's definitely fake!"

"Zhiyun has been engaging in false advertising for a long time. Every time a new product is launched, it is hyped to the sky, but in reality it is just so-so. This robot is no exception!" "It's just a large toy. It's a joke to say it's a good helper for humans!"

"We Indians are at the forefront of the world in robotics technology, and the Chinese are far behind."

"Our Korean four-star robot team has just released an industrial robot that can be used in the production field. That is the real black technology. Zhiyun's is just a toy."

"What is Google doing? Is their robot team having a party every day? Pay attention. Zhiyun has left them behind by a distance of a solar system. It's hard to imagine that our American robot technology is so backward as China."

"You are just jealous of China's development. Wake up. The future is our era for Asians, not Europe and America!"

"You guys are talking nonsense here, even though you don't even know where China is. Are you still living in the past 30 years? Haha, the arrogance of Westerners."

"This robot looks so cool. I don't know when I can buy it. I can't wait to buy one. I'm tired of cleaning the house myself!"

"As expected of Zhiyun!"

"I don't know how much such an advanced product will cost. If the price is right, I would like to buy one!"

The numerous comments from home and abroad actually had no impact on Zhiyun Group's on-site press conference. Xu Shenxue continued to introduce the various usage scenarios of robots on the stage, from housework to assisting in laboratory work, helping to repair some electrical equipment, and even providing some suggestions for people's clerical work.

No, it can even use a computer...

At the press conference, a robot was typing on the keyboard with a mechanical arm...

Seeing this scene, everyone was silent.

If this robot could be connected via a data cable, or even wirelessly, and could directly operate the computer at the software level, people would accept it...

But this robot actually uses its robotic arm to operate the computer using the keyboard and mouse, which is outrageous!
On the other side of the Pacific Ocean, several core executives and technical backbones of Google's robotics team were also staying up late to watch this press conference.

But the atmosphere seemed very depressing.

From the beginning, everyone was still saying it was impossible, doubting and questioning, but now after seeing the various demonstrations, they all fell silent.

Especially after seeing the robot still operating a computer, one of them asked: "How far are we from their technological level?"

A bald engineer said: "To be honest, I don't know, because this is completely beyond our understanding... Because in my understanding, this is impossible to do."

"The current big data models and current chip computing power are simply not enough to support such operations."

Another engineer said, "In the hardware field, it's actually OK. Although their chips are very advanced, they are still manufactured using a 14-nanometer process. At most, the design is more sophisticated. As long as we know the design principles of their chips, we can also design corresponding chips and then find TSMC or Four Star to produce them."

"Although the various sensors are very technically difficult, they are still within our understanding. The compression sensor array they mentioned is within our understanding. Through certain technical research and cooperation with some partners, we can also make it!"

"We can also make other hardware parts, such as motors and batteries, and we can even do better in some areas!"

"However, this only produces an empty shell. I can't imagine what kind of model can make such a device run so perfectly!"

“This is beyond our comprehension!”

"Technology of this level should not appear now... at least not in China!"

"Gentlemen, unfortunately, it did appear, and it appeared in Zhiyun!"

The management said in a serious tone: "So, we don't even know how big the technology gap is?"

The technicians on the opposite side looked at each other, and one of them said, "Although I am reluctant to say this, but... yes, we cannot judge how big the technological gap is!"

“Perhaps, we can make a preliminary judgment only after we purchase the actual product and conduct a detailed analysis of the data model carried by the robot.”

"But conservatively speaking, the technological gap is still more than ten years!"

The core members of Google's robot team watched the press conference and made a conservative estimate that the gap would be more than ten years.

The management and core technical personnel of the robot project teams of other high-tech companies also engaged in the field of robotics became even more desperate after seeing this press conference.

They are far ahead of Google in the fields of artificial intelligence and robotics... Now when I suddenly see the robots of Zhiyun Group, I feel like the sky is falling...

This was completely beyond their imagination!
Before this, they couldn't even imagine that robots could achieve this level... This was contrary to many of the techniques they had learned.

The whole feeling is just like when ancient people saw airplanes flying in the sky... they didn't even know why airplanes could fly.

"I think our team can be disbanded. We can't possibly make a robot like this..."

Of course, after seeing this scene, some company teams have become more confident in the field of robotics. They believe that what Zhiyun can do, they can also do.

Now Zhiyun Group has taken the first step in the field of robotics and opened up a new track... Now all they have to do is follow up quickly and enter this track.

I can’t eat the meat, but it should be okay to drink a few sips of soup, right?

Moreover, there are so many types of robots, and it is not necessary to develop a comprehensive general robot like Zhiyun. You can focus on a certain field to conduct training and research and development of large models, and then develop some special robots.

Just like the previous industrial robots, if Zhiyun can do it, they can do it too...at most the performance will be slightly worse, but if they can’t enter the high-end market, they can enter the mid- and low-end markets!
According to Zhiyun Group's usual style, whether it is a general-purpose robot or an industrial robot, they are all extremely expensive and they are targeting the high-end market.

But in the robot market, there must be mid- and low-end markets!
What they need to do is to follow up quickly, produce low- and mid-end products before other competitors, and then launch them into the market.

However, these impressive high-tech companies still underestimate the difficulty of robotics technology.

Even Google’s robotics team finds it difficult to understand, so it’s even more difficult for other high-tech companies to imitate Zhiyun Robotics’ technology.

Just as the outside world was discussing the matter, the press conference on site came to an end.

After demonstrating the bipedal robot, Xu Shenxue introduced and demonstrated the wheeled robot. After the demonstration, he also officially announced the relevant information about its market launch.

“Our general-purpose robots come in wheeled models as well as bipedal models.”

"The wheeled robot Yun Robot 1A is priced at 29.9 yuan."

"The bipedal robot Yun Robot AB is priced at 39.9 yuan."

"All models come with an advanced housekeeping mode, and six intermediate modes including an intermediate auxiliary work mode and an intermediate care mode!"

"It also comes with an advanced emergency mode free of charge. Once activated, it can provide emergency contacts, call the police, and make emergency calls."

"At the same time, we provide various paid advanced modes, including advanced auxiliary work mode, advanced care mode and advanced modes in sixteen specific fields. These advanced modes can effectively assist people to complete various tasks!"

"Subscription fees vary for different models, ranging from 99 yuan to 999 yuan per month. The specific subscription fees for each model can be found on the official website later."

"In addition to the two standard colors of silver and space gray, we will also provide six additional exterior color options."

"In order to support some advanced modes, we also have matching robot server hosts, priced at 160,000 and 240,000 configurations."

"The robot host will provide a huge computing power that far exceeds the robot's built-in computing power, which can fully meet the complex operation of various advanced modes of the robot. It can provide additional computing power support for five robots at the same time, and can support up to five robots to work together through collaborative working mode."

"I forgot to mention that we have even developed a new set of encrypted wireless communication protocols for the wireless connection between the host and the robot to ensure the transmission of large amounts of data and encryption of communications!"

"Finally, our robot will open the official website for full payment pre-orders at 12 o'clock tonight. After the full payment is made, you can pick up the goods offline at our Zhiyun flagship stores in various cities after 9 o'clock tomorrow morning."

Robots are large items that are also high-value commodities with a price tag of three or four hundred thousand yuan. It is impossible to simply ship them through fast transportation. The sales model for such robots is to sell them in offline flagship stores or on-site by dealers, or to pre-order them in full on the official website and pick them up offline.

It was released today and obviously went on sale directly online, which directly created greater discussion heat.

This is the marketing strategy finalized by the marketing department... to maximize the use, create recent heat, and then strive to become a hit.

After the on-site press conference ended, Xu Shenxue left the venue and then met with Ji Chenghe, Gu Zhiming and other group executives for a brief meeting.

Gu Zhiming said: "The current robot production line is only available at the Shenzhen headquarters of Weiku Industrial. Considering that the sales volume is not expected to be very large, our preliminary design annual production capacity is only 300,000 units."

"We have already prepared 5,000 units in advance and have already distributed them to various parts of the country in advance in preparation for tomorrow's sales."

“In the early days of the launch, we only sell it domestically!”

"In overseas markets, our marketing and legal teams are working to speed up the resolution of marketing authorization and other legal issues. Among several major markets, the EU is progressing smoothly, Japan and South Korea are also going relatively smoothly, but the US is experiencing some problems!"

"Some secondary markets are simpler and are currently rolling out channels step by step."

"According to the plan, our products will be the first to enter the Japanese market in a week... A considerable number of parts of our robots are purchased from the Japanese supply chain, and the local market has maintained a relatively open attitude towards us."

"We expect to be able to enter the EU market within half a month. Our legal team has basically solved the legal issues. The main problem is that the local efficiency is too slow, so it will take some time to deal with it!"

"As for the US market, it is still unknown for the time being. After all, they have previously issued a ban on our smart terminals, but whether robots fall within the scope of the previous ban still requires negotiations between the two sides."

When Zhiyun products were banned in the US market before, there were limitations. That is, the ban was mainly on mobile phones, and then PC products, tablets, smart watches and other traditional smart terminal products, or some consumer products for individual users.

However, semiconductor products and some other products, mainly those for the enterprise side, are not banned... Excluding semiconductor products, other robotics products have actually entered the US market. For example, the industrial transport unmanned vehicles under Zhiyun Group have directly entered the US market and have been tested in some local logistics companies.

Some industrial robots and catering service robots have also successfully entered the US market.

Now that there are new robots coming out, whether this one falls within the scope of the ban remains to be discussed... Zhiyun naturally hopes to allow this robot to enter the US market, and will naturally make as much money as possible.

But it is hard to say whether they are willing to open up their markets.

"But we also have a backup plan. We have also installed robots in our flagship stores in Mexico and Canada close to the United States. Consumers in the United States can go to the flagship stores in these two places to make purchases and then return!"

In order to meet the needs of American consumers, Zhiyun Group has opened flagship stores in cities in Mexico and Canada close to the US border in recent years, and also has duty-free shops specifically for foreign consumers...

At this time, Ji Chenghe also said: "In the early stage of listing, due to the brand effect and popularity, our initial sales should not be low. We expect that sales within a month will reach about 50,000 units, but it is difficult to estimate the subsequent sales!"

"After all, this is an unprecedented new product, and it is difficult for us to use our past experience to make accurate market forecasts!"

"We didn't even have any precedents to refer to in terms of marketing strategy. We were just groping in the dark about everything!"

When Ji Chenghe was in charge of the robot's market launch and sales, he actually referred to the marketing and sales model of Hailan SEC to a large extent.

It is not based on the traditional smart terminal devices!
After all, this is an expensive toy worth three or four hundred thousand yuan. Its product function positioning and high price determine that its marketing model is completely different from that of traditional smart terminal products and industrial robot products.

Many countries don’t even have relevant laws, so Zhiyun’s robot products encountered management problems when they were put on the market in local countries... They didn’t know who to contact to apply for a license.

Because Zhiyun Group's robots have many features: mechanical equipment, electronic equipment, computer peripheral equipment, data processing services, entertainment services, business management, etc.

So, some more dramatic things happened with the robot product.

In some countries, Zhiyun's robots are sold as electronic devices or smart terminals. The core technologies are chips and algorithms, so there seems to be nothing wrong with treating them as a large mobile computer, or "computer peripheral device."

In some countries, it is sold as industrial equipment, similar to industrial robots, because it is indeed mechanical equipment and is almost the same as machines, machine tools, motors and engines.

In some places, it is simply sold as a toy... This robot is just a large toy, so it is reasonable to classify it as an "entertainment device".

Because before Zhiyun Group, no company had officially launched a general-purpose robot for commercial use... Without this thing, there were naturally no relevant management laws and regulations, so when selling, different countries applied different scopes of application based on their own situations.

Such a complicated situation makes marketing extremely difficult!

However, although the robot encountered various problems in its launch, it still caused heated discussions around the world after the press conference due to its high-tech attributes.

In China, there are already many consumers who are not short of money and place orders as soon as it is twelve o'clock.

For many wealthy people, it's only three or four hundred thousand yuan, which is not a big deal. It is worth buying it even if it is just to experience the latest high-tech.

What’s interesting is that there is a huge overlap between the first batch of customers who purchased Zhiyun robots and the customers who purchased the first generation of Hailan SEC.

They are all young and middle-aged users who are not short of money and pursue technological trends!

As for ordinary people, they usually just watch the video of the press conference and participate in discussions on the Internet. The price of this robot is too expensive and it is too far away from ordinary people.

However, these ordinary people are also valuable for Zhiyun Group's promotion of robot products...

The marketing department of Zhiyun Group is advertising frantically all over the world, even placing robot-related advertisements among a large number of ordinary people. There is a reason for that.

These marketing elites don’t expect ordinary people to buy Zhiyun robots. They simply tell these ordinary users that Zhiyun robots are awesome but very expensive…

What is it used for?
To provide emotional value to users who purchased the robot!
The elites in Zhiyun's marketing department should at least give some sense of superiority to those users who spent three or four hundred thousand yuan to buy such a big toy...

How can we demonstrate this sense of superiority without advertising?

Key point: Advertisements for luxury goods are not just for potential customers, but more for people who cannot afford them... No matter which type of people see the advertisement, it can provide value to the company.

The same situation exists with Zhiyun’s robot products. They cost hundreds of thousands of dollars and are not practical... They are definitely luxury products!

None of the users who spent hundreds of thousands to buy robots in the early stage did so for the robots to do housework... They bought them out of curiosity, to show off, or for fun, for all kinds of reasons.

But no one expects robots to actually do the work.

Therefore, it is necessary to provide these users with certain emotional value, make them feel that their purchase is worthwhile, and then give them various compliments, thereby driving more high-income groups to buy.

(End of this chapter)