Rebirth 08: Rise from copycat phones

Chapter 381: Going out to sea in a group
Xu Shenxue had long anticipated the many problems that Yihai Technology's Doudong Video would encounter when going overseas.

The main reason is that apps like Jump Video are too special!

From a commercial perspective, it is just a short video social platform that people use to share their lives or watch some fun and interesting people or things.

But in essence, a platform like Jump Video is actually an information platform: people can see a lot of different content on it.

However, not all content meets the management requirements of many overseas countries...

Therefore, some overseas countries think that the above information is not good and is not conducive to their continued profiteering, so they will naturally find various excuses to prevent Jump Video from entering their countries... or just block it without finding an excuse.

Xu Shenxue had no objection to this. If they wanted to ban it, just do it. The world is so big, and provocative videos don’t necessarily have to target the market of a certain country.

So he gave instructions to Yihai Technology: Jump Video should reject any so-called overseas regulatory requirements that are not in line with its own interests and Chinese laws.

In particular, many countries have proposed that Dot Video store its data in their country, release the data to them for review, and even open up its core algorithms to them for review.

What a beautiful thought!

Xu Shenxue’s attitude is: The jumping video is what it is, and these overseas countries can use it or not!

It is impossible for a short video platform that focuses on globalization to violate its own principles because of the requirements of a certain country.

Jump Video only abides by the relevant laws and regulations of China and does not care about anything else!
Use it if you like!

Of course, Jump Video’s own internal review is already very strict, and generally does not violate the legal requirements of most countries.

But this is not enough. As Douyin videos have become mainstream applications around the world, the content continues to increase, and the pressure of content review continues to increase. In order to avoid that problem, Xu Shenxue asked Yihai Technology and Zhiyun Group's Artificial Intelligence Research Institute to carry out strategic cooperation, use AI technology to review content, and at the same time establish a large-scale manual review team.

At the same time, in some countries that are subject to strong restrictions, we adopt the method of setting up subsidiaries, joint ventures, and launching new short video apps to localize and operate in accordance with local laws... After all, when doing business, it is better not to give up the market if you can.

These are some flexible measures that Yihai Technology has taken in its overseas strategy, which not only maintains basic principles but also seeks more ways to gain market share.

This is also the reason why all the top ten apps in the short video track in the global market are products of Yihai Technology.

No matter how you block it... in fact, all the short video apps used by people all over the world are owned by Yihai Technology.

It’s just that many overseas apps are developed and operated by local subsidiaries of Yihai Technology. In name, they are actually localized apps in their local countries.

Yihai Technology first plagiarized itself, while promoting the global APP "Doudong Video" around the world.

At the same time, it also releases independent apps in many overseas regions, including the United States, Europe, India, Indonesia and even Japan.

In China, a dual-brand operation strategy is actually being adopted. While Dianping Video is the only dominant short video platform in China, the second-ranked short video platform is also an APP independently operated by a subsidiary of Yihai Technology.

Anyway, the core big data recommendation algorithms are the same, and the cost of simply copying an APP is very low, without adding too much additional cost.

This kind of app can first copy itself and then expand its user base through the differences between different apps. It can also block latecomers and thus take over the entire short video track.

Again, Xu Shenxue has never worked on a single product, but has always worked on an industrial chain or an entire track... This is true in the fields of smart terminals, semiconductors, and electric vehicles, and it is also true in the Internet field.

There are also imitators. After the release of Jump Video, it didn’t take long for many large Internet companies to follow suit, develop their own short video platforms, and even launch them online.

But the products they made were terrible, and their big data recommendation algorithms were not good.

The technical team of Yihai Technology's Jump Video is one of the first technical teams in the world to engage in big data recommendation. Before the release of Jump Video, it had already conducted experiments through other apps and websites under Yihai Technology, such as several news apps, mobile browsers and other products, and collected a large amount of data.

It took several years to create the core big data recommendation algorithm, which has very high technical content and is not something that other companies can imitate in a short period of time.

Therefore, in the short term, Jump Video actually has no competitors... Even if there are any, they are other brother apps under Yihai Technology.

With such huge first-mover and technological advantages, it is almost impossible for Yihai Technology to lose its absolute advantage in the short video field.

It didn't take long for Yihai Technology to report to Xu Shenxue on the operation of its Diaodong Video and other short video apps.

Huang Jianian said: "With the gradual improvement of 3G and 4G networks around the world, and the popularization of basic networks, especially WIFI, the number of active users of our various short video products has grown very rapidly!"

“Our core product, Jump Video, currently has more than 500 million monthly active users worldwide, and is still growing at a very fast pace. We estimate that by the end of the year, this number may even reach 700 million!”

"Among them, there are 200 million active domestic users, and more than 300 million active overseas users!"

“Among overseas active users, there are more users from the United States, India, Indonesia, and Brazil, and fewer users from other countries. However, this does not mean that our jumping video has a low penetration rate in the local area. It is mainly affected by the local population!”

Xu Shenxue naturally knew that if a country has a total population of only 10 million, you cannot think that the result is not good just because there are only 3 or 4 million active users. On the contrary, this result is already quite good.

"In addition to our core product, Jump Video, we have more than a dozen other short video or graphic video platforms, with a total of 400 million active users."

"In the entire short video track, we occupy an almost absolute market share."

"Our short video products have huge traffic. We are actively building disguised channels for traffic, such as diverting traffic to our company's games, film and television dramas and other platforms or content. At the same time, we are also expanding our advertising business and using our precise big data algorithms to provide customers with more accurate advertising services!"

"In addition to these traditional monetization methods, we are also exploring e-commerce services. On the one hand, we use advertising business to attract traffic to our company's e-commerce platform, and on the other hand, we let creators with a large number of fans bring goods!"

"We have already taken the lead in trying this in the domestic market, using our company's shopping platform Kanyidao to make arrangements!"

Xu Shenxue was listening and looking at the report. He attached great importance to the e-commerce monetization plan. The business model of using traffic to drive traffic for e-commerce has been proven in the past.

However, unlike the short video platforms of later generations which are mainly based on internet celebrities, Yihai Technology’s traffic e-commerce monetization business is mainly based on the platform.

This involves a very important point, that is, Yihai Technology itself is using an e-commerce platform to "cut the knife".

This also means that when the short video platforms under Yihai Technology, especially Tiaodong Video, want to explore e-commerce business, they do not need to build an additional e-commerce platform, but can directly cooperate with Kanyidao.

For example, if you want to add a shopping mall button to a jumping video, you can just build it into Kan Yidao. If internet celebrities want to promote products, they can just put the product link on Kan Yidao.

easy and convenient.

This is the benefit of having your own e-commerce platform!
Xu Shenxue is quite optimistic about this plan. It is a very good closed-loop traffic monetization model, and it is much easier to operate than those short video companies in the original time and space.

After all, they don’t have their own e-commerce platform, so they have to set up a new one.

After reading the plan, Xu Shenxue said, "The domestic plan is well done. You should also hurry up to develop the overseas e-commerce business. Moreover, for this overseas e-commerce business, we will directly adopt the export model!"

"We have traffic overseas, and we also have a large number of cheap and affordable products in China. We have established warehouses overseas and cooperated with local logistics companies or our overseas logistics companies, so that overseas users can also buy our export products."

"This will also boost the export of various domestic products and provide new overseas channels for domestic small and medium-sized businesses."

"When doing business, sometimes we can't just look at the money, but also the overall impact. This is the case with overseas e-commerce business. Simply doing e-commerce to realize profits locally is not very meaningful. What really matters is to take small domestic businesses overseas to make money together!" "In this way, a large number of small and medium-sized businesses in China that go overseas will become part of our supply chain. By integrating and improving the supply chain, we will be able to have a greater competitive advantage in overseas markets!"

"It is still very necessary to go abroad in a group. We will not do it alone!"

In the overseas market, Xu Shenxue has always liked to bring other domestic manufacturers to go overseas together.

Take various smart terminals for example. Although Zhiyun only sells mobile phones, many of the components in these mobile phones are from domestic supply chain manufacturers. Zhiyun exports S series mobile phones, which means they export various components.

At the same time, the APP mall channel on Zhiyun mobile phones also has various APP content from a large number of domestic Internet companies and individual creators. These domestic Internet products are also working hard overseas with Zhiyun Group and Weiku Electronics.

The annual shipments of various intelligent terminal devices under Zhiyun's three systems, Yun OS, Lan OS, and WK OS, reach more than 500 million units, and the stock is close to 2 billion.

This is a huge market for Internet companies and individual creators!

Especially for domestic software manufacturers, the most convenient way to enter overseas markets is through Zhiyun’s mall channel.

Through Zhiyun's APP distribution channels, many domestic Internet companies, even a large number of small and medium-sized Internet companies, have reaped the benefits of mobile Internet and earned a lot of US dollars.

Nowadays, many domestic Internet companies have developed many of their products specifically for overseas markets, but they are relatively unknown in China.

Their general model is that after developing a product, they first go to Zhiyun's overseas channels to see how it goes, then go to the Fruit channel and Google channel, and finally use these three channels to enter the global market.

When Xu Shenxue sells a mobile phone, he likes to go overseas with a group of hardware suppliers and Internet suppliers.

This is even more true in the e-commerce business... In fact, in his opinion, if Yihai Technology's short video e-commerce business is to be successful overseas, especially since Yihai Technology's Kan Yidao e-commerce platform is limited to the domestic market and has not yet launched overseas business.

It's not easy to push forward.

But Yihai Technology also has advantages.

For example, the traffic advantage, Douyin Video or other short video platforms, have so many active users added together, all of which are traffic. As long as the traffic is properly directed, it can bring huge traffic to overseas e-commerce business.

Another advantage is that the country itself is a huge world factory.

With a wide variety of different types of products, from small toys to clothes, food and even industrial equipment, we manufacture almost everything and supply it all around the world!

The world's factory is no joke.

What Xu Shenxue plans to let Yihai Technology do is to obtain supplies directly from the source of the world's factory, and then sell goods directly without middlemen.

In other words, allow a large number of domestic manufacturers, traders, etc. to face overseas consumers directly!
First-hand traffic and first-hand products. This is the route that Xu Shenxue has prepared for Yihai Technology’s overseas short video e-commerce business.

Simply put, it is to make Doudong Video a new channel for the export of various domestic industrial products, and a channel with huge traffic.

During this process, Yihai Technology earned revenue from short videos and e-commerce, domestic manufacturers earned revenue, and a large number of supporting industries also earned revenue in the middle.

This is the group overseas expansion model that Xu Shenxue is looking forward to.

Huang Jianian listened to Xu Shenxue's explanation of the overseas strategy, taking notes as he listened, and couldn't help but admire Xu Shenxue's strategic vision once again.

Of course, he didn't know that these things were not thought up by Xu Shenxue himself, but were models that had already been adopted by domestic companies in the original time and space, and he was just borrowing them.

Since this method can be used, Xu Shenxue will naturally use it!
After Huang Jianian left, Xu Shenxue re-examined the current situation of Yihai Technology, especially the overseas business department.

The operating model of Yihai Technology is very different from that of several other large Internet companies in China.

That is, although Yihai Technology is headquartered in China, it is actually a global multinational Internet company, and all of its products are basically globalized.

In the early days, Yihai Technology was simply engaged in mobile games, and it relied on Zhiyun Group's mobile phones to go global. This led to Yihai Technology's revenue in the early years being heavily dependent on overseas markets, with the proportion of overseas revenue reaching 60% or even more than 70%.

This situation has made Yihai Technology pay more attention to overseas markets.

In the domestic market, Yihai Technology's business revenue is not as good as that of several other companies, but its total revenue exceeds that of several other domestic companies.

Especially after DouYong Video became popular all over the world, it attracted a large amount of traffic to its games, and the revenue from advertising business also increased significantly. This allowed Yihai Technology to obtain a large amount of overseas revenue, which in turn led to a significant increase in total revenue.

At present, Yihai Technology's revenue has actually surpassed other domestic Internet companies. Last year, it reached more than 25 billion US dollars, ranking first in China. (Sales generated by e-commerce self-operation are not included.)
This year, with the continued growth of short video business and the resulting continued growth in advertising, gaming and e-commerce businesses, Yihai Technology's revenue will continue to increase and is expected to exceed the 30 billion US dollar mark.

Faced with such an Internet company, Xu Shenxue is still quite cautious.

In particular, this company has a lot of overseas revenue, and it is difficult to find appropriate references in the original time and space, and many areas need to be explored on their own.

----

In the following days, Xu Shenxue received a number of project reports sent by Huang Jianian. Some of them were good, but some were not good enough, so he sent them back and asked them to continue working on them.

At the same time, after long preparations, Zhiyun Group’s spring press conference was officially launched.

As usual, this spring press conference will be hosted by Ji Chenghe, the group's senior vice president in charge of marketing, to introduce Zhiyun Group's new generation of smart terminal products to global consumers.

This time, Zhiyun Group's A series of mobile phones gave people a new surprise.

That is, the new generation of A16 series mobile phones uses the new third-generation under-screen photoelectric fingerprint technology, and also uses a water drop OLED screen to create a new full-screen mobile phone.

It has a waterdrop hollow full screen, the third-generation under-screen photoelectric fingerprint technology, and the back cover glass that the A series phones have always insisted on using, as well as wireless charging technology and 20W fast charging technology.

When these are combined, the A16 phone looks very different.

A full-screen mobile phone that is equally high-end and advanced, but different from the S series.

This mobile phone has attracted a lot of attention and impressed many consumers.

We have entered the era of full-screen phones, but not everyone likes the notch screen of the S series phones. Many people think it is particularly ugly.

But they also don't like using rear fingerprints, nor do they want traditional press fingerprints on the front.

Today, Zhiyun Group has given consumers a new choice: Zhiyun high-end mobile phone with under-screen photoelectric fingerprint technology and water drop hole screen!
Moreover, the SOC of this phone is the same as that of the S16 phone, the memory capacity is the same, and the hardware performance is also quite powerful.

This makes many consumers feel excited after seeing it!

I was so excited that I bought it!
This mobile phone may bring about a complete turnaround for the A series mobile phones, which have had poor sales for a long time!

(End of this chapter)