Rebirth 08: Rise from copycat phones
Chapter 462 Toyota's Sense of Crisis
Chapter 462 Toyota's Sense of Crisis
Just when Xu Shenxue was inspecting the major production bases of Wecoo Industry in Ancheng, especially the robot production base that was about to be built.
Various news and short videos about robots are flooding the Internet.
Since Zhiyun Group released the intelligent robot, Zhiyun robot has become the most fashionable and most talked-about industrial product.
The discussion heat and people's expectations are as high as those for smartphones in 2008 and 2009.
The only difference is that the smartphones back then, especially after Zhiyun Group released the C09 and S1 phones in 9, were relatively cheap, so even ordinary people could buy them for a few thousand yuan to try them out.
As for Zhiyun robots, since they are large consumer products with relatively high unit prices, many people cannot afford them or are reluctant to buy them, so they can only watch some videos on the Internet to satisfy their curiosity.
Many people have even seen a way to make money by shooting various robot videos and posting them on the Internet to gain traffic, and then using the traffic to monetize it.
The main reason is that the traffic of Zhiyun Robot is too large!
Last year, a short surveillance video of a Zhiyun robot rushing to save a child went viral on the Internet around the world.
It was also that video that allowed countless ordinary people to witness the power of the Zhiyun robot... Not to mention the things related to artificial intelligence, it also allowed people to see the robot's super maneuverability!
After the user unlocks and authorizes it in advance, the Zhiyun robot can automatically start the emergency power output mode at the user's active command, or when it detects personal danger to the crisis user, the person being cared for, or other authorized person during the execution of the task, and burst out with super mobility and reaction speed to deal with the danger.
The latest Yun Robot B3 bipedal robot can run a hundred meters in just over six seconds in emergency power mode, far exceeding the top human -meter sprinters. It also has amazing jumping and braking performance, and should also have better reaction capabilities... It not only runs fast, but is also very flexible.
Of course, all this comes at a price. The huge explosive power and high-speed and variable maneuvers come at the cost of the drive motor. The joint components will be under tremendous pressure due to the huge explosive force, resulting in a rapid consumption of their service life.
So although the emergency power mode has many advantages, Zhiyun Group has turned off this mode by default when it comes to factory settings. If users want to turn on this mode, they need to agree to an additional user agreement, bear all the consequences themselves, and lose the three-year free warranty for some vulnerable parts.
The reason why such an additional user agreement clause needs to be added is that the robot cannot withstand violent use... Frequent use of the emergency power mode will lead to a series of robot failures, damage, reduced service life, etc., especially the joints of the robot.
These are all the responsibility of the user.
Otherwise, users would frequently ask the robot to perform various operations in the emergency power mode, and the robot would soon be broken. If Zhiyun Group still had to provide free warranty at that time, it would suffer huge losses...
You know what, there are a lot of people who play this way. Many self-media bloggers who make robot video content like to let the robot use the emergency power mode and then play various difficult maneuvers...
Zhiyun Group also retains the emergency power mode, purely to prevent accidents and give users an additional option.
Whether to use it or not depends on the user's choice.
However, most users will choose to turn on the emergency power mode, not for fun, but to prevent accidents... At critical moments, the Zhiyun robot can really save lives.
After all, the scene last year when the Zhiyun robot activated the emergency power mode and rescued a child from a high-speed car was so shocking that no one who saw it would forget it.
As for the loss of warranty, it only means the loss of warranty for vulnerable parts. You just need to pay some money to replace it yourself. Compared with saving lives, the cost of replacing vulnerable parts is not worth mentioning.
In addition to the various high-maneuvers in emergency power mode, demonstrations of various other advanced functions of Zhiyun robots on the Internet are also attracting traffic.
The educational assistance model mentioned earlier is a very typical example... At the beginning, some parents posted a comparison video of themselves tutoring their children with homework and robots tutoring their children with homework.
When parents help their children with their homework, they get mad and helpless. The children cry and they cry too...
In contrast, the robot tutoring homework in the video is a picture of peace and tranquility. The robot patiently answers and guides the children, and the children can learn. The parents only need to show their affection on the side...
Make countless parents envious and jealous!
Parents who have a Zhiyun robot purchased the educational assistance function on the same day to try it out.
Then more and more parents found that this educational auxiliary function was really useful, so more videos appeared on the Internet, which in turn set off a wave.
As a result, many parents with decent family conditions gritted their teeth and bought a Zhiyun robot, which they used to help their children with homework...
This in turn pushed the educational assistance function to become the top three functional service purchase list of Zhiyun Robot, and even boosted the sales of Zhiyun Robot.
There are also various other advanced features that people will try out and release videos to show off or promote... Especially some advanced auxiliary functions that are very expensive and tend to be professional. Ordinary people are generally reluctant to activate them, so there are bloggers who specifically activate these advanced functions for demonstration and thus attract traffic.
The traffic and popularity of Zhiyun Robot are growing under the impetus of these ordinary users and specialized self-media bloggers.
These will ultimately be reflected in the sales of Zhiyun robots.
In mid-April, Zhiyun Group officially announced that in the first quarter of 2018, the global delivery volume of the group's Yun Robot series of intelligent robots reached a new high of 360,000 units.
Among them, the sales of the newly released Yun Robot B3 were very impressive. In the first sales season after its release, a total of units were delivered, accounting for % of the total deliveries in the first quarter.
The sales of the C6 and C7 entry-level robots, which had declined in the fourth quarter of last year, also rose against the trend, with deliveries reaching units, accounting for about % of the total deliveries.
The rest of the deliveries were of the previous generation model, Yun Robot B1, as well as some of the ultra-high-end flagship model, Yun Robot B2.
There are also the D series of quadruped platforms for special fields, the E series of hexapod platforms, and the F series of hexapod multi-arm platforms.
Three hundred and sixty thousand robots were delivered in one quarter. After this delivery result was announced, it quickly attracted reports from major media around the world.
The Wall Street Journal directly reported the news with the title "The Zhiyun Robot Storm is Coming".
"It is reported that the sales of Zhiyun robots in the United States have hit a new high. Many companies in the United States that provide Zhiyun robot rental services said that in the past three months, the number of customer inquiries they received and the number of customers renting robots have increased significantly compared to the fourth quarter of last year!"
"One of the Zhiyun robot rental service providers in Silicon Valley told reporters that their company has reached Zhiyun robot rental agreements with at least 8,000 customers in the past month, but the number of robots they can rent is far from enough, and customers have to wait in line for delivery two months later!"
"The sufficient demand for Zhiyun robot rental in the market has led major Zhiyun robot rental service providers to increase the number of Zhiyun robots they purchase!"
"According to the data our reporter obtained from the customs, we imported a total of 50,000 Zhiyun robots in the past quarter. If we add the 60,000 imported in the second half of last year, the total import volume in the past year is more than 110,000, which has exceeded the import volume of Hailan Automobile before the increase in tariffs!"
"An expert in the field of robotics said that such a large import of Zhiyun robots will seriously hit the survival space of domestic robotics companies!"
"The reporter visited and consulted more than a dozen robot startups in China, but it was disappointing that no company has been able to develop commercially available intelligent robots. The head of the robot project team under Google, which has the fastest technological progress, said that the technology of intelligent robots is extremely difficult, and it will take more than five years to come up with commercial products!"
The reporter naturally didn't know that the five-year forecast made by the head of Google's robotics team was just bragging... According to their current research and development progress, let alone five years, ten or even twenty years would be a long time!
Because until now, they still haven’t figured out why the artificial intelligence system built into the Zhiyun robot is so smart...the principle hasn’t been figured out yet.
In terms of the body, although there is a technological gap, it can be overcome... Even things like computing chips can be developed with similar performance if we grit our teeth and spare no expense, but the built-in artificial intelligence terminal algorithm is very difficult to deal with.
So far, they haven't even seen a single punctuation mark of this artificial intelligence algorithm... they can't even see it, let alone analyze and understand it.
The artificial intelligence terminal algorithm is the core secret of Zhiyun Group. Various protection measures are very strict. Not to mention the encryption at the software level, there are also hardware locks and self-destruct systems... Once the system detects an illegal connection from the outside world, it will lock the machine without saying a word.
If any cracking behavior is detected, the system will immediately start the self-destruct program and burn the chip directly!
In the user agreement of Zhiyun Robot, the first page clearly states that any form of illegal connection to the computing system is prohibited, otherwise it will cause the system to be locked, and forced cracking will also cause the self-destruct program to be activated. All losses caused by this will be borne by the user!
Zhiyun Group's approach makes it very difficult for those outsiders who want to crack the underlying core algorithm of Zhiyun robots... The machine will lock at any time, and you can smell a burning smell if you use a little force... The chip that stores the core algorithm will burn out directly due to a short circuit.
Without such extreme protection measures, Zhiyun Group would not be able to sell intelligent robots everywhere...
Google couldn't crack the Zhiyun robot, so I could only study it myself, and the research progress is very slow!
This is the case with Google's robotics team, not to mention other robotics startups. It's okay to make a prototype robot, but don't expect to make a robot like Zhiyun Robot for the time being.
Of course, few people talk about this kind of insider information in the industry. The Wall Street Journal does not focus on these, but on the entire robot market, the economic impact of Zhiyun Group's robot business, etc.
"According to forecasts, the third robot factory under Zhiyun Group will be put into production in June this year. By then, the production capacity of Zhiyun robots will be increased to more than 1.5 million units per year. In addition, they have several factories under construction, and their production capacity will be further increased. By the end of this year, it is expected to reach a production capacity of 2 million units!"
"This will bring Zhiyun Group at least $60 billion in revenue, and further increase its total revenue, which is expected to exceed $500 billion this year!"
"And this is only the second year of the explosion of the intelligent robot market!"
"Many experts predict that the intelligent robot market is expected to exceed $100 billion next year!"
“The robotics market is a market that could reach 500 billion US dollars or even 1 trillion US dollars in the future. We must do something!”
"Google, Facebook, Apple, Microsoft... You don't have much time left!"
The Wall Street Journal's report also shocked many people overseas... I knew that Zhiyun robots were very powerful before, but I always felt that they were still quite far away from me. Many people even thought that it was just a new toy for the rich, or even just a hype.
Intelligent robots, that doesn't sound reliable. How could human technology develop to this level now?
But that's the reality!
Now they see it and they are shocked!
Some people even think that tariffs should be imposed on Zhiyun robots and they should not be allowed to continue selling them like this.
However, people who know Xu Shenxue know that this is unreliable.
Xu Shenxue never compromises in the face of tariff threats and never bears additional tariff costs!
The most important thing is that Zhiyun Group will fight back... If you dare to use despicable means against him, he will dare to fight back against you.
India is a typical example. They significantly increased tariffs on mobile phones, trying to force major mobile phone manufacturers to build factories there. Xu Shenxue then banned all smart terminal supply chains from being transferred to India!
Not only are supply chain manufacturers prohibited from running over there, but upstream equipment manufacturers are also prohibited from running over there!
Whoever dares to run over there, I will beat him up...
India's ambition in the mobile phone manufacturing industry was strangled by Xu Shenxue as soon as it was born!
Then Xu Shenxue continued to sell mobile phones despite the high tariffs... Anyway, Zhiyun Group makes money from the offshore sales price, and the tariffs paid by the channel dealers in India or the sales price has nothing to do with Zhiyun Group.
Xu Shenxue even imposed an extra disgusting restriction on India, which is to limit the sales of high-end APO graphics cards... It's not that they don't want to sell them, but on the grounds of limited production capacity, they only give the Indian market a quota of 4500 APO4600s each year, and the higher-end APO is not even for sale!
Then if Indian manufacturers want to engage in artificial intelligence and want to purchase APO4500 graphics cards, they need to conduct internal bidding...the highest bidder wins.
Now, Xu Shenxue is still negotiating with several consortiums in India on the quotas of smart terminals and APO graphics cards. Xu Shenxue's attitude towards this is very tough. The quota of APO graphics cards can be negotiated, but don't count on the smart terminal manufacturing industry.
As for whether the tariffs on mobile phones are lowered or not, it’s up to you... In the end you have to import mobile phones anyway, and the high tariffs will be borne by your own consumers. It has nothing to do with me.
Xu Shenxue’s attitude towards dealing with unconventional competition is always very tough... and he has the capital to be tough!
Of course, most countries will not take these targeted measures against Zhiyun Group... After all, they don't have any smart terminal manufacturing industry, nor are they involved in the supply of core parts and components. They all need to be imported, so naturally they will buy them at the cheapest price.
The same is true in the field of intelligent robots. The industrial chain of this thing has nothing to do with them. It is impossible for them to compete or support internal enterprises.
Even the EU doesn't have this idea... At most, they are trying to get Xu Shenxue to open a factory there, create some jobs, and share some benefits.
But Xu Shenxue was also unwilling to do so...Smart robots are different from smart electric vehicles. The smart robot industry chain is exclusive to Zhiyun Group and has no competitors at all.
The only one of its kind in the world, buy it if you want!
But it is different for smart electric vehicles. Although China's smart electric vehicle supply chain is complete and first-class, there are also corresponding smart electric vehicle supply chains overseas.
Overseas manufacturers actually have power batteries, motors and other components!
Even many spare parts in electric vehicles, especially the chassis parts of Hailan Automobile, also use a lot of products from traditional auto parts giants.
This is a highly globalized supply chain.
What overseas automobile manufacturers lack is only the intelligent part and advanced battery management technology, but electric vehicles without high-level assisted driving can also be used, the better the battery life.
Not all electric cars are Hailan cars. They are full of black technology and can play L3 or even L4 level assisted driving. The pure electric range has reached more than kilometers.
The electric vehicles produced by most companies, including those made by domestic car companies, are actually only L2-level electric vehicles with average battery life.
European, American and even Japanese and Korean car companies can also produce L2 electric vehicles. Well, they have to buy computing chips from Zhiyun Group...
However, it is not necessary to purchase computing chips from Zhiyun Group. Qualcomm has also recently launched automotive-grade computing chips. Although they are not easy to use, there are alternatives at least.
Therefore, in the field of EYEQ chips and PX chips, Zhiyun Group has opened up sales, and will continue to sell them even if competitors are purchasing them...leaving no room for the general computing chips of semiconductor companies such as Qualcomm and AMD to survive.
Looking at the global supply chain of smart electric vehicles, if Xu Shenxue insists on not letting go, European or American, Japanese and Korean car companies can actually make electric vehicles themselves... Tesla doesn't use much of China's supply chain except for computing chips. Of course, being able to make it and making it well are two different things... But it's nothing more than local consumers having to spend more money to buy it, and the technology of the vehicle is not that good.
However, as long as they have a market and a certain technical foundation, they can develop slowly in the future.
Therefore, in the field of smart electric vehicles, Xu Shenxue's attitude is relatively open. As long as the other party does not think about transferring core technology from Hailan Automobile and moving core component manufacturing, such as power batteries and motors, over, and just building an empty shell assembly plant, everything can be discussed.
Of course, there are some potential competitors and challengers, such as India, where people have ambitions that do not match their strength.
The tactics are obvious: use market potential to attract overseas investors with funds and technology, and after the industrial chain is cultivated and mature, use administrative means to drive out overseas companies, monopolize the entire industrial chain and market, and compete with overseas manufacturers in turn.
Originally, exchanging markets for technology is a very common method, and it is accepted by everyone in the era of globalization. Many countries do this, and no one has ever caused resentment from such a large company.
The key point is that they are greedy in such an ugly way. Not only did they take the technology, they also wanted to take back the market and the profits... As a result, all the companies that had invested in the past had to leave with heavy losses. Not only did they not make money, but they also cultivated a competitor.
It's a bloody loss no matter how you look at it!
Over the past many years, countless multinational giants have suffered countless losses and have all been scared... Of course, there will still be companies that are unwilling to give up and will run over to try, but this does not include Xu Shenxue.
No matter how many times they invited HaiLan Automobile to build a factory, Xu Shenxue remained unmoved.
The reason why Hailan Automobile has launched several overseas factory projects one after another is that it first launched the Thailand factory, then the Brazil factory, and then the Spain factory and the Mexico factory.
Last year, plans for factories in Hungary and Indonesia were launched successively.
But there were never any plans for an Indian factory!
Overall, these overseas factories are used to layout the ASEAN market, the EU market, as well as the South American and Central and North American markets.
Xu Shenxue’s strategy in the field of smart electric vehicles is very simple: dumping first!
If the whole vehicle can be exported, then export it. If it is not possible to export the whole vehicle, then export assembled vehicles... In short, the local smart electric vehicle industry will be strangled in its infancy.
Subsequently, through continuous technological progress, we will further establish technological and patent barriers and constantly enhance our own advantages. After more than ten or twenty years, the overall situation will be determined and no matter how the other party struggles, they will not be able to stir up any waves.
It is somewhat similar to the strategy adopted by overseas auto giants in the past era of fuel vehicles, but it is even more conservative. Xu Shenxue will not allow the transfer of core technology... He is going to attack competitors, not to cultivate competitors.
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In late April, HaiLan Automotive CEO Bao Yongyan arrived in Bangkok on a special plane. His arrival was given a high-level welcome by local Thais.
Because he was here to preside over the ceremony for the first car to roll off the production line at Hailan Automobile's Thailand factory!
The local Thai people attach great importance to Hailan Automobile's Thai factory. This is an important ambition for them to develop their own automobile industry, even if it is only a partial automobile industry!
The era of smart electric vehicles has arrived. Thailand and many other countries have actually seen this trend and want to get a piece of the pie.
Thailand, which has a certain industrial base and a certain automobile supporting industry, is very enthusiastic about this. They hope to use some of their own advantages and introduce automobile giants such as Hailan Automobile to ultimately make Thai-made cars best-selling in the entire ASEAN market.
Their target is not only the Thai market itself, but also the entire ASEAN market.
If they can rely on Hailan Automobile to open up the electric vehicle market in the entire ASEAN region, even if Thailand can only obtain a part of the unimportant automobile parts and assembly industries, it will still be enough to sustain them.
To this end, they have shown considerable sincerity. First, they allowed low-tariff imports of Hailan Automobile's complete vehicles, then provided various subsidies for factory construction, and also invested in subsidies for the construction of charging stations and other infrastructure.
It also promised that after the Hailan cars assembled in the Thai factory go on sale, they will receive huge subsidies.
The Thai side and Hailan Automobile hit it off immediately and finalized the investment and factory construction plan two years ago.
After more than a year of construction, the Thailand factory was finally completed successfully.
This time Bao Yongyan came in person to preside over the rolling off ceremony of the first Hailan car from the Thailand factory!
Not only will he host the roll-off ceremony, but he will also host a launch ceremony for special models specifically for the Thailand and ASEAN markets.
A model specially designed for the ASEAN region based on the Hailan SLMC, with certain improvements made for mainstream consumer groups in tropical regions and ASEAN: Hailan SLMC-L1.
On April 1, Bao Yongyan presided over the roll-off ceremony of the first Hailan SLMC-L.
On April 1, which was the next day, Bao Yongyan hosted the launch ceremony of the Hailan SLMC-L1 in Bangkok, officially announcing that the Thai-made Hailan SLMC-L was officially launched in Thailand!
After the car was launched on the market, many improvements made it more suitable for use in tropical areas. Some small details and even the interior are more in line with the aesthetics and needs of local Thai consumers.
And when this car was promoted, it was advertised as "Made in Thailand, ASEAN Manufacturing Center"... Well, even though it is just an assembled car, almost all the core components such as power batteries, motors, chips, etc. are imported, but no matter what, the final vehicle assembly and a few spare parts are still produced in Thailand, so there is no problem in saying it is made in Thailand.
The most important thing is that Thailand has given huge subsidies to the first "domestic smart electric car", which has reduced the local price of the Hailan SLMC-L1 in Thailand. After the subsidy, the entry-level version only costs about Chinese yuan, which is not much more expensive than the domestic Hailan SLMC.
All these factors led to a rapid increase in orders for the newly launched Sea Blue SLMC-L1 in Thailand after its official release for sale, with the number of orders reaching within just a few days.
Don't underestimate the order quantity of 5,000 vehicles. It is not easy to achieve.
After all, the car is currently only sold in Thailand, and Thailand’s automobile market is relatively small and cannot be compared with the automobile markets in China, the European Union, the United States and other places.
Besides, this car is not cheap!
Thailand is not a developed country, and many people don’t even have a car. The price of more than 300,000 yuan after subsidies is still relatively expensive, and it undoubtedly belongs to the category of luxury cars.
Under such circumstances, it is not easy to get orders for 5,000 vehicles within a few days of the release.
This is certainly due to the huge brand appeal of Hailan Automobile, but it is also closely related to Thailand’s huge subsidies and even guided publicity!
The local Thai government is also very concerned about the locally assembled and produced HaiLan Automobile, hoping that HaiLan Automobile can drive the development of the local smart electric vehicle industry chain, so the support is also very strong.
It is the combination of many aspects that led to this good result!
A few days later, Bao Yongyan attended an ASEAN smart electric vehicle conference in Bangkok and said that Hailan Automobile will customize and build Hailan cars that are more in line with local usage habits for the ASEAN market, and that in a few months, a tropical version of the mid-size SUV model will be launched locally.
We are also considering launching more affordable models in the ASEAN region, with prices dropping to more than 200,000 yuan.
This is also the plan that HaiLan Automobile is currently promoting: to make an entry-level model priced at just over 200,000 yuan!
For the sake of its brand, HaiLan Automobile decided long ago not to make models below RMB 200,000, but models priced over RMB 200,000 are what HaiLan Automobile has always wanted to make!
HaiLian Automobile is leveraging the continuous advancement of technology, the continued maturity of the supply chain, and the continuous dilution of various costs to gradually reduce the cost and selling price of smart electric vehicles.
The original Hailan SEC costs four or five hundred thousand yuan, and the high-end model even costs seven or eight hundred thousand yuan.
The large SUVs and luxury sedans that followed were also very expensive.
However, a few years ago, HaiLan Automobile did launch the HaiLan SLMC. The subsidized price in China that year reached more than 300,000 yuan. The subsequent price continued to decline, and the subsidized price of its new low-end version in China has reached 300,000 yuan.
Later, Hailan Automobile once considered further lowering the price of this model, but after market research, it found that it was not suitable... Consumers reacted strongly to the rapid price reduction of the model!
No one wants to buy a Hailan SLMC and then see the price of a new car of the same model drop by tens of thousands a few months later...even if the new low-priced model is actually more low-end, especially with reduced battery life.
However, if the price of the same car model and appearance is reduced, that is not acceptable... Consumers are very dissatisfied.
In order to avoid consumers feeling betrayed and maintain the high-end attributes of existing models, Hailan Automobile finally decided to abandon the price reduction measures on existing models and instead switch to building a new entry-level model platform to produce models priced over 200,000 yuan.
This is the 'Hai Lan YEV' plan within Hai Lan Automobile, which focuses on the concept of youth and fashion!
Of course, since it is said to be young and fashionable, the configurations in various aspects must be a bit worse. For example, although the power battery will use a semi-solid-state battery, the overall battery life will be reduced, and other hardware will be reduced as needed.
To put it bluntly, Hailan Automobile just took the existing Hailan SLMC, simplified it in various ways, and then changed the shell...
This model will be officially launched in China in May this year, further expanding and detonating the smart electric vehicle market!
As for the other original models, they will continue to maintain their current high-end positioning!
After all, it is not easy to lower the price... Consumers have always believed that the Hailan SLMC is a luxury car worth 300,000 or 400,000 yuan. If you lower the price to more than 200,000 yuan now, it will seriously damage the brand value of this series of models.
The Hailan SEV is also an SUV model in this price range and belongs to the luxury model series.
The Hailan SEC has now evolved into a sports car series. In addition to the four-door coupe model, there is also a two-door sports car model. The sales of this model are now decreasing, but the high-end models are becoming more and more expensive... and the low-end version is no longer sold, only the mid-to-high-end versions. The cheapest model in the country costs more than 600,000 yuan.
The Hailan SEV, a large SEV, starts at 700,000 to 800,000 yuan, and the high-end configuration is in the million-level, which is exclusively for the rich.
Not to mention the Hailan SLC, the same car that the world's richest man drives, the world's top large luxury sedan representative, it is luxurious and impressive, and is also full of black technology. The domestic price starts at 1.3 million, but generally only the high-end version starting at 1.5 million is sold.
It is the preferred vehicle for many bosses and corporate executives in the high-tech field.
The price range of Hailan Automobile will mainly range from just over 200,000 to over 1 million. As for those worth several million, they are customized bulletproof versions and are not regular models.
HaiLan Automobile rolled off the production line of a new car at its factory in Thailand and released the tropical version of the HaiLan SLMC-L1. The news did not cause much stir in China, but it did cause quite a stir in the ASEAN region.
In particular, Indonesia, which was also negotiating with Hailan Automobile about investing in and building a factory, stepped up its negotiations with Hailan Automobile and made many concessions during the negotiations.
However, such a huge investment cannot be finalized in a day or two. Even if it is finalized, it will take at least one or even two years to complete. Therefore, Indonesia can only watch Thailand eat the spoils for the time being.
In the automotive industry, a large number of automobile manufacturers are also paying close attention to HaiLian Automobile's actions. Some are full of confidence and believe that electric vehicles have great potential, so they are further increasing their investment.
Others are worried that Chinese electric vehicles, represented by HaiLan Auto, will further erode their share of the auto market.
And this is not just a groundless worry for them, but is what is happening right now.
Especially in HaiLan Automobile's home market, that is, the domestic market, HaiLan Automobile's sales volume is rising steadily.
At the same time, other domestic automobile manufacturers are also increasing their layout of electric vehicles. Traditional automobile manufacturers represented by BYD are making greater efforts. Relying on the supply chain of a series of smart electric vehicles previously established by Hailan Automobile, they build various mid- and low-end electric vehicles and then push them into the market, with sales growth very fast.
All these have aroused high vigilance from major overseas auto giants!
In this case, it’s not just the wolf that’s coming, it’s the wolf pack that’s coming…
They can still resist a Hailan car. After all, Hailan cars are mainly high-end cars, and the high price means that sales are bound to be limited.
However, the mid- and low-end electric vehicles launched by a large number of Chinese automobile manufacturers are even more deadly... Electric vehicles cost hundreds of thousands of yuan and are equipped with all kinds of configurations, with a very high cost-effectiveness, which directly impacts the basic base of major overseas automobile manufacturers.
Therefore, how to deal with the huge market impact of Chinese electric vehicles, led by Hailan Automobile, has become their primary consideration!
Japan, Toyota headquarters, a group of middle-aged and elderly people in suits gathered together, but the atmosphere in the meeting room seemed a bit dull.
"The Hailan Automobile's Thai factory does pose a threat to us, but it is still limited. However, it is worth noting that we have found that other Chinese automobile manufacturers are negotiating with Thailand. They are also trying to follow Hailan Automobile's example and build electric car factories!"
"And these Chinese electric car manufacturers, their main vehicles are low-end and mid-range models, but they are our direct competitors!"
"Considering Thailand's huge support for electric vehicles, it is foreseeable that our car sales in Thailand will gradually decline in the next few years!"
"This is just the Thai market. What's more important is the Chinese market, which is one of our main markets. It is currently facing a huge impact from Chinese electric vehicles... Even though the current impact seems small, the momentum is indeed very fierce. The sales volume of Chinese electric vehicles has increased too much. According to our forecast, the sales volume of Chinese electric vehicles this year is expected to double that of next year, reaching more than 3.5 million units. This is a very dangerous signal!"
"Because the vast majority of these new electric vehicle sales are from Chinese automakers, and we account for a very small proportion of them!"
"Since Huaxia has further improved the battery capacity standard for new energy vehicles, most of our dual-engine hybrid models do not meet their new energy logo and cannot obtain exclusive new energy license plates, which has a great impact on our sales!"
An elderly man at the top asked, "What about our hydrogen energy strategy? How long will it take before it can be commercialized on a large scale?"
At this time, a person below said: "The progress of our hydrogen energy vehicle plan is not going smoothly at present. There are too many technical difficulties that need to be overcome. Moreover, the world, especially the United States, Europe and China, have basically given up the hydrogen energy strategy. Only our Japanese companies are still adhering to this technical route!"
"It should have been a global automaker working together to develop a perfect hydrogen-powered car, but now we are the only one taking on the responsibility independently, which has led to a substantial increase in R&D costs and further increased uncertainty in technological breakthroughs!"
"The feedback from the technical department is that it is impossible for us to commercialize hydrogen-powered vehicles on a large scale within five years... or even more pessimistically, it cannot be done within ten years!"
The old man at the top frowned and said, "If that's the case, then we also need to consider alternative plans!"
"We should prepare to increase investment in the electric vehicle sector. Let's not talk about other markets for now, but we still need to keep the Chinese market as much as possible. We should launch a dual-engine model with a large-capacity battery as soon as possible and obtain a new energy license."
"Fuel vehicles are our absolute advantage, and we must continue to maintain this and continue to launch better and more advanced fuel vehicles. However, we cannot lag behind in the field of electric vehicles and must also join in."
After these words were spoken, some others still frowned... but in the end no one said anything!
It's easy to say that we can increase the battery capacity of the existing dual-engine gasoline vehicle platform to adapt to the new standards in China, but it's not that easy...
What's more, they have no technical reserves at all in the field of electric vehicles, and their technical accumulation in the crucial field of assisted driving is also insufficient.
The large-battery hybrid vehicles produced in this way will easily fail to achieve the advantages of large-capacity batteries and lose the advantages of fuel vehicles, thus ending up with the worst of both worlds.
It is a big question how many new energy vehicles made in this way can be sold!
(End of this chapter)
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