Rebirth 08: Rise from copycat phones

Chapter 482 Brother Fun Chen Duolin's Press Conference Trip
On August 11th, Zhiyun Group officially held a flagship phone launch conference at Qianshan International Convention Center!

The press conference received widespread attention, with many media organizations and self-media personnel attending.

Among the many media personnel who came, in addition to many reporters from traditional TV stations, newspapers, and portals, there are also a large number of self-media personnel born with the mobile Internet content platforms, including many bloggers in the field of short videos and social platforms.

With the rapid popularization of mobile Internet around the world, the media field has also undergone tremendous changes. The influence of traditional TV stations and newspapers is gradually declining, especially the value of advertising is shrinking rapidly.

This has led to many companies gradually shifting their advertising to online, where it appears on many content and information platforms, such as short video platforms, social platforms, etc.

This has led to the emergence of a large number of self-media bloggers who were born out of the times.

Therefore, starting from a few years ago, Zhiyun Group began to invite some self-media personnel to participate in its flagship press conferences.

Of course, not all self-media personnel can participate. The self-media personnel who can get the invitation letter to Zhiyun’s flagship press conference are all top self-media personnel in the industry... They are called self-media bloggers, but in fact they are all operated in a corporate manner.

Chen Duolin, who is called Brother Fun by netizens, is a typical representative of them.

He started out by making disassembly videos, and later transformed himself into an entertainment and comedy host, wandering around various occasions all day long looking for fun.

He often hangs out at all kinds of messy parties, goes to technology exhibitions to look for interesting, fun, and weird things, and goes to the beach to look for bikini beauties. In short, he goes to find whatever his fans want to see!
Moreover, his direct doctoral programs are not just direct doctoral programs. In fact, each of his direct doctoral programs is a variety show... There are many pre-arranged contents to increase the fun and bring as much entertainment as possible to netizens.

His various assistants dress up as women or men, and perform all kinds of exaggerated plots, which has even become his signature program... Netizens all know that this is fake, but they just love to watch it!

It is common for him to play pranks on a lot of other beautiful women, handsome men, internet celebrities and even stars to gain traffic and exposure... Even though it is all kinds of pranks, a large number of beautiful women, handsome men, internet celebrities and even stars in the traditional entertainment industry are lining up to be admitted to his direct doctoral program.

If you want to be on his show, you have to accept all kinds of bad tastes.

Even so, it's not easy to get on his show... How should I put it, Chen Duolin is now the top internet celebrity in Jump Video, and is also the internet celebrity promoted by Jump Video in the past two years. He has over 10 million fans, and his fans are not limited to China, but also include many overseas Chinese groups!
Jump Video is an international APP!

The operating strategy of Jump Video is quite special. It adopts a global unified APP framework, but operates in different regions. Jump Video has many overseas subsidiaries, each of which is responsible for operations in different countries.

On the surface, Jump Video is a global app, but it will review and restrict the content in different countries and regions.

The content presented in the jumping videos in different regions strictly complies with local legal standards!

In this regard, Yihai Technology referred to the zoning operation strategy of Zhiyun Mall APP!
The same is true for the Zhiyun Mall APP. It seems to be a globally unified APP software distribution channel, but in fact it is operated by region. An APP released and listed in country A may not necessarily be available for download and use in country B.

Jump Video also uses artificial intelligence technology. When users upload content, it will directly use artificial intelligence to conduct preliminary detection, and then conduct a second round of detection based on reports, traffic or abnormal comment content.

Thanks to the high efficiency of artificial intelligence, the cost of content detection in jumping videos is also relatively low.

Through regional operations, personalized recommendations, IP restrictions, traffic restrictions, etc., the content of Jump Video in each country strictly complies with local laws. This is why Jump Video can operate smoothly in most countries around the world.

Simply put, it is impossible for users in Country A to see content posted by users in Country B that complies with the laws of Country B but does not comply with the laws of Country A, and vice versa!
The operation of Jump Video is actually very well-behaved...it is a recognized good kid, otherwise it would have been banned by many countries long ago.

While operating in different regions, Jump Video will also release some harmless content globally, making a large amount of harmless content available to global users, which in turn maintains the demand for Jump Video's globalization.

Regional operations and global push of harmless content are the keys to the globalization of Jump Video.

At the same time, as an important cultural export tool under Xu Shenxue, Jump Video will push a large amount of Chinese content to overseas regions, especially some healthy and positive content that showcases China's modern technology, advantages, and traditional culture.

Subtly change the impression of overseas netizens on China, especially on Chinese technology and products!

This kind of jumping video has another very important effect, which is that it has become an important external display window for many domestic manufacturers, whether they are high-tech manufacturers or small and medium-sized enterprises.

Many domestic companies will open official accounts on Tiaodong Video, shoot various product introductions for promotion, and even conduct live broadcasts.

After attracting customers, there is no need to worry about overseas users not being able to buy... Yihai Technology also has a matching multinational e-commerce platform called "Duohai Shopping".

Bloggers in Jump Video can apply to open the overseas version of the Multi-Sea Shopping Platform, and overseas users can display and place orders directly on the Jump Video page.

Merchants doing overseas business can promote content in English or other languages, and target regional IP addresses. At the same time, they can send goods to Duohai Shopping’s overseas warehouse in that country in advance. Overseas customers can then directly ship the goods from the overseas warehouse or directly from the country.

Jumping videos and multi-sea shopping are the two main pillars of Yihai Technology’s transnational e-commerce strategy, one for attracting traffic and the other for selling goods!
This strategy is also an important strategy that has driven Yihai Technology to become the largest Internet company in China and obtain a lot of support.

Because of Yihai Technology's cross-border e-commerce business, a large amount of goods exports have been driven.

When it first started cross-border e-commerce last year, Yihai Technology had already driven exports of more than 10 billion US dollars.

This year, the development is even faster. In the first half of the year alone, the cross-border e-commerce exports through Yihai Technology's Duohai shopping platform have exceeded 20 billion US dollars, and are still growing rapidly.

The cross-border e-commerce export volume driven by it this year is expected to exceed 50 billion US dollars. Its growth rate is very impressive, so it has also attracted widespread attention.

The vast majority of these cross-border e-commerce export goods are products of small and medium-sized enterprises, mainly various daily necessities and electronic products, and behind them are a large number of small and medium-sized enterprise manufacturing companies.

In such an environment, cross-border e-commerce has become a new type of export that is highly valued!

One of the core pillars of Yihai Technology's cross-border e-commerce business is the international operation strategy of Jump Video.

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The international operation strategy of Jump Video has also enabled Jump Video to spawn a large number of global internet celebrities.

Chen Duolin is one of them!

Chen Duolin is very humble, his content is funny and interesting, and he travels everywhere, producing all kinds of content. This is the main reason why Chen Duolin has been doing better and better in recent years.

At the same time, many of Chen Duolin's content also introduces various technological products. After all, he started out as a technology blogger and has always had a special liking for content in this area, which also earned him a jump.
With the support of Jump Video, some of his positive video content will often be pushed to overseas users.

His account on Jump Video has over 10 million fans, and many of his fans are young people with a certain level of spending power who are interested in the technology field. He can make a lot of money by promoting products and advertising on a daily basis.

It is precisely because of this that he has been invited to attend Zhiyun’s flagship launch conferences for several consecutive years.

And there are many self-media bloggers like Chen Duolin!
Not only domestic, but also foreign big internet celebrities!

These big internet celebrities are actually very capable in selling products.

Of course, Zhiyun Group won’t give them a penny to bring goods... they just sent an invitation letter, it’s up to them to come or not.

However, even so, these big internet celebrities are very keen to come!
This is also an important manifestation for them to prove their traffic and social status!
You say that you are a big internet celebrity with sufficient influence and strong ability to sell products. Nothing can prove yourself better than being able to attend the Zhiyun press conference.

Chen Duolin started a live broadcast early today, using the camera to have fun with his fans!

Today, many netizens also chose to learn about Zhiyun’s flagship launch through Chen Duolin’s live broadcast, so the number of people watching the live broadcast was also very large.

Listening to the assistant's constant reports on the increase in the number of backstage viewers, the increase in gift rewards and the increase in orders for the various main products in the store, Chen Duolin worked harder in the live broadcast.

After performing a new plot and making netizens laugh, Chen Duolin said to the camera: "I have been talking for the whole afternoon, and my mouth is dry. Brother Rong, please drink some water to slow down. I can't stand it anymore, I really can't stand it anymore!"

However, after he drank a sip of water, netizens saw Brother Lezi making a signature stunned expression: his eyes were bulging, his mouth was half open... and then the water he had just drunk actually flowed out of his half-open mouth!
It makes people feel extremely funny and at the same time makes people want to laugh!

At this time, the director's voice kept coming from the miniature Bluetooth headset that Chen Duolin was wearing: "That's it, a close-up of the face, with this expression, keep it up, the comments are rising, three more seconds, pay attention to your hand movements later!"

At the same time, the director's words were constantly being transmitted to the headphones of the surrounding staff!
"Station two, get ready!"

"Hurry up and light up the bottle of mineral water in Brother Lin's hand. The customer is watching, so the lighting must be good and soft!"

"3, 2, 1, cut to camera number two!"

"Pull the distance closer to give a close-up of our customers' mineral water!"

At this time, netizens saw the camera change again, and the close-up of Chen Duolin's face turned into a picture of his upper body. Chen Duolin still had a dull look on his face, with a freshly opened bottle of mineral water in his hand. Moreover, because Chen Duolin's hand movements were dull, the mouth of the bottle was slightly pointing downward and water was continuously spilling. Under the light projected by the lighting assistant, the water line emitted a soft and brilliant light!

There are also a lot of barrages in the video at this time.

"Brother Lezi, what did you see?"

"Is this your cross-dressing assistant again?"

"I guess Lezi's male assistant has come back with a sex change and turned into a real beauty!"

"You know what, after seeing Brother Lezi's assistant for so long, I really can't get interested in seeing other women's clothing!"

"Exactly. Especially their Ah Cai, who swept the whole place in women's clothing... His sparse beard, rugged square face, half-bald hair, bright blush, and beer belly from being seven months pregnant. If he wore a bright short skirt and made a pink finger gesture, he looked like he was out of a horror movie. He was so authentic!"

"I guess it's his female assistant who has turned into a macho man!"

"What kind of beautiful guest did you invite today? That's unlikely. With a person like you, Brother Lezi, who would dare to come on your show?"

"That guy from the last time was almost made to cry... The image of the new generation of young actresses was ruined by Brother Lezi. I heard that their management company has blacklisted Brother Lezi!"

"I am the one who never tires of destroying others! I am talking about my brother Lezi!"

While netizens were laughing, the director in the broadcast car near the live broadcast site was paying close attention to multiple camera positions and constantly issuing various instructions.

"Guests are ready to come on stage, camera number three, get ready, let's take a long shot first!"

"Assistant, after the camera moves away, get the props for Brother Lin!"

"Camera No. 4 is ready to capture the assistants' reactions!"

"Camera position three, 3, 2, 1, go!"

So, netizens finally saw the person who made Brother Lezi look stunned... a beautiful woman in a snow-white dress like a lotus was slowly coming towards them, waving with a smile on her face.

Sharp-eyed netizens recognized her at a glance. This is the young actress in the film and television industry who has become very famous recently. She also participated in Zhiyun's annual advertising blockbuster "Thirty Not Love", in which she played a small supporting role.

It is said to be a minor supporting role, but it is quite difficult for a new generation actor to appear in Zhiyun's annual advertising blockbuster in such a minor supporting role, and it is a supporting role that can show his good looks and has a relatively positive image.

"As expected of Brother Lezi, he actually managed to invite another beautiful girl. Let's just sit back and watch him destroy people tirelessly!"

Next, various pre-designed scenes were staged one after another, including all kinds of spoofs and pranks. Xiaohua, who has the image of a high-ranking goddess in film and television dramas, staged a scene that seemed to destroy her image in Chen Duolin's direct doctoral program, and Chen Duolin frequently showed his pig-like appearance and drooled constantly!
Really flowing!
Take a sip of the advertiser's mineral water, and then water will flow out from the corners of your mouth... This is why many advertisers like Chen Duolin. No matter what the plot or occasion, he can naturally implant the advertising products into it and achieve good results.

After today, this scene of Chen Duolin drooling will definitely be widely reposted and seen by a huge number of people.

It’s hard to say whether the content of the advertisement is positive or not, but the impact of its dissemination is definitely strong enough!
Seeing the lively atmosphere in Chen Duolin's live broadcast room, many bloggers and even celebrities who also do direct blogging are jealous! Other bloggers are jealous that Chen Duolin can invite anyone and his live broadcast room is full of gold.

And those celebrities are actresses and young actresses who appear in the live broadcast... This is a huge amount of traffic!

How many people saw this last show? How much did its popularity increase?

Chen Duolin is not an ordinary internet celebrity anchor, he is a top anchor with more than 10 million fans, and all of them are genuine, high-quality, and high-value fans with considerable spending power.

Their ability to sell goods is much stronger than any big star, and their income is also much higher than any star.

According to third-party analysis statistics, Chen Duolin rose rapidly last year and his net income this year is even expected to reach 1 billion yuan.

It is not easy for ordinary stars to be on his show. Not only do they have to humble themselves, but they also have to have a certain traffic value and a certain live broadcast effect.

These stars actively appear on his show because his live broadcast content will be widely circulated on many platforms.

The live broadcast content of his interaction with guests today will soon appear on major platforms and be widely watched by people.

With some hype later, such as falling out and quarreling with Brother Lezi, it became a hot search in minutes!

If there wasn't such a huge traffic effect, why would these celebrities rush to appear on Lezige's show, and do it for free, paying for it out of their own pockets...it's just that everyone gets what they need.

After a carefully prepared and planned program ended, Chen Duolin returned to his seemingly serious appearance, strolling around with a camera and continuing to have fun!
At this time, many heavyweights who were attending the press conference arrived at the venue, including many heads of leading companies.

Chen Duolin also shamelessly conducted various so-called interviews. Of course, the interviews were somewhat informal and mainly for fun.

These business people will naturally not neglect Chen Duolin... You can look down on him and think that the content of his live broadcast is vulgar and that he is not a serious person, but you cannot look down on his huge traffic!

And to be honest, many business leaders, unless they are the bosses of large companies or professional managers, do not have as much wealth as Chen Duolin.

Since Chen Duolin was coming to interview them, the heads of these companies naturally took the opportunity to advertise their own companies and products.

As for Chen Duolin, he was as shocked as ever, and occasionally made a few sarcastic remarks. Of course, he was generally positive and only made some harmless jokes... After all, this was not a pre-arranged plot that could be done arbitrarily according to the plot content, just for the effect of the show.

Interviews with business tycoons, without prior appointments, still require caution. Some things can be said, some are harmless, but some things simply cannot be said.

Although Chen Duolin appears to be fearless and plays all kinds of funny characters in the show, he is not really stupid!
It is impossible for a fool to quickly transform from an ordinary technology blogger to a top traffic anchor, own a company of hundreds of employees, and have an annual income of more than one billion yuan in just a few years.

Just as Chen Duolin was wandering around the hall of the conference room, looking for various interview subjects.

Many reporters from the traditional media industry also roamed around with photographers, conducting various interviews with the many business tycoons who came to attend the press conference.

Outside, a large number of media vehicles are broadcasting numerous interviews in real time and then broadcasting them to places around the world.

In this case, it is similar to Zhiyun’s first flagship launch conference many years ago!
But the details are different.

Many company leaders who used to appear at press conferences, accept media interviews, and even be watched by the media no longer appear at press conferences.

The heads of some traditional mobile phone manufacturers that the media pursued in the early years, such as Nokia, BlackBerry and other overseas manufacturers, are no longer here, and many of the former major domestic mobile phone manufacturers have also disappeared.

In their place have come many newly emerging domestic mobile phone manufacturers in the past two years.

For example, Lei Jun, the person in charge of rice, has become the new focus of media attention. He is also a large manufacturer with annual sales of over 100 million.

In the past, when Lei Jun came to attend the flagship press conference, he was just an ordinary investor, and an inconspicuous one at that. In the following years, he was just a small role and was not taken seriously in such a heavyweight occasion!

As the saying goes, that year we stood like ants!

And now, he is in high spirits and surrounded by a group of reporters.

"Mr. Lei, I heard that your company has also started a car-making plan. Can you tell us what kind of car you are going to make and when it will be released to the market?"

Lei Jun faced questions from a group of reporters without panic and said with a smile: "We have indeed launched the car-making plan. In fact, we launched the car-making plan last year and prepared sufficient funds!"

"Our engineers are currently actively promoting research and development. It won't be long before our rice car will be available to consumers!"

“And our Rice Cars, as always, adhere to our basic principles: to create smart electric cars that have top performance and are affordable for ordinary people!”

"To this end, we have invested huge amounts of money in research and development, and have also cooperated with many top supply chain manufacturers!"

“It will have the best battery life and the most advanced intelligent driving!”

"Everyone can wait and see!"

On the other hand, a reporter asked the person in charge of OV company about their chip plans.

There were also reporters surrounding Warwick executives, asking them about their technological breakthroughs in the 5G field, breakthroughs in the European market, etc.

In addition to these well-known smart terminal manufacturers, there were also a large number of heads of high-tech companies from other industries present at the scene, and reporters naturally would not let them go.

Except for occasions like today, you won't find so many heads of top high-tech companies being interviewed at other times.

Bao Yongyan, CEO of HaiLan Automobile, Huang Jianian, CEO of Yihai Technology, Bai Qiwen, CEO of Weiku Electronics, An Daya, CEO of Weiku Industrial, and other CEOs of companies under Xu Shenxue were also present and accepted interviews from reporters on the scene.

Bao Yongyan of HaiLan Automobile revealed in an interview the sales performance of HaiLan MEV, a heavyweight model launched by HaiLan Automobile this year and an entry-level B-class sedan.

"Since our launch in the summer, our Ocean Blue MEV has received more than 300,000 orders. We are confident that we will achieve our goal of 600,000 orders this year!"

"In addition to being sold domestically, our Hailan MEV has also officially landed in the EU and ASEAN markets. The Thai factory has begun producing the tropical version of this model and will supply it to the Thai market and neighboring ASEAN markets!"

"In the European market, our Ocean Blue MEV has also achieved good results, with orders for more than 50,000 units. Next year, we plan to start production of this model in our Spanish factory!"

"Our goal this year is very clear, and that is to achieve sales of 2 million vehicles!"

“We have achieved sales of 1.2 million units so far, and we are confident that we will achieve this goal in the coming months!”

"A 200,000-level SUV? We do have this project, which has been under development. We look forward to launching this model next year to meet the diverse needs of more consumers!"

On the other hand, Huang Jianian of Yihai Technology was asked about its Doudong Video and cross-border e-commerce business as usual... This business has been the most popular business of Yihai Technology in the past two years and is valued by many people.

Although this business has not yet brought much revenue and profit to Yihai Technology.

Currently, these two businesses are still in the market development stage and are burning a lot of money every day.

The real money-making businesses of Yihai Technology are actually gaming and advertising.

In the first half of this year, Yihai Technology's global revenue from mobile game business alone reached over 10 billion US dollars. In addition, Yihai Technology also has traditional online game and console game businesses. Although these two parts are not so strong, they also contribute considerable revenue.

The gaming business alone is expected to bring in around US$30 billion in revenue for Yihai Technology this year.

In addition, Yihai Technology also has an equally large advertising business and a newly emerging e-commerce business.

All these businesses combined are expected to bring more than US$60 billion in revenue to Yihai Technology this year.

This is the benefit of being based in China and facing the global market... You can make a lot of dollars abroad, which is unmatched by other domestic Internet companies.

More importantly, its upward momentum is very fierce!
Thanks to the global expansion of its subsidiary Doudong Video and the huge traffic it brings, its advertising, gaming and e-commerce businesses have grown very rapidly.

Especially the e-commerce business, the potential is huge!

These outsiders can also see it, so the media also pays more attention to this area.

At the same time, Yihai Technology’s success in the field of short videos and cross-border e-commerce has also attracted many Internet companies to follow suit.

Overseas, Google and Facebook have created short video platforms to compete with Yihai Technology's Doudong Video.

in the country, first-tier Internet companies such as Tencent, Alibaba, NetEase, and Baidu have also entered the short video market.

At the same time, many e-commerce and Internet companies are also actively developing Internet live shopping and online celebrity sales!

Alibaba is also following suit in cross-border e-commerce, increasing overseas investments and building their cross-border e-commerce platform.

However, it has not affected Yihai Technology's cross-border e-commerce business for the time being.

The main reason is that Yihai Technology has a large traffic entrance such as Doudong Video, which gives it a natural traffic advantage in live streaming e-commerce in China and cross-border e-commerce overseas.

Other cross-border e-commerce companies are just isolated e-commerce platforms, and they need to advertise in various ways to let consumers know about such a shopping platform.

However, the Duohai shopping platform has directly linked its data with Tiaodong Video. There is an entrance to the Duohai shopping platform in Tiaodong Video, and it is the shopping entrance on the homepage. Many bloggers can also open stores directly and then put product links in the Duohai shopping platform, allowing consumers to complete the consumption of products in Tiaodong Video.

These natural advantages are difficult for other Internet companies to match.

This is also the importance of traffic ecology!
Of course, although Yihai Technology makes money, its strategic position has always been secondary among the many companies under Xu Shenxue...Xu Shenxue often uses Yihai Technology as a cash cow.

The family’s daily expenses and some occasional personal investment funds are all drawn from this company.

There is no way. Xu Shenxue’s core business is semiconductors and smart terminals, and then he has to add smart electric vehicles and smart robots.

As for the software and Internet business segments, they are based on the above-mentioned businesses and are additional businesses.

However, this is just Xu Shenxue's own idea. In fact, in the eyes of many investors and people in the high-tech field, Yihai Technology is already a top Internet company, and its listing rumors have attracted the attention of a large number of investors.

On the other hand, Bai Qiwen of Vicoo Electronics, who was also interviewed, was warming up for the new flagship model, Blue MAX10 Pro, which will be released in September.

As for WeCool Industrial, the topic was discussed regarding listing. After all, it was public news that WeCool Industrial was going to be listed in September. WeCool Industrial also needed to find various topics as much as possible to maintain investors' attention and enhance their confidence.

Therefore, when discussing the issue, Wecoo Electronics and Zhiyun Group will be discussed together, saying that most of the S18 series mobile phone OEM business is carried out by Wecoo Electronics, and also talking about Zhiyun's intelligent robot OEM orders, OEM orders from other major customers at home and abroad, and so on.

In the conference hall, a large number of heads of large enterprises accepted interviews from the media, and when it was after six o'clock in the evening, the media interview time ended.

The media and guests attending the press conference entered the inner venue one after another!
At the same time, Xu Shenxue was also preparing inside the venue, ready to introduce Zhiyun Group's latest generation flagship S18 to people all over the world, as well as the S903 chip it carries, which represents the current top semiconductor technology of mankind!

(End of this chapter)