Rebirth 08: Rise from copycat phones

Chapter 495 Global Virtual Live Broadcast
At 12 o'clock in the evening of the same day after the Yun VW virtual machine launch conference, Zhiyun Group officially launched the pre-order channel for the Yun VW virtual machine, and the 1,500 units in stock were sold out in just a few seconds.

The news quickly spread across the domestic Internet after twelve o'clock, and was also quickly spread abroad through channels such as Doudong Video.

A midday news program in the United States received this news temporarily and made an impromptu report, reporting that the Zhiyun Yun VW was sold out after it went online.

This news not only allows people to witness the strong brand appeal of Zhiyun Group, but also allows people to witness the huge consumption potential of high-end products in the Chinese market.

This is a virtual machine that costs 800,000 yuan even if it is cheap. And strictly speaking, it is just a toy, not a luxury car. These things have a certain practicality.

As for virtual machines, they are useless these days except for playing games!

However, such an expensive toy was sold out in just a few seconds.

The high-end consumption power of these Chinese people is evident!
As time went by, the news that the Yun VW virtual machines released for pre-order by Zhiyun Group were sold out continued to spread on the global Internet.

In Europe, it was late afternoon, and the local Internet and television media were both active during the day, so the response to the news was extremely quick.

Related news appeared intensively on many information platforms such as Doudong Video, YouTube, and X.

This news has been intensively reported on the Internet and traditional television media in many developed countries such as Europe, the United States, Japan, South Korea, Canada, Australia, as well as many emerging market regions such as ASEAN and South America.

A few hours ago, they had just experienced a wave of information bombardment about Zhiyun Group releasing the Yun VW virtual machine, and now, they were bombarded with information that the Yun VW virtual machines were sold out.

Such intensive information bombardment, whether it is spontaneous reporting by traditional media, self-media reporting to attract traffic, or promotion by Zhiyun Group's marketing department, all these messages have been pushed to the attention of a large number of people. Whether they are willing or not, they have actively or passively received the relevant messages.

Virtual machine, virtual world, virtual era, Yun VW, Zhiyun Group, Xu Shenxue and other related words have become popular keywords in major information platforms around the world.

The number of views of the demonstration video at the Yun VW virtual machine launch conference is rapidly increasing on many platforms such as Doudong Video and YouTube. In a short period of time, the number of views on all platforms has reached hundreds of millions and is still growing rapidly.

These are still the situations abroad, but in China, major Internet information platforms have been pushing related news in the middle of the night.

However, at this time, most Chinese people have actually gone to bed, and there are relatively few night owls who stay up until after midnight, or even until one or two o'clock.

However, when most Chinese people wake up the next day and pick up their phones, they will see a lot of Zhiyun virtual machine information push notifications.

Then there was shock out of shock, and curiosity out of curiosity!
Many people also went to Zhiyun's official website to check out the Yun VW pre-sale page, where the dark grey 'Sold Out' sign was very eye-catching!

However, people have also noticed that although the spot sales have been sold out, there is still the option of queuing for pre-sales.

Unfortunately, this time when people clicked in, they were unable to find out how many people had chosen to queue up for pre-sales when they failed to buy the product in stock.

The main reason is that Zhiyun Group is very cautious about the launch and sales of Yun VW this time. Considering the expensive price, the feedback in the consumer market may be mediocre. Therefore, although the pre-sale queue channel has been opened, data such as the number of people in the queue is not displayed to the public.

This is to avoid unsatisfactory pre-sale results, which would cause huge negative market coverage and affect the final sales.

Zhiyun Group has experienced this kind of thing before. When it released the first and second generations of VR glasses, due to factors such as high prices and a niche market, the pre-sale results after their release were not ideal, which in turn attracted a lot of negative reports.

They said things like the Zhiyun Group’s legend is gone and they can no longer make money from it.

In fact, many consumers follow the herd mentality. After seeing the overwhelming comments online that Zhiyun's VR glasses are not selling well and a large group of people criticizing them for being too cost-effective and a rip-off, many people simply decide not to buy them.

Never overestimate the rationality of the group!

Never underestimate the herd mentality!

Therefore, when doing marketing, the good news should be promoted loudly until everyone knows about it!
Bad news should be kept secret and tried not to be spread.

The marketing department of Zhiyun Group made a misjudgment when selling VR glasses: mainly because they were too confident at the time and thought that VR glasses would be in short supply, so they openly displayed the queue data in real time. However, after the pre-sale results were poor, it became evidence for outsiders to slander and defame Zhiyun Group.

This time, Zhiyun Group's marketing department was very cautious about the pre-order of virtual devices.

First of all, the number of stocks released on the official website is very small, only 1,500 units. In fact, the inventory that Zhiyun Group urgently produced some time ago is more than this, with more than 1,000 units in total. However, the remaining 1,000 units in stock are intended to be used in offline channels and overseas channels.

However, there were only 1,500 units in stock... and they were ready to modify the data at any time to create the illusion that they were sold out, but the preparation to modify the data was not used.

Fifteen hundred units were sold out in an instant, which exceeded the marketing department's expectations.

However, Zhiyun Group chose not to disclose the critical pre-sale queue data to the public, and only the top management of Zhiyun Group knew the real data.

The next day, Xu Shenxue, who came to the company, also received a report from Ji Chenghe.

"Pre-orders started at 12:00 last night, and the 1,500 units in stock were snapped up in five seconds. At the same time, as of 8:00 this morning, we had received queued orders for 5,600 units."

"The above orders are all orders that have paid a 5% deposit, which can basically be confirmed as sales data!"

"According to our statistics, in addition to the inventory orders of 600 entry-level models, 400 high-end versions, and 500 flagship models, the inventory orders cannot reflect the group portrait of our customers!"

"It is the queued orders that reflect the profile of the customer group and provide a basis for our subsequent production decisions."

"Seventy-four percent of the orders in the queue chose the entry-level model, 12 percent chose the high-end model, and 14 percent chose the flagship model."

"Just as we expected, the sales of the high-end model priced at 1.5 million yuan are not stronger than those of the flagship model. In fact, they are even worse!"

“There is no typical pyramid structure between the three models!”

"It's mainly a high-end model worth 1.5 million yuan. It's in an awkward position. The poor can't afford it, and the rich can't afford it!"

"At the same time, the customers who have placed orders so far are all ultra-high net worth customers, which is why the sales of the flagship board can still be maintained to a certain extent, but we predict that the sales of the subsequent flagship version will also fall rapidly."

“After all, those who have money and are interested have already placed orders as soon as possible, so it will be more difficult to increase sales later!”

"In subsequent sales, the sales share of our entry-level models priced at RMB 800,000 will further increase. We predict that it may increase to around 90%!"

"Because we predict that the main sales of virtual equipment in the future will rely mainly on the enterprise market. Considering the investment cost, consumer spending power, and the user experience of our various models, investors will largely give priority to purchasing entry-level models."

"The standard version costs 100 yuan per hour for the virtual experience, which many ordinary people can afford and are willing to try. However, the ultimate version costs 400 yuan per hour, which most ordinary people can't afford!"

"We have another problem now, that is, our initial production capacity is too low. Weiku Industrial's monthly production capacity is only about 3,000 units, which is too low. It is not enough to meet the initial personal consumption market!"

At this time, Gu Zhiming said, "Our production capacity planning is based on the market forecast of the marketing department. You said that the forecasted sales volume in the early stage was about 10,000 units, and the annual sales volume was 150,000 units."

"So we have arranged a monthly production capacity of 3,000 units in the early stage, and will significantly increase the production capacity to 15,000 units per month starting in May next year!"

Gu Zhiming glanced at Ji Chenghe and directly stated that our supply chain department would not take the blame for insufficient production capacity!

However, he quickly told Xu Shenxue: "However, since last night, I have already started to urgently contact supply chain manufacturers such as Weiku Industry and Huaxing Technology. Huaxing Technology has promised me to immediately upgrade and transform some of the existing fourth-generation Micro OLED production lines for emergency mass production of fifth-generation Micro OLED screens!"

"Weiku Industrial has also reserved space for increasing production capacity!"

"Give me a month, and I can increase the monthly production capacity to 5,000 units!"

Ji Chenghe ignored Gu Zhiming's attempt to shift the blame. After all, this kind of thing had happened more than once or twice.

Every time a new product is released, there will be a competition between the supply chain department and the marketing department... In order to shirk responsibility, the supply chain department always says that the supply plan will be formulated according to the sales forecast of the marketing department, and it does not do anything like large inventory.

Once actual sales exceed the marketing department’s forecast data, the product will be out of stock immediately.

But their marketing department can’t just say random data. When making forecasts, their marketing department will be very conservative… Otherwise, if they predict monthly sales of 10,000 units, but only 5,000 units are sold, what will happen to the remaining 5,000 units of production capacity?
Their marketing department won’t take the blame for such a big crime!
This embarrassing situation occurred with VR glasses back then. The market forecast was too optimistic and the production capacity prepared by the supply chain was too large, resulting in a large amount of inventory. The production capacity prepared in advance by the supply chain manufacturers in the supply chain system was not used, resulting in losses.

An optimistic estimate led to overcapacity in the entire supply chain system, and ultimately caused losses for the entire supply chain.

This is one of the few failed projects of Zhiyun Group over the years that not only did not make the supply chain manufacturers make money, but also caused losses.

Forecasting errors and unsatisfactory marketing efforts ultimately led to losses for the entire supply chain. Later, in order to pull these supply chains together, Zhiyun Group used a number of indirect methods, and these indirect methods also had costs.

How should I put it? It's not easy for the supply chain manufacturers either. They have been following you, Zhiyun Group, to conquer the world. As soon as you said you wanted to develop VR glasses, they spent huge amounts of money on researching and developing components and building production lines to follow you in making VR glasses. As a result, your VR glasses project failed, causing the supply chain manufacturers to suffer huge losses.

It is reasonable for Zhiyun Group to lend a hand to these suppliers... It is impossible to directly compensate them, but they will make certain compensation by giving other orders.

After all, it’s not easy to find suppliers who have good technology and are obedient. You can’t just throw them aside just because the project fails!

When the VR glasses project failed that year, Zhiyun Group also held people accountable... After the group's top executives shirked the responsibility, it was ultimately the marketing department that bore the brunt of the failure of the VR glasses project.

It's your fault for making inaccurate and overly optimistic market forecasts, which ultimately led to the group investing heavily in R&D and supply chain!

Due to inaccurate predictions and weak subsequent marketing, VR glasses were surrounded by negative news that year!
Of course, Ji Chenghe, the head of the marketing department, did not take the blame. Ultimately, an executive president who was specifically responsible for the marketing of the VR glasses project took the responsibility and was sent to an overseas subsidiary as president. He is still working overseas and it is not known whether he will be able to turn things around.

This failure also caused the marketing department of Zhiyun Group to be more conservative when it comes to sales forecasts for new products!

If the forecast data is conservative, the worst case scenario is that there will be a situation where supply exceeds demand, and then the pressure will be transmitted to the supply chain.

However, if the forecast data is too optimistic, resulting in oversupply and even causing losses in the supply chain, then their marketing department will be blamed.

The supply chain department is also helpless in the face of the conservatism of the marketing department.

The data provided is conservative, and the supply chain department can only make capacity planning based on this conservative data!
But just like the current Yun VW, the early forecast data was relatively conservative and the planned production capacity was small, but after the sales exploded, it immediately fell into shortage.

Therefore, the supply chain department has to work hard to quickly increase production capacity.

From last night till now, Gu Zhiming and his subordinates have been contacting major suppliers in order to increase production capacity as quickly as possible.

There are serious conflicts between the marketing department and the supply chain department in the senior management of Zhiyun Group. However, it is also this mutual conflict that has enabled Zhiyun Group to achieve a relatively good balance between sales volume and production capacity.

It is such a large group with so many products, including super products such as the S series.

This does not mean that you can plan as much production capacity as you want. If you make a mistake, it will lead to a substantial increase in inventory costs and instantly increase the pressure on the supply chain.

This ultimately translates into profits in the billions of dollars.

Xu Shenxue looked at the production capacity plan of Yun VW handed over by Gu Zhiming. Gu Zhiming on the side continued: "The main production capacity limitation at present is still on the fifth-generation Micro OLED screen. Huaxing Technology has begun to work overtime on the existing production lines and adopt a 7*24-hour production mode! At the same time, the fourth-generation production line will be urgently transformed to enable it to produce the fifth-generation screen. Although this will increase the cost of the screen, the increase is also within an acceptable range!"

"As for other parts, there are no major problems. The core APO graphics cards and AI5000 graphics cards are not yet available for sale. At the same time, the usage on our virtual devices is not large, so using a few thousand pieces in the early stage will not have any impact."

"Although the APO4600 graphics card is still in short supply, it is not a problem to take out tens of thousands of them and give priority to our own products!"

"The production capacity of the ZY38 and ZY34 chips is also sufficient."

"There are no major problems with other spare parts."

"Within a month, we can increase our monthly production capacity to 5,000 units!"

"If necessary, the monthly output can be increased to 10,000 units in three months, and to 25,000 units in May."

Xu Shenxue said: "In the early stage, 5,000 units are enough. After all, this market is a new one. The early sales volume mainly relies on the support of ultra-high net worth customers, and the number of ultra-high net worth customers is limited. After entering the enterprise market in the later stage, the sales volume will gradually stabilize."

After putting down the report in his hand, Xu Shenxue said: "Our subsequent plan is still to focus on the enterprise market, support and encourage partners to establish virtual Internet cafes, so that more people can experience the virtual world!"

"The first batch of virtual Internet cafes will open for business the day after tomorrow. The marketing department must be well prepared to let as many people as possible experience it as soon as possible, and the subsequent publicity must also be in place!"

"Tell people that the virtual world has arrived!" After Ji Chenghe and Gu Zhiming left, Xu Shenxue thought about it and went to the virtual business department. Accompanied by Qu Xuewen, he met with many core engineers of the Yun VW project team.

"I know you all know the great success of our virtual machine project, but I still want to say that up to now, the total number of orders for our Yun VW virtual machines has exceeded 7,000 units, which is an amazing number!"

"As the news continues to spread, the official release the day after tomorrow, and the opening of virtual Internet cafes, as more people experience the virtual world, the sales of our virtual machines will continue to grow!"

"And the reason why we have achieved such great success is because of everyone's hard work and research and development over the years!"

"At this moment, our years of hard work have blossomed into the flower of success!"

"So, I decided to water this successful flower again. I hereby announce that all members of the Yun VW project team will receive a one-time bonus of six months' salary. In addition, R&D employees with outstanding contributions will be granted additional stock options!"

"The administrative department will inform everyone of the specific situation via email later!"

"Believe me, this will be a number that will satisfy everyone!"

After he finished speaking, everyone present applauded, especially Qu Xuewen who clapped the most actively!

Although he is not the engineer responsible for specific technology, he is indeed the person in charge of the entire virtual machine project. He is the head of the entire virtual business unit and the vice president of Zhiyun.

He is the biggest beneficiary of the success of the Yun VW project!

The success of this project will enable him to accumulate rich qualifications and prestige, and lay a certain foundation for his continued upward climb and to one day become the senior vice president of Zhiyun Group.

If you want to get promoted and become the senior vice president of Zhiyun Group and join the group's highest decision-making level, ordinary success and work performance are far from enough.

This is only possible if you have accumulated a wealth of successful experience!
The success of the Yun VW project gave Qu Xuewen, the person in charge, his first successful experience.

Of course, the current achievements are far from enough. Qu Xuewen expects that virtual devices will be further successful in the future and even promote the development of the entire virtual era, before there is a possibility of further advancement.

The other technicians were also smiling!
Who wouldn’t be happy to get bonuses and stocks?

Even if you are a newbie in the project team and have done nothing, and it is impossible for you to get stocks, but just because you are a member of the project team, you can get a bonus of six months' salary in the end!
Xu Shenxue is well-known for giving generous treatment to R&D personnel.

Especially in some major projects that he personally paid attention to and led, if there were any technological breakthroughs, Xu Shenxue was always very generous in giving money.

The R&D members of the early smartphone projects, tablet computers, Bluetooth headsets, smart watches and other projects are now all worth a lot of money. Those with less money are multi-millionaires, and there are also many with assets exceeding 100 million.

After the successful intelligent robot project two years ago, Xu Shenxue also gave extremely generous bonuses and stock incentives to the R&D members of the intelligent robot project team.

The Artificial Intelligence Research Institute, which provides the underlying artificial intelligence technology support, receives bonuses every once in a while...because many project teams have applied artificial intelligence technology, when the credit is divided, the artificial intelligence project team will naturally get a considerable portion.

So, to be honest, the best paid project organization in Zhiyun Group is the Artificial Intelligence Research Institute, especially the scientists responsible for the underlying algorithms of artificial intelligence, who are very rich.

Every time an external project that uses artificial intelligence technology is successful, they will receive a generous bonus.

There are actually a lot of wealthy scientists in the Artificial Intelligence Research Institute!

Although many people think that talking about money with scientists is a bit vulgar, such a noble thing as science cannot be tainted by money.

However, Xu Shenxue has always believed that if a scientist can achieve great research and development success, it is natural for him to become a billionaire!
After all, scientists also have to support their families!

Scientists also need luxury cars and villas!

This is also one of the reasons why Xu Shenxue's companies are so attractive to top R&D talents.

Adequate R&D funding!
Free R&D environment!
Generous benefits!
High social status!
These are the factors that attract top science elites to join Xu Shenxue's companies and engage in extensive research and development after joining.

In ancient times, it was said that books contain golden houses and beautiful women!
The modern one is also like this: there is a golden house in books and there is a beautiful woman in books!

As long as you have learned something, you can enter the research and development institution of Zhiyun Group. As long as you are talented and produce results, you will receive a series of generous rewards!

Only with a large number of top scientific research talents can Xu Shenxue's scientific research system achieve the greatest effect!

Giving an ordinary person an SS-level scientific research quota and giving a top scientist an SS-level scientific research quota will have a world of difference in effect!

----

Three days after the release of Yun VW, Zhiyun Group officially started the sales of Yun VW virtual machines!
There are a large number of people visiting the virtual equipment flagship stores opened in more than a dozen cities in China. A few of them are customers who have successfully placed orders online and are now paying the balance and picking up the goods. There are also some customers who have been queuing for orders and are coming offline to learn more about the situation.

There are also a large number of journalists...well, there are also a large number of self-media, including some so-called Internet celebrities who have nothing to do with the technology industry.

Everyone is here to grab the traffic!

Among these people, almost all of them want to experience the virtual device effects for free, and these flagship stores have a small number of display prototypes.

However, these experience opportunities are now only provided to media reporters and a small number of order customers. Ordinary people should not count on it... there are too many people.

At the same time, a large number of media reporters gathered outside the virtual Internet cafes in the four first-tier cities.

.

Outside the door of a virtual Internet cafe in Shenzhen, reporters and internet celebrities gathered, but they were unable to enter the internal experience area and could only film the situation inside through the glass from the outside.

A game anchor said to the live camera: "From what we have learned, this virtual Internet cafe operated by a subsidiary of Zhiyun Group has a total of 100 machines, 60 of which are standard versions, 20 are high-end versions, and 20 are flagship versions. However, reservations can only be made online at the moment!"

"For individual reservations, the maximum time allowed is three hours, and the minimum is one hour. The prices are the same as those previously announced online. The standard version is one hundred yuan per hour, the high-end version is two hundred yuan per hour, and the flagship version is four hundred yuan per hour!"

"I checked before and found that all the appointments for the next two months are already full. Not only are the daytime appointments full, but even the three or four in the morning time slots are full!"

"If you make an appointment now, it will take two months to make it. And there are only a few appointments left for the second half of the night. As for the daytime appointments, they are already three months later!"

"I also made an appointment as soon as possible. I was lucky enough to grab the first batch of appointments today. I will broadcast the actual experience live later!"

"I think I should be the first game anchor to successfully make an appointment on that day. Haha, yes, I am so lucky!"

"Everyone, please be patient. They will officially open at nine o'clock. There are still more than ten minutes left. Let's wait!"

“I will broadcast the whole process live and show you how to experience this amazing Yun VW virtual machine!”

"I have also consulted the store staff. Their equipment supports screen projection and live streaming. They can bring everyone to experience the two virtual games, "War of the Last Days" and "Top of the Kingdom"!"

"I want to watch Doomsday Battle 1 first, and I want to watch Kingdom Come 2 first. Let me see which one is on first!"

In order to maximize publicity and take advantage of users' spontaneous publicity, Zhiyun Group's Yun VW virtual machine supports external playback of virtual device images. Just like in the press conference, the game scenes played by testers can be directly and synchronously projected onto the external screen.

It also provides a live broadcast option, which can directly connect to the live broadcast platform of Jump Video to output the live game screen!
Of course, the output game screen is just an ordinary flat screen...it is impossible to have the real immersive feeling of actual users.

After nine o'clock, the game anchor in the jumping video couldn't wait to step forward, and then was led to a small cubicle by the staff.

After all, virtual devices take up a relatively large space, and people run around on the omnidirectional treadmill, and their movements when playing games may not be elegant, so they have to avoid being watched by others.

These virtual devices are all in small compartments.

After entering, with the help of the staff, he quickly put on the body sensing suit, gloves and shoe covers!
At this time, he did not forget to say to the camera: "I forgot to mention that I booked the flagship version, which costs 400 yuan an hour. For this direct admission, I also spent a lot of money!"

As soon as he finished speaking, someone gave him a reward of airplanes and rockets!
The host couldn't help but smile when he saw it. The direct blogging event hasn't even started yet, but they have already received tens of thousands of tips.

It was worth it that he waited for the official website of this virtual Internet cafe to make a reservation three nights ago... At that time, many people were attracted by the pre-order of the virtual machine, and many gossipers went to watch the pre-sale official website.

He had no interest in pre-ordering the virtual machine on the official website, as he couldn't afford it anyway...

The first thing he thought of was to make an appointment at a virtual Internet cafe and do a virtual live broadcast to increase fans.

And he was very lucky, as he managed to grab one of the first batch of appointment times.

After everything was ready, he formally put on the helmet and entered the virtual world. Sure enough, he found the Jump Video software on the homepage of the virtual world. After logging in, he saw a virtual live broadcast option on the live broadcast page.

After clicking on the virtual live broadcast, the screen in the live broadcast room of his jumping video soon lit up again, and then the homepage of his virtual world appeared synchronously.

Moreover, this is a third-person perspective picture, in which a virtual character is seen waving towards the sky: "Brothers, do you see me? I am Lao Wu!"

In a short time, the number of people in the live broadcast room increased rapidly, and all kinds of rewards were flying everywhere!
The game anchor was so excited when he saw the number of people in the live broadcast room skyrocketing and the rewards kept coming in!

He said to the sky on the spot: "Thank you brothers, you are so awesome, I have to slide down to your knees!"

"One, two, three, go!"

So, the audience in the live broadcast room saw a virtual character sprinting on the beach and then sliding on his knees, which is a movement often done by football players.

"Damn, this move can be done. Didn't the anchor fly out of the universal treadmill?"

"You underestimated Zhiyun's omnidirectional treadmill. This little movement is nothing. No matter how hard the anchor struggles, he is always firmly in the middle of the omnidirectional treadmill!"

But some people said: "Anchor, you are not good enough, there are only two scratches!"

The anchor said, "Nonsense! There are clearly three scratches. What you see is a low-quality picture. It's normal that you can't see them. What I see are all three scratches, and the middle one is the most conspicuous!"

When the game anchor started to use the virtual machine to perform various live broadcast tricks, a serious reporter also tried it out and broadcast it live.

One of the invited foreign technology self-media bloggers, Europe Europe, who had previously blindly praised Zhiyun Virtual Machine, has been introducing and boasting about it to audiences in Europe and even the world since the launch!

"Look at this doomsday battle game screen, look at the details, everything I see seems to be the real world!"

“You must come and experience it for yourself in the future. You will never regret it!”

Some reporters from large traditional media were also invited to experience it, which means that Yun VW's live broadcast function is directly broadcast to various platforms around the world, allowing a large number of viewers around the world to watch it.

However, these media reporters have different opinions based on their respective positions.

Although most of the comments were positive, expressing shock and surprise, there were also some criticisms or sour remarks.

When one of the Indian female reporters entered the experience and started live broadcasting to explain to the Indian audience, she was extremely confident.

"I believe that India will soon be able to have such virtual devices. The virtual era has arrived, and India will surely have a place in the virtual world!"

Many netizens from other countries who were watching were disgusted!

What kind of confidence do you have? How dare you say such things!
A netizen with an American IP directly mocked: "You Indians should just forget it..."

There are so many high-tech companies in the United States, but they are at a loss when faced with Zhiyun Group's virtual equipment. You in India haven't even figured out what artificial intelligence is, and you're talking about virtual equipment.

It's so beautiful!

(End of this chapter)